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机能性食品益生菌

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1560897

日本益生菌食品市场 - 2024-2027

Japan Probiotic Food Market - 2024-2027

出版日期: 2024年09月23日 | 出版商:

DataM Intelligence | 英文 207 Pages | 商品交期: 最快1-2个工作天内

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简介目录

报告概述

日本益生菌食品市场2023年达到44.6738亿美元，预计到2027年将达到65.7756亿美元，2024-2027年预测期间复合年增长率为10.30%。

近年来，在消费者健康意识不断增强的推动下，日本益生菌食品市场稳步成长。益生菌是一种促进肠道健康的有益微生物，作为功能性食品更广泛的全球趋势的一部分而受到关注。在传统上以味噌和纳豆等主食发酵产品为主的日本市场，益生菌食品已开始透过强调其健康益处，特别是在改善消化健康和增强免疫力方面，开闢出一席之地。

儘管出现这种增长，但与益生菌产业中更成熟的其他国家相比，该市场仍然相对较小。日本消费者群体因其对新保健产品的谨慎态度而闻名，其受到传统饮食习惯的影响以及对产品品质和安全的高度重视。这种谨慎的消费者行为影响市场动态，为益生菌食品创造了机会和挑战。

日本消费者的健康意识日益增强，激发了人们对益生菌食品的兴趣。与生活方式相关的疾病的日益流行和人口老化加剧了人们对预防性健康措施的关注，从而导致对具有健康益处的产品的需求不断增长。然而，益生菌食品的市场渗透受到日本独特饮食文化的影响，传统上包括已经含有有益细菌的发酵食品。

此外，在整个供应链中保持益生菌的功效也带来了物流方面的挑战。益生菌产品通常需要特定的储存条件，例如冷藏，这会增加分销成本并使供应链管理复杂化。

市场驱动因素

更重视预防性健康

日本公司和组织越来越多地将预防性健康措施纳入其员工健康计画中。麒麟控股和养乐多等与益生菌行业有着密切联繫的公司经常为员工提供益生菌产品，作为旨在减少缺勤和改善员工整体健康的健康计划的一部分。这种做法不仅凸显了益生菌的好处，也强化了它们在预防健康方面的作用。

日本政府和卫生组织一直在积极推广预防性健康策略，包括食用益生菌等饮食干预措施。例如，日本厚生劳动省一直致力于教育大众如何维持健康的肠道微生物群及其对整体健康的影响。此类认可有助于建立消费者对益生菌的信任，并鼓励将其用作预防性健康养生法的一部分。

此外，随着日本消费者越来越关注预防性健康，他们的购买行为反映出对提供长期健康益处的产品的偏好。益生菌食品被认为有助于整体健康和预防疾病，与这些生活方式的改变非常吻合。

日本对预防性健康的日益关注是益生菌食品市场的重要动力。随着消费者和组织优先考虑健康维护和疾病预防，对益生菌的需求不断增长，导致产品创新和市场占有率增加。

个人化营养的趋势日益增长

在日本，个人化营养的趋势反映出消费者对针对个人健康需求的产品的偏好发生了更广泛的转变。个人化营养强调根据个人的遗传特征、生活方式和健康状况客製化饮食解决方案。

随着消费者寻求能够解决其特定健康问题的产品，这种趋势直接影响益生菌食品市场。例如，有特定消化问题的人可能会选择已知可改善肠道健康的益生菌菌株，而对增强免疫系统感兴趣的人可能会选择具有免疫支持特性的益生菌。提供客製化益生菌解决方案的能力很好地满足了对个人化健康产品不断增长的需求。

个人化营养的兴起促使人们对不同益生菌菌株的益处进行研究，从而更细緻地了解特定菌株如何影响健康的各个方面。公司现在能够提供根据个人需求配製的益生菌，以满足特定的健康需求。例如，含有乳酸桿菌或双歧桿菌菌株的益生菌补充剂通常因其目标益处而销售，例如改善消化健康或增强免疫功能。这种个人化程度迎合了日本消费者对提供客製化健康益处的产品日益增长的偏好。

