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机能性食品益生菌

市场调查报告书

商品编码

1512675

全球水果益生菌饮料市场 - 2024-2031

Global Fruit-Based Probiotic Drinks Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球水果益生菌饮料市场达到5.201亿美元，预计到2031年将达到10.203亿美元，2024-2031年预测期间复合年增长率为10.1%。

注重健康的消费者对功能性饮料的需求不断增长。以水果为基础的益生菌饮料被认为是天然的，有益于消化健康、免疫力和整体健康，推动了市场成长。风味特征和产品变体的创新是市场的主要趋势。该公司正在推出新的水果混合物、异国水果组合和独特的风味特征，以吸引不同的消费者喜好并扩大市场范围。

例如，2024 年 1 月 3 日，玛莎食品推出了与健康科学公司 ZOE 合作开发的新产品「Gut Shot」。这款创新饮料不含添加糖、甜味剂、人工口香糖和乳化剂。据该公司称，每支疫苗都拥有超过 50 亿种来自 14 种有益细菌的活菌，纤维含量高，并且是钙的来源。

消费者对肠道健康和整体健康重要性的认识不断提高，推动了对水果益生菌饮料的市场需求。消费者寻求具有消化支持和免疫健康等功能性益处的产品。製造商正在透过多样化的水果组合和风味特征进行创新，以满足不同消费者的喜好。含有超级水果、抗氧化剂和添加营养素的品种吸引了注重健康、寻求多样化饮料选择的消费者。

动力学

对健康和保健产品的需求不断增长

随着消费者对自己的健康变得更加积极主动，预防保健产品的市场也不断成长。益生菌饮料以其维持健康肠道微生物组的作用而闻名，越来越多地被视为预防性健康养生的一部分，从而刺激了市场需求。消费者喜欢由天然成分製成且不含人工添加剂的水果益生菌饮料。这种偏好促使製造商专注于清洁标籤产品，从而促进市场成长。

製造商正在透过新的口味、配方和包装进行创新，以满足注重健康的消费者的需求。例如，2020 年 7 月 16 日，英国新创公司 Jin Jin 推出了其新同名产品，由水果和蔬菜混合製成的发酵饮料。这种创新饮料富含益生菌和酶，旨在促进肠道健康和整体健康。金金的独特配方利用了发酵的天然优势，为注重健康的消费者提供美味和营养的选择。

都市化和忙碌生活方式的影响日益增加

都市化带来了更忙碌的生活方式，消费者寻求快速且方便的健康解决方案。以水果为基础的益生菌饮料市场正在不断增长，因为它们提供了一种简单有效的方式来消耗益生菌，无需准备，完美适应快节奏的城市生活方式。水果类益生菌饮料因其携带方便、易于饮用等特点，迎合了人们在旅途中的营养需求，越来越受市场欢迎。

水果益生菌饮料的固有益处非常适合忙碌的城市生活方式的需求。它们能够提供快速、促进健康的营养，使其成为许多城市消费者的主食，从而推动市场成长。製造商正在创新，透过提供更小的单份包装以及在水果益生菌饮料中添加功能性成分来满足城市消费者的特定需求。

例如，2022 年 7 月 25 日，功能性饮料製造商小熊果推出了新的益生菌气泡水，并庆祝了新工厂的开幕。儘管今年开局充满挑战，主要是供应链引发的包装变化和建筑相关的缺货，但熊果已做好成长准备，准备绽放，影响全球市场。

来自其他保健饮料的激烈竞争

以乳製品为基础的益生菌饮料，如优格饮料和克菲尔，在市场上已经很成熟，并提供类似的健康益处。这种激烈的竞争可能会限制水果益生菌饮料的市场份额和成长潜力。市面上充斥着各种功能性饮料，包括强化水、花草茶和能量饮料。这些替代品往往会吸引同样具有健康意识的消费者，而这些消费者会抑制水果益生菌饮料的成长。

杏仁奶、豆奶和燕麦奶等植物奶正在扩大其在健康饮料市场的份额。这些产品通常添加了益生菌和其他营养素，为水果益生菌饮料提供了一个有竞争力的替代品。包括益生菌胶囊和粉末在内的营养补充剂市场提出了挑战。这些补充剂为消费者提供了一种方便且通常更具成本效益的方式来摄取益生菌，从而转移了对水果益生菌饮料的市场需求。

There is a growing demand for functional beverages among health-conscious consumers. Fruit-based probiotic drinks are perceived as natural and beneficial for digestive health, immunity, and overall well-being, driving market growth. Innovation in flavor profiles and product variants is a key trend in the market. Companies are introducing new fruit blends, exotic fruit combinations, and unique flavor profiles to attract diverse consumer preferences and expand market reach.

