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机能性食品益生菌

市场调查报告书

商品编码

1512671

全球益生菌茶市场 - 2024-2031

Global Probiotic Tea Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球益生菌茶市场达到7.001亿美元，预计到2031年将达到12.392亿美元，2024-2031年预测期间复合年增长率为8.5%。

消费者越来越意识到肠道健康的重要性及其对整体健康的影响。益生菌茶将茶的健康益处与以支持消化健康而闻名的益生菌结合在一起，越来越受欢迎。消费者正在积极寻求能够提供消化支持的功能性饮料，从而增加了市场对益生菌茶的需求。

消费者越来越多地将功能性饮料融入他们的日常生活中，作为积极保持健康的一部分。益生菌茶被定位为一种天然且有益的选择，吸引了寻求支持免疫力和消化健康的饮食选择的个人。该公司正在研究和开发专为茶饮料稳定性而客製化的益生菌混合物。

例如，2023 年 1 月 12 日，以受南方启发的零热量甜茶而闻名的南方微风甜茶推出了 Plus Probiotics 冷泡茶。新的 Original 和 Raspberry Plus 益生菌甜茶产品保留了 Southern Breeze 经典冰茶深受喜爱的风味，同时提供了促进健康消化和心臟健康的额外益处。

益生菌茶被认为是一种天然有益的饮料选择，可支持肠道健康和免疫力。北美消费者非常重视透明度和清洁标籤产品。他们寻求由天然成分製成的益生菌茶，不含人工香料、色素和防腐剂。强调清洁标籤配方和永续采购实践的品牌在市场上越来越受欢迎，吸引了注重健康的消费者。

动力学

对个人化营养的兴趣日益浓厚

个人化营养着重于根据个人健康需求和遗传特征制定饮食建议和产品。随着消费者越来越意识到个人化健康解决方案的独特好处，对满足特定健康要求的益生菌茶的需求不断增加。随着消费者寻求益生菌茶来满足其独特的消化健康、免疫力和整体健康需求，这种需求正在推动市场成长。

个人化营养的趋势正在推动製造商在益生菌茶配方方面进行创新。该公司正在开发含有已知有益于特定健康状况的特定益生菌菌株的益生菌茶。这种针对性的做法不仅增强了益生菌茶的功效，而且符合个人化营养趋势，从而扩大了市场。

例如，2020 年 3 月 10 日，爱茉莉太平洋成立了一个新的绿茶益生菌研究中心，致力于推进其在韩国济州岛农场种植的有机绿茶叶中发现的独特益生菌菌株的研究。该倡议建立在爱茉莉太平洋发现益生菌菌株的基础上，旨在进一步探索其潜在益处和应用。

功能性饮料越来越受欢迎

消费者越来越多地寻求除了基本营养之外还具有健康益处的饮料。功能性饮料（包括益生菌茶）可提供额外的健康益处，例如改善消化、增强免疫力和改善整体健康。随着消费者寻找方便的方法来支持他们的健康，对增强健康产品的需求不断增长正在推动益生菌茶的市场成长。

功能性饮料趋势正在推动益生菌茶市场的创新和产品开发。製造商正在尝试不同的口味、益生菌菌株以及维生素、矿物质和草药提取物等其他功能性成分。这些创新迎合了不同消费者的口味和健康需求，透过提供各种有吸引力的选择来推动市场成长。

保存期限有限

在生产和储存过程中保持这些益生菌的活力具有挑战性，通常会导致保质期有限。製造商必须投资先进的保存技术和严格的品质控制措施，以确保益生菌茶的稳定性和有效性，从而增加生产成本和复杂性。这种限制可能会导緻小型生产商更难竞争，从而限制市场成长。

益生菌茶的保质期有限，使分销和物流变得复杂。这些产品需要在受控条件下储存和运输，以保持益生菌的活力。任何偏离这些条件的行为都可能导致产品品质和有效性的下降。这种对专业物流的要求会增加分销成本并限制益生菌茶产品的地理覆盖范围，从而限制市场扩张。

There is a growing awareness among consumers about the importance of gut health and its impact on overall well-being. Probiotic tea, which combines the health benefits of tea with probiotics known for supporting digestive health, has gained popularity. Consumers are actively seeking functional beverages that offer digestive support, boosting the demand for probiotic tea in the market.

