市场调查报告书
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1542894
全球鹰嘴豆泥市场 - 2024-2031Global Hummus Market - 2024-2031 |
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概述
2023年,全球鹰嘴豆泥市场规模达到38.5亿美元,预计2031年将达到96.8亿美元,2024-2031年预测期间复合年增长率为10.2%。
植物性饮食的日益普及、健康零食以及中东美食意识的不断提高正在推动市场的成长。鹰嘴豆泥是一种以鹰嘴豆为原料的蘸酱,为寻求美味和健康食品的消费者提供了营养丰富且用途广泛的选择。人们越来越认识到植物性饮食对健康的益处,因此增加了鹰嘴豆泥等植物性蛋白质的消耗量。
健康意识的增强和对营养零食的关注是鹰嘴豆泥市场的重要驱动力。例如,消费者选择鹰嘴豆泥作为传统高脂肪沾酱和涂抹酱的更健康替代品。鹰嘴豆泥中含有鹰嘴豆、橄榄油和芝麻酱等营养丰富的成分,吸引了注重健康的个人,从而推动了对这种营养零食选择的需求。
北美主导全球市场。根据世界银行世界发展指标资料库,到2023年美国约有1.7亿劳动力。庞大且多样化的劳动力推动了对方便、健康食品选择的需求,从而推动了北美在全球鹰嘴豆泥市场的主导地位。随着美国劳动力的健康意识日益增强并寻求营养丰富、用途广泛的零食,鹰嘴豆泥越来越受欢迎。
素食人口不断增加
由于道德问题、环境永续性和健康益处等各种原因,大量消费者正在转向素食、纯素食或弹性素食饮食。据素食协会称,2022 年,挑战人们在一月份遵循纯素饮食的「纯素一月」活动的报名人数达到了历史最高水平,有来自全球几乎每个国家的超过 70 万名参与者。
鹰嘴豆泥是传统乳製品或肉类涂抹酱和沾酱的绝佳植物性替代品。它提供了大量的蛋白质,对于那些希望在不食用动物产品的情况下满足蛋白质需求的人来说是一个有吸引力的选择。植物性饮食的普及导致对鹰嘴豆泥的需求激增,从而推动了市场的成长。
对方便健康零食的需求
随着人们转向更健康的饮食习惯并寻求营养零食,鹰嘴豆泥作为一种方便、健康的选择越来越受欢迎。它天然不含麸质,可满足那些有特定饮食需求的人,包括无麸质和纯素食饮食。鹰嘴豆泥的高营养价值——富含蛋白质、纤维、维生素和矿物质——使其对注重健康的消费者俱有吸引力。
它的口味和成分多种多样,可以满足不同的口味,而且它使用鹰嘴豆、芝麻酱、橄榄油和大蒜等有益健康的成分,符合清洁标籤和天然食品的趋势,从而提高了它的受欢迎程度。新产品的推出涉及多种口味、不同风格,有利于广大的市场拓展。
例如,2023 年 8 月,Sabra 与流行酱料品牌 Frank's RedHot 和 Stubb's 合作推出了一系列新口味鹰嘴豆泥产品。该系列产品包括以 Frank's RedHot 水牛酱为特色的水牛鹰嘴豆泥、受 Stubb's 德克萨斯风格烧烤启发的烧烤鹰嘴豆泥,以及 Sabra Southwest 鹰嘴豆泥。
对鹰嘴豆泥的认知有限
对鹰嘴豆泥的营养价值和多功能性的认识有限,限制了其市场成长。儘管它越来越受欢迎,但一些消费者并未完全意识到它的健康优势。关于其味道或质地的假设也可能成为采用的障碍。由于其独特的风味,鹰嘴豆泥可能不会吸引所有人。这种意识的缺乏阻碍了它的扩张,特别是在相对陌生的地区。
细分市场分析
全球鹰嘴豆泥市场根据类型、包装材料、配销通路、最终用户和地区进行细分。
经典鹰嘴豆泥的多功能性
全球鹰嘴豆泥市场依类型分为经典鹰嘴豆泥、白豆鹰嘴豆泥、扁豆鹰嘴豆泥、烤大蒜鹰嘴豆泥、红辣椒鹰嘴豆泥等。经典细分市场占据全球市场的最大份额。经典鹰嘴豆泥的奶油质地和浓郁的风味推动了该细分市场的成长。它是传统且广泛食用的鹰嘴豆泥,被认为是一种健康零食。经典鹰嘴豆泥营养丰富,富含植物性蛋白质和鹰嘴豆膳食纤维。
它由捣碎的鹰嘴豆、芝麻酱、橄榄油、柠檬汁、大蒜和香料製成,与皮塔饼麵包、蔬菜一起食用,或作为涂抹酱食用。它作为各种食谱中的蘸酱、涂抹酱或成分的多功能性使其在新产品中广受欢迎。例如,2021 年 7 月,埃米尔·诺埃尔 (Emile Noel) 的新鹰嘴豆泥系列(包括经典鹰嘴豆品种)凸显了经典鹰嘴豆泥在市场上的持续主导地位。儘管引入了珊瑚扁豆和甜菜等独特的口味,但经典的鹰嘴豆泥仍然是关键角色。
市场地域占有率
植物性饮食在北美越来越受欢迎
北美主导全球鹰嘴豆泥市场。植物性饮食的日益普及以及对素食和无麸质食品的需求不断增长推动了该地区市场的发展。北美市场对植物性饮食日益增长的兴趣主导了市场。根据美国动物基金会 2024 年的数据,近三分之一的美国人希望吃更多纯素食品,21% 的人出于健康原因选择纯素主义,这表明人们正在转变为植物性饮食。
2022 年植物性食品销售量将成长 6.6%,有 10% 的美国人认为自己是素食主义者,凸显了对植物性食品的需求不断增长。这一趋势推动了鹰嘴豆泥这种多功能、健康的植物性产品的流行。鹰嘴豆泥是一种适合素食主义者和无麸质的蘸酱,受到注重健康的消费者的青睐,在该地区寻求营养和美味的选择,推动市场成长。
Overview
Global Hummus Market reached US$3.85 billion in 2023 and is expected to reach US$ 9.68 billion by 2031, growing with a CAGR of 10.2% during the forecast period 2024-2031.
Increasing popularity of plant-based diets, health-conscious snacking, and the rising awareness of middle eastern cuisine is driving the market growth. Hummus, a chickpea-based dip, offers a nutritious and versatile option for consumers looking for flavorful and wholesome food choices. Growing awareness of the health benefits of plant-based diets has increased the consumption of plant-based proteins like hummus.
