印度家电市场

预计 2024 年印度家电市场规模将呈现零售单位数量强劲增长，但前景喜忧参半，许多类别预计将增长，而其他类别预计将下降。可携式电子产品，尤其是 TWS 耳机和可穿戴设备，由于其便利性和在印度年轻、忙碌人群中的受欢迎程度而表现良好。电脑和周边设备也正在捲土重来，在人工智慧个人电脑的带动下，其销售在 2023 年低迷之后开始復苏。

本报告研究了印度消费性电子产品市场，并对国家层面的家庭、可携式和车载消费性电子产品市场的规模和形态提供了全面的指导。我们提供最新的零售资料，以便您能够确定推动成长的行业。它识别主要企业和品牌，并从策略上分析影响市场的关键因素（新产品开发、分销和定价问题等）。

目录

目录及表格

执行摘要

市场资料

免责声明

资讯来源

印度电脑及周边设备

关键资料发现

2024 年的发展

• 电脑和周边设备需求呈正增长但增长缓慢
• HP 继续成为印度电脑和周边设备领域的领导者
• 日本对游戏笔记型电脑的需求强劲

前景与机会

• 预测期内，电脑和周边设备预计将稳定成长
• 当地产量预计将增加
• 零售电子商务预计将继续扩大流通占有率

分类资料

印度的车载娱乐系统

关键资料发现

2024 年的发展

• 由于智慧型手机和预载设备的普及，车载娱乐持续下滑
• 印度先锋巨头改变商业模式
• 先锋将继续开发新产品

前景与机会

• 随着智慧型手机普及率的上升，不可避免的下滑趋势将持续
• 5G和预载互联设备的兴起预计也将对售后业务产生负面影响。
• 未来对某些联网功能的需求预计会增加

分类资料

印度家庭音响与电影

关键资料发现

2024 年的发展

• 家庭音响和戏院持续下滑
• 消费者对行动和无线设备的偏好影响了这一类别的销售。
• 索尼保持领先地位，但预计不会有参与企业成长

前景与机会

• 新技术的引入降低了家庭音响和电影院的性能
• 扬声器公司正转向优质化以保护利润率
• 零售电子商务按类型分類的销售份额预计将增加

分类资料

印度家庭影片

关键资料发现

2024 年的发展

• 2024 年液晶电视将復苏并强劲成长
• 前三名之间的竞争愈演愈烈
• 零售电商流通占有率持续扩大

前景与机会

• 家庭影片预计将稳定成长
• 预测期内大萤幕电视的需求预计将增加
• 预计未来印度生产的「印度製造」电视数量将会增加。

分类资料

印度影像设备

关键资料发现

2024 年的发展

• 智慧型手机普及率不断上升继续阻碍影像设备的销售
• 无反光镜相机持续受到消费者的青睐
• 衰退类别中的稳定竞争格局

前景与机会

• 预计成像设备在预测期内将持续下滑
• 球员们需要专注于吸引年轻一代。
• 随着高阶车型的发展，单价预计会上升

分类资料

印度的可携式播放器

关键资料发现

2024 年的发展

• 可携式媒体播放机和电子阅读器销售持续下滑，无线扬声器推动成长
• 智慧音箱高普及率将推动无线音箱成长
• 亚马逊在电子阅读器和无线扬声器领域继续保持强势地位。

前景与机会

• 消费行为的改变将对电子阅读器的销售产生负面影响
• 由于使用方便，无线扬声器预计将持续成长
• 零售电子商务预计将变得越来越重要和普遍

分类资料

印度行动电话

关键资料发现

2024 年的发展

• 行动电话销量连续两年下滑后成长
• 更多品牌正在推出支援 5G 的智慧型手机
• 零售电子商务扩大流通占有率

前景与机会

• 智慧型手机预计将稳定成长
• 智慧型手机本地产量将持续增加
• 折迭式行动电话或将变得更加主流

分类资料

印度的穿戴式电子产品

关键资料发现

2024 年的发展

• 由于人们的健康意识不断增强，穿戴式电子产品正在经历巨大的成长
• 领先穿戴式电子产品製造商之间的竞争愈演愈烈
• 零售电子商务仍然是主要分销管道

前景与机会

• 预测期内穿戴电子产品预计将稳定成长
• 运动腕带在消费者中越来越不受欢迎
• 穿戴式装置的本地製造变得更加重要

分类资料

印度耳机

关键资料发现

2024 年的发展

• Z 世代消费者透过使用真正的无线立体声 (TWS) 耳机继续推动耳机的成长。
• boAt 目前占据耳机市场的首位，但竞争对手正在逐渐崛起
• 白牌指控已经减缓了几个本土品牌的成长，其中包括 boAt

