美国消费性电子产品市场

到2025年，美国家用电子产品的销售量将略有下降，这一年被普遍视为该成熟产业回归稳定的一年。价格分布销售量的成长很大程度上将更换产品寿命终止升级以及智慧型手机更换週期的推动，而苹果和三星仍将占据市场主导地位。

Euromonitor International的《美国消费性电子产品》报告全面介绍了美国家用、可携式和车载消费性电子产品市场的规模和格局。报告提供最新的零售数据，帮助您识别推动成长的产业。该报告还甄选了主要企业和品牌，并对影响市场的关键因素（包括新产品开发、分销和定价问题）进行了策略分析。报告还提供了市场未来发展趋势的预测。

目标产品：电脑及周边设备、车上娱乐系统、家用消费性电子产品、可携式消费性电子产品

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解消费性电子市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网路。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格列表

执行摘要

• 2025 年家用电器：整体情况
• 2025年的主要趋势
• 竞争格局
• 通路开发
• 家用电子电器的未来如何？

市场数据

免责声明

资讯来源

美国家庭影片

关键数据结果

2025年的发展

• 到 2025 年，OLED 电视将推动家庭影片市场的成长
• 三星超越 TCL，在价格分化格局中领先
• 电子商务仍然是购买家庭影片的首选管道

前景与机会

• 由于关税造成干扰，电视销售预计将保持平稳
• OLED 电视将进一步成长，而 LCD 电视仍将受到预算有限的消费者的欢迎
• 8K、Mini LED 和 QLED 电视即将问世，人工智慧也将进一步发展

分类资料

美国影像设备

关键数据结果

2025年的发展

• 影像设备需求下降，但由于优质化仍具价值
• 2025年关税将加剧价格波动并提高消费者谨慎度
• 电子商务和社群媒体销售平台正在逐渐改变分销

前景与机会

• 怀旧和美学情趣重新激发了人们对轻便型相机的兴趣
• 预计数位摄影机将继续面临困境
• 人工智慧是成像设备发展的驱动力

分类资料

美国可携式播放器

关键数据结果

2025年的发展

• 可携式播放器的重要性下降，其衰落速度加快
• 亚马逊在萎缩的可携式播放器市场中保持领先地位
• 电子商务仍然是可携式播放器的主要销售管道

前景与机会

• Marshall 推出功能丰富的 Kilburn III，进一步提升了标准
• 创新让无线扬声器焕发生机
• 利基定位和策略目标的重要性。有声书彻底改变了电子阅读器。

分类资料

美国行动电话

关键数据结果

2025年的发展

• 到2025年，智慧型手机将推动行动电话市场的成长
• 苹果保持领先，三星位居第二
• 电子商务仍然是最大的分销管道

前景与机会

• 资费策略对行动电话的影响最大
• 行动电话正在采用人工智慧来增强其功能
• 随着海外市场的不断涌入，品牌希望利用穿戴式装置作为附加价值

分类资料

美国穿戴式电子产品

关键数据结果

2025年的发展

• 穿戴式电子产品可望復苏但面临短期压力
• 在销售压力和价格上涨的背景下，智慧穿戴装置占据了大部分销售额
• 电子商务仍然是穿戴式装置销售的基础

前景与机会

• 人工智慧整合持续改变穿戴式装置体验
• 智慧戒指和新外形规格将推动下一波成长
• 穿戴式装置的未来是专业化和个人化的

分类资料

美国无线耳机

关键数据结果

2025年的发展

• 无线耳机因价格差异暂时放缓
• 苹果领先，摩托罗拉与施华洛世奇合作推出高阶耳机
• 随着大卖场和仓储式商店的出现，电子商务成为主流

前景与机会

• 生活风格融合定义无线耳机的新时代
• 优质化趋势持续影响类别趋势
• 电池寿命和充电创新仍是热点

分类资料

美国电脑及周边设备

关键数据结果

2025年的发展

• 随着人工智慧整合度的提高，销量也增加
• 缺乏新进入者使得戴尔、惠普和苹果保持领先地位
• 消费者对实体购物的兴趣再次高涨，电子商务继续引领分销，而玩家则在最佳游戏玩法上投入更多

前景与机会

• 儘管采取了破坏性干预措施，但未来成长前景仍受阻
• 随着游戏的影响力不断扩大，预计汇率将因人工智慧的普及而进一步上升。
• NPU 和晶片组更新应支援未来的成长

