越南家电市场

2025年，越南家电零售开始逐步下滑。这一趋势的主要驱动因素是主要产品类型的成熟和饱和。儘管越南经济保持着稳定的GDP成长轨迹，但通膨压力和更广泛的经济不确定性正给该行业蒙上阴影。消费者对收入前景的信心正在减弱，导致许多家庭降低了消费意愿。

Euromonitor International的《越南家电市场》报告全面介绍了越南家用、可携式和车载家电市场的规模和格局。报告提供最新的零售数据，帮助您识别推动成长的产业。该报告还甄选了主要企业和品牌，并对影响市场的关键因素进行了策略性分析，包括新产品开发、分销和定价问题。报告也预测了市场未来的发展方向。

目标产品：电脑及周边设备、车上娱乐系统、家用消费性电子产品、可携式消费性电子产品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费性电子市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格列表

执行摘要

• 2025 年消费性电子产品：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 家电的未来

市场数据

免责声明

资讯来源

越南电脑及周边设备

关键数据结果

2025年的发展

• 成熟度和经济不确定性阻碍成长，但新业务仍在继续
• 三星凭藉用户友好、先进的产品扩大领先地位
• 零售电子商务蓬勃发展，但专业电子产品商店仍占主导地位

前景与机会

• 成熟度和消费者谨慎预计将阻碍成长
• 随着高端市场对人工智慧的采用正在不断推进，桌上型电脑预计将保持强劲势头。
• 瞄准年轻一代至关重要

分类资料

越南的车载娱乐系统

关键数据结果

2025年的发展

• 汽车保有量的增加将推动成长，尤其是嵌入系统媒体播放机
• 两位领导人将共同承担全部预算。
• 虽然专业汽车音响零售商占据主导地位，但消费者越来越多地转向零售电子商务，因为它方便且具有附加优势。

前景与机会

• 随着汽车保有量增加和汽车价格上涨，预计将成长
• 高清显示器和人工智慧功能可能会变得更加普及
• 车载游戏的吸引力可能为乘客带来成长机会

分类资料

越南的家庭音响与戏院

关键数据结果

2025年的发展

• 儘管整体销售下滑，促销活动仍推动家庭剧院和扬声器系统销售成长
• 三大公司股价因良好的品牌声誉而持续上涨
• 随着越来越多的消费者在店内评估产品并在网路上购买，全通路模式至关重要

前景与机会

• 使用者友善的创新可以阻止家庭剧院和扬声器系统的衰落
• 参与企业将透过更好的设计、音质和智慧功能来提升使用者体验
• 人工智慧主导的客製化娱乐可能有益于心理健康

分类资料

越南家庭影片

关键数据结果

2025年的发展

• 成熟度和不断变化的观看习惯影响需求，导致销售下降
• 三星扩大领先优势，但 TCL 凭藉新产品的推出，市占率飙升
• 价格下跌和直播推动零售电商市场份额成长

前景与机会

• 儘管奢侈品整体呈现下滑趋势，但随着一些消费者转向高端产品，奢侈品市场仍可能出现成长。
• Mini LED 电视前景光明
• 製造商更有可能专注于满足老龄化社会的需求

分类资料

越南影像设备

关键数据结果

2025年的发展

• TikTok 行销宣传活动协助数位摄影机逆势成长
• 佳能凭藉着专业相机的普及，保持了稳定且主导的市场份额
• 零售电子商务持续呈上升趋势，但专业电子产品商店仍占主导地位

前景与机会

• 可能存在利基机会，但下滑趋势仍在继续
• 人工智慧整合影响成像设备
• 预计小巧且价格实惠的相机将变得更加流行

分类资料

越南的可携式播放器

关键数据结果

2025年的发展

• 无线扬声器的成长抵消了可携式媒体播放机的下滑
• SONY保持领先地位，但谷歌的竞争性定价推动市场份额成长
• 零售电子商务持续呈上升趋势

前景与机会

• 无线扬声器在都市区和农村地区越来越受欢迎，预计将成长
• 人工智慧与无线扬声器的整合预计将变得越来越流行
• 预计无线扬声器将持续发展

分类资料

越南行动电话

关键数据结果

2025年的发展

• 高渗透率和缺乏升级阻碍成长
• 三星继续保持领先，但苹果的在地化成长最为显着
• 促销、保证配送和独家色彩推动零售电子商务的蓬勃发展

前景与机会

• 预测期初期仍将面临困境，但随后将强劲復苏
• 持续创新可能有助于成长
• 电池寿命长、外观精美的儿童设备具有成长潜力

分类资料

越南的穿戴式电子产品

关键数据结果

2025年的发展

• 不断提高的健康意识推动智慧穿戴装置的销售和成长
• 由于丰富的产品线和促销活动，三星的市占率正在上升
• 每次线上购买的额外收益推动零售电子商务成长

前景与机会

• 产品开发和健康与健身监测需求推动成长
• 为确保儿童安全和身体活动，对穿戴式电子产品的需求不断增加
• 监测健康各个方面的能力预计将变得更加广泛

分类资料

越南的无线耳机

关键数据结果

2025年的发展

• TWS 耳机因其用途广泛而推动成长
• AirPods 拥有标誌性吸引力，苹果扩大领先优势
• 零售电子商务持续侵蚀专业电子产品零售商的市场份额

前景与机会

• 由于生活方式的改变和生活水准的提高，预计会出现强劲增长
• AI集成，确保各种环境下的安全
• 采用智能功能可能会促进合作

分类资料

In 2025, retail volume sales of consumer electronics in Vietnam experienced a modest decline. This trend was primarily driven by the maturity and the saturation of key product categories, which have already achieved high penetration among the population. Despite Vietnam's economy maintaining a stable GDP growth trajectory, inflationary pressures and broader economic uncertainty cast a shadow over the industry. Consumer confidence in income prospects weakened, leading many households to prioritis...