The increasing health consciousness and focus on nutritious snacking is a significant drivers for the hummus market. For instance, consumers are opting for hummus as a healthier alternative to traditional high-fat dips and spreads. The inclusion of nutrient-rich ingredients like chickpeas, olive oil, and tahini in hummus appeals to health-conscious individuals, driving the demand for this nutritious snack option.
North America dominates the global market. According to World Bank, World Development Indicators database, in 2023 U.S. had about 170 million labor force. This large and diverse workforce contributes to the dominance of North America in the global hummus market by driving demand for convenient, healthy food options. As the U.S. labor force becomes increasingly health-conscious and seeks nutritious, versatile snacks, the popularity of hummus grows.
Growing Vegan Population
A significant number of consumers are shifting towards vegetarian, vegan, or flexitarian diets due to various reasons such as ethical concerns, environmental sustainability, and health benefits. According to Vegan Society, in 2022, sign-ups for the Veganuary campaign, which challenges people to follow a vegan diet for January, reached an all-time high with over 700,000 participants from nearly every country across the globe.
Hummus serves as an excellent plant-based alternative to traditional dairy or meat-based spreads and dips. It provides a substantial amount of protein, making it an attractive option for individuals looking to meet their protein requirements without consuming animal products. The rise in the adoption of plant-based diets has led to a surge in the demand for hummus, thereby driving the growth of the market.
Demand for Convenient and Healthy Snacks
As people shift towards healthier eating habits and seek nutritious snacks, hummus has gained popularity as a convenient, healthful option. Naturally gluten-free, it caters to those with specific dietary needs, including gluten-free and vegan diets. Hummus's high nutritional value-rich in protein, fiber, vitamins, and minerals-makes it attractive to health-conscious consumers.
Its versatility in flavor and ingredient variations appeals to diverse tastes, and its use of wholesome ingredients like chickpeas, tahini, olive oil, and garlic aligns with clean label and natural food trends, boosting its popularity. The new product introductions involving various flavors in different styles help in wide market expansion.
For instance, in August 2023, Sabra launched a new range of flavored hummus products in collaboration with popular sauce brands Frank's RedHot and Stubb's. The lineup includes a Buffalo Hummus featuring Frank's RedHot buffalo sauce, a BBQ Hummus inspired by Stubb's Texas-style barbecue, and a Sabra Southwest Hummus.
