菲律宾电子机械市场

2025年，菲律宾家用电子机械市场呈现以下特点：数位化加快、可支配收入不断增长以及科技达人日益壮大。受消费者生活方式的转变和对创新的高度重视的推动，主要类别产品需求强劲。远距办公与办公室办公室之间的转变重新平衡了电脑需求，戴尔、华硕和宏碁等品牌推出的人工智慧笔记型电脑凭藉其更强大的生产力和安全功能，获得了显着的关注。

Euromonitor International的《菲律宾消费电子产品》报告全面介绍了菲律宾家用、可携式和车载消费性电子机械市场的规模和格局。报告提供最新的零售数据，帮助您识别推动成长的产业。该报告还识别了主要企业和品牌，并对影响市场的关键因素进行了策略性分析，包括新产品开发、分销和定价问题。报告也预测了市场未来的发展方向。

目标产品：电脑及周边设备、车上娱乐系统、家用消费性电子产品、可携式消费性电子产品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费性电子市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为策略规划提供参考。

目录

目录和表格列表

执行摘要

• 2025 年消费性电子产品：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 家用电子电器的未来如何？

市场数据

免责声明

资讯来源

菲律宾计算机及周边设备

关键数据结果

2025年的发展

• 随着需求的变化和扩大，追踪区域销售量成长
• 品类内竞争加剧
• 家电和电子产品专家继续主导分销市场

前景与机会

• 透过技术发展和强大的游戏市场实现永续成长
• 人工智慧整合是现代笔记型电脑的新战场
• 电脑和周边设备的永续性日益重要

分类资料

菲律宾的车载娱乐系统

关键数据结果

2025年的发展

• 透过製造商的改进来理解售后市场的停滞
• 先锋巩固其在综合竞争格局中的领先地位
• 专业零售商主导汽车资讯娱乐系统的经销

前景与机会

• 利用人工智慧导航缓解马尼拉大都会交通拥堵
• 透过网路安全创新提高安全性和信任度
• 抓住后座和多萤幕娱乐的机会

分类资料

菲律宾家庭音响与电影

关键数据结果

2025年的发展

• 儘管表现不佳，但消费者仍要求优质的沉浸式音讯体验
• 大公司占据主导地位，但小品牌也透过创新获得关注
• 本地市场采用全通路分销方式

前景与机会

• 家庭剧院和扬声器系统继续提供最动态的性能
• 无缝智慧家庭整合和人工智慧的采用将成为关键的购买因素
• 高品质声音仍被视为创新的主要目标

分类资料

菲律宾家庭影片

关键数据结果

2025年的发展

• 随着身临其境型和个人化体验需求的增加，智慧电视推动了成长
• 由于大公司的创新和小品牌的廉价产品，竞争正在加剧
• 全通路、社交商务、数位整合与分销转型

前景与机会

• 随着传统家庭视讯技术的逐渐衰落，LCD 和有机发光二极体电视将推动未来电视销售
• 数位电视和智慧电视的进一步普及将受到供需双方的推动
• 需要超越技术的创新，包括建立有效的品牌知名度

