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健康美容化妆品

市场调查报告书

商品编码

1474033

全球洗面乳市场 - 2024-2031

Global Facial Cleanser Market - 2024-2031

出版日期: 2024年05月02日 | 出版商:

DataM Intelligence | 英文 212 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球洗面乳市场规模达225亿美元，预计2031年将达356亿美元，2024-2031年预测期间复合年增长率为5.9%。

消费者对不含化学物质的美容产品的日益青睐，加上含有机成分的乳霜、精华液和保湿霜概念的不断扩大，可能会在预测期内推动对有机护肤品的需求。这些产品更有效，负面影响更少，这可能会扩大其在客户中的使用。

数位化世界正在发生重大变化，这影响了线上购买行为。随着众多美容和化妆品零售店的关闭，品牌正在扩大其线上业务。例如，2021 年 2 月，无化学品护肤公司 Lulu's Holistics 在佛罗里达州和纽约拥有三个实体店和一个互联网网站，由于其在线运营，其 2020 年收入增加至 500 万美元即使实体店因疫情而关闭。

2023年，欧洲预计将占据全球洗面乳市场约25%的份额。消费者对「更清洁、更环保的美容」的兴趣日益浓厚，预计将推动对非合成护肤品的需求，尤其是千禧世代和Z 世代。 36% 的Z 世代和千禧世代女性欧洲想尝试这些产品。带有「有机」标籤的护肤品的出现将提高它们在顾客中的曝光度。

动力学

不断成长的产品创新

洁面乳配方的持续创新，包括为各种皮肤类型开发温和有效的洁面乳，正在推动市场向前发展。消费者越来越担心护肤品对环境的影响，因此需要环保和永续的替代品。製造商透过发明可生物降解的包装、减少浪费并采用可持续的采购和製造实践来应对。

製造商正在推出含有天然有机和亲肤成分的产品来满足消费者的需求。不断增加的研发投资带来了更多创新产品的推出。例如，2021年6月，法国首屈一指的有机美容品牌SO'BiO etic在美国推出了其有机美容产品系列，包括保湿日霜、有机亮白保湿霜、肤色校正精华液和有机洁面泡沫。

皮肤护理意识不断提高

随着人们越来越意识到适当护肤和清洁的好处，对洗面乳的需求正在增加。消费者越来越重视保持皮肤健康和预防皮肤病，导致洗面产品的使用量增加。健康的皮肤护理方案可以提亮肤色，减少由污染和紫外线等环境因素引起的痤疮。男士护肤公司 TIEGE HANLEY 在 2020 年撰写部落格称，18 至 24 岁的男性中有 60% 使用护肤品。

由于知识的传播及其所提供的好处，男性选择不含化学物质的产品而不是传统的护肤品。这一趋势促使许多企业提供专为男性设计的多样化有机产品组合，例如洗面乳、精华液和洗面油。 Lyonsleaf、John Masters Organics、Dr. Alkaitis's、Grown Alchemist 和 Bulldog Skincare 等品牌都为男性提供类似产品。

替代方案的存在和监管合规性

替代性护肤产品和清洁程序，如胶束水、卸妆油、洁面膏和无水洁面乳，与市场上的洗面乳竞争。这些产品提供了多种配方、质地和使用方法，为消费者提供了更多选择，或许还可以转移对标准洗面乳的需求。有关产品安全、成分、标籤和测试的严格法律和要求可能会给洗面乳製造商带来障碍。

遵守监管规定需要更多的资源、努力和支出，特别是对于在多个司法管辖区运作的跨国公司而言。对环境永续性和塑胶废物日益增长的担忧正在影响消费者的偏好和购买决策。一次性塑胶包装在洗面乳产品中的使用正在接受调查，导致对环保包装替代品和永续产品成分的需求。

The growing consumer preference for chemical-free beauty products, together with the expanding concepts of creams, serums and moisturizers infused with organic components, is likely to fuel demand for organic skin care products over the forecast period. The products are more effective and have fewer negative effects, which is likely to expand their use among customers.

