新加坡家电市场

预计到2025年，新加坡家电零售仅会小幅成长，这反映了该产业的成熟度以及不同类别表现的差异。由于人工智慧 (AI) 与智慧家庭的日益融合，可穿戴电子产品、无线耳机和可携式播放器实现了强劲增长，其功能性也得到了提升，对科技型消费者的吸引力也随之增强。

Euromonitor International的《新加坡消费电子市场》报告全面介绍了新加坡家用、可携式和车载消费电子市场的规模和格局。报告提供最新的零售数据，帮助您识别推动成长的产业。该报告还甄选了主要企业和品牌，并对影响市场的关键因素（包括新产品开发、分销和定价问题）进行了策略分析。报告也预测了市场未来的发展方向。

目标产品：电脑及周边设备、车上娱乐系统、家用消费性电子产品、可携式消费性电子产品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费性电子市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格列表

执行摘要

• 2025 年消费性电子产品：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 家电的未来

市场数据

免责声明

资讯来源

新加坡电脑和周边设备

关键数据结果

2025年的发展

• 不断变化的偏好导致桌上型电脑市场下滑，尤其是在新加坡
• 即使有小众参与企业出现，成熟品牌仍维持其地位
• 便利性和价值推动零售电子商务成长

前景与机会

• 儘管整体销售下滑，笔记型电脑和高阶显示器仍然保持强劲
• 人工智慧和晶片的进步为未来的技术变革奠定了基础
• 人工智慧驱动的个人化与效能，协助下一代产品创新

分类资料

新加坡的车载娱乐系统

关键数据结果

2025年的发展

• 智慧型手机和内建系统加速了车载娱乐的衰落
• 竞争格局分化反映售后市场需求萎缩
• 线下零售稳居第一，但电商零售的重要性逐渐凸显

前景与机会

• 汽车保有量的下降意味着车载娱乐的持续衰落
• 嵌入式产品几乎没有为售后市场带来颠覆的空间
• 利基创新瞄准的是日益萎缩的爱好者群体

分类资料

新加坡的家庭音响与戏院

关键数据结果

2025年的发展

• 改变本地对紧凑型智慧音讯解决方案的偏好
• 三星凭藉音讯和视讯产品的无缝整合赢得了市场份额，但 LG 正在逼近
• 随着全通路策略的发展，零售电子商务不断扩张