Limited Awareness of Hummus
Limited awareness of hummus's nutritional benefits and versatility restrain its market growth. Despite its rising popularity, some consumers are not fully aware of its health advantages. Assumptions about its taste or texture can also be barriers to adoption. Hummus might not appeal to everyone due to its unique flavor. This lack of awareness hinders its expansion, especially in regions where it is relatively unfamiliar.
Market Segment Analysis
The global hummus market is segmented based on type, packaging material, distribution channel, end-user and region.
Versatility of Classic Hummus
The global hummus market is segmented based on type into classic, white bean, lentil, roasted garlic, red pepper, and others. The classic segment accounted for the largest share of the global market. The classic hummus's creamy texture and rich flavor drive the segment's growth. It is the traditional and widely consumed type of hummus and is considered to be a healthy snack. Classic hummus is nutritious, packed with plant-based protein and dietary fiber from chickpeas.
It is made from mashed chickpeas, tahini, olive oil, lemon juice, garlic, and spices and consumed with pita bread, vegetables, or as a spread. Its versatility as a dip, spread, or ingredient in various recipes contributes to its popularity with new launches. For instance, in July 2021, Emile Noel's new hummus line, including a classic chickpea variety, highlights the ongoing dominance of classic hummus in the market. Despite introducing unique flavors like coral lentils and beet, the classic hummus remains a key player.
Market Geographical Share
Increasing Popularity of Plant-Based Diets In North America
North America dominates the global hummus market. The increasing popularity of plant-based diets and the rising demand for vegan-friendly and gluten-free food products drive the regional market. The growing interest in plant-based diets in North America dominates the market. With nearly one-third of Americans wanting to eat more vegan food and 21% of people choosing veganism for health reasons, according to the American Animal Foundation 2024, indicates a shift towards plant-based eating.
The 6.6% increase in plant-based food sales in 2022 and the 10% of Americans identifying as vegan highlight the rising demand for plant-based options. This trend boosts the popularity of hummus, a versatile and healthy plant-based product. Hummus, a vegan-friendly and gluten-free dip, has gained traction among health-conscious consumers looking for nutritious and flavorful options in this region driving the market growth.
The major global players in the market include Nestle S.A., CEDAR'S MEDITERRANEAN FOODS, INC., Haliburton International Foods, Inc., Sabra Dipping Company, LLC, Bakkavor Group plc, Boar's Head Brand, Tribe Mediterranean Foods, Inc., Savencia Fromage & Dairy, Abraham's Natural Foods and Ithaca Hummus.
The COVID-19 pandemic has had a significant impact on the hummus market. The hummus market experienced both opportunities and setbacks due to the COVID-19 pandemic, highlighting the resilience and adaptability of the industry. Initially, the market experienced a surge in demand as consumers stocked up on essential food items, including hummus, during lockdowns and periods of uncertainty.
The shift towards home cooking and healthy snacking also contributed to increased sales. Disruptions in the supply chain, restrictions on manufacturing facilities, and changes in consumer behavior affected the production and distribution of hummus. The closure of restaurants, cafes, and other food service establishments also led to a decline in the demand for hummus as a food service ingredient.
Classic
White Bean
Lentil
Roasted Garlic
Red Pepper
Others
Tubs/Cups
Jar/Bottles
Others
Supermarkets/Hypermarkets
Convenience Stores
E-Commerce
Other
Retail Consumers
Food Industry
Other
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Russia
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
In November 2023, Fresh Cravings has launched two new hummus flavors: Tajin Chili Lime Hummus, developed with Tajin, and Dill Pickle Hummus. These are available alongside their existing flavors like Classic, Roasted Red Pepper, and Mediterranean.
In August 2023, Sabra has launched a new line of flavored hummus in collaboration with Frank's RedHot and Stubb's. The new offerings include Buffalo Hummus, BBQ Hummus, and Sabra Southwest Hummus.
In June 2022, Ithaca Hummus has introduced a limited-edition pickle-flavored hummus in collaboration with Grillo's Pickles. Combining Grillo's fresh ingredients with Ithaca's cold-crafted hummus, this flavor is available at select U.S. retailers such as Whole Foods and Safeway Seattle.
To visualize the global hummus market segmentation based on type, packaging material, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of hummus market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.
The global hummus market report would provide approximately 70 tables, 65 figures and 235 pages.
Target Audience 2024
Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies