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1448059

华夫饼和威化饼市场 - 2023-2030

Waffles and Wafers Market - 2023-2030

出版日期: 2024年03月08日 | 出版商:

DataM Intelligence | 英文 189 Pages | 商品交期: 约2个工作天内

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简介目录

概述

2022年，全球华夫饼和威化饼干市场规模达到621.4亿美元，预计2030年将达到932.1亿美元，2023-2030年预测期间CAGR为5.2%。

人们健康意识的不断增强，对美味、健康食品的需求不断增加。华夫饼和威化饼中的良好营养成分使其成为生活方式忙碌的人们的健康选择。这些产品的不同类型和不同口味增加了市场需求。

久坐的生活方式的人们渴望简单方便的膳食。考虑到这一点，生产商正在开发更容易处理的产品。例如，2022 年 4 月，家乐氏宣布透过其品牌 Eggo 推出一款新型创新华夫饼，名为 Eggo Grab & Go Liege-Style Waffles。这些华夫饼不需要烤麵包机，为消费者提供了便利。

製造商推出的创新产品吸引了消费者的注意。例如，韩国跨国公司乐天公司于 2022 年 5 月推出了新的动漫主题 Bikkuri Man 巧克力薄饼。该产品的推出与日本上映的电视剧有关。製造商也随产品包装提供了一系列贴纸。

动力学

对健康零食的需求不断增长

采用健康零食有益于消费者的健康。两餐之间食用这些零食可以降低饥饿感，并最终避免用餐时暴饮暴食。威化饼和华夫饼中丰富的营养成分使它们成为非常好的健康零食。威化饼富含蛋白质和纤维，也含有大量的维生素和矿物质。

华夫饼的製作中使用了全麦麵粉、牛奶和鸡蛋等各种健康成分，使其不仅美味而且健康。许多製造商在华夫饼和威化饼的生产中加入更健康的成分。例如，义大利糖果公司Loacker于2023年3月推出了一款新的花生酱味威化饼干，其中含有近74%的花生酱奶油，从而扩大了其产品线。

多种口味

消费者总是渴望食品中具有新的异国风味。该市场的製造商正在其产品线中引入新的风味系列，以满足消费者的喜好。例如，北美甜食公司 Hostess Brands 于 2022 年 4 月在其威化产品系列中添加了一种新口味。在其产品系列中推出新的薄荷巧克力口味扩大了其业务。

此外，为了满足消费者对健康问题日益增长的担忧，製造商正在提供无糖产品系列。例如，2023年3月，美国威化品牌Voortman Cookies推出了一款新的零糖迷你威化产品。这些产品有两种口味可供选择，包括香草和巧克力。

对方便食品的需求不断增长

随着人们日益忙碌的生活方式，对方便食品的需求和需求也越来越大。国际劳工组织表示，2022年全球就业与人口比率将有所上升。该组织在最近的出版物中表示，2022年就业与人口比率将达到56.4%。忙碌的生活方式使人们他们准备食物的时间很少。

全球越来越多的工作人口选择快速健康的早餐和零食产品。因此，即食和即煮食品变得越来越有名。华夫饼可以成为更好的早餐产品。冷冻华夫饼作为方便的早餐产品消费。该类别的新产品推出推动了市场。例如，2023 年 8 月，义大利麵食品製造商 Banza 宣布在其富含纤维的食品产品系列中推出冷冻华夫饼。

高竞争和替代产品

这些产品的日益普及和高消费增加了市场上的竞争对手基础。除了现有公司之外，还有许多来自新进入者的其他威胁。对其他具有基本功效的优质烘焙产品的需求不断增长也可能阻碍市场扩张。对新品种的需求可能会导致公司持续进行研发活动，并可能对其产品征收更高的税率。

消费者偏好的转变也可能成为市场的限制因素。消费者越来越偏好更低价格和更健康的产品。薄煎饼可以成为华夫饼的良好健康替代品，因为它的热量较低。同样，其他多种形式的饼干的多样化供应可能对威化饼行业构成挑战。

健康问题

威化饼和华夫饼中使用的成分必须限量消耗。製作威化饼和华夫饼时使用的奶油、奶油和糖可能会向体内吸收较高的热量和脂肪。例如，欧特家博士公司着名的软华夫饼每 100 克含有 25 克糖和 28 克脂肪。同样，UNIBIC Foods India Pvt.威化饼含有 35 克总糖、每 100 克 33 克添加糖和 267 克总脂肪。这些产品的高脂肪和高糖含量会阻碍市场成长。

肥胖和糖尿病日益严重的健康问题正在使消费者偏好低热量饮食。世界肥胖联合会2023年3月表示，到2035年，世界人口将有一半以上肥胖。另一方面，世界卫生组织在2022年表示，全球约有4.22亿人患有糖尿病。这些生活方式障碍的日益普及可能会抑制市场的成长。

The rising health consciousness among people is increasing the demand for food products that are tasty and healthy. The good nutrient content in the waffles and wafers make them suitable healthy options for people with busy lifestyles. The availability of different types and various flavors in these products increases their demand in the market.

