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机能性食品益生菌

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1512672

全球碳酸益生菌饮料市场 - 2024-2031

Global Carbonated Probiotic Drink Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球碳酸益生菌饮料市场规模达到27.2亿美元，预计2031年将达到39.8亿美元，2024-2031年预测期间复合年增长率为5.6%。

消费者越来越青睐那些除了补水之外还具有健康益处的饮料。碳酸益生菌饮料因其公认的消化健康益处而越来越受欢迎，包括促进肠道健康和免疫力，这与健康和功能性食品的全球趋势一致。市场上的製造商不断创新，以满足不同消费者的喜好和需求，以吸引更广泛的受众。

例如，2024 年 4 月 8 日，功能性饮料品牌 FHIRST 推出了新的柠檬酸橙饮料，扩大了其喜爱肠道的全天然、零糖活性苏打水系列。利用 FHIRST 独特的肠道友善配方，柠檬青柠口味为具有相似口味的现有软性饮料提供了更健康的替代品。推出这种热情的选择是为了利用夏季销售机会。

北美消费者越来越意识到益生菌的健康益处，特别是对于消化系统健康和免疫力。随着消费者寻求方便、愉快的方式将益生菌纳入日常饮食中，这种意识正在推动对碳酸益生菌饮料的需求。製造商正在透过不同的口味、配方和功能成分来使其产品多样化，以满足不同消费者的喜好和饮食趋势。

动力学

低糖和低热量选择的成长趋势

低糖低热量的碳酸益生菌饮料越来越受欢迎，因为它们符合这些注重健康的市场偏好。将益生菌与低糖、低热量配方结合，满足了市场对具有功能性健康益处和饮食适宜性的饮料的需求。消费者越来越多地寻找此类饮料，推动了该领域的市场成长。

低糖、低热量碳酸益生菌饮料的市场正在扩大，因为这些产品迎合了希望减少糖摄取量并更有效地控制体重的消费者。该公司正在创新开发碳酸益生菌饮料，该饮料保留其功能优势，同时低糖和低热量。市面上出现了大量使用天然甜味剂（如甜菊糖或罗汉果）以及其他创新成分的产品，以在不添加糖的情况下保持口味。

例如，2023 年6 月1 日，由AAPI 创建的品牌Wildwonder 以创造世界上第一种有益于肠道健康的起泡益生元和益生菌饮料而闻名，今年6 月推出了一种令人兴奋的新口味。凤梨天堂 (Pineapple Paradise) 恰逢泳池日、海滩旅行和日常夏季冒险，提供浓郁的热带风味。这种新口味将在全国 Sprouts 商店和 wildwonder.com 上独家发售。

越来越多地采用创新口味和配料

消费者越来越偏爱具有独特且吸引人的口味的饮料。碳酸益生菌饮料具有创新的风味特征，可满足不同的口味偏好，吸引更广泛的消费者群体并推动市场成长。全球消费者口味偏好趋势影响新口味和成分组合的发展。本公司调整其产品以适应地区品味和文化偏好，从而提高市场渗透率和消费者接受度。

消费者对成分采购和永续性实践透明度的需求影响着产品配方。品牌强调碳酸益生菌饮料中的清洁标籤声明和负责任的原料来源，以吸引具有生态意识的消费者。技术进步使得创新风味和成分的结合成为可能，而不会影响益生菌的活力或产品稳定性。

例如，2023 年 2 月 7 日，百事可乐旗下品牌 KeVita 扩大了其起泡益生菌柠檬水产品阵容，推出了新的芒果口味。据该公司称，这款最新产品具有清爽的气泡感，并注入了充满活力的热带风味，使其非常适合任何日常生活。每瓶 KeVita 芒果起泡益生菌柠檬水都富含活益生菌，可将有益细菌输送到肠道，且仅含 6 克糖和 40 卡路里或更少。

严格的法规和合规性

由于健康和安全部门实施的严格法规，碳酸益生菌饮料市场面临巨大的合规挑战。满足这些监管要求可能非常复杂且成本高昂，会影响新公司和现有公司的市场进入和扩张。确保遵守严格的法规通常需要在产品测试、品质保证和认证流程方面进行大量投资。这些增加的营运成本会降低利润率并限制市场成长。

法规通常对益生菌含量、健康声明和成分揭露有详细的标籤要求。遵守这些标准可能具有挑战性且成本高昂，会造成市场进入障碍并阻碍产品创新和差异化。益生菌饮料，包括碳酸饮料，必须遵守有关健康声明的严格规定。对益生菌健康益处的宣称限制限制了行销策略，限制了市场成长。

例如，根据国际标准组织的规定，ISO 19344:2015 | IDF 232:2015 涵盖牛奶和乳製品，包括发酵剂、益生菌和发酵产品，概述了使用流式细胞仪定量乳酸菌的严格规定。该标准的最后一次审查和确认是在 2021 年，确保该版本保持最新状态。

There is a growing consumer preference for beverages that offer health benefits beyond mere hydration. Carbonated probiotic drinks are gaining popularity due to their perceived digestive health benefits, including promoting gut health and immunity, which align with global trends toward wellness and functional foods. Manufacturers in the market are continuously innovating to cater to diverse consumer preferences and demands to attract a broader audience.

