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全球角蛋白补充品市场 - 2023-2030

Global Keratin Supplement Market - 2023-2030

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 约2个工作天内

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简介目录

概述

全球角蛋白补充剂市场在 2022 年达到 8.001 亿美元，预计到 2030 年将达到 14.312 亿美元，2023-2030 年预测期间CAGR为 7.5%。

推动角蛋白补充剂市场成长的一大趋势是消费者越来越意识到角蛋白对头髮、皮肤和指甲健康的益处。随着人们越来越重视个人美容和健康，消费者正在寻找能够改善头髮和指甲的外观和强度的产品，导致对角蛋白补充剂的需求激增。此外，社群媒体和影响力文化的兴起在角蛋白补充剂的普及中发挥了作用，进一步激发了消费者的兴趣。

2020年4月，联合利华宣布将旗下OLLY品牌拓展至加拿大，并进驻多个电商平台。 Undeniable Beauty 软糖被描述为“生物素、角蛋白、维生素 C 和 E 的混合物”，是加拿大出现的九种 OLLY 补充剂之一。

护髮领域因其在促进头髮强度、生长和整体健康方面的功效而占据了一半以上的市场份额。同样，亚太地区在角蛋白补充剂市场上占据主导地位，由于该地区消费者对头髮健康的意识不断增强以及可支配收入的增加，占据了最大的市场份额。

动力学

提高头髮健康意识

全球脱发现象呈上升趋势，这促使人们对角蛋白补充剂等增强头髮和促进生长的解决方案越来越感兴趣。根据美国皮肤病学会的数据，女性到了 40 岁，其中 40% 的人会「出现明显的脱髮」。角蛋白是头髮的关键结构蛋白，提供强度、弹性和弹性。透过补充角蛋白，人们可以帮助强化髮干，降低因机械性损伤而断裂和脱髮的风险。

角蛋白补充剂含有胺基酸，胺基酸是角蛋白等蛋白质的组成部分。这些氨基酸可能透过为新毛囊的形成提供必要的营养并支持头髮週期的生长期来发挥促进头髮生长的作用。随着消费者对头髮结构以及角蛋白在维持头髮强度、弹性和整体健康方面的作用了解得越来越多，人们对能够支持或提高体内角蛋白水平的产品越来越感兴趣。

人口老化加剧

据世界卫生组织称，到 2030 年，全球六分之一的人将达到 60 岁或以上。到 2050 年，世界上 60 岁或以上的人数预计将增加一倍（达到 21 亿）。随着年龄的增长，身体自然会发生各种变化，包括角蛋白等必需蛋白质的产生减少。角蛋白是一种对维持头髮、指甲和皮肤健康至关重要的结构蛋白，它会随着年龄的增长而下降，导致头髮稀疏、指甲脆弱和皮肤弹性丧失等问题。

保持年轻外表和整体健康的愿望促使老年人探索促进健康老化的选择。角蛋白补充剂提供了一种便捷的解决方案，可以解决与老化相关的美容问题，例如脱髮和皮肤老化。随着配方的进步和人们对角蛋白益处的认识不断提高，老年人更倾向于将这些补充剂纳入日常生活中，作为积极主动地优雅衰老的一部分。

来自其他补充剂的竞争

促进头髮、皮肤和指甲健康的补充品市场非常拥挤，各种产品都含有生物素、胶原蛋白和维生素等成分。补充剂市场的多样性为消费者提供了一系列选择，这使得角蛋白补充剂想要脱颖而出并获得市场份额具有挑战性。角蛋白补充剂面临这些替代品的激烈竞争，这些替代品可能提供感知或科学证明的益处。

有些人担心角蛋白补充剂的安全性，特别是潜在的副作用或不良反应。由于没有明确的安全证据，消费者对尝试这些产品犹豫不决。虽然角蛋白被认为可以促进头髮、皮肤和指甲的健康，但支持其作为补充剂的有效性的科学证据有限。由于缺乏强有力的科学支持，潜在消费者不敢在强大的补充剂市场购买促进头髮、皮肤和指甲健康的角蛋白补充剂。

One major trend for driving keratin supplement market growth is the increasing consumer awareness regarding the benefits of keratin for hair, skin, and nail health. With a growing emphasis on personal grooming and wellness, consumers are seeking out products that can improve the appearance and strength of their hair and nails, leading to a surge in demand for keratin supplements. Additionally, the rise of social media and influencer culture has played a role in popularizing keratin supplements, further driving consumer interest.

In April 2020, Unilever announced the expansion of its OLLY brand into Canada with a presence on various e-commerce platforms. The Undeniable Beauty gummy, described as a "blend of Biotin, Keratin, and Vitamin C and E, is one of the nine OLLY supplements that appeared in Canada.

The hair care segment accounts for over half of the market share due to its effectiveness in promoting hair strength, growth, and overall health. Similarly, the Asia-Pacific dominates the Keratin Supplement market, capturing the largest market share due to increasing consumer awareness about hair health and rising disposable incomes in the region.