People living sedentary lifestyle desire to have easy and convenient meals. Considering this, producers are developing products that are easier to deal with. For instance, in April 2022, Kellogg's announced the launch of a new innovative waffle through its brand, Eggo, known as Eggo Grab & Go Liege-Style Waffles. These waffles don't need a toaster and provide convenience to their consumer.

Innovative product launches by manufacturers attract consumers' attention. For instance, Lotte Corporation, a South Korean multinational company, launched its new anime-themed Bikkuri Man chocolate wafer, in May 2022. This product was launched relating to the release of a television series in Japan. The manufacturers also provided a collection of stickers along with the product package.

Dynamics

Rising Demand for Healthy Snacks

The adoption of healthy snacks can be advantageous to consumer health. Consumption of these snacks between meals can lower hunger and can eventually avoid overeating at mealtime. The rich nutrients in wafers and waffles make them a very good healthy snack. Wafers are dense in proteins and fibres and also contain a good amount of vitamins and minerals.

The various healthy ingredients such as whole-grain flour, milk and eggs used in waffle preparation make them not only delicious but also healthy. Many manufacturers are incorporating healthier ingredients in the production of waffles and wafers. For instance, Loacker, an Italian confectionery company, in March 2023, expanded its product line by introducing a new peanut butter flavour wafer cookie with almost 74% peanut butter cream in it.

Diverse Flavor Ranges

Consumers always crave for new and exotic flavors in their food products. Manufacturers in this market are introducing new flavor ranges in their product lines to meet consumer preferences. For instance, Hostess Brands, a North American sweet snacks company, added a new flavour variant to their line of wafers in April 2022. This launch of a new mint chocolate flavor in their product line expanded their business.

Further, to keep up with the increasing consumer fears of health issues, manufacturers are providing sugar-free product ranges. For instance, in March 2023, Voortman Cookies, a U.S.-based wafer brand, introduced a new zero sugar mini wafers product. These products are available in two flavour variants, including vanilla and chocolate.

Growing Demand for Convenience Foods

There is a greater need and demand for convenient food products with the increasingly busy lifestyles of people. International Labour Organization states that there was a rise in the global employment-population ratio in 2022. In its recent publication, the organisation stated that the employment-to-population ratio reached 56.4 % in 2022. With the hectic lifestyle, people are left with little amount of time for their food preparation.

An increasing pace of the working population worldwide is opting for quick and healthy breakfast and snack products. Thus, the food products that are ready-to-eat and ready-to-cook are becoming more famous. Waffles can be better breakfast products. Frozen waffles are consumed as convenient breakfast products. The new launch in this category drives the market. For instance, in August 2023, Banza, a pasta products food manufacturer, announced the launch of frozen waffles in their fibre-rich foods product line.

High Competition and Substitute Products

The growing popularity and high consumption of these products increased the competitor base in the market. In addition to the excisting companies, there are many other threats from new entries. The rising demand for other high-quality bakery products with essential benefits can also hinder market expansion. The demand for new varieties may lead to continuous R&D activities of companies and may impose higher rates for their products.

The shift in consumer preference can also be a restraining factor in the market. There is a growing consumer preference towards lower prices and healthier products. Pancakes can be a good healthy substitute for waffles as it has lower calories. Similarly, the diverse availability of other cookies in many forms can be a challenge for the wafers sector.

Health Concerns

The ingredients used in wafers and waffles must be consumed at limited levels. Butter, cream and sugar used in the preparations of wafers and waffles may incorporate higher calories and fats into the body. For instance, the famous Soft Waffles by Dr Oetker Company contains 25 gr of sugar and 28 gr of fats per 100 gr of serving. Similarly, UNIBIC Foods India Pvt. Ltd. Wafers contain 35 g of total sugars, 33 gr of added sugars per 100 gr, and 267 gr of total fats. The high fat and sugar content of these products can hinder the market growth.

The growing health concerns of obesity and diabetes are shifting consumer preference towards low-calorie diets. World Obesity Federation, in March 2023, stated that more than half of the world population can be obese by 2035. On the other hand, in 2022, World Health Organization stated that about 422 million people worldwide suffer from diabetes. The increasing prevalence of these lifestyle disorders can restrain market growth.

Segment Analysis

The global waffles and wafers market is segmented based on type, ingredients, product, distribution channel, end-user and region.

Excellent Taste and Wide Availability

The chocolate-coated waffles and wafers hold the largest share in the global waffles and wafers segmentation. These products have greater demand among all age groups. The chocolate coating adds amazing taste and texture to the wafer and waffle. They provide a glossy and attractive appearance for the products. The wide acceptability of chocolate-coated products drives segment growth.

Consumers are acknowledging chocolate-coated products due to the availability of these products from major brands like Cadbury. In addition, chocolate always being people's favorite due to its rich taste and health benefits. The use of advanced and automatic coating machines in the manufacturer's units makes it simple for product production and boosts market expansion.

Growing demand for chocolate-coated products resulted in new product launches. For instance, Hershey Company's subsidiary brand Hershey India Pvt. Ltd., in February 2023, came up with a new launch of chocolate-coated wafer biscuits into the market. These crispy wafer tubes have a greater chocolate flavor and recorded a good response in the market.

Geographical Penetration

Increased Demand for Convenient Foods

Europe region has a high standard of living, including in terms of food products. Consumers of this region are focusing on healthy eating habits to lead a healthy lifestyle. Waffles being a healthy breakfast, is famous across Europe as Belgium treats. These waffles are popular in places like France and Belgium. Belgian and savoury waffles are among Europe's most common and popular waffles.

The busy lifestyles and demand for on-to-go food products boost the waffles and wafers market in this region. According to FRED, the employment-population ratio for European Union is estimated to be around 54.1%. Working people are demanding quick and healthy meals. Increasing demand for convenient foods and rising disposable incomes fuel this region's market.

The high demand for premium products is increasing the use of high-quality ingredients in producing waffles and wafers. The increased use of these products by the people and growing use in the bakery and confectionery sectors is raising the demand for the market in this region. The growing production and exports from this region can also add to the position of a larger segment.

Competitive Landscape

The major global players in the market include Vans Foods, Kelloogg's, Waffle Mill, Nova Nova, Dr. Oetker, Otto Beier Wafflefabrik GmbH, Dukes, ITC Limited and Kambly SA.

COVID-19 Impact Analysis

The outbreak of the COVID-19 pandemic moderately impacted the global waffles and wafers market. The pandemic led to widespread lockdowns and restrictions, impacting food production activities worldwide. The lockdowns and strict government regulations interrupted the supply chain and reduced economic activity. The raw materials and labor shortages negatively impacted the market.

The pandemic impacted all the phases of the food chain, from the procurement of raw materials to the distribution of end products. With the outbreak of the pandemic, many waffles and wafers manufacturing units faced labour shortages. The import and export restrictions halted production.

The quarantine increased the demand for healthy and convenient food products. Waffles and wafers provide good nutrition and taste. The availability of these products through online sales increased their demand during the pandemic. The rising consumption of packaged food, in turn, had a positive impact on the waffles and wafers market.

Russia- Ukraine War Impact

The impact of the Russia-Ukraine war is applicable to all sectors of the food industry, including the waffles and wafers market. The raw material scarcity and lower labor workforce impacted the production of these products. The distribution channel disruption affected the food products market growth, thereby affecting the waffles and wafers market.

The war had an immense impact on global trade. The import and export disruptions halted the market growth, affecting the economy. The political and economic uncertainty created due to the war had a negative impact on the waffles and wafers market. In addition, the decreased employment and income of people lowered the affordability of consumers.

By Type

Crackers And Savoury Waffles and Wafers
Plain Crackers
Flavored Crackers
Sweet Waffles and Wafers
Plain Waffles and Wafers
Cookies
Sandwich Waffles And Wafers
Chocolate-Coated Waffles and Wafers
Other Sweet Waffles and Wafers

By Ingredients

Flour
Sugar
Butter
Chocolate
Milk
Cream

By Product

Rich Tea
Bourbon
Plain Waffles and Wafers
Chocolate Coated Waffles and Wafers
Filled Waffles and Wafers

By Distribution Channel

Supermarkets/ Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers
Others

By End-User

Children
Youngsters
Adults

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In August 2023, an American breakfast cereal manufacturer, Post Consumer Brands, introduced a new line of frozen waffles in their breakfast cereal brand, Pebbles. These new products are available in fruity and cocoa pebble flavors.
In April 2023, Kellogg, a cereal and snack producer, announced the expansion of Eggo product lines by adding three new flavors to their product profile. Eggo Vanilla Bean Grab & Go waffles, Eggo Chocolatey Chip Banana waffles and Eggo Berry Blast Mini Toast waffles are the new flavors.
In July 2022, Loacker S.p.A., an Italian confectionery company, partnered with Costo Stores and launched its wafer biscuits in three different flavours. It is claimed that these products are GMO and sustainable ingredients.

