印度电子市场

2025年，印度的电子产品经历了从独立设备到互联技术生态系统的重大转变。当地消费者青睐人工智慧驱动、设计精良的高级产品兼具理想与实用，且功能齐全。这种向优质化和技术进步的转变推动了单位销售和总销售额的成长，而便利的资金筹措方案也促进了消费品的销售。

Euromonitor International的印度电子市场报告全面介绍了国家层面家用、可携式和汽车电子市场的规模和格局。报告提供最新的零售数据，帮助您识别推动成长的产业。该报告还甄选了主要企业和品牌，并对影响市场的关键因素（包括新产品开发、分销和定价问题）进行了策略分析。报告还提供了市场未来发展趋势的预测。

目标产品：电脑及周边设备、车上娱乐系统、家用电器、可携式设备

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费性电子市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为策略规划提供资讯支援。

目录

目录和表格

执行摘要

• 2025 年的电子产品：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 家用电子电器的未来如何？

市场数据

免责声明

资讯来源

印度电脑及周边设备

关键数据结果

2025年的发展

• 随着远距工作成为常态，高阶笔记型电脑越来越受欢迎。
• 人工智慧和本地製造业成长将带来新进入者
• 以教育为重点的策略推动平板电脑需求

前景与机会

• 游戏和创新计算将推动下一波成长
• 未来几年，大型平板电脑将挑战入门笔记型电脑
• 数位生态系统的整合可能会导致周边设备的重组

分类资料

印度的车载娱乐系统

关键数据结果

2025年的发展

• 2025年从售后市场向OEM整合娱乐系统转型
• 人工智慧语音助理在豪华汽车中的整合已成为标准
• 电动车的先进资讯娱乐系统超越了传统的车载娱乐系统

前景与机会

• 5G赋能的云端基础娱乐与新闻系统带来变革
• 整合多萤幕仪表板体验将变得越来越普遍
• 自动驾驶汽车娱乐平台让乘客在旅途中也能享受内容

分类资料

印度家庭音响与电影

关键数据结果

2025年的发展

• 2025 年，条形音箱将继续取代传统的 Hi-Fi 系统
• 杜比全景声 (Dolby Atmos) 在家庭音响中被广泛采用
• 豪华住宅热潮推动高端家庭音响需求

前景与机会

• 语音控制音讯系统将成为智慧家庭生态系统的核心
• 内容自适应音讯可根据观看的内容调整声音
• 游戏相容性将成为家庭音响系统的重要功能

分类资料

印度家庭影片

关键数据结果

2025年的发展

• 传统音讯系统演变为整合解决方案
• 高端 OLED 和 LCD 继续推动品类销售
• 电视品牌建立多通路覆盖，争取市场份额

前景与机会

• 智慧家庭整合将在未来几年改变娱乐体验
• 永续电子产品越来越受到有良知的消费者的关注
• 预测期内，租赁和订阅模式可能会颠覆所有权模式

分类资料

印度影像设备

关键数据结果

2025年的发展

• 专业摄影师坚决抵制智慧型手机威胁
• SONY的崛起改变了印度影像设备的等级制度
• 到 2025 年，可换镜头系统将占据主导地位

前景与机会

• 人工智慧摄影使专业摄影更加大众化
• 内容创作经济将在未来几年重新定义相机製造商的优先事项
• 影像品牌超越传统相机

分类资料

印度的可携式播放器

关键数据结果

2025年的发展

• 2025 年无线扬声器性能将推动整体类别的成长
• 超当地语系化内容生态系统重塑价值提案
• 多功能设备反映印度家庭的共用使用

前景与机会

• 语音优先介面将在未来几年改变可携式电子设备的使用者体验
• 扩增实境整合将带来新的行动运算范式
• 本地製造生态系统促进创新和可负担性

分类资料

印度行动电话

关键数据结果

2025年的发展

• 到 2025 年，将人工智慧融入各个价格分布的智慧型手机的竞赛将会爆发。
• 凭藉美观、简洁的格式，老牌品牌正在捲土重来
• 行动品牌从纯线上转向多通路销售以促进销售

前景与机会

• 折迭式格式将在未来几年成为印度的主流
• 生态系统整合和设备协同正在加速
• 以二线和三线城市为中心的产品策略可以帮助参与企业获得市场份额

分类资料

印度的穿戴式电子产品

关键数据结果

2025年的发展

• 由于本地消费者对基本款智慧型手錶失去兴趣，预计到 2025 年穿戴式电子产品销售量将下降
• 印度品牌仍处于领先地位，但重点转向增强体验
• 本地生产正成为同类企业的长期策略