Dynamics

Increasing Awareness of Hair Health

Hair loss is on the rise globally, prompting increased interest in solutions like keratin supplements to strengthen hair and promote growth. According to the American Academy of Dermatology, by the time women turn 40, 40% of them `have noticeable hair loss. Keratin is a key structural protein in hair, providing strength, elasticity, and resilience. By supplementing with keratin, individuals may help strengthen the hair shaft, reducing the risk of breakage and hair loss due to mechanical damage.

Keratin supplements contain amino acids, which are the building blocks of proteins like keratin. These amino acids may play a role in promoting hair growth by providing the necessary nutrients for the formation of new hair follicles and supporting the growth phase of the hair cycle. As consumers become more educated about the structure of hair and the role of keratin in maintaining its strength, elasticity, and overall health, there is a growing interest in products that can support or enhance keratin levels in the body.

Growing Aging Population

According to WHO, 1 in 6 individuals on the globe will be 60 years of age or older by 2030. The number of individuals in the world who are 60 years of age or older is expected to double (to 2.1 billion) by 2050. As individuals age, their bodies naturally undergo various changes, including a reduction in the production of essential proteins like keratin. Keratin, a structural protein crucial for maintaining the health of hair, nails, and skin, experiences decline with age, leading to issues such as hair thinning, brittle nails, and loss of skin elasticity.

The desire to maintain a youthful appearance and overall well-being drives older adults to explore options that promote healthy aging. Keratin supplements offer a convenient solution to address cosmetic concerns related to aging, such as hair loss and skin aging. With advancements in formulation and increased awareness about the benefits of keratin, older individuals are more inclined to incorporate these supplements into their daily routine as part of their proactive approach to aging gracefully.

Competition from Other Supplements

The market for supplements promoting hair, skin, and nail health is crowded, with various products containing ingredients such as biotin, collagen, and vitamins. This diversity in the supplement market provides consumers with a range of choices, making it challenging for keratin supplements to stand out and gain market share. Keratin supplements face stiff competition from these alternatives, which may offer perceived or scientifically proven benefits.

Some individuals have concerns about the safety of keratin supplements, particularly regarding potential side effects or adverse reactions. Without clear evidence of safety, consumers feel hesitant to try these products. While keratin is believed to promote hair, skin, and nail health, there's limited scientific evidence supporting its effectiveness as a supplement. This lack of robust scientific backing deters potential consumers from purchasing keratin supplements in the robust supplement market promoting hair, skin, and nail health.

Segment Analysis

The global keratin supplement market is segmented based on source, keratin type, form, application, distribution channel and region.

Growing Demand for Hair Care Products

Hair care holds the highest share in the keratin supplements market growth primarily due to the widespread consumer demand for products that promote hair health and growth. Keratin, being a key structural protein in hair, is naturally associated with hair care and is widely marketed as a solution for improving hair strength, thickness, and overall appearance. Consumers seeking to address issues such as hair loss, thinning, or damage are particularly inclined to use keratin supplements as part of their hair care routine.

In May 2023, IFF launched new solutions based on its Howaru probiotic ingredient. With keraGEN-IV, a natural keratin supported by a new human clinical study ingredient that benefits from positive consumer evaluation - especially for hair and a whole form of vitamin C that is well-known in Europe for its role in collagen formation, IFF's most recent innovation, Kera-Biome, contains probiotics and other beneficial ingredients.

Geographical Penetration

Growing Population Seeking Hair Health Solutions in Asia-Pacific

The region's burgeoning population, particularly in countries like China and India, presents a vast consumer base seeking solutions for hair and nail health. In October 2023, Traya, India's health-tech brand, revealed significant results from a large-scale study involving more than 500,000 males. As per the study, 50.31% of Indian men who are experiencing hair loss are younger than 25 years old, and 25.89% of men under 21 have already reached Stage 3 or above. Additionally, The National Centre of Biotechnology Information states that in 2020, 20-30% of Indian women had serious hair loss or thinning hair.

Keratin supplements have emerged as a popular choice among consumers seeking to address these issues effectively. Keratin, being a key protein constituent of hair, plays a crucial role in maintaining its strength, elasticity, and overall health. Therefore, the rising awareness about the benefits of keratin supplementation in promoting hair growth and reducing hair loss has driven the demand for such products in the APAC region.

COVID-19 Impact Analysis

With lockdowns and restrictions in place worldwide, people have been more focused on self-care and personal wellness. This has led to a surge in demand for supplements that promote healthy hair, skin, and nails, including keratin supplements. Many individuals sought ways to maintain their appearance and well-being despite limited access to salons and spas.

However, the keratin supplement market, like many other industries, faced challenges related to disruptions in the supply chain caused by the pandemic. Manufacturing plants experienced closures or reduced production capacities due to lockdowns and health concerns among workers. These disruptions led to delays in product availability and potential shortages, affecting both manufacturers and consumers.

Russia-Ukraine War Impact Analysis

Geopolitical tensions and conflicts contributed to market uncertainty and consumer sentiment. During the war, consumers become more cautious about their spending habits, potentially leading to a decrease in demand for non-essential products such as keratin supplements. Additionally, concerns about supply chain disruptions or geopolitical risks prompted some consumers to stock up on essential items rather than discretionary purchases like supplements.

By Source

Animal-based Keratins
Plant-based Keratins
Others

By Keratin Type

Alpha-Keratin
Beta-Keratin
Hydrolyzed Keratin
Keratin Amino Acid
Others

By Form

Capsule
Tablet
Gummies
Others

By Application

Hair Care
Skin Care
Nail Care
Pet Care
Active Pharmaceutical Ingredients
Others

By Distribution Channel

Supermarkets/Hypermarkets
Pharmacies
Online Retailers
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In January 2020, Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, launched Vthrive the Vitamin Shoppe, a new line of premium vitamins, minerals, supplements, and essential oils for wellness consumers looking for simply clean formulas with the best ingredients. Advanced Keratin for hair, skin, and nails is available as a vegetable capsule under the Vthrive Vitamin Shoppe brand.
In October 2023, Rasayanam launched Liquid Biotin with Collagen 25000mcg for improved Ayurvedic Wellness. It functions as a flexible two-in-one remedy, greatly increasing collagen and biotin levels and encouraging keratin synthesis.
In September 2020, Wilder's, a men's hygiene and wellness brand, launched "Wilder's Beard Growth 3 in 1. With an efficient mix centered on biotin, collagen, and keratin, this supplement promotes the growth of beards and their aesthetic appeal.

Competitive Landscape

The major global players in the market include The Himalayan Organics, Hankintatukku Oy, NutriScience Innovations, LLC, Naturyz, LEO NUTRISCIENCE, SimplyHerbal, Keraplas, Unilever, American Standard Supplements, Pure Encapsulations.

Why Purchase the Report?

To visualize the global keratin supplement market segmentation based on source, keratin type, form, application, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of keratin supplement market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global keratin supplement market report would provide approximately 78 tables, 79 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Source
3.2.Snippet by Keratin Type
3.3.Snippet by Form
3.4.Snippet by Application
3.5.Snippet by Distribution Channel
3.6.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Awareness of Hair Health
  - 4.1.1.2.Growing Aging Population
- 4.1.2.Restraints
  - 4.1.2.1.Competition from Other Supplements
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Source

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 7.1.2.Market Attractiveness Index, By Source
7.2.Animal-based Keratins*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Plant-based Keratins
7.4.Others

8.By Keratin Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 8.1.2.Market Attractiveness Index, By Keratin Type
8.2.Alpha-Keratin*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Beta-Keratin
8.4.Hydrolyzed Keratin
8.5.Keratin Amino Acid
8.6.Others

9.By Form

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.1.2.Market Attractiveness Index, By Form
9.2.Capsule*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Tablet
9.4.Gummies
9.5.Others

10.By Application

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2.Market Attractiveness Index, By Application
10.2.Hair Car*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Skin Care
10.4.Nail Care
10.5.Pet Care
10.6.Active Pharmaceutical Ingredients
10.7.Others

11.By Distribution Channel

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2.Market Attractiveness Index, By Distribution Channel
11.2.Supermarkets/Hypermarkets*
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Pharmacies
11.4.Online Retailers
11.5.Others

12.By Region

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2.Market Attractiveness Index, By Region
12.2.North America
- 12.2.1.Introduction
- 12.2.2.Key Region-Specific Dynamics
- 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1.U.S.
  - 12.2.8.2.Canada
  - 12.2.8.3.Mexico
12.3.Europe
- 12.3.1.Introduction
- 12.3.2.Key Region-Specific Dynamics
- 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1.Germany
  - 12.3.8.2.UK
  - 12.3.8.3.France
  - 12.3.8.4.Italy
  - 12.3.8.5.Russia
  - 12.3.8.6.Rest of Europe
12.4.South America
- 12.4.1.Introduction
- 12.4.2.Key Region-Specific Dynamics
- 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1.Brazil
  - 12.4.8.2.Argentina
  - 12.4.8.3.Rest of South America
12.5.Asia-Pacific
- 12.5.1.Introduction
- 12.5.2.Key Region-Specific Dynamics
- 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1.China
  - 12.5.8.2.India
  - 12.5.8.3.Japan
  - 12.5.8.4.Australia
  - 12.5.8.5.Rest of Asia-Pacific
12.6.Middle East and Africa
- 12.6.1.Introduction
- 12.6.2.Key Region-Specific Dynamics
- 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13.Competitive Landscape

13.1.Competitive Scenario
13.2.Market Positioning/Share Analysis
13.3.Mergers and Acquisitions Analysis

14.Company Profiles

14.1.The Himalayan Organics*
- 14.1.1.Company Overview
- 14.1.2.Product Portfolio and Description
- 14.1.3.Financial Overview
- 14.1.4.Key Developments
14.2.Hankintatukku Oy
14.3.NutriScience Innovations, LLC
14.4.Naturyz
14.5.LEO NUTRISCIENCE
14.6.SimplyHerbal
14.7.Keraplas
14.8.Unilever
14.9.American Standard Supplements
14.10.Pure Encapsulations

LIST NOT EXHAUSTIVE