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1512679

全球婴幼儿益生菌市场 - 2024-2031

Global Infant and Kids Probiotics Market - 2024-2031

出版日期: 2024年07月10日 | 出版商:

DataM Intelligence | 英文 219 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球婴幼儿益生菌市场规模达到180万美元，预计2031年将达到350万美元，2024-2031年预测期间复合年增长率为10.1%。

随着人们对生命早期营养和预防保健重要性的认识不断提高，婴儿和儿童益生菌市场是更广泛的膳食补充剂行业中快速扩张的细分市场。益生菌以其对消化健康和免疫功能的有益作用而闻名，越来越受到寻求自然有效的解决方案来促进孩子健康的父母和照顾者的追捧。这些补充剂含有活的有益细菌菌株，例如乳酸菌和双歧桿菌，可支持肠道平衡。

科学研究证实益生菌在减少绞痛、腹泻和呼吸道感染等常见儿童疾病症状的功效，推动了市场成长。随着消费者对天然和有机产品的需求上升，益生菌很好地适应了这一趋势，透过被认为安全和有益的补充剂让父母安心。

液态益生菌在婴幼儿益生菌市场中占30%以上的比重。同样，北美在婴幼儿益生菌市场上占据主导地位，占据了超过 1/3 的最大市场份额。由于人们对消化健康益处的认识不断增强、对天然健康解决方案的偏好以及支持性的市场条件，北美对婴儿和儿童益生菌的需求持续扩大。

动力学

提高儿童健康和营养意识

对儿童健康和营养意识的提高是推动婴儿和儿童益生菌市场成长的重要驱动力。这种认识源于家长和医疗保健专业人员对营养在支持儿童整体健康方面的作用，特别是在消化健康和免疫力方面的作用日益了解。父母越来越多地寻求自然有效的方法来增强孩子从小的福祉。

益生菌由支持肠道健康和免疫功能的有益细菌组成，因其潜在的健康益处而受到关注。它们被视为预防消化系统疾病、过敏和感染等常见儿童疾病的措施。益普索 (Ipsos) 进行的一项调查显示，76% 的家长表示有兴趣为孩子购买益生菌产品，理由包括免疫支持、改善消化健康和增强整体健康等。

总体而言，人们对儿童健康和营养意识的不断增强，加上科学验证和消费者教育工作，继续推动婴儿和儿童益生菌市场的强劲成长。随着父母寻求有效和天然的解决方案来支持孩子的健康，益生菌有望在塑造儿科营养和健康的未来方面发挥关键作用。

人们越来越重视肠道健康和免疫

对肠道健康和免疫力的日益重视是推动婴儿和儿童益生菌市场扩张的主要驱动力。益生菌以其对肠道微生物群的有益作用而闻名，因其在促进儿童消化健康和增强免疫功能方面的作用而得到越来越多的认可。随着人们越来越意识到从小就保持健康的肠道微生物组的重要性，父母开始转向益生菌来支持孩子的整体健康。

科学研究强调益生菌对肠道健康和免疫力的正面影响。研究表明，某些益生菌菌株可以帮助调节肠道功能，缓解胃肠道疾病症状，并增强免疫系统抵抗感染的能力。这项科学验证增强了消费者对益生菌补充剂作为预防常见儿童疾病的措施的信心。

随着肠道健康兴趣的增长，婴儿营养专家强调益生菌在生命最初几年增强免疫力和消化益处的特性。 NutritionInsight 与供应商恆天然(Fonterra)、帝斯曼(DSM) 和拉克塔利斯(Lactalis) 讨论了该领域的最新发展，同时调查了由于出生率下降以及其他有影响力的宏观经济趋势而导致的全球婴儿食品市场明显的下降趋势。