There is a significant movement toward a more digital world, which has influenced online buying behavior. With the closure of numerous beauty and cosmetics retail stores, brands are expanding their online presence. For example, in February 2021, Lulu's Holistics, a chemical-free skincare firm with three brick-and-mortar locations in Florida and New York and an internet site, increased its income to US$ 5 million in 2020, due to its operation online even after the physical stores were closed due to the epidemic.

In 2023, Europe is expected to be hold about 25% of the global facial cleanser market. Growing consumer interest in 'cleaner, greener beauty' is predicted to fuel demand for non-synthetic skin care products, particularly among millennials and Generation Z. According to a YPulse research published in September 2021, 36% of Gen Z and Millennial ladies in Western Europe want to try these products. The availability of skincare products with a 'organic' label will improve their exposure among customers.

Dynamics

Growing Product Innovation

Continuous innovation in face cleanser formulas, including the creation of mild and effective cleansers for various skin types, is driving the market forward. Consumers are increasingly worried about the environmental impact of skincare products, creating a need for eco-friendly and sustainable alternatives. Manufacturers respond by inventing biodegradable packaging, decreasing waste and employing sustainable sourcing and manufacturing practices.

Manufacturers are introducing goods with natural organic and skin-friendly components to fulfill consumer demand. Increasing R&D investments have resulted in more innovative product introductions. For example, in June 2021, SO'BiO etic, France's premier organic beauty brand, introduced its organic beauty product range in U.S., which comprises hydrating day cream organic brightening moisturizing cream, tone correction serum and organic cleansing foam.

Rising Awareness of Skin Care

Demand for facial cleansers is increasing as people become more aware of the benefits of proper skincare and cleanliness. Consumers are becoming more conscious of keeping healthy skin and preventing skin disorders, resulting in increased usage of facial washing products. A healthy skin care regimen brightens skin and reduces acne caused by environmental factors such as pollution and UV rays. TIEGE HANLEY, a men's skincare firm, wrote a blog in 2020 stating that 60% of males aged 18 to 24 use skincare products.

Men choose chemical-free products over conventional skincare due to the spread of knowledge and the benefits they provide. The trend has pushed numerous businesses to provide a diverse portfolio of organic products designed specifically for males, such as face wash, serum and facial washing oil. Lyonsleaf, John Masters Organics, Dr. Alkaitis's, Grown Alchemist and Bulldog Skincare are some of the brands that offer similar products for guys.

Presence of Alternatives and Regulatory Compliance

Alternative skincare products and cleansing procedures, such as micellar water, cleansing oils, cleansing balms and waterless cleansers, compete with facial cleansers on the market. The products offer a variety of formulas, textures and application methods, giving consumers more options and perhaps diverting demand away from standard facial cleansers. Stringent laws & requirements regarding product safety, ingredients, labeling and testing can offer obstacles for facial cleanser makers.

Compliance with regulatory regulations necessitate more resources, effort and expenditure, especially for multinational corporations operating across numerous jurisdictions. Growing concerns about environmental sustainability and plastic waste are having an impact on consumer preferences and purchase decisions. The usage of single-use plastic packaging in facial cleanser products has come under investigation, leading to demands for environmentally friendly packaging alternatives and sustainable product compositions.

Segment Analysis

The global facial cleanser market is segmented based on type, source, packaging, skin type, target customer, application and region.

Rising Demand for Organic Products Drives the Segment Growth

Natural/Herbal products are expected to be the dominant segment with over 30% of the market during the forecast period 2024-2031. Consumers increasingly prefer natural and organic skincare products. Concerns about chemicals, sensitivity and environmental sustainability have fueled demand for natural and organic face cleansers derived from botanical extracts, plant-based components and other natural sources.