个人化营养的趋势创造了对客製化健康解决方案的需求，大大推动了日本益生菌食品市场的发展。益生菌菌株研究的进展、基因检测的整合以及可客製化产品的开发都反映了这一趋势。随着消费者越来越寻求个人化的健康益处，在迎合个人健康状况和偏好的创新的推动下，日本益生菌市场持续扩大。

市场限制

对潜在风险的担忧

在健康和安全至关重要的日本，任何与益生菌相关的潜在健康风险都受到非常严肃的对待。例如，科学界对于某些益生菌菌株的功效和安全性一直存在争议。研究表明，虽然益生菌可以使许多人受益，但它们可能不适合所有人。

免疫系统较弱、有潜在健康问题的人或正在接受某些药物治疗的人可能会受到不良影响。这种潜在的危害可能会导致消费者更加怀疑。在日本，传统医学和谨慎的健康习惯盛行，消费者可能对尝试风险很小的新保健产品特别谨慎。

此外，在某些情况下，益生菌产品因其健康益处的误导性声明而面临审查。例如，一些益生菌补充剂因夸大其益处而受到批评，导致人们对其实际效果产生担忧。这可能会导致监管阻力和卫生当局加强审查。在日本，此类监管审查非常严格，公司在确保其产品符合厚生劳动省制定的高标准方面可能面临挑战。

此外，益生菌食品不良反应的轶事证据可能会加剧消费者的恐惧。全球有报告指出，个人在食用益生菌后出现消化问题或其他副作用。虽然这些案例相对较少，但它们会增加人们对风险的认知。

在非常重视产品安全和消费者保护的日本，这种担忧可能会导致消费者行为更加谨慎，进而影响益生菌产品的整体市场需求。如果无法有效解决这些问题，日本益生菌食品市场可能会继续面临消费者忧虑和监管障碍的严重限制。

细分市场分析

日本益生菌食品市场根据类型、成分、应用、年龄和配销通路进行细分。

消费者偏好的提高推动了该细分市场的成长

预计在 2024 年至 2027 年预测期内，优格细分市场将占据超过 60.84% 的市占率。由于优格作为消化健康主食的消费根深蒂固，并且主要参与者不断创新，优格领域是日本益生菌食品市场中最主要的类别。优格在日本被广泛接受为日常保健食品，特别是在改善肠道健康和增强免疫力方面。它被认为是益生菌（主要是乳酸菌和双歧桿菌菌株）的便捷来源。

越来越多的创新产品推出，进一步推动了日本对优格的需求。例如，明治凭藉其「明治益生菌优格R-1」和「明治LG21」产品一直占据优格市场的主导地位。这些优格以其特定的益生菌菌株而闻名，这些菌株的销售目的是增强免疫系统和预防感染，特别是预防流感和感冒。

此外，2021 年 3 月，Yakult Honsha 正在扩大其 Yakult 1000 益生菌饮料的销售，该饮料含有专有的干酪乳桿菌代田菌株。该配方旨在缓解压力并提高睡眠品质。该产品将在日本全国销售，以满足对健康饮料日益增长的需求。

2020 年 3 月，Megmilk Snow Brand 推出了 Nyu-San-Kin Helve，这是第一款旨在减轻过敏症状的优格饮料，每瓶含有 10 亿颗瑞士乳桿菌 SBT2171。

有机优格和低糖优格等优质优格产品的成长也引人注目。这些产品迎合了注重健康和寻求益生菌以外其他益处的老年消费者的需求，例如骨骼健康（富含钙的优格）或美容特性（富含胶原蛋白的优格）。

可持续性分析

日本益生菌食品市场的永续性分析着重于受消费者偏好、监管框架和产业实践驱动的环境、经济和社会影响。日本消费者俱有高度的生态意识，促使企业采用更永续的包装解决方案。

例如，Yakult Honsha 推出了可生物降解的瓶子，并减少了包装中的塑胶使用。这项转变符合日本减少一次性塑胶的承诺。该公司承诺到 2030 年，与 2018 财年的水平相比，将日本塑胶容器和包装的使用量减少 30%，或使其可回收。