For instance, on April 8, 2024, Functional drinks brand FHIRST expanded its gut-loving range of all-natural, zero-sugar living sodas with the addition of a new Lemon Lime variant. Leveraging FHIRST's unique gut-friendly formulations, the Lemon Lime flavor offers a healthier alternative to existing soft drinks with a similar taste profile. This zesty option has been introduced to capitalize on summer sales opportunities.

Growing awareness among North American consumers about the health benefits of probiotics, especially for digestive health and immunity. This awareness is driving demand for carbonated probiotic drinks as consumers seek convenient and enjoyable ways to incorporate probiotics into their daily diets. Manufacturers are diversifying their offerings with different flavors, formulations, and functional ingredients to cater to various consumer preferences and dietary trends.

Dynamics

Growing Trend Towards Low-Sugar and Low-Calorie Options

Carbonated probiotic drinks low in sugar and calories are gaining popularity as they align with these health-focused market preferences. Combining probiotics with low-sugar, low-calorie formulations meets the market demand for beverages that offer functional health benefits and dietary appropriateness. Consumers are increasingly seeking out such beverages, driving market growth in this segment.

The market for low-sugar and low-calorie carbonated probiotic drinks is expanding as these products cater to consumers looking to reduce sugar intake and manage their weight more effectively. Companies are innovating to develop carbonated probiotic drinks that retain their functional benefits while being low in sugar and calories. The market sees an influx of products that use natural sweeteners, such as stevia or monk fruit, and other innovative ingredients to maintain taste without added sugars.

For instance, on June 1, 2023, Wildwonder, the AAPI-founded brand known for creating the world's first sparkling prebiotic and probiotic beverage for gut health, launched a new and exciting flavor this June. Just in time for pool days, beach trips, and everyday summer adventures, Pineapple Paradise delivers a tangy taste of the tropics. This new flavor will be available exclusively at Sprouts stores nationwide and on wildwonder.com.

Increasing Adoption of Innovative Flavors and Ingredients

There is a growing consumer preference for beverages with unique and appealing flavors. Carbonated probiotic drinks that offer innovative flavor profiles cater to diverse taste preferences, attracting a broader consumer base and driving market growth. Global consumer trends in taste preferences influence the development of new flavors and ingredient combinations. Companies adapt their product offerings to align with regional tastes and cultural preferences, enhancing market penetration and consumer acceptance.

Consumer demand for transparency in ingredient sourcing and sustainability practices influences product formulation. Brands emphasize clean label claims and responsibly sourced ingredients in carbonated probiotic drinks to appeal to eco-conscious consumers. Technological advancements enable the incorporation of innovative flavors and ingredients without compromising probiotic viability or product stability.

For instance, on February 7, 2023, KeVita, a brand under PepsiCo, expanded its Sparkling Probiotic Lemonades lineup with the introduction of a new Mango flavor. This latest addition is refreshingly bubbly and infused with vibrant, tropical flavor notes, making it a perfect fit for any daily routine, according to the company. Each bottle of KeVita's Mango Sparkling Probiotic Lemonade is packed with live probiotics that deliver beneficial bacteria to the gut, with only 6 grams of sugar and 40 calories or less.

Stringent Regulations and Compliance

The carbonated probiotic drink market faces significant compliance challenges due to stringent regulations imposed by health and safety authorities. Meeting these regulatory requirements can be complex and costly, affecting market entry and expansion for new and existing companies. Ensuring compliance with stringent regulations often necessitates substantial investment in product testing, quality assurance, and certification processes. These increased operational costs can reduce profit margins and limit market growth.

Regulations often mandate detailed labeling requirements for probiotic content, health claims, and ingredient disclosures. Adhering to these standards can be challenging and costly, creating barriers to market entry and hindering product innovation and differentiation. Probiotic beverages, including carbonated drinks, must comply with strict regulations regarding health claims. Restrictions on what can be claimed about the health benefits of probiotics limit marketing strategies, restraining market growth.

For instance, according to the International Standards Organization, ISO 19344:2015 | IDF 232:2015, which covers milk and milk products including starter cultures, probiotics, and fermented products, outlines stringent regulations for the quantification of lactic acid bacteria using flow cytometry. This standard was last reviewed and confirmed in 2021, ensuring that this version remains current.

Segment Analysis

The global carbonated probiotic drink market is segmented based on product type, bacteria, distribution channel, and region.

High Consumer Awareness and Acceptance of Lactobacillus

Lactobacillus is the most well-researched and clinically studied probiotic strain, known for its significant health benefits. These include improving digestive health, enhancing immune function, and maintaining a balanced gut microbiota. The strong scientific backing and consumer trust in the Lactobacillus segment drive its popularity in the global carbonated probiotic drink market.