For instance, on January 3, 2024, M&S Food introduced 'Gut Shot,' a new product developed in collaboration with health science company ZOE. This innovative drink is free from added sugars, sweeteners, artificial gums, and emulsifiers. Each shot boasts over five billion live cultures from 14 strains of beneficial bacteria, is high in fiber, and serves as a source of calcium, according to the company.

Increasing consumer awareness of the importance of gut health and overall wellness drives market demand for fruit-based probiotic drinks. Consumers seek products that offer functional benefits such as digestive support and immune health. Manufacturers are innovating with diverse fruit combinations and flavor profiles to cater to diverse consumer preferences. Variants with superfruits, antioxidants, and added nutrients appeal to health-focused consumers seeking variety in their beverage choices.

Dynamics

Growing Demand for Health and Wellness Products

As consumers become more proactive about their health, there is a growing market for preventive health products. Probiotic drinks, known for their role in maintaining a healthy gut microbiome, are increasingly seen as part of a preventive health regimen, boosting market demand. Consumers prefer fruit-based probiotic drinks made with natural ingredients and free from artificial additives. This preference is driving manufacturers to focus on clean label products, boosting market growth.

Manufacturers are innovating with new flavors, formulations, and packaging to cater to health-conscious consumers. For instance, on July 16, 2020, UK start-up Jin Jin introduced its new namesake product, a fermented drink crafted from a blend of fruits and vegetables. This innovative beverage is rich in probiotics and enzymes, aiming to promote gut health and overall wellness. Jin Jin's unique formulation harnesses the natural benefits of fermentation, providing a flavorful and nutritious option for health-conscious consumers.

Increasing Influence of Urbanization and Busy Lifestyles

Urbanization leads to busier lifestyles where consumers seek quick and convenient health solutions. The market for fruit-based probiotic drinks is growing as they offer an easy and efficient way to consume probiotics without the need for preparation, fitting perfectly into the fast-paced urban lifestyle. Fruit-based probiotic drinks, being portable and easy to consume, are becoming increasingly popular in the market as they cater to the need for on-the-go nutrition.

The inherent benefits of fruit-based probiotic drinks align well with the demands of a busy urban lifestyle. Their ability to provide quick, health-boosting nutrition makes them a staple in the diet of many urban consumers, thus driving market growth. Manufacturers are innovating to meet the specific needs of urban consumers by offering smaller, single-serve packaging, and adding functional ingredients to fruit-based probiotic drinks.

For instance, on July 25, 2022, Bear's Fruit, the functional beverage maker, launched its new Probiotic Sparkling Water and celebrated the opening of a new facility. Despite a challenging start to the year, marked by supply-chain-induced packaging changes and construction-related out-of-stocks, Bear's Fruit is poised for growth and ready to bloom, influencing the global market.

High Competition from Other Health Drinks

Dairy-based probiotic drinks, such as yogurt drinks and kefir, are well-established in the market and offer similar health benefits. This strong competition can limit the market share and growth potential of fruit-based probiotic drinks. The market is crowded with various functional beverages, including fortified waters, herbal teas, and energy drinks. These alternatives often attract the same health-conscious consumers that restrain the growth of fruit-based probiotic drinks.

Plant-based milk, such as almond milk, soy milk, and oat milk, are expanding their presence in the health drinks market. These products are often fortified with probiotics and other nutrients, providing a competitive alternative to fruit-based probiotic drinks. The market for nutritional supplements, including probiotic capsules and powders, poses a challenge. These supplements offer a convenient and often more cost-effective way for consumers to achieve their probiotic intake, diverting market demand from fruit-based probiotic drinks.

Segment Analysis

The global fruit-based probiotic drinks market is segmented based on fruit type, product type, packaging type, distribution channel, and region.

Growing Preference for Taste and Flavor of Berries

Berries, such as strawberries, blueberries, raspberries, and blackberries, are rich in vitamins, antioxidants, and fiber. Their well-documented health benefits, make them highly attractive in the market for fruit-based probiotic drinks. The combination of berries and probiotics enhances the functional appeal of these drinks. Berries' natural antioxidants and anti-inflammatory properties complement the gut health benefits of probiotics, creating a powerful health proposition that resonates in the market.

Berries are favored for their pleasant and refreshing taste, making them popular ingredients in beverages. Their natural sweetness and vibrant flavors enhance the palatability of probiotic drinks, driving consumer preference and market demand. The market sees continuous innovation with new product launches featuring various berry combinations and flavors. Companies are developing unique berry-based probiotic drinks to cater to diverse consumer tastes, thereby expanding the market segment.

Geographical Penetration

Growing Demand for Health and Wellness Products in North America

North America dominates the global fruit-based probiotic drinks market. There is a high level of health consciousness among North American consumers. The growing awareness of the benefits of probiotics and the increasing demand for functional beverages that promote digestive and immune health significantly boost the fruit-based probiotic drinks market demand for fruit-based probiotic drinks.