明治控股和森永乳业等公司已实施策略，透过节能製造流程和减少废弃物来减少碳足迹。明治制定了到 2050 年实现碳中和的雄心勃勃的目标，致力于减少乳牛场和优格生产的排放。明治制定了在 2050 年将温室气体排放量几乎为零的雄心勃勃的目标，决定带头与日本乳製品行业合作。

益生菌食品在改善日本的公共卫生方面发挥着至关重要的作用，特别是在解决与肠道健康和人口老化相关的问题方面。透过推广更健康的饮食，该行业支持日本消费者的长期福祉。

日本益生菌品牌在教育消费者益生菌的健康益处方面投入了大量资金，为建立一个更注重健康的社会做出了贡献。例如，养乐多开展社区计划，提高人们对消化健康和益生菌益处的认识，并透过促进公共卫生来增强社会永续性。

未满足的需求

儘管益生菌越来越受欢迎，但日本市场仍面临益生菌食品缺乏多样性的问题。大多数益生菌产品都集中在传统形式，如优格、乳製品饮料和补充剂。富含益生菌的产品种类有限，尤其是休閒食品、膳食解决方案和咸味食品。

营养个人化正在成为全球的重要趋势，但日本益生菌市场在完全接受这个概念方面进展缓慢。大多数益生菌产品提供普遍的益处，而不是根据特定的微生物组概况或遗传资讯来满足个人的健康需求。

儘管人们对益生菌的认识不断增强，但在益生菌的好处、正确使用和科学背后的消费者教育方面仍然存在很大差距。许多消费者对益生菌如何发挥作用、哪些菌株最有效以及各种产品之间的差异了解有限。

日本益生菌市场受到复杂的监管要求和标籤标准的约束。不断变化的监管环境可能会给消费者和製造商带来不确定性，特别是在健康声明和产品功效方面。

随着永续性成为全球消费者更加关注的问题，日本益生菌食品市场尚未完全解决这些问题。许多益生菌产品仍依赖传统的包装和生产方法，这可能不符合消费者对环境责任日益增长的期望。

益生菌产品，尤其是那些高度专业或优质的益生菌产品，通常可能很昂贵。这种成本障碍限制了很大一部分人群，特别是低收入者获得益生菌的机会。

市场竞争格局

日本市场的主要全球参与者包括养乐多本社株式会社、日清食品控股株式会社、朝日集团控股株式会社、明治控股株式会社、森永乳业株式会社、日本开菲尔有限公司、大和酱油味噌有限公司、新州一味噌有限公司等。

按类型

优格

克菲尔

酸菜

丹贝

泡菜

味噌

康普茶

其他的

按成分

乳酸菌

链球菌属

双歧桿菌

其他的

按申请

肠胃健康

肠道微生物群/微生物组平衡

消化

便秘

腹胀

腹泻

肠漏

发炎

其他的

麸质敏感性

腹痛

胃食道逆流症/幽门螺旋桿菌

抗生素相关腹泻/抗生素后治疗

肠道菌丛/肠道微生物组恢復

其他的

阴道健康

泌尿道健康

肾结石

泌尿道感染

其他的

口腔健康

抗/健康老化

过敏/气喘

骨骼与关节健康

骨关节炎

骨质疏鬆症/矿物质骨密度低

发炎

大脑/心理健康

睡觉

认识

情绪

沮丧

重点

心血管健康

循环

减少能量/疲劳

代谢症候群/血糖

肝臟健康

活力

免疫/呼吸道感染

营养吸收

皮肤-头髮-指甲

异位性皮肤炎和湿疹

粉刺

酒渣

头髮生长/掉髮

皮肤微生物群

其他的

运动的

女性健康

生育能力

停经

怀孕

多囊性卵巢症候群

阴道健康与健康阴道微生物组

阴道感染 (BV/VVC)

怀孕结果

其他的

男性健康与男性生育能力

体重管理

儿科健康

绞痛

便秘

逆流

异位性皮肤炎

其他的

按年龄

婴儿

孩子们

成年人

老年人

按配销通路

超市/大卖场

药局和药局

便利商店

网路零售商

其他分销管道

主要进展

2023 年 9 月，钟化株式会社表示，将于 10 月 2 日推出今年 3 月推出的有机 JAS 认证产品「Pur Natur 有机优格」。会社的集团公司，提供有机专卖店、超市、送货到府服务和钟化网路商店。