分类资料

美国的车用娱乐系统

关键数据结果

2025年的发展

• 工厂系统和智慧型手机整合减少了销售量
• 建伍在稳定的竞争环境中保持整体领先地位
• 数位优先将推动需求，电子商务将主导分销

前景与机会

• 由于工厂系统的改进，预计产量将持续下降。
• 代际汽车保有率下降将进一步减少未来需求
• 小众需求限制了对车上娱乐的支持

分类资料

美国家庭音响与电影公司

关键数据结果

2025年的发展

• 到 2025 年，家庭音响市场将持续下滑
• 索尼的品牌认知让玩家保持整体领先地位
• 电子商务处于领先地位，但实体零售仍有空间

前景与机会

• 住房规模缩小和负担能力问题继续阻碍增长，但黑胶唱片的怀旧之情提供了一些缓解
• 来自东亚平价品牌的竞争以及关税的影响及其后果可能会加剧这种情况。
• 製造商应努力提高尺寸和沈浸感

分类资料

Volume sales of consumer electronics in the US are declining slightly in 2025. The year is widely viewed as a return to stability for an industry that has reached maturity. Much of the volume growth in higher value segments comes from replacement purchases, either because products have reached the end of their lifecycle or as part of the established smartphone replacement cycle, where Apple and Samsung remain the leading players.

Euromonitor International's Consumer Electronics in USA report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2025: The big picture
• 2025 key trends
• Competitive landscape
• Channel developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2020-2025
• Table 2 Sales of Consumer Electronics by Category: Value 2020-2025
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030

DISCLAIMER

SOURCES

• Summary 1 Research Sources

HOME VIDEO IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• OLED TVs drives growth in home video in 2025
• Samsung overtakes TCL to lead a landscape marked by polarisation in pricing
• E-commerce remains favoured channel for home video purchases

PROSPECTS AND OPPORTUNITIES

• Growth in televisions set to remain flat as tariffs create disruptive context
• OLED TVs will see further growth, while LCD options will remain popular with budget-strained consumers
• 8K, mini-LED, and QLED televisions on the horizon with AI set to expand

CATEGORY DATA

• Table 12 Sales of Home Video by Category: Volume 2020-2025
• Table 13 Sales of Home Video by Category: Value 2020-2025
• Table 14 Sales of Home Video by Category: % Volume Growth 2020-2025
• Table 15 Sales of Home Video by Category: % Value Growth 2020-2025
• Table 16 Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
• Table 17 NBO Company Shares of Home Video: % Volume 2021-2025
• Table 18 LBN Brand Shares of Home Video: % Volume 2022-2025
• Table 19 Distribution of Home Video by Channel: % Volume 2020-2025
• Table 20 Forecast Sales of Home Video by Category: Volume 2025-2030
• Table 21 Forecast Sales of Home Video by Category: Value 2025-2030
• Table 22 Forecast Sales of Home Video by Category: % Volume Growth 2025-2030
• Table 23 Forecast Sales of Home Video by Category: % Value Growth 2025-2030
• Table 24 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2025-2030

IMAGING DEVICES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Imaging devices faces shrinking demand but hold values through premiumisation
• Tariffs fuel pricing volatility and consumer caution in 2025
• E-commerce and social media selling platforms slowly reshape distribution

PROSPECTS AND OPPORTUNITIES

• Nostalgia and aesthetic appeal will drive renewed interest in compact cameras
• Digital camcorders set to see persistent struggles
• AI as driving force behind the evolution of imaging devices

CATEGORY DATA

• Table 25 Sales of Imaging Devices by Category: Volume 2020-2025
• Table 26 Sales of Imaging Devices by Category: Value 2020-2025
• Table 27 Sales of Imaging Devices by Category: % Volume Growth 2020-2025
• Table 28 Sales of Imaging Devices by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Imaging Devices: % Volume 2021-2025
• Table 30 LBN Brand Shares of Imaging Devices: % Volume 2022-2025
• Table 31 Distribution of Imaging Devices by Channel: % Volume 2020-2025
• Table 32 Forecast Sales of Imaging Devices by Category: Volume 2025-2030
• Table 33 Forecast Sales of Imaging Devices by Category: Value 2025-2030
• Table 34 Forecast Sales of Imaging Devices by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Imaging Devices by Category: % Value Growth 2025-2030

PORTABLE PLAYERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Portable players faces accelerated decline as relevance fades
• Amazon maintains leadership in a shrinking portable players market
• E-commerce holds steady as the dominant channel for portable players

PROSPECTS AND OPPORTUNITIES

• Marshall raises the bar with feature-rich Kilburn III
• Innovation breathes life into wireless speakers
• Importance of niche positioning and strategic targeting, with audio books set to disrupt e-readers