Why Purchase the Report?

To visualize the global waffles and wafers market segmentation based on type, ingredients, product, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of waffles and wafers market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global waffles and wafers market report would provide approximately 77 tables, 90 figures and 189 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Ingredients
3.3.Snippet by Product
3.4.Snippet by Distribution Channel
3.5.Snippet by End-User
3.6.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Demand for Healthy Snacks
  - 4.1.1.2.Diverse Flavor Ranges
  - 4.1.1.3.Growing Demand for Convenience Foods
- 4.1.2.Restraints
  - 4.1.2.1.High Competition and Substitute Products
  - 4.1.2.2.Health Concerns
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Crackers and Savoury Waffles and Wafers
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Plain Crackers
7.4.Flavored Crackers
7.5.Sweet Waffles and Wafers
7.6.Plain Waffles and Wafers
7.7.Cookies
7.8.Sandwich Waffles and Wafers
7.9.Chocolate-Coated Waffles and Wafers
7.10.Other Sweet Waffles and Wafers

8.By Ingredients

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 8.1.2.Market Attractiveness Index, By Ingredients
8.2.Flour
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Sugar
8.4.Butter
8.5.Chocolate
8.6.Milk
8.7.Cream

9.By Product

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 9.1.2.Market Attractiveness Index, By Product
9.2.Rich Tea
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Bourbon
9.4.Plain Waffles and Wafers
9.5.Chocolate Coated Waffles and Wafers
9.6.Filled Waffles and Wafers

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/ Hypermarkets
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Convenience Stores
10.4.Specialty Stores
10.5.Online Retailers
10.6.Others

11.By End-User

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2.Market Attractiveness Index, By End-User
11.2.Children
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Youngsters
11.4.Adults

12.By Region

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2.Market Attractiveness Index, By Region
12.2.North America
- 12.2.1.Introduction
- 12.2.2.Key Region-Specific Dynamics
- 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1.U.S.
  - 12.2.8.2.Canada
  - 12.2.8.3.Mexico
12.3.Europe
- 12.3.1.Introduction
- 12.3.2.Key Region-Specific Dynamics
- 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1.Germany
  - 12.3.8.2.U.K.
  - 12.3.8.3.France
  - 12.3.8.4.Italy
  - 12.3.8.5.Spain
  - 12.3.8.6.Rest of Europe
12.4.South America
- 12.4.1.Introduction
- 12.4.2.Key Region-Specific Dynamics
- 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1.Brazil
  - 12.4.8.2.Argentina
  - 12.4.8.3.Rest of South America
12.5.Asia-Pacific
- 12.5.1.Introduction
- 12.5.2.Key Region-Specific Dynamics
- 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1.China
  - 12.5.8.2.India
  - 12.5.8.3.Japan
  - 12.5.8.4.Australia
  - 12.5.8.5.Rest of Asia-Pacific
12.6.Middle East and Africa
- 12.6.1.Introduction
- 12.6.2.Key Region-Specific Dynamics
- 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

13.Competitive Landscape

13.1.Competitive Scenario
13.2.Market Positioning/Share Analysis
13.3.Mergers and Acquisitions Analysis

14.Competitive Landscape

14.1.Competitive Scenario
14.2.Market Positioning/Share Analysis
14.3.Mergers and Acquisitions Analysis

15.Company Profiles

15.1.Vana Food
- 15.1.1.Company Overview
- 15.1.2.Product Portfolio and Description
- 15.1.3.Financial Overview
- 15.1.4.Key Developments
15.2.UNIBIC Foods India Pvt. Ltd.
15.3.Kellogg's
15.4.Waffle Mill
15.5.Nova Nova
15.6.Dr.Oetker
15.7.Otto Beier Waffelfabrik GmbH
15.8.Dukes
15.9.ITC Limited
15.10.Kambly SA

LIST NOT EXHAUSTIVE

16.Appendix

16.1.About Us and Services
16.2.Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

华夫饼和威化饼市场 - 2023-2030

Waffles and Wafers Market - 2023-2030

目录

目录

第 1 章：方法与范围

第 2 章：定义与概述

第 3 章：执行摘要

第 4 章：动力学

第 5 章：产业分析

第 6 章：COVID-19 分析

第 7 章：按类型

第 8 章：按成分

第 9 章：副产品

第 10 章：按配销通路

第 11 章：最终用户

第 12 章：按地区

第13章：竞争格局

第14章：竞争格局

第 15 章：公司简介

第 16 章：附录