2021年6月，TCI JAPAN的SCIENCE OF PROBIOTICS宣布推出其专利高效发酵工艺，让每个小瓶中含有1000亿个活益生菌，相当于十种典型乳酸菌饮料中的总计数。这项尖端技术可确保保留高水平的活菌，为消费者提供强效且有效的益生菌饮料。

2021 年 3 月，Yakult Honsha 正在扩大其 Yakult 1000 益生菌饮料的销售，该饮料含有专有的干酪乳桿菌代田菌株。该配方旨在缓解压力并提高睡眠品质。该产品将在日本全国销售，以满足对健康饮料日益增长的需求。

2020 年 3 月，Megmilk Snow Brand 推出了 Nyu-San-Kin Helve，这是第一款旨在减轻过敏症状的优格饮料，每瓶含有 10 亿颗瑞士乳桿菌 SBT2171。

为什么购买报告？

根据类型、成分、应用、年龄和配销通路可视化日本益生菌食品市场细分，并了解关键商业资产和参与者。

透过分析趋势和共同开发来识别商业机会。

Excel资料表，包含日本益生菌食品市场各个细分市场的大量资料点。

PDF 报告由详尽的质性访谈和深入研究后的综合分析组成。

产品映射以 Excel 形式提供，包含所有主要参与者的关键产品。

日本益生菌食品市场报告将提供约 38 个表格、60 张图表和 207 页。

2024 年目标受众

製造商/买家

产业投资者/投资银行家

研究专业人员

新兴公司

肠胃健康
- 肠道微生物群/微生物组平衡
- 消化
- 便秘
- 腹胀
- 腹泻
- 肠漏
- 发炎
- 其他的
  - 麸质敏感性
  - 腹痛
  - 胃食道逆流症/幽门螺旋桿菌
  - 抗生素相关腹泻/抗生素后治疗
  - 肠道菌丛/肠道微生物组恢復
  - 其他的
阴道健康
泌尿道健康
- 肾结石
- 泌尿道感染
- 其他的
口腔健康
抗/健康老化
过敏/气喘
骨骼与关节健康
- 骨关节炎
- 骨质疏鬆症/矿物质骨密度低
- 发炎
大脑/心理健康
- 睡觉
- 认识
- 情绪
- 沮丧
- 重点
心血管健康
循环
减少能量/疲劳
代谢症候群/血糖
肝臟健康
活力
免疫/呼吸道感染
营养吸收
皮肤-头髮-指甲
- 异位性皮肤炎和湿疹
- 粉刺
- 酒渣
- 头髮生长/掉髮
- 皮肤微生物群
- 其他的
运动的
女性健康
- 生育能力
- 停经
- 怀孕
- 多囊性卵巢症候群
- 阴道健康与健康阴道微生物组
- 阴道感染 (BV/VVC)
- 怀孕结果
- 其他的
男性健康与男性生育能力
体重管理
儿科健康
- 绞痛
- 便秘
- 逆流
- 异位性皮肤炎
- 其他的
其他的

第9章：年龄

婴儿
孩子们
成年人
老年人

第 10 章：配销通路

超市/大卖场
药局和药局
便利商店
网路零售商
其他分销管道

第 11 章：可持续性分析

环境分析
经济分析
治理分析

第 12 章：竞争格局

竞争场景
市场定位/份额分析
併购分析

第 13 章：公司简介

Yakult Honsha Co., Ltd.

公司概况
类型组合和描述
财务概览
主要进展

NISSIN FOODS HOLDINGS CO., LTD.
Asahi Group Holdings, Ltd.
Meiji Holdings Co., Ltd.
Morinaga Milk Industry Co., Ltd.
Nihon kefir Co., Ltd.
Yamato Soysauce & Miso Co., Ltd.
Shinsyu-ichi Miso Co., Ltd. (*LIST NOT EXHAUSTIVE)

第 14 章：附录

简介目录

Product Code: FB8624

Report Overview

Japan Probiotic Food Market reached US$ 4,467.38 million in 2023 and is expected to reach US$ 6,577.56 million by 2027, growing with a CAGR of 10.30% during the forecast period 2024-2027.

The probiotic food market in Japan has experienced a steady rise in recent years, driven by increasing awareness of health and wellness among consumers. Probiotics, which are beneficial microorganisms that promote gut health, have gained traction as part of a broader global trend towards functional foods. In Japan, a market traditionally dominated by staple fermented products like miso and natto, probiotic foods have begun to carve out a niche by emphasizing their health benefits, particularly in improving digestive health and boosting immunity.

Despite this growth, the market remains relatively niche compared to other countries with more established probiotic industries. The Japanese consumer base is known for its cautious approach to new health products, influenced by traditional dietary practices and a strong emphasis on product quality and safety. This cautious consumer behavior impacts the market dynamics, creating both opportunities and challenges for probiotic food products.

Japanese consumers have become increasingly health-conscious, which has spurred interest in probiotic foods. The growing prevalence of lifestyle-related diseases and an aging population have heightened the focus on preventive health measures, contributing to the rising demand for products that offer health benefits. However, the market penetration of probiotic foods is influenced by Japan's unique dietary culture, which traditionally includes fermented foods that already contain beneficial bacteria.

Moreover, maintaining the efficacy of probiotics throughout the supply chain poses logistical challenges. Probiotic products often require specific storage conditions, such as refrigeration, which can increase distribution costs and complicate the supply chain management.

Market Drivers

Increased Focus on Preventive Health

Japanese companies and organizations are increasingly incorporating preventive health measures into their employee wellness programs. Companies like Kirin Holdings and Yakult, which have strong ties to the probiotic industry, often provide employees with probiotic products as part of health initiatives aimed at reducing absenteeism and improving overall employee wellness. This practice not only highlights the benefits of probiotics but also reinforces their role in preventive health.

The Japanese government and health organizations have been actively promoting preventive health strategies, including dietary interventions like the consumption of probiotics. For instance, Japan's Ministry of Health, Labour and Welfare has been involved in initiatives that educate the public about maintaining a healthy gut microbiome and its impact on overall health. Such endorsements help build consumer trust in probiotics and encourage their use as part of a preventive health regimen.

Additionally, as Japanese consumers increasingly focus on preventive health, their purchasing behavior reflects a preference for products that offer long-term health benefits. Probiotic foods, which are perceived as contributing to overall health and preventing disease, align well with these lifestyle changes.

The increased focus on preventive health in Japan is a significant driver of the probiotic food market. As consumers and organizations prioritize health maintenance and disease prevention, the demand for probiotics has grown, leading to innovations in product offerings and increased market presence.

There is a Growing Trend Towards Personalized Nutrition

In Japan, the trend towards personalized nutrition reflects a broader shift in consumer preferences towards products tailored to individual health needs. Personalized nutrition emphasizes custom dietary solutions based on an individual's genetic profile, lifestyle, and health conditions.

This trend directly influences the probiotic food market as consumers seek products that address their specific health concerns. For instance, people with specific digestive issues may opt for probiotic strains known to improve gut health, while those interested in boosting their immune system might choose probiotics with immune-supportive properties. The ability to offer tailored probiotic solutions aligns well with this growing demand for personalized health products.

The rise in personalized nutrition has spurred research into the benefits of different probiotic strains, leading to a more nuanced understanding of how specific strains affect various aspects of health. Companies are now able to offer probiotics that are formulated to meet specific health needs based on individual requirements. For instance, probiotic supplements containing Lactobacillus or Bifidobacterium strains are often marketed for their targeted benefits, such as improving digestive health or enhancing immune function. This level of personalization caters to the Japanese consumers' growing preference for products that offer tailored health benefits.

The trend towards personalized nutrition significantly drives the Japanese probiotic food market by creating a demand for tailored health solutions. Advances in probiotic strain research, integration of genetic testing, and the development of customizable products reflect this trend. As consumers increasingly seek personalized health benefits, the probiotic market in Japan continues to expand, driven by innovations that cater to individual health profiles and preferences.

Market Restraints

Concerns About Potential Risks

In Japan, where health and safety are paramount, any potential health risks related to probiotics are taken very seriously. For instance, there are ongoing debates in the scientific community about the efficacy and safety of certain probiotic strains. Research has shown that while probiotics can benefit many people, they may not be suitable for everyone.

Individuals with weakened immune systems, underlying health conditions, or those undergoing certain medical treatments might experience adverse effects. This potential for harm can lead to heightened consumer skepticism. In Japan, where traditional medicine and cautious health practices are prevalent, consumers may be particularly wary of trying new health products that carry even a small risk.

Additionally, there have been instances where probiotic products have faced scrutiny due to misleading claims about their health benefits. For example, some probiotic supplements have been criticized for overstating their benefits, leading to concerns about their actual effectiveness. This can result in regulatory pushback and increased scrutiny from health authorities. In Japan, such regulatory scrutiny is rigorous, and companies might face challenges in ensuring that their products meet the high standards set by the Ministry of Health, Labour, and Welfare.

Moreover, anecdotal evidence of adverse reactions to probiotic foods can amplify consumer fears. There have been cases reported globally where individuals experienced digestive issues or other side effects after consuming probiotics. While these cases are relatively rare, they contribute to a perception of risk.

In Japan, where there is a strong emphasis on product safety and consumer protection, such concerns can lead to more cautious behavior among consumers, impacting the overall market demand for probiotic products. Without addressing these issues effectively, the probiotic food market in Japan may continue to face significant restraint from consumer apprehension and regulatory barriers.

Market Segment Analysis

The Japan probiotic food market is segmented based on type, ingredient, application, age and distribution channel.

Rising Consumer Preference Drives the Segment Growth

The yogurt segment is expected to dominate with over 60.84% of the market during the forecast period 2024-2027. The yogurt segment is the most dominant category within Japan's probiotic food market due to the deep-rooted consumption of yogurt as a staple for digestive health and the continuous innovation by key players. Yogurt is widely accepted in Japan as a daily health food, particularly for improving gut health and boosting immunity. It is regarded as a convenient source of probiotics, primarily lactobacillus and bifidobacterium strains.

There is an increasing number of innovative product launches, which further boosts the demand for yogurt in Japan. For instance, Meiji has consistently dominated the yogurt market with its "Meiji Probio Yogurt R-1" and "Meiji LG21" products. These yogurts are known for their specific probiotic strains, which are marketed to boost the immune system and prevent infections, particularly against flu and colds.

Moreover, in March 2021, Yakult Honsha is expanding sales of its Yakult 1000 probiotic drink, which features the proprietary Lactobacillus casei strain Shirota. This formulation is designed to relieve stress and enhance sleep quality. The product will be made available across all of Japan, catering to the growing demand for health-focused beverages.

In March 2020, Megmilk Snow Brand launched Nyu-San-Kin Helve, the first yogurt drink designed to reduce allergy symptoms, containing one billion of the probiotic L. helveticus SBT2171 per bottle.

The growth of premium yogurt products, like organic and low-sugar options, is also notable. These cater to both health-conscious and aging consumers seeking additional benefits beyond probiotics, such as bone health (calcium-rich yogurts) or beauty-enhancing properties (collagen-enriched yogurts).

Sustainability Analysis

The sustainability analysis of Japan's probiotic food market focuses on environmental, economic and social impacts, driven by consumer preferences, regulatory frameworks and industry practices. Japanese consumers are highly eco-conscious, driving companies to adopt more sustainable packaging solutions.

For instance, Yakult Honsha has introduced biodegradable bottles and reduced plastic use in their packaging. This shift aligns with Japan's commitment to reducing single-use plastics. The company committed to reducing the use of plastic containers and packaging in Japan by 30% compared to fiscal 2018 levels, or making them recyclable, by 2030.

Companies like Meiji Holdings and Morinaga Milk have implemented strategies to reduce their carbon footprint through energy-efficient manufacturing processes and waste reduction. Meiji has set ambitious goals for carbon neutrality by 2050, working towards cutting emissions in their dairy farms and yogurt production. With an ambitious goal of reducing GHG emissions to virtually zero by 2050, Meiji decided to take the lead in working with the Japanese dairy industry.