CATEGORY DATA

• Table 36 Sales of Portable Players by Category: Volume 2020-2025
• Table 37 Sales of Portable Players by Category: Value 2020-2025
• Table 38 Sales of Portable Players by Category: % Volume Growth 2020-2025
• Table 39 Sales of Portable Players by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of Portable Players: % Volume 2021-2025
• Table 41 LBN Brand Shares of Portable Players: % Volume 2022-2025
• Table 42 Distribution of Portable Players by Channel: % Volume 2020-2025
• Table 43 Forecast Sales of Portable Players by Category: Volume 2025-2030
• Table 44 Forecast Sales of Portable Players by Category: Value 2025-2030
• Table 45 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
• Table 46 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030

MOBILE PHONES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smartphones drives growth in mobile phones in 2025
• Apple retains leadership with Samsung in second place
• E-commerce remains biggest distribution channel

PROSPECTS AND OPPORTUNITIES

• Tariff strategies will have biggest impact on mobile phones
• Mobile phones embrace AI and look to power its functionality
• Brands set to leverage wearables for added value as foreign entrants continue to permeate

CATEGORY DATA

• Table 47 Sales of Mobile Phones by Category: Volume 2020-2025
• Table 48 Sales of Mobile Phones by Category: Value 2020-2025
• Table 49 Sales of Mobile Phones by Category: % Volume Growth 2020-2025
• Table 50 Sales of Mobile Phones by Category: % Value Growth 2020-2025
• Table 51 Sales of Smartphones by Screen Size: % Retail Volume 2022-2025
• Table 52 NBO Company Shares of Mobile Phones: % Volume 2021-2025
• Table 53 LBN Brand Shares of Mobile Phones: % Volume 2022-2025
• Table 54 Distribution of Mobile Phones by Channel: % Volume 2020-2025
• Table 55 Forecast Sales of Mobile Phones by Category: Volume 2025-2030
• Table 56 Forecast Sales of Mobile Phones by Category: Value 2025-2030
• Table 57 Forecast Sales of Mobile Phones by Category: % Volume Growth 2025-2030
• Table 58 Forecast Sales of Mobile Phones by Category: % Value Growth 2025-2030
• Table 59 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2025-2030

WEARABLE ELECTRONICS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wearable electronics faces short-term pressures before forecast rebound
• Smart wearables accounts for most sales amid volume pressure and price gains
• E-commerce remains the cornerstone of wearable electronics sales

PROSPECTS AND OPPORTUNITIES

• AI integration will continue to transform the wearable experience
• Smart rings and new form factors set to drive next wave of growth
• The future of wearables is specialised and personalised

CATEGORY DATA

• Table 60 Sales of Wearable Electronics by Category: Volume 2020-2025
• Table 61 Sales of Wearable Electronics by Category: Value 2020-2025
• Table 62 Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
• Table 63 Sales of Wearable Electronics by Category: % Value Growth 2020-2025
• Table 64 NBO Company Shares of Wearable Electronics: % Volume 2021-2025
• Table 65 LBN Brand Shares of Wearable Electronics: % Volume 2022-2025
• Table 66 Distribution of Wearable Electronics by Channel: % Volume 2020-2025
• Table 67 Forecast Sales of Wearable Electronics by Category: Volume 2025-2030
• Table 68 Forecast Sales of Wearable Electronics by Category: Value 2025-2030
• Table 69 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2025-2030
• Table 70 Forecast Sales of Wearable Electronics by Category: % Value Growth 2025-2030

WIRELESS HEADPHONES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Wireless headphones sees temporary slowdown as pricing trends diverge
• Apple leads, and Motorola launches premium earbuds in collaboration with Swarovski
• E-commerce dominates as hypermarkets and warehouse clubs gain ground

PROSPECTS AND OPPORTUNITIES

• Lifestyle integration will define the next era of wireless headphones
• Push towards premium continues to shape category dynamics
• Battery life and charging innovation to remain competitive battlegrounds

CATEGORY DATA

• Table 71 Sales of Wireless Headphones by Category: Volume 2020-2025
• Table 72 Sales of Wireless Headphones by Category: Value 2020-2025
• Table 73 Sales of Wireless Headphones by Category: % Volume Growth 2020-2025
• Table 74 Sales of Wireless Headphones by Category: % Value Growth 2020-2025
• Table 75 NBO Company Shares of Wireless Headphones: % Volume 2021-2025
• Table 76 LBN Brand Shares of Wireless Headphones: % Volume 2022-2025
• Table 77 Distribution of Wireless Headphones by Channel: % Volume 2020-2025
• Table 78 Forecast Sales of Wireless Headphones by Category: Volume 2025-2030
• Table 79 Forecast Sales of Wireless Headphones by Category: Value 2025-2030
• Table 80 Forecast Sales of Wireless Headphones by Category: % Volume Growth 2025-2030
• Table 81 Forecast Sales of Wireless Headphones by Category: % Value Growth 2025-2030