严格的监管标准和合规挑战

严格的监管标准和合规挑战对婴儿和儿童益生菌市场构成了重大限制，影响了製造商、分销商和消费者等。不同地区和国家的监管框架各不相同，通常需要严格的测试、记录并遵守针对儿童的益生菌产品的安全标准。这些标准旨在确保产品的功效、安全性和质量，但也可能导致审批流程延长，并增加在市场上运营的公司的生产成本。

例如，在美国，益生菌补充剂被 FDA 作为膳食补充剂进行监管。这种分类使它们受到膳食补充剂健康和教育法案 (DSHEA) 的严格要求，包括遵守良好生产规范 (GMP) 并透过临床研究证实健康声明。同样，欧盟根据《新型食品法规》对益生菌进行监管，这需要在进入市场之前进行全面的安全评估和批准。

The infant and kids probiotics market is a rapidly expanding segment within the broader dietary supplements industry, driven by growing awareness of the importance of early-life nutrition and preventive healthcare. Probiotics, known for their beneficial effects on digestive health and immune function, are increasingly sought after by parents and caregivers seeking natural and effective solutions for their children's well-being. These supplements contain live beneficial bacteria strains, such as Lactobacillus and Bifidobacterium, which support a balanced gut.

Market growth is fueled by scientific research affirming probiotics' efficacy in reducing symptoms of common childhood ailments like colic, diarrhea, and respiratory infections. As consumer demand for natural and organic products rises, probiotics fit well into this trend, offering parents peace of mind with supplements that are perceived as safe and beneficial.

The liquid form probiotic segment in the infant and kids probiotics market accounts for over 30% share. Similarly, North America dominates the infant and kids probiotics market, capturing the largest market share of over 1/3rd. the demand for infant and kids probiotics in North America continues to expand driven by increasing awareness of digestive health benefits, a preference for natural health solutions, and supportive market conditions.

Dynamics

Increasing Awareness of Children's Health and Nutrition

Increasing awareness of children's health and nutrition is a significant driver propelling growth in the infant and kids probiotics market. This awareness stems from a growing understanding among parents and healthcare professionals about the role of nutrition in supporting children's overall health, particularly concerning digestive health and immunity. Parents are increasingly seeking natural and effective ways to enhance their children's well-being from an early age.

Probiotics, which consist of beneficial bacteria that support gut health and immune function, have gained prominence due to their potential health benefits. They are seen as a preventive measure against common childhood ailments such as digestive disorders, allergies, and infections. In a survey conducted by Ipsos, 76% of parents expressed interest in purchasing probiotic products for their children, citing reasons such as immune support, digestive health improvement, and overall well-being enhancement.

Overall, the increasing awareness of children's health and nutrition, coupled with scientific validation and consumer education efforts, continues to drive robust growth in the infant and kids probiotics market. As parents seek effective and natural solutions to support their children's health, probiotics are poised to play a pivotal role in shaping the future of pediatric nutrition and wellness.

Growing Emphasis on Gut Health and Immunity

The growing emphasis on gut health and immunity is a primary driver fueling the expansion of the infant and kids probiotics market. Probiotics, known for their beneficial effects on the gut microbiota, are increasingly recognized for their role in promoting digestive health and bolstering immune function in children. As awareness grows about the importance of maintaining a healthy gut microbiome from an early age, parents are turning to probiotics to support their children's overall well-being.

Scientific research underscores the positive impact of probiotics on gut health and immunity. Studies have shown that certain probiotic strains can help regulate intestinal function, alleviate symptoms of gastrointestinal disorders, and strengthen the immune system against infections. This scientific validation has boosted consumer confidence in probiotic supplements as a preventive measure against common childhood ailments.

As gut health interest grows, infant nutrition specialists highlight probiotics for their properties in boosting immunity and digestive benefits in the first years of life. NutritionInsight speaks with suppliers Fonterra, DSM and Lactalis on the latest developments in this space, while investigating a noted downward trend in the global baby food market attributed to a dip in birth rates, among other influential macroeconomic trends.

Stringent Regulatory Standards and Compliance Challenges

Stringent regulatory standards and compliance challenges pose significant restraints to the infant and kids probiotics market, impacting manufacturers, distributors, and consumers alike. Regulatory frameworks vary across regions and countries, often requiring rigorous testing, documentation, and adherence to safety standards for probiotic products intended for children. These standards aim to ensure product efficacy, safety, and quality but can also result in prolonged approval processes and increased production costs for companies operating in the market.

For instance, in the United States, probiotic supplements are regulated as dietary supplements by the FDA. This categorization subjects them to stringent requirements under the Dietary Supplement Health and Education Act (DSHEA), including compliance with Good Manufacturing Practices (GMP) and substantiation of health claims through clinical studies. Similarly, the European Union regulates probiotics under the Novel Food Regulations, which necessitate comprehensive safety assessments and approval before market entry.

Segment Analysis

The global infant and kids probiotics market is segmented based on form, application, distribution channel, end-user and region.

The Surging Demand for Liquid Probiotics

The demand for liquid forms of probiotics in the infant and kids probiotics market is driven by several factors that cater to the unique needs and preferences of parents and caregivers. Liquid probiotics are favored for their convenience and ease of administration, particularly for infants and young children who may have difficulty swallowing capsules or tablets. These formulations are often designed to be mixed with milk, formula, or water, making them suitable for infants from birth onwards.

Parents are increasingly turning to liquid probiotics due to their perceived efficacy in promoting digestive health and supporting immune function in young children. Liquid probiotics can be formulated with specific strains of beneficial bacteria, such as Lactobacillus and Bifidobacterium, which are known for their ability to colonize the infant gut and contribute to overall gut microbiome balance.

The targeted approach addresses common concerns such as colic, diarrhea, and constipation, providing reassurance to parents seeking natural solutions for their children's health. In December 2021, US-based SmartyPants Vitamins is launching a liquid probiotic for babies up to the age of two, aimed at reducing their upset stomachs. Seeking to be as mess-free as possible, the Baby Probiotic product is available in a glass bottle with a built-in dropper that releases controlled drops of liquid when turned upside down.

Geographical Penetration

Rising Demand for Infant and Kids Probiotics in North America

The demand for infant and kids probiotics in North America is driven by several key factors that reflect evolving consumer preferences, increasing awareness of health benefits, and a growing emphasis on preventive healthcare for children. Probiotics, known for their potential to support digestive health and boost immunity, have gained significant traction among parents seeking natural and effective nutritional supplements for their children.

One of the primary drivers of demand is the rising incidence of digestive disorders and allergies among children in North America. Probiotics are increasingly recognized for their ability to promote a healthy balance of gut microbiota, which is crucial for digestive function and overall well-being. Studies indicating probiotics' efficacy in reducing symptoms of conditions such as diarrhea, constipation, and irritable bowel syndrome have contributed to their popularity among parents and healthcare professionals.

In a survey conducted by Ipsos, 72% of parents in North America expressed a preference for natural or organic products for their children's health. Probiotics fit into this trend as natural supplements supporting digestive health and immunity (Ipsos). Studies have shown that probiotics can reduce the incidence of common childhood ailments such as diarrhea and respiratory infections. This scientific evidence reinforces consumer confidence and drives adoption of probiotic products among parents in North America (Clinical Nutrition).

COVID-19 Impact Analysis

The COVID-19 pandemic has had a multifaceted impact on the infant and kids probiotics market. Initially, disruptions in supply chains and manufacturing operations posed challenges for producers, leading to temporary shortages and logistical issues. Consumer behavior also shifted significantly during lockdowns and periods of heightened uncertainty, with increased focus on health and wellness driving demand for immune-supporting products, including probiotics. This trend was particularly notable among parents seeking nutritional supplements to bolster their children's immune systems against viral infections.