Probiotic foods play a vital role in improving public health in Japan, especially in addressing issues related to gut health and the aging population. By promoting healthier diets, the industry supports the long-term well-being of Japanese consumers.

Japanese probiotic brands invest significantly in educating consumers about the health benefits of probiotics, contributing to a more health-conscious society. For instance, Yakult conducts community programs to raise awareness about digestive health and the benefits of probiotics, enhancing social sustainability by promoting public health.

Unmet Needs

Despite the growing popularity of probiotics, the Japanese market still faces a lack of diversity in probiotic food products. Most probiotic offerings are concentrated in traditional formats such as yogurt, dairy drinks, and supplements. There is a limited variety of probiotic-enriched products, especially in snack foods, meal solutions, and savory items.

Personalization in nutrition is becoming a significant trend globally, yet the Japanese probiotic market has been slow to fully embrace this concept. Most probiotic products offer generalized benefits rather than targeting individual health needs based on specific microbiome profiles or genetic information.

While awareness of probiotics is growing, there is still a significant gap in consumer education regarding the benefits, proper use, and science behind probiotics. Many consumers have limited understanding of how probiotics work, which strains are most effective, and the differences between various products.

The probiotic market in Japan is subject to complex regulatory requirements and labeling standards. The evolving regulatory landscape can create uncertainties for both consumers and manufacturers, particularly regarding health claims and product efficacy.

As sustainability becomes a more prominent concern for consumers globally, the probiotic food market in Japan has yet to fully address these issues. Many probiotic products still rely on conventional packaging and production methods that may not align with growing consumer expectations for environmental responsibility.

Probiotic products, especially those that are highly specialized or premium, can often be expensive. This cost barrier limits access to probiotics for a significant portion of the population, particularly those with lower incomes.

Market Competitive Landscape

The major global players in the Japan market include Yakult Honsha Co., Ltd., NISSIN FOODS HOLDINGS CO., LTD., Asahi Group Holdings, Ltd., Meiji Holdings Co., Ltd., Morinaga Milk Industry Co., Ltd., Nihon kefir Co., Ltd., Yamato Soysauce & Miso Co., Ltd., Shinsyu-ichi Miso Co., Ltd. and among others.

By Type

Yogurt

Kefir

Sauerkraut

Tempeh

Kimchi

Miso

Kombucha

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

PCOS

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (BV/VVC)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channel

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In September 2023, Kaneka Corporation said that they will launch a new individual-serving type of "Pur Natur Organic Yogurt," an organic JAS-certified product launched in March of this year, on October 2. The new product will be sold through Kaneka Foods Corporation, a group company of Kaneka Corporation, at organic specialty stores, supermarkets, home-delivery services and the Kaneka Online Shop.

In June 2021, TCI JAPAN's SCIENCE OF PROBIOTICS announced the launch of its patented high-efficiency fermentation process, allowing each tiny bottle to contain 100 billion live probiotics, equivalent to the total count in ten typical lactic acid bacteria drinks. This cutting-edge technology ensures that high levels of live bacteria are preserved, offering consumers potent and effective probiotic beverages.

In March 2021, Yakult Honsha is expanding sales of its Yakult 1000 probiotic drink, which features the proprietary Lactobacillus casei strain Shirota. This formulation is designed to relieve stress and enhance sleep quality. The product will be made available across all of Japan, catering to the growing demand for health-focused beverages.

In March 2020, Megmilk Snow Brand launched Nyu-San-Kin Helve, the first yogurt drink designed to reduce allergy symptoms, containing one billion of the probiotic L. helveticus SBT2171 per bottle.

Why Purchase the Report?