COMPUTERS AND PERIPHERALS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Volume sales rise amid increasing AI integration
• Lack of new entrants allows Dell, HP and Apple to maintain leadership
• E-commerce continues to lead distribution amid renewed interest in in-person shopping, while players invest more in optimal gameplay

PROSPECTS AND OPPORTUNITIES

• Future growth prospects hampered by despite disruptive interventions
• Increased AI adoption set to push replacement rates even more, as impact of gaming continues
• NPUs and chipset updates should support future growth

CATEGORY DATA

• Table 82 Sales of Computers and Peripherals by Category: Volume 2020-2025
• Table 83 Sales of Computers and Peripherals by Category: Value 2020-2025
• Table 84 Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
• Table 85 Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
• Table 86 Sales of Computers by Category: Business Volume 2020-2025
• Table 87 Sales of Computers by Category: Business Value MSP 2020-2025
• Table 88 Sales of Computers by Category: Business Volume Growth 2020-2025
• Table 89 Sales of Computers by Category: Business Value MSP Growth 2020-2025
• Table 90 NBO Company Shares of Computers and Peripherals: % Volume 2021-2025
• Table 91 LBN Brand Shares of Computers and Peripherals: % Volume 2022-2025
• Table 92 Distribution of Computers and Peripherals by Channel: % Volume 2020-2025
• Table 93 Forecast Sales of Computers and Peripherals by Category: Volume 2025-2030
• Table 94 Forecast Sales of Computers and Peripherals by Category: Value 2025-2030
• Table 95 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2025-2030
• Table 96 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2025-2030
• Table 97 Forecast Sales of Computers by Category: Business Volume 2025-2030
• Table 98 Forecast Sales of Computers by Category: Business Value MSP 2025-2030
• Table 99 Forecast Sales of Computers by Category: Business Volume Growth 2025-2030
• Table 100 Forecast Sales of Computers by Category: Business Value MSP Growth 2025-2030

IN-CAR ENTERTAINMENT IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Factory-installed systems and smartphone integration drive decline in volume sales
• Kenwood maintains overall leadership within a stable competitive landscape
• E-commerce dominates distribution as digital-first drives demand

PROSPECTS AND OPPORTUNITIES

• Persistent decline forecast as factory systems improve
• Generational declines in car ownership will further undermine future demand
• Niche demand offers limited support for in-car entertainment

CATEGORY DATA

• Table 101 Sales of In-Car Entertainment by Category: Volume 2020-2025
• Table 102 Sales of In-Car Entertainment by Category: Value 2020-2025
• Table 103 Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
• Table 104 Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
• Table 105 NBO Company Shares of In-Car Entertainment: % Volume 2021-2025
• Table 106 LBN Brand Shares of In-Car Entertainment: % Volume 2022-2025
• Table 107 Distribution of In-Car Entertainment by Channel: % Volume 2020-2025
• Table 108 Forecast Sales of In-Car Entertainment by Category: Volume 2025-2030
• Table 109 Forecast Sales of In-Car Entertainment by Category: Value 2025-2030
• Table 110 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2025-2030
• Table 111 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2025-2030

HOME AUDIO AND CINEMA IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Home audio continues its downward trend in 2025
• Sony's brand recognition ensures player maintains overall leadership
• E-commerce at the forefront, though store-based retail still has room to

PROSPECTS AND OPPORTUNITIES

• Smaller homes and pricing concerns continue to hamper growth, though nostalgia for vinyl may provide some relief
• Competition from affordable East Asian brands could revitalise the landscape pending tariff impact and fallout
• Manufacturers should look to improve sizing and immersion

CATEGORY DATA

• Table 112 Sales of Home Audio and Cinema by Category: Volume 2020-2025
• Table 113 Sales of Home Audio and Cinema by Category: Value 2020-2025
• Table 114 Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
• Table 115 Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
• Table 116 NBO Company Shares of Home Audio and Cinema: % Volume 2021-2025
• Table 117 LBN Brand Shares of Home Audio and Cinema: % Volume 2022-2025
• Table 118 Distribution of Home Audio and Cinema by Channel: % Volume 2021-2025
• Table 119 Forecast Sales of Home Audio and Cinema by Category: Volume 2025-2030
• Table 120 Forecast Sales of Home Audio and Cinema by Category: Value 2025-2030
• Table 121 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2025-2030
• Table 122 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2025-2030