Synthetic substances including methylparaben, propylparaben and butylparaben are hazardous and have been linked to allergic responses, acne, pimples, rashes and other skin issues. As a result, the major players are launching organic products. In February 2021, Lady Green, a French organic beauty company, debuted a range of organic face care and makeup products for blemished, acne-prone skin, including face wash, face cream, mascara and BB cream, using natural active ingredients such as aloe-vera and neem.

Geographical Penetration

Growing Focus on Skin Care in Asia-Pacific

Asia-Pacific is the dominant region in the global facial cleanser market covering more than 35% of the market. With the rise of social media, beauty influencers and digital marketing efforts, consumers in Asia-Pacific countries are becoming more aware of skincare trends, advice and product suggestions. It has raised knowledge of skincare benefits and trends, resulting in increased demand for facial cleansers and other skincare products.

Brands are also developing innovative products to meet the increased demand. For example, in May 2021, L'Oreal Paris collaborated with AKQA to open an omnichannel concept shop in Shanghai, providing visitors with a personalized experience and building stronger customer relationships. Furthermore, with the growing demand for premium cosmetic products like K-Beauty and C-Beauty in the country, market participants are focusing on extending their product range to acquire large market shares.

Competitive Landscape

The major global players in the market include Unilever, Procter & Gamble, L'Oreal Paris, Estee Lauder Inc, Johnson & Johnson Consumer Inc., Kao Singapore Pte. Ltd., Shiseido Co., Ltd., L'OCCITANE INTERNATIONAL SA, Clarins and Natura &Co.

COVID-19 Impact Analysis

The pandemic has raised awareness about the significance of personal cleanliness, including skincare habits. As individuals became more concerned about cleanliness and sanitation, there was an increase in demand for facial cleansers and other skincare products to preserve healthy skin. During lockdowns, consumers turned to internet platforms to acquire skincare items, especially facial cleansers, as retail establishments were closed or operating at reduced capacity.

E-commerce platforms have grown significantly, providing consumers with a simple and safe way to shop for skincare items from the comfort of their own homes. However, the shutdown of beauty salons, spas and dermatological clinics during lockdowns reduced access to expert skincare treatments and consultations. The decreased demand for professional-grade face cleansers and other skincare products commonly supplied through these channels.

Russia-Ukraine War Impact

Ukraine and Russia are large producers of ingredients used in cosmetics & personal care products, such as surfactants, emollients and preservatives. Conflict-related disruptions in the supply of these raw ingredients result in shortages and price rises for facial cleanser manufacturers globally. In times of geopolitical tension and economic concern, customers prefer necessary goods over luxury or premium skincare products like facial cleansers.

There is a shift towards more economical or basic skincare alternatives, resulting in changes in customer tastes and purchase habits. Geopolitical instability and violence can cause economic uncertainty and erode consumer confidence levels. During times of uncertainty, customers can reduce discretionary spending on non-essential items like facial cleansers, resulting in a decrease in demand.

By Type

Foaming
Gel
Cream & Lotion
Micellar Water
Others

By Source

Natural/Herbal
Synthetic

By Packaging

Bottles & Jars
Tubes
Pouches
Dispenser
Others

By Skin Type

Combination
Oily
Dry
Sensitive
Others

By Target Customer

Male
Female

By End-User

Moisturizing
Skin Whitening
Anti-Aging
Skin Repair
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In November 2023, Natura &Co stated that it had reached a deal to sell "The Body Shop" to international private equity firm Aurelius, marking a new milestone in the Group's strategy of simplifying and refocusing activities. It would benefit from Aurelius' outstanding track record of growing up businesses to continue its transformation journey.
In November 2023, Shiseido Co., Ltd. won first place in the "Corporate Ranking" at one of Japan's most prestigious women's awards, the Forbes JAPAN WOMEN AWARD 2023. Since its inception in 2016, the Forbes Japan Women Award has strived to communicate best practices for minimizing gender gaps and empowering women and companies.
In November 2023, Kao Corporation has joined the Japanese Cosmetics and Personal Care Products Industry Buyer Members Sedex working group to improve supply chain labor conditions. The collaboration ensures that Kao is consistently trying to address human rights issues in supplier chains.