Euromonitor International's Consumer Electronics in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Maturity and economic uncertainty prevent growth, but launches continue
• Samsung extends its lead thanks to user-friendly, advanced products
• Although retail e-commerce sees dynamism, appliances and electronics specialists continues to dominate

PROSPECTS AND OPPORTUNITIES

• Maturity and consumer caution anticipated to prevent growth
• Rising incorporation of AI at the high-end, while desktops set to remain resilient
• Successful targeting of the younger generation will be crucial

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 13 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 16 Sales of Computers by Category: Business Volume 2020-2025
• Table 17 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 18 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 27 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising car ownership drives growth, particularly for in-dash media players
• Between them, the two leaders cover all budgets
• Car audio specialists dominate, but more consumers turn to retail e-commerce due to convenience and added benefits

PROSPECTS AND OPPORTUNITIES

• Growth anticipated as car ownership rises and affordability increases
• High quality display and AI features likely to become more prevalent
• The appeal of in-car gaming for passengers could provide growth opportunities

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 32 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite overall decline, promotions drive growth for home cinema and speaker systems
• The top three players continue to see rising shares due to their good brand reputation
• Omnichannel model important, as more consumers evaluate products in stores and purchase online

PROSPECTS AND OPPORTUNITIES

• User-friendly innovations likely to enable home cinema and speaker systems to buck the declining trend
• Players set to improve the user experience through better designs, sound quality, and smart features
• AI-driven tailored entertainment could contribute to mental wellbeing

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 43 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030

HOME VIDEO IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sales fall as maturity and changing viewing habits impact demand
• Although Samsung extends its lead, TCL sees a dynamic share increase due to a product launch
• Lower prices and livestreams drive share growth for retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Despite overall decline, growth likely for higher-end products as some consumers upgrade
• The future looks bright for mini LED TVs
• Manufacturers likely to focus on meeting the needs of an ageing population

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2020-2025
• Table 54 Sales of Home Video by Category: Value 2020-2025
• Table 55 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 56 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 58 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 59 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 60 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 61 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 62 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital camcorders bucks the declining trend with TikTok marketing campaigns
• Due to the popularity of its professional cameras, Canon maintains a stable dominant share
• Retail e-commerce maintains its rising trend, but appliances and electronics specialists remains dominant

PROSPECTS AND OPPORTUNITIES

• Continued decline, although niches may offer opportunities
• AI integration set to impact imaging devices
• Increasing popularity of compact and budget-friendly cameras anticipated

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 67 Sales of Imaging Devices by Category: Value 2020-2025
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth for wireless speakers offsets the decline for portable media players
• Sony maintains its lead, but Google's competitive pricing drives share growth
• Retail e-commerce continues its rising trend

PROSPECTS AND OPPORTUNITIES

• Growth for wireless speakers as they will be increasingly popular in both urban and rural areas
• AI integration into wireless speakers set to become increasingly prevalent
• Continuous developments anticipated in wireless speakers

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2020-2025
• Table 78 Sales of Portable Players by Category: Value 2020-2025
• Table 79 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 80 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 81 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 82 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 83 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 84 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 85 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• High penetration and a lack of upgrading prevent growth
• Samsung extends its lead, but Apple sees the strongest increase due to localisation
• Dynamic growth for retail e-commerce due to promotions, reliable delivery, and exclusive colours

PROSPECTS AND OPPORTUNITIES

• Despite ongoing struggles in the early forecast period, a strong rebound is subsequently anticipated
• Ongoing innovation likely to contribute to growth
• Growth potential for child-friendly devices with a long battery life and attractive aesthetic

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 89 Sales of Mobile Phones by Category: Value 2020-2025
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart wearables drives sales and growth due to a greater focus on health
• Thanks to a wide product range and promotions, Samsung sees its share rise
• Additional benefits from purchasing online drive growth for retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Product development and demand to monitor health and fitness set to drive growth
• Rising demand for wearable electronics to ensure child safety and physical activity
• Features to monitor different aspects of health expected to become more widely available

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 102 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• TWS earbuds drives growth due to suitability for a wide range of tasks
• Apple extends its lead as its AirPods have iconic appeal
• Retail e-commerce continues to erode the share of appliances and electronics specialists

PROSPECTS AND OPPORTUNITIES

• Solid growth expected due to evolving lifestyles and rising living standards
• AI integration to ensure safety in different environments
• The adoption of smart features likely to foster collaborations

CATEGORY DATA

• Table 112 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 113 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 114 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 115 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 117 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 118 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 119 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 120 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 121 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030