前景与机会

• 品牌正在寻求超越硬体来创造长期价值
• 注重体验，而不仅仅是功能
• 未来几年，以健康为中心的穿戴式装置将占据中心地位

分类资料

印度的无线耳机

关键数据结果

2025年的发展

• 到 2025 年，高阶功能将成为无线耳机的主流
• 新产品的推出正在提高品牌知名度，尤其是在线上管道
• 游戏正在改变无线耳机产品设计

前景与机会

• 未来几年，人工智慧将使聆听比以往任何时候都更加个人化
• 耳机是提供音频生态系统的桥樑设备
• 健康与保健成为音讯科技的主要趋势

分类资料

In 2025, consumer electronics in India saw a significant shift away from standalone devices toward interconnected technology ecosystems. Local consumers opted for premium, AI-powered, meticulously designed products that function harmoniously together, reflecting a blend of aspiration and practical requirements. This movement towards premiumisation and technological advancement fuelled growth not only in volume terms but also in overall value sales, with accessible financing options making the pr...

Euromonitor International's Consumer Electronics in India report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premium laptops are on the rise as remote work becomes the norm
• Developments in AI and local manufacturing see new entrants emerge
• Education-first approach revitalises demand for tablets

PROSPECTS AND OPPORTUNITIES

• Gaming and creative computing will drive the next growth wave
• Large-format tablets will challenge entry-level laptops in the coming years
• Digital ecosystem integration will likely reshape peripherals

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Transition from aftermarket to OEM-integrated entertainment systems in 2025
• AI-powered voice assistant integration in premium vehicles becomes the norm
• Electric vehicle-driven advanced infotainment adoption leaves traditional in-car entertainment behind

PROSPECTS AND OPPORTUNITIES

• 5G-enabled cloud-based entertainment ecosystems set to transform the landscape
• Integrated multi-screen dashboard experiences will become increasingly common
• Autonomous vehicle-ready entertainment platforms will enable passengers to enjoy content during journeys

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Soundbars continue replacing traditional hi-fi systems in 2025
• Dolby Atmos enjoys widespread adoption in home audio
• Luxury housing boom drives demand for premium home audio

PROSPECTS AND OPPORTUNITIES

• Voice-controlled audio systems will become a core part of smart home ecosystems
• Content-adaptive audio will tailor sound to what is being watched
• Gaming compatibility will be a key feature in home audio systems

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Traditional audio systems evolve into integrated solutions
• Premium OLEDs and LCDs continue driving category sales
• TV brands build multi-channel reach as they vie for share

PROSPECTS AND OPPORTUNITIES

• Smart home integration will transform the entertainment experience in the coming years
• Sustainable electronics will increasingly attract interest amongst conscientious consumers
• Rental and subscription models may disrupt ownership paradigms over the forecast period

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Professional photography stands firm against smartphone threat
• Sony's rise reshapes imaging devices hierarchy in India
• Interchangeable lens systems dominate sales in 2025

PROSPECTS AND OPPORTUNITIES

• AI-powered photography democratises professional imaging
• Content creation economy will redefine camera manufacturers' priorities in the years ahead
• Imaging brands set to expand beyond traditional cameras

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless speakers' performance drives overall category growth in 2025
• Hyperlocal content ecosystems reshape value propositions
• Multifunctional devices reflect shared use within Indian homes

PROSPECTS AND OPPORTUNITIES

• Voice-first interfaces will transform portable electronics user experience in the years ahead
• Augmented reality integration will lead to new mobile computing paradigms
• Localised manufacturing ecosystem will boost innovation and affordability

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• AI integration race visible across all smartphone price segments in 2025
• Legacy brands see a revival thanks to aesthetically appealing and uncluttered formats
• Mobile brands shift from online-only to multi-channel approach to boost sales

PROSPECTS AND OPPORTUNITIES

• Foldable format set to become mainstream in India in the years ahead
• Ecosystem integration and cross-device synergy will continue apace
• Tier-2 and Tier-3 city-centric product strategies may allow players to gain share

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume decline for wearable electronics in 2025 as local consumers lose interest in basic smartwatches
• Indian brands still lead, but focus shifts to enhanced experiences
• Local manufacturing is becoming a long-term strategy for category players

PROSPECTS AND OPPORTUNITIES

• Brands set to move beyond hardware to build long-term value
• Focus will be on experience, not just features
• Health-focused wearables are set to take centre stage in the years ahead

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN INDIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premium features become more mainstream in wireless headphones in 2025
• New launches are driving brand visibility, especially in the online channel
• Gaming is reshaping the product design of wireless headphones

PROSPECTS AND OPPORTUNITIES

• AI set to make listening more personal than ever in the years ahead
• Earbuds are bridging devices to offer audio ecosystems
• Health is emerging as a significant trend in audio technology

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030