分类资料

菲律宾的诊断成像设备

关键数据结果

2025年的发展

• 数位摄影机在下滑的类别中依然表现强劲
• 影像设备的竞争格局仍然非常激烈
• 全通路客户购买流程

前景与机会

• 智慧型手机对影像设备既构成威胁，也带来机会
• 将人工智慧个人化融入成像设备将吸引爱好者和专业人士
• 社区建设被视为成像设备保持相关性的创新方法

分类资料

菲律宾的可携式播放器

关键数据结果

2025年的发展

• 无线扬声器推动品类成长
• 儘管中小型品牌实力雄厚，大公司正在巩固其地位
• 全通路购物塑造消费行为

前景与机会

• 无线扬声器持续成为串流媒体发展的关键驱动力
• 整合人工智慧和语音启动以改善消费者体验
• 除了技术，功能设计也推动成长

分类资料

菲律宾行动电话

关键数据结果

2025年的发展

• 消费者对行动电话的选择日益两极化
• 价格竞争与市场区隔加剧
• 全通路方法被视为最有效的分销策略

前景与机会

• 儘管本地市场不景气，行动电话仍是建立品牌忠诚度的策略途径
• 人工智慧创新和细分消费者关注是未来发展的一部分
• 功能、设计和生态系统的融合将成为主要趋势

分类资料

菲律宾的穿戴式电子产品

关键数据结果

2025年的发展

• 数位活动手錶和智慧型穿戴装置将在 2025 年推动成长
• 华为技术巩固了其领导地位，但小品牌也获得了成长
• 全通路分销策略不断发展

前景与机会

• 智慧型穿戴装置将推动未来类别的成长，但其他形式也存在机会
• 智慧型穿戴装置预计将拥有个人化的设计和功能
• 在争夺销售份额时，定价策略非常重要

分类资料

菲律宾的无线耳机

关键数据结果

2025年的发展

• 受价格实惠、电子商务和年轻消费者的推动，TWS 耳机市场呈现爆炸性成长
• 随着小品牌获利，竞争加剧
• 全通路分销策略改变采购流程

前景与机会

• 健身潮流引领未来，TWS耳机将引领潮流
• 优质化和先进的音讯功能预计将成为关键卖点
• 融合人工智慧和智慧功能的无线耳机

分类资料

In 2025, consumer electronics in the Philippines was marked by rapid digitalisation, rising disposable incomes, and an increasingly tech-savvy population. Major categories experienced robust demand, driven by evolving consumer lifestyles and a strong focus on innovation. The shift between remote and office-based work recalibrated computer demand, with AI-ready laptops from brands such as Dell, Asus, and Acer gaining significant traction due to their enhanced productivity and security features.

Euromonitor International's Consumer Electronics in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Tracking local volume growth as demand shifts and expands
• Competition heightens within the category
• Appliances and electronics specialists continues to dominate distribution

PROSPECTS AND OPPORTUNITIES

• Sustaining growth through technological development and strong gaming market
• AI integration becomes the new battleground for modern laptops
• The increasing importance of sustainability within computers and peripherals

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Understanding aftermarket stagnation amid manufacturers' feature expansion
• Pioneer strengthens lead of consolidated competitive landscape
• Specialist retailers dominate distribution of car infotainment systems

PROSPECTS AND OPPORTUNITIES

• Leveraging AI navigation to combat Metro Manila's gridlock
• Elevating safety and trust through cybersecurity innovation
• Seizing opportunities in rear seat and multiscreen entertainment

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite category's weak performance, consumers search for premium, immersive audio experiences
• Major players dominate, but small brands also appeal through innovation
• Omnichannel approach to distribution observed in the local market

PROSPECTS AND OPPORTUNITIES

• Home cinema and speaker systems to remain the most dynamic performer
• Seamless smart home integration and AI adoption will be key purchase drivers
• High sound quality is still considered the main goal of innovation

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart TVs drive growth, driven by demand for immersive and personalised experiences
• Competition intensifies with innovation from leading players and affordable offerings by smaller brands
• Transforming distribution with omnichannel, social commerce, and digital integration

PROSPECTS AND OPPORTUNITIES

• LCD and OLED TVs to drive future sales following exit of older home video technology
• Further adoption of digital and smart TVs to be driven by both demand and supply sides
• Innovation beyond technology is needed, including building effective brand awareness

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital camcorders remains a dynamic performer in declining category
• Competitive landscape of imaging devices remains highly consolidated
• Omnichannel approach in customer purchase journey

PROSPECTS AND OPPORTUNITIES

• Smartphones present both threats and opportunities to imaging devices
• Embedding AI personalisation in imaging devices set to appeal to enthusiasts and professionals
• Community building is considered an innovative approach for imaging devices to stay relevant

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless speakers sole driver of category's growth
• Major players solidify positions, despite strength of smaller brands
• Omnichannel shopping shapes consumer behaviour

PROSPECTS AND OPPORTUNITIES

• Wireless speakers will remain key growth driver amid streaming evolution
• Integrating AI and voice activation to enhance the consumer experience
• Beyond technology, functional designs can help drive growth

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Mobile phones sees rising polarisation in consumer choices
• Intensifying price competition and market segmentation
• Omnichannel approach deemed the most effective distribution strategy

PROSPECTS AND OPPORTUNITIES

• Mobile phones can strategically build brand loyalty despite stagnant local market
• AI innovation and segmented consumer focus as part of future development
• Functionality, design and ecosystem integration will be major trends

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital activity watches and smart wearables drive growth in 2025
• Huawei Technologies strengthens leadership, but smaller brands also make gains
• Omnichannel distribution strategies continue to evolve

PROSPECTS AND OPPORTUNITIES

• Smart wearables to drive future category growth, but other formats offer opportunities
• Personalisation in design and function expected among smart wearables
• Pricing strategies considered important when competing for volume share

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS earbuds records explosive growth driven by affordability, e-commerce, and younger consumers
• Competition intensifies as smaller brands make gains
• Omnichannel distribution strategies reshape purchasing process

PROSPECTS AND OPPORTUNITIES

• Future momentum to be driven by TWS earbuds, with underlying fitness trend
• Premiumisation and advanced audio features are expected to be key selling points
• Wireless headphones set to embrace AI and smart features trends

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030