Furthermore, the pandemic accelerated the adoption of e-commerce channels for purchasing infant and kids probiotics as physical retail outlets faced closures or reduced foot traffic. Online platforms became crucial for maintaining market access and meeting consumer demand amidst social distancing measures. As economies recover and vaccination efforts progress, the infant and kids probiotics market is expected to continue evolving, with sustained interest in products that promote digestive health, immunity, and overall well-being for children.

Russia-Ukraine War Impact Analysis

The conflict between Russia and Ukraine has introduced additional challenges and uncertainties for the infant and kids probiotics market, primarily related to global supply chains and geopolitical tensions. The region is a significant agricultural producer, and disruptions in supply chains for key ingredients and raw materials could potentially impact production and distribution of probiotic products worldwide. Fluctuations in currency exchange rates, trade restrictions, and geopolitical instability may further complicate market dynamics, affecting pricing and availability of probiotic supplements.

Moreover, the conflict's broader economic implications could influence consumer purchasing power and confidence in affected regions and beyond. As geopolitical tensions persist, businesses operating in or sourcing from the region may face operational challenges and strategic reassessments to mitigate risks. International sanctions and trade disruptions may also impact the regulatory environment and import-export policies relevant to the infant and kids probiotics market.

By Form

Liquid
Powder
Chewable
Others
Others

By Application

Immune Health
Digestive Health
General Wellness
Others

By Distribution Channel

Online
Offline

By End-User

Infants & Children
Toddlers
Early Childhood
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In June 2023, AB-Biotics, the microbiome science affiliate of Kaneka Probiotics, has launched a new nutritional supplement for infants, Vitamin D + Probiotic Drops, in collaboration with global health and wellness company H&H Group.
In April 2022, Seed, the microbiome science company pioneering clinically and scientifically studied next-generation probiotics, today launched its first pediatric innovation, PDS-08(TM) Pediatric Daily Synbiotic, a clinically studied, two-in-one powdered synbiotic formulated for children and adolescents (ages 3 to 17) with 9 probiotic strains and a fiber-based prebiotic.

Competitive Landscape

The major global players in the market include Culturelle, BioGaia, Gerber, Probiotic America, Renew Life, SmartyPants, Garden of Life, Nordic Naturals, Nature's Way and Jarrow Formulas.

Why Purchase the Report?

To visualize the global infant and kids probiotics market segmentation based on form, application, end-user, distribution channel and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of infant and kids probiotics market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global infant and kids probiotics market report would provide approximately 70 tables, 65 figures, and 219 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Form
3.2. Snippet by Application
3.3. Snippet by End-User
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Awareness of Children's Health and Nutrition
  - 4.1.1.2. Growing Emphasis on Gut Health and Immunity
- 4.1.2. Restraints
  - 4.1.2.1. Stringent Regulatory Standards and Compliance Challenges
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Liquid*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Powder
7.4. Chewable
7.5. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Immune Health*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Digestive Health
8.4. General Wellness
8.5. Others

9. By End-User

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2. Market Attractiveness Index, By End-User
9.2. Infants*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Toddlers
9.4. Early Childhood
9.5. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Online*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Offline

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.3.6.1. Germany
- 11.3.6.2. UK
- 11.3.6.3. France
- 11.3.6.4. Italy
- 11.3.6.5. Spain
- 11.3.6.6. Rest of Europe

11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.4.6.1. Brazil
- 11.4.6.2. Argentina
- 11.4.6.3. Rest of South America

11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form

Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
- 11.5.6.1. China
- 11.5.6.2. India
- 11.5.6.3. Japan
- 11.5.6.4. Australia
- 11.5.6.5. Rest of Asia-Pacific

11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Culturelle*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. BioGaia
13.3. Gerber
13.4. Probiotic America
13.5. Renew Life
13.6. SmartyPants
13.7. Garden of Life
13.8. Nordic Naturals
13.9. Nature's Way
13.10. Jarrow Formulas

LIST NOT EXHAUSTIVE