To visualize the Japan probiotic food market segmentation based on type, ingredient, application, age and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan probiotic food market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan probiotic food market report would provide approximately 38 tables, 60 figures and 207 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Ingredient
3.3. Snippet by Application
3.4. Snippet by Age
3.5. Snippet by Distribution Channel

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increased Focus on Preventive Health
  - 4.1.1.2. There is a Growing Trend Towards Personalized Nutrition
- 4.1.2. Restraints
  - 4.1.2.1. Concerns About Potential Risks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 6.1.2. Market Attractiveness Index, By Type
6.2. Yogurt*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Kefir
6.4. Sauerkraut
6.5. Tempeh
6.6. Kimchi
6.7. Miso
6.8. Kombucha
6.9. Others

7. By Ingredient

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
- 7.1.2. Market Attractiveness Index, By Ingredient
7.2. Lactobacillus*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Streptococcus
7.4. Bifidobacterium
7.5. Others

8. Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Gastrointestinal Health*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.2.3. Gut Microbiota/Microbiome Balance
- 8.2.4. Digestion
- 8.2.5. Constipation
- 8.2.6. Bloating
- 8.2.7. Diarrhea
- 8.2.8. Leaky Gut
- 8.2.9. Inflammation
- 8.2.10. Others
  - 8.2.10.1. Gluten sensitivity
  - 8.2.10.2. Abdominal Pain
  - 8.2.10.3. GERD/Helicobacter pylori
  - 8.2.10.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
  - 8.2.10.5. Gut Flora/Gut Microbiome Restoration
  - 8.2.10.6. Others
8.3. Vaginal Health
8.4. Urinary Tract Health
- 8.4.1. Kidney Stones
- 8.4.2. UTIs
- 8.4.3. Others
8.5. Oral Health
8.6. Anti/Healthy Ageing
8.7. Allergies/Asthma
8.8. Bone & Joint Health
- 8.8.1. Osteoarthritis
- 8.8.2. Osteoporosis/Low Mineral Bone Density
- 8.8.3. Inflammation
8.9. Brain/Mental Health
- 8.9.1. Sleep
- 8.9.2. Cognition
- 8.9.3. Mood
- 8.9.4. Depression
- 8.9.5. Focus
8.10. Cardiovascular Health
8.11. Circulation
8.12. Energy/Fatigue Reduction
8.13. Metabolic Syndrome/Blood Glucose
8.14. Liver Health
8.15. Energy
8.16. Immunity/Respiratory Infections
8.17. Nutrient Absorption
8.18. Skin-Hair-Nails
- 8.18.1. Atopic Dermatitis & Eczema
- 8.18.2. Acne
- 8.18.3. Rosacea
- 8.18.4. Hair Growth/Hair Loss
- 8.18.5. Skin Microbiome
- 8.18.6. Others
8.19. Sports
8.20. Women's Health
- 8.20.1. Fertility
- 8.20.2. Menopause
- 8.20.3. Pregnancy
- 8.20.4. PCOS
- 8.20.5. Vaginal Health & Health Vaginal Microbiome
- 8.20.6. Vaginal Infections (BV/VVC)
- 8.20.7. Pregnancy Outcomes
- 8.20.8. Others
8.21. Men's Health & Men's Fertility
8.22. Weight Management
8.23. Pediatric Health
- 8.23.1. Colic
- 8.23.2. Constipation
- 8.23.3. Regurgitation
- 8.23.4. Atopic Dermatitis
- 8.23.5. Others
8.24. Others

9. Age

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
- 9.1.2. Market Attractiveness Index, By Age
9.2. Infant*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Children
9.4. Adults
9.5. Seniors

10. Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets/Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Pharmacies and Drug Stores
10.4. Convenience Stores
10.5. Online Retailers
10.6. Other Distribution Channels

11. Sustainability Analysis

11.1. Environmental Analysis
11.2. Economic Analysis
11.3. Governance Analysis

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Yakult Honsha Co., Ltd.*
- 13.1.1. Company Overview
- 13.1.2. Type Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. NISSIN FOODS HOLDINGS CO., LTD.
13.3. Asahi Group Holdings, Ltd.
13.4. Meiji Holdings Co., Ltd.
13.5. Morinaga Milk Industry Co., Ltd.
13.6. Nihon kefir Co., Ltd.
13.7. Yamato Soysauce & Miso Co., Ltd.
13.8. Shinsyu-ichi Miso Co., Ltd. (*LIST NOT EXHAUSTIVE)