There is high consumer awareness and acceptance of Lactobacillus as a beneficial probiotic. Its widespread recognition as a key ingredient in promoting gut health makes it a preferred choice among health-conscious consumers, contributing to its dominant market share. Ongoing research and development efforts continue to uncover new benefits and applications for Lactobacillus strains. This continuous innovation ensures that Lactobacillus remains at the forefront of probiotic advancements, maintaining its appeal and relevance in the market.

Geographical Penetration

Rising Health and Wellness Trends and Awareness in North America

North American consumers have a high level of health consciousness and awareness regarding the benefits of probiotics. This awareness drives significant demand for functional beverages, including carbonated probiotic drinks, as part of a healthy lifestyle. Carbonated probiotic drinks align well with these trends, offering benefits like improved digestion and immune support, making them a popular choice among health-conscious consumers.

Consumers in the region are willing to spend on premium health products, including carbonated probiotic drinks, further bolstering market growth. Companies in North America are at the forefront of innovation in the carbonated probiotic drink market. They continuously develop new flavors, formulations, and packaging options to cater to the diverse preferences of consumers. This innovation helps maintain consumer interest and drives market growth.

COVID-19 Impact Analysis

The pandemic caused significant disruptions in global supply chains, affecting the availability of raw materials and packaging for carbonated probiotic drinks. These interruptions led to delays in production and distribution, impacting market supply and sales. Traditional retail sales were affected due to store closures and reduced foot traffic during the pandemic. This shift forced brands to adjust their market strategies, focusing more on online channels and direct-to-consumer sales to mitigate the decline in physical retail sales.

COVID-19 heightened consumer awareness about health and wellness, leading to increased demand for functional beverages that boost immunity and overall health. The market for carbonated probiotic drinks expanded online, as brands leveraged e-commerce platforms to reach consumers directly. This shift necessitated new digital marketing strategies and distribution models to meet the rising online demand.

Russia-Ukraine War Impact Analysis

The conflict has disrupted supply chains, particularly affecting the key ingredients and raw materials needed for manufacturing carbonated probiotic drinks. This disruption has led to challenges in production and distribution, causing potential shortages and delays in market availability. Uncertainty about future trade regulations, export-import dynamics, and economic stability in affected regions has dampened investor confidence and consumer sentiment, impacting market growth.

The war has prompted shifts in consumer behavior, with concerns over product safety, supply chain integrity, and ethical sourcing becoming more prominent. Consumers may seek reassurance regarding the origins and handling of ingredients used in carbonated probiotic drinks, influencing purchasing decisions and brand loyalty. Markets closely connected to affected regions experience more pronounced disruptions compared to others with less direct exposure.

By Product Type

Dairy-based Drinks
Plant-based Drinks

By Bacteria

Bifid Bacterium
Lactobacillus
Streptococcus
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On August 11, 2023, Beliv, a global beverage technology company, introduced its latest brand, Mighty Pop. This new brand has launched the first soda to feature a unique formulation that includes prebiotics, probiotics, and postbiotics.
On February 5, 2024, Health-Ade, renowned for its kombucha, announced its functional beverage portfolio with the introduction of a prebiotic soda called SunSip. This new line aims to attract consumers seeking healthier soda alternatives. SunSip is available in four delightful flavors: Raspberry Lemonade, Cherry Cola, Strawberry Vanilla, and Root Beer.
In 2021, the company introduced its 100% plant-based sparkling probiotic drinks, infused with natural flavors. PERKii Sparkling features the probiotic strain Bifidobacterium, renowned as the world's best-documented strain. PERKii Pty Ltd is actively expanding its market reach, with plans to launch the drink in the US, followed by Japan, Hong Kong, and China.

Competitive Landscape

The major players in the global carbonated probiotic drink market include Probi AB, Unique Biotech Limited, SEPOY & CO., Rise Up Kombucha, UniQuest, Crazy D's Sparkling Prebiotic Soda, Neuro Drinks, Kombucha Kamp, THE PRIMAL DESIRE.

Why Purchase the Report?

To visualize the global carbonated probiotic drink market segmentation based on product type, bacteria, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global carbonated probiotic drink market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global carbonated probiotic drink market report would provide approximately 59 tables, 52 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Bacteria
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Trend Towards Low-Sugar and Low-Calorie Options
  - 4.1.1.2. Increasing Adoption of Innovative Flavors and Ingredients
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulations and Compliance
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Dairy-based Drinks*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Plant-based Drinks

8. By Bacteria

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 8.1.2. Market Attractiveness Index, By Bacteria
8.2. Bifid Bacterium*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Lactobacillus
8.4. Streptococcus
8.5. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets/Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Retail
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Bacteria
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Probi AB*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Unique Biotech Limited
12.3. SEPOY & CO.
12.4. Rise Up Kombucha
12.5. UniQuest
12.6. Crazy D's Sparkling Prebiotic Soda
12.7. Neuro Drinks
12.8. Kombucha Kamp
12.9. THE PRIMAL DESIRE

LIST NOT EXHAUSTIVE