Consumers are increasingly integrating functional beverages into their daily routines as part of a proactive approach to maintaining health. Probiotic tea is positioned as a natural and beneficial option, appealing to individuals seeking dietary choices that support immunity and digestive health. Companies are researching and developing probiotic blends specifically tailored for stability in tea-based beverages.

For instance, on January 12, 2023, Southern Breeze Sweet Tea, renowned for its zero-calorie sweet tea inspired by the South, launched its Plus Probiotics cold brews. The new Original and Raspberry Plus Probiotic sweet tea offerings retain the beloved flavor of Southern Breeze's classic iced teas while now offering additional benefits that promote healthy digestion and heart health.

Probiotic tea is perceived as a natural and beneficial beverage choice that supports gut health and immunity. Consumers in North America place a premium on transparency and clean-label products. They seek probiotic tea options made with natural ingredients, free from artificial flavors, colors, and preservatives. Brands that emphasize clean label formulations and sustainable sourcing practices are gaining traction in the market, appealing to health-conscious consumers.

Dynamics

Growing Interest in Personalized Nutrition

Personalized nutrition focuses on creating dietary recommendations and products tailored to individual health needs and genetic profiles. As consumers become more aware of the unique benefits of personalized health solutions, the demand for probiotic tea that caters to specific health requirements is increasing. This demand is driving market growth as consumers seek probiotic teas that address their unique digestive health, immunity, and overall wellness needs.

The trend towards personalized nutrition is pushing manufacturers to innovate in probiotic tea formulations. Companies are developing probiotic teas with specific strains of probiotics known to benefit particular health conditions. This targeted approach not only enhances the efficacy of probiotic teas but also aligns with the personalized nutrition trend, thereby expanding the market.

For instance, on March 10, 2020, Amorepacific inaugurated a new Green Tea Probiotics Research Center dedicated to advancing its study of a unique probiotic strain found in organic green tea leaves grown on its Jeju Island farm in South Korea. This initiative builds upon Amorepacific's discovery of the probiotic strain, aiming to further explore its potential benefits and applications.

Rising Popularity of Functional Beverages

Consumers are increasingly seeking beverages that offer health benefits beyond basic nutrition. Functional beverages, including probiotic teas, provide added health benefits such as improved digestion, enhanced immunity, and better overall well-being. This rising demand for health-enhancing products is driving the market growth for probiotic tea as consumers look for convenient ways to support their health.

The functional beverage trend is fueling innovation and product development in the probiotic tea market. Manufacturers are experimenting with different flavors, probiotic strains, and additional functional ingredients such as vitamins, minerals, and herbal extracts. These innovations cater to diverse consumer tastes and health needs, driving market growth by offering a variety of appealing options.

Limited Shelf Life

Maintaining the viability of these probiotics during production and storage is challenging, often leading to a limited shelf life. Manufacturers must invest in advanced preservation techniques and stringent quality control measures to ensure the stability and effectiveness of probiotic teas, increasing production costs and complexity. This constraint can limit market growth by making it harder for smaller producers to compete.

The limited shelf life of probiotic tea complicates distribution and logistics. These products need to be stored and transported under controlled conditions to preserve the viability of the probiotics. Any deviation from these conditions can lead to a reduction in product quality and effectiveness. This requirement for specialized logistics can increase distribution costs and limit the geographical reach of probiotic tea products, restraining market expansion.

Segment Analysis

The global probiotic tea market is segmented based on product type, form, distribution channel, and region.

Rising Consumer Demand and Innovations in Kombucha Tea

Growing consumer preference for Kombucha tea is driven by its perceived health benefits and unique flavor profiles. Consumers are increasingly choosing probiotic beverages like Kombucha tea for their potential digestive health benefits, including improved gut flora and immune support. This rising demand is expanding the market share of the Kombucha tea segment within the broader probiotic tea market.

The Kombucha tea segment benefits from continuous innovation and product diversification. Manufacturers are introducing new flavors, organic variants, and enhanced formulations to cater to diverse consumer preferences. For instance, on January 16, 2024, Kombucha brand Brew Dr. launched Sipjoy, a low-sugar probiotic seltzer, as it continues to prioritize its core business of fermented tea beverages amidst rising consumer demand for gut health-focused products.

Geographical Penetration

Growing Consumer Awareness and Health Trends in North America

North America, particularly the United States and Canada, represents a substantial portion of the global probiotic tea market. North American consumers are increasingly prioritizing health and wellness, driving the demand for functional beverages like probiotic tea. There is a growing awareness of the benefits of probiotics for digestive health and overall well-being, leading to increased consumption of probiotic-infused beverages.