Why Purchase the Report?

To visualize the global facial cleanser market segmentation based on type, source, packaging, skin type, target customer, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of facial cleanser market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global facial cleanser market report would provide approximately 86 tables, 88 figures and 212 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Type
3.2.Snippet by Source
3.3.Snippet by Packaging
3.4.Snippet by Skin Type
3.5.Snippet by Target Customer
3.6.Snippet by Application
3.7.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Growing Product Innovation
  - 4.1.1.2.Rising Awareness of Skin Care
- 4.1.2.Restraints
  - 4.1.2.1.Presence of Alternatives and Regulatory Compliance
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Foaming*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Gel
7.4.Cream & Lotion
7.5.Micellar Water
7.6.Others

8.By Source

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 8.1.2.Market Attractiveness Index, By Source
8.2.Natural/Herbal*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Synthetic

9.By Packaging

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2.Market Attractiveness Index, By Packaging
9.2.Bottles & Jars*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Tubes
9.4.Pouches
9.5.Dispenser
9.6.Others

10.By Skin Type

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 10.1.2.Market Attractiveness Index, By Skin Type
10.2.Combination*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Oily
10.4.Dry
10.5.Sensitive
10.6.Others

11.By Target Customer

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 11.1.2.Market Attractiveness Index, By Target Customer
11.2.Male*
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Female

12.By Application

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.1.2.Market Attractiveness Index, By Application
12.2.Moisturizing*
- 12.2.1.Introduction
- 12.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3.Skin Whitening
12.4.Anti-Aging
12.5.Skin Repair
12.6.Others

13.By Region

13.1.Introduction
- 13.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 13.1.2.Market Attractiveness Index, By Region
13.2.North America
- 13.2.1.Introduction
- 13.2.2.Key Region-Specific Dynamics
- 13.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.2.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.2.9.1.U.S.
  - 13.2.9.2.Canada
  - 13.2.9.3.Mexico
13.3.Europe
- 13.3.1.Introduction
- 13.3.2.Key Region-Specific Dynamics
- 13.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.3.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.3.9.1.Germany
  - 13.3.9.2.UK
  - 13.3.9.3.France
  - 13.3.9.4.Italy
  - 13.3.9.5.Russia
  - 13.3.9.6.Rest of Europe
13.4.South America
- 13.4.1.Introduction
- 13.4.2.Key Region-Specific Dynamics
- 13.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.4.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.4.9.1.Brazil
  - 13.4.9.2.Argentina
  - 13.4.9.3.Rest of South America
13.5.Asia-Pacific
- 13.5.1.Introduction
- 13.5.2.Key Region-Specific Dynamics
- 13.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 13.5.9.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.5.9.1.China
  - 13.5.9.2.India
  - 13.5.9.3.Japan
  - 13.5.9.4.Australia
  - 13.5.9.5.Rest of Asia-Pacific
13.6.Middle East and Africa
- 13.6.1.Introduction
- 13.6.2.Key Region-Specific Dynamics
- 13.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 13.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 13.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 13.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Skin Type
- 13.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Target Customer
- 13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

14.Competitive Landscape

14.1.Competitive Scenario
14.2.Market Positioning/Share Analysis
14.3.Mergers and Acquisitions Analysis

15.Company Profiles

15.1.Unilever*
- 15.1.1.Company Overview
- 15.1.2.Product Portfolio and Description
- 15.1.3.Financial Overview
- 15.1.4.Key Developments
15.2.Procter & Gamble
15.3.L'Oreal Paris
15.4.Estee Lauder Inc
15.5.Johnson & Johnson Consumer Inc.
15.6.Kao Singapore Pte. Ltd.
15.7.Shiseido Co., Ltd.
15.8.L'OCCITANE INTERNATIONAL SA
15.9.Clarins
15.10.Natura &Co

LIST NOT EXHAUSTIVE