前景与机会

• 儘管基数较高，TWS 耳机有望推动成长，但高阶头戴式无线耳机也具有潜力
• 零售电子商务仍是成长最快的销售管道，得益于快消品的扩张
• 预计未来几年本地製造业将强劲成长

分类资料

Consumer electronics is set to experience solid retail volume growth in India in 2024, although the picture is mixed, with growth anticipated across many categories, but decline for others. Portable consumer electronics, especially TWS earbuds and wearable electronics, are performing well due to their convenience and popularity amongst India's young, on-the-go population. Computers and peripherals is also seeing a resurgence, driven by rebounding sales after a poor year in 2023, AI-enabled PCs,...

Euromonitor International's Consumer Electronics in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Positive yet muted growth in demand for computers and peripherals
• HP continues to lead computers and peripherals in India
• Strong demand for gaming laptops in the country

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for computers and peripherals in the forecast period
• Local production expected to rise
• Retail e-commerce likely to continue to gain distribution share

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• In-car entertainment continues its decline, due to popularity of smartphones and pre-installed devices
• Leading player Pioneer changes its model in India
• Pioneer will continue to develop new products

PROSPECTS AND OPPORTUNITIES

• Inexorable decline set to continue as smartphone penetration rises
• The penetration of 5G and pre-installed interconnected devices also set to have a negative impact on the aftermarket business
• Demand for certain connected features set to improve going forward

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Home audio and cinema is in perpetual decline
• Consumer preference for portable and wireless devices eat into the category's sales
• Sony maintains its lead, but no player is able to see growth

PROSPECTS AND OPPORTUNITIES

• Launch of new technologies to hamper the performance of home audio and cinema
• Companies offering speakers turn to premiumisation to protect their bottom line
• Increasing share of sales likely to be through retail e-commerce

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• LCD TVs rebounds to strong growth in 2024
• The competition intensifies amongst the top three players
• Retail e-commerce continues to gain share of distribution

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for home video
• Demand for large-screen TVs set to increase in the forecast period
• Locally manufactured, "Made in India" TVs set to rise going forward

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising smartphone penetration continues to hamper sales of imaging devices
• Mirrorless cameras continue to gain popularity amongst consumers
• A stable competitive landscape in a declining category

PROSPECTS AND OPPORTUNITIES

• Imaging devices expected to continue spiralling downwards during the forecast period
• Players will need to focus on attracting the younger generation
• Unit prices expected to rise amidst developments in high-end models

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 67 Sales of Imaging Devices by Category: Value 2019-2024
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wireless speakers drives growth, as portable media players and e-readers continue to decline
• High adoption of smart speakers drives growth for wireless speakers
• Amazon continues to lead thanks to its strong positions in e-readers and wireless speakers

PROSPECTS AND OPPORTUNITIES

• Changes in consumer behaviour set to negatively impact sales of e-readers
• Wireless speakers set to maintain growth due to convenience
• Retail e-commerce expected to become increasingly important and prevalent

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2019-2024
• Table 78 Sales of Portable Players by Category: Value 2019-2024
• Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mobile phones witnesses growth after two years of consecutive volume decline
• An increasing number of brands launch 5G-enabled smartphones
• Retail e-commerce gains share of distribution

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for smartphones
• Local manufacturing of smartphones will continue to rise
• Foldable phones likely to become more mainstream

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 89 Sales of Mobile Phones by Category: Value 2019-2024
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• With the rising health trend, wearable electronics witnesses strong growth
• The competition intensifies amongst the top manufacturers in wearable electronics
• Retail e-commerce remains the dominant distribution channel

PROSPECTS AND OPPORTUNITIES

• Steady growth expected for wearable electronics in the forecast period
• Activity bands continue to lose favour amongst consumers
• Local manufacturing of wearables to become more prominent

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gen Z consumers continue to drive the growth of headphones through their love of True Wireless Stereo (TWS) earbuds
• While boAt currently holds the leading position in headphones, competitors are gaining ground
• Allegations of white labelling slowing the growth of several home-grown brands, including boAt

PROSPECTS AND OPPORTUNITIES

• Despite the high base, TWS earbuds set to drive growth, but some potential for premium over-ear wireless headphones
• Driven by the expansion of quick commerce, retail e-commerce will remain the fastest-growing sales channel
• Local manufacturing expected to see huge growth in the coming years

CATEGORY DATA

• Table 112 Sales of Headphones by Category: Volume 2019-2024
• Table 113 Sales of Headphones by Category: Value 2019-2024
• Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029