The region is known for its innovation in food and beverage products, including probiotic tea formulations. North American companies are at the forefront of developing new probiotic strains, herbal blends, and innovative packaging solutions to cater to consumer preferences and market demands. This innovation contributes to the diversification and growth of the global probiotic tea market.

COVID-19 Impact Analysis

The global supply chain faced significant disruptions due to lockdowns, travel restrictions, and workforce shortages. These disruptions affected the production and distribution of probiotic tea. Manufacturers struggled with obtaining raw materials, maintaining production schedules, and delivering products to market. These challenges temporarily restrained market growth and the availability of probiotic tea.

The pandemic has heightened consumer awareness about health and immunity. Probiotics are known for their benefits in supporting gut health and boosting the immune system, leading to an increased demand for probiotic tea. Consumers are actively seeking products that can enhance their overall well-being and immune function, driving probiotic tea market growth during the pandemic.

Russia-Ukraine War Impact Analysis

The war has severely disrupted global supply chains, affecting the availability of raw materials essential for probiotic tea production. Ukraine is a significant supplier of various agricultural commodities, including herbs and botanicals used in tea production. The conflict has disrupted these supply lines, causing shortages and increasing costs for raw materials. This disruption has led to delays in production and increased prices for probiotic tea ingredients, restraining market growth.

The war has disrupted export and import routes, particularly affecting countries that rely on Ukrainian and Russian exports. For the probiotic tea market, this disruption can mean difficulties in sourcing ingredients and packaging materials from these regions. Companies are forced to seek alternative suppliers, often at higher costs, impacting the overall supply chain efficiency and market pricing.

By Product Type

Kombucha Tea
Herbal Probiotic Tea
Green Probiotic Tea
Black Probiotic Tea
Others

By Form

Ready-to-Drink (RTD)
Tea Bags
Loose Leaf
Powdered Mixes

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Cafes and Specialty Tea Shops
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On September 12, 2023, Japanese brewery giant Kirin launched two new beverages, one alcoholic and one non-alcoholic, as part of its ongoing exploration into innovative ready-to-drink options. Kirin has expanded its focus beyond traditional beer offerings in recent years, venturing into diverse categories such as Japanese whiskey and teas, as well as functional beverages featuring its proprietary iMUSE probiotic.
On March 30, 2022, Happy J's, a newly launched brand, introduces two cocktail-inspired flavors: Mint & Lime, evoking the taste of a Mojito, and Mango & Ginger, reminiscent of a mango daiquiri. Kombucha, a fermented tea consumed for thousands of years, has seen a significant rise in global popularity due to its probiotic and antioxidant benefits.
On January 5, 2021, Nerada introduced a new line of Probiotic Infusion teas featuring three blends: Detox, Digest, and Relax. These teas incorporate GanedenBC30, a vegan probiotic known for its robustness, capable of thriving even in challenging environments like intense heat, promoting gut health effectively.

Competitive Landscape

The major players in the global probiotic tea market include GT's Living Foods, KeVita, Health-Ade LLC, Brew Dr. Kombucha, Humm Kombucha, The Kombucha Shop, Celestial Seasonings, Bigelow Tea Bigelow Tea, Twinings, Keicha Tea World.

Why Purchase the Report?

To visualize the global probiotic tea market segmentation based on product type, Form, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global probiotic tea market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global probiotic tea market report would provide approximately 62 tables, 56 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Form
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Interest in Personalized Nutrition
  - 4.1.1.2. Rising Popularity of Functional Beverages
- 4.1.2. Restraints
  - 4.1.2.1. Limited Shelf Life
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Kombucha Tea*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Herbal Probiotic Tea
7.4. Green Probiotic Tea
7.5. Black Probiotic Tea
7.6. Others

8. By Form

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 8.1.2. Market Attractiveness Index, By Form
8.2. Ready-to-Drink (RTD)*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Tea Bags
8.4. Loose Leaf
8.5. Powdered Mixes

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Cafes and Specialty Tea Shops
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. GT's Living Foods*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. KeVita
12.3. Health-Ade LLC
12.4. Brew Dr. Kombucha
12.5. Humm Kombucha
12.6. The Kombucha Shop
12.7. Celestial Seasonings
12.8. Bigelow Tea Bigelow Tea
12.9. Twinings
12.10. Keicha Tea World

LIST NOT EXHAUSTIVE