前景与机会

• 家庭音响和戏院仍为小众类别
• 智慧整合和人工智慧将塑造产品开发的未来
• 黑胶唱片和条形音箱的创新带来成长希望

分类资料

新加坡家庭影片

关键数据结果

2025年的发展

• 改变品味的形状电视需求
• 竞争HESENSE的领导能力加剧
• 全通路塑造品牌分销策略

前景与机会

• LCD 电视仍占主导地位，但 OLED 电视有望推动成长
• 智慧功能和无缝整合引领创新之路
• 透过优质功能的价值主导创新扩大您的影响力

分类资料

新加坡影像设备

关键数据结果

2025年的发展

• 随着消费者偏好的改变，影像设备销售持续下降
• 领导企业在萎缩的品类中努力维持销售动能
• 随着消费者融合线上和线下购物行为，零售电子商务变得越来越普遍

前景与机会

• 经济逆风和消费者偏好的变化对未来销售造成压力
• 技术进步带来利基成长机会
• 注重体验、美学和利基吸引力的创新

分类资料

新加坡的可携式播放器

关键数据结果

2025年的发展

• 无线扬声器增强了可携式播放器的活力
• 哈曼国际工业公司凭藉 JBL 在细分市场中保持领先地位
• 全通路购物塑造消费行为

前景与机会

• 智慧家庭和购买力推动成长
• 人工智慧驱动的声音和设计创新
• 专注于设计主导的创新和智慧功能

分类资料

新加坡行动电话

关键数据结果

2025年的发展

• 由于消费者变得更加谨慎并等待更大的升级，智慧型手机销售略有下降
• 苹果保持领先，中国品牌不断崛起
• 零售电子商务正在经历动态成长，但全通路策略至关重要

前景与机会

• 经济逆风中谨慎乐观导致成长放缓
• 折迭式与人工智慧突破创新界限
• 设计、电池寿命和生态系统将决定下一波创新

分类资料

新加坡的穿戴式电子产品

关键数据结果

2025年的发展

• 智慧型穿戴装置推动健康市场成长
• 现有领导者将获得市场份额，而较小的参与企业将取得进步
• 随着全通路策略的发展，零售电子商务不断扩张

前景与机会

• 智慧型穿戴装置预计将在 2030 年持续成长
• 期望技术能够提高个人化和性能
• 塑造日常使用的创新与风格

分类资料

新加坡无线耳机

关键数据结果

2025年的发展

• TWS耳机推动成长，优质化塑造需求
• 儘管竞争加剧，苹果仍维持领先
• 全通路策略正在改变消费者的购买行为

前景与机会

• 无线耳机，尤其是TWS耳机，成长前景光明
• 增强功能和日常使用的智慧功能集
• 人体工学设计与时尚的结合可能会推动创新

分类资料

In 2025, retail volume sales of consumer electronics in Singapore experienced minimal growth, reflecting industry maturity and divergent performances across categories. Wearable electronics, wireless headphones, and portable players saw robust growth, driven by advancements in artificial intelligence (AI) and smart home integration, which enhanced their functionality and appeal to tech-savvy consumers. Imaging devices and in-car entertainment systems, however, witnessed declines as consumers shi...

Euromonitor International's Consumer Electronics in Singapore report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Changing preferences drive decline for desktops in particular in Singapore
• Established brands hold their ground even as niche players emerge
• Convenience and value drive growth for retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Laptops and premium monitors to stay relevant despite overall decline
• AI and chip advances set the stage for future tech shifts
• Personalisation and performance to meet AI in the next wave of product innovation

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smartphones and built-in systems accelerate the decline of in-car entertainment
• Fragmented competitive environment reflects shrinking aftermarket demand
• Offline retail holds ground, while retail e-commerce slowly gains relevance

PROSPECTS AND OPPORTUNITIES

• Decline in car ownership signals a continued fall for in-car entertainment
• Built-in products leave little room for aftermarket disruption
• Niche innovations will target enthusiasts in a contracting category

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Local preferences shift towards compact and smart audio solutions
• Samsung gains share with seamless integration of audio and visual products, but LG draws closer
• Retail e-commerce gains ground as omnichannel strategies expand

PROSPECTS AND OPPORTUNITIES

• Home audio and cinema set to remain a niche category
• Smart integration and AI to shape future product development
• Innovation in vinyl and soundbars offers glimmers of hope for growth

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Shifting preferences shape demand for televisions
• Stronger competition for the leaders from Hisense
• Omnichannel shapes brands' distribution strategy

PROSPECTS AND OPPORTUNITIES

• Momentum of OLED TVs set to drive growth, although LCD TVs will still dominate
• Smart features and seamless integration will lead innovation
• Value-driven innovation with premium features to expand reach

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Imaging devices sees continued decline amid shifting consumer priorities
• Leaders struggle to sustain sales momentum in a shrinking category
• Retail e-commerce gains ground as consumers blend online and offline journeys

PROSPECTS AND OPPORTUNITIES

• Economic headwinds and shifting consumer preferences to weigh on future sales
• Technological advancements offer niche growth opportunities
• Innovation to focus on experience, aesthetics, and niche appeal

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless speakers drives dynamism for portable players
• Harman International Industries maintains its lead with JBL in a fragmented category
• Omnichannel shopping shapes consumer behaviour

PROSPECTS AND OPPORTUNITIES

• Smart homes and spending power sustain growth
• AI-powered sound and design innovation to lead the way
• A focus on design-driven innovation and smart features

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales of smartphones dip slightly, as consumers are cautious and wait for more significant upgrades
• Apple maintains its lead, while Chinese brands expand their reach
• Retail e-commerce sees dynamic growth, but omnichannel strategies are important

PROSPECTS AND OPPORTUNITIES

• Cautious optimism amid economic headwinds will drive slow growth
• Foldables and AI will push the frontiers of innovation
• Design, battery life, and ecosystem will define the next wave of innovation

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart wearables drives growth in a health-conscious market
• The established leaders expand their shares, but smaller players progress
• Retail e-commerce expands as omnichannel strategies evolve

PROSPECTS AND OPPORTUNITIES

• Smart wearables set to sustain growth through to 2030
• Technologies that enhance personalisation and performance expected
• Innovation and style expected to shape everyday use

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS earbuds powers growth, while premiumisation shapes demand
• Apple maintains its lead even as the competition intensifies
• Omnichannel strategies reshape the consumer journey

PROSPECTS AND OPPORTUNITIES

• Growth outlook positive for wireless headphones, especially for TWS earbuds
• Smart features set to enhance functionality and everyday use
• Ergonomic design and fashion integration likely to drive innovation

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030