North American consumers are increasingly concerned about sustainability. Companies in the region are adopting eco-friendly packaging and sustainable sourcing practices, aligning with market demand for environmentally responsible products. The North American market is characterized by strong innovation and product development. Companies continually introduce new flavors, formulations, and combinations, such as incorporating superfruits and unique probiotic strains, to cater to evolving consumer preferences.

COVID-19 Impact Analysis

The pandemic disrupted global supply chains, affecting the availability of raw materials, packaging materials, and finished products for fruit-based probiotic drinks. This led to supply shortages and logistical challenges, impacting market operations. Many manufacturing facilities faced temporary closures or operated at reduced capacity due to lockdown measures and safety protocols. This affected production volumes and timelines for fruit-based probiotic drinks, impacting market supply.

During lockdowns and restrictions, there was a shift in consumer behavior towards health-conscious choices. This boosted demand for functional beverages like fruit-based probiotic drinks, as consumers sought products that could support immune health and overall well-being. E-commerce became a crucial distribution channel for fruit-based probiotic drinks, allowing manufacturers to reach consumers directly.

Russia-Ukraine War Impact Analysis

The conflict has disrupted global supply chains, affecting the sourcing of raw materials, packaging materials, and transportation routes for fruit-based probiotic drinks. This has led to logistical challenges and potential shortages in the market. The geopolitical tensions have created economic instability, impacting global trade and investor confidence. This uncertainty affects consumer spending behaviors and market investments in fruit-based probiotic drinks.

During times of geopolitical unrest, consumer priorities may shift towards essential goods rather than discretionary purchases like premium health beverages. Currency devaluation, inflation, and fluctuating commodity prices due to the conflict can increase production costs for fruit-based probiotic drinks. Manufacturers face pricing challenges and cost pressures in the global market. This could temporarily suppress demand for fruit-based probiotic drinks in affected regions.

By Fruit Type

Citrus
Berries
Tropical
Others

By Product Type

Single-fruit Drinks
Multi-fruit Blends

By Packaging Type

Bottle
Can
Pouch
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2023, CULVITA Ambient Pre & Probiotic Fruit Drinks, initially launched in Malaysia, have now entered the Singapore market as of May 2024. Produced by Culvita Sdn Bhd, these drinks are made from fresh fruit sourced from pesticide-free organic farms and are 100% natural, free from preservatives, flavorings, colorings, and stabilizers. This makes the drinks not only suitable for adults but also ideal for children with digestion problems.
In August 2021, US start-up Yoi introduced its innovative line of plant-based probiotic drinks. The Yoi Probiotic Nut and Seedmilks are crafted by pressing and fermenting ingredients such as almonds, coconut, and pumpkin seeds. The inaugural range includes flavors like Strawberry, Vanilla Bean, Pineapple, and Cacao Nib, offering a delicious and health-conscious choice for consumers.
In June 2021, Gurgaon-based nutraceutical company Fermentis Life Sciences introduced a new probiotic drink designed for youngsters, named Junior Immunity Booster Probiotic. Launched under its family nutrition brand BillionCheers, this drink aims to enhance the immunity of children through the benefits of probiotics.

Competitive Landscape

The major players in the global fruit-based probiotic drinks market include Yakult U.S.A. Inc., Danone S.A., PepsiCo Inc., Probi AB, Chobani, LLC, Unique Biotech Limited, The Icelandic Milk and Skyr Corporation, KeVita, Pressed Juicery, and GuTSY, LLC.

Why Purchase the Report?

To visualize the global fruit-based probiotic drinks market segmentation based on fruit type, product type, packaging type, distribution channel, and region and understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global fruit-based probiotic drinks market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global fruit-based probiotic drinks market report would provide approximately 70 tables, 64 figures, and 213 users.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Fruit Type
3.2. Snippet by Product Type
3.3. Snippet by Packaging Type
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Demand for Health and Wellness Products
  - 4.1.1.2. Increasing Influence of Urbanization and Busy Lifestyles
- 4.1.2. Restraints
  - 4.1.2.1. High Competition from Other Health Drinks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Fruit Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 7.1.2. Market Attractiveness Index, By Fruit Type
7.2. Citrus*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Berries
7.4. Tropical
7.5. Others

8. By Product Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 8.1.2. Market Attractiveness Index, By Product Type
8.2. Single-fruit Drinks*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Multi-fruit Blends

9. By Packaging Type

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 9.1.2. Market Attractiveness Index, By Packaging Type
9.2. Bottle*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Can
9.4. Pouch
9.5. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Retail
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Fruit Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Yakult U.S.A. Inc.*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Danone S.A.
13.3. PepsiCo Inc.
13.4. Probi AB
13.5. Chobani, LLC
13.6. Unique Biotech Limited
13.7. The Icelandic Milk and Skyr Corporation
13.8. KeVita
13.9. Pressed Juicery
13.10. GuTSY, LLC

LIST NOT EXHAUSTIVE