市场调查报告书
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全球水果和蔬菜市场 - 2024-2031Global Fruits and Vegetables Market - 2024-2031 |
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概述
2023年,全球水果和蔬菜市场规模达到7,200亿美元,预计2031年将达到1,1319.7亿美元,2024-2031年预测期间复合年增长率为5.8%。
在消费者对健康益处的认识不断提高、向植物性饮食的转变以及促进可持续农业的倡议的推动下,全球水果和蔬菜市场正在经历快速增长。随着消费者健康意识的增强,食品和饮料、化妆品和药品等各领域对新鲜、冷冻和加工产品的需求不断增加。
水耕法、精准农业和改进的冷藏解决方案等创新提高了产品品质、产量和保质期。此外,旨在促进永续实践和减少食物浪费的政府措施也推动了这一成长。例如,欧盟的绿色协议着重于最大限度地减少食物浪费和温室气体排放,这与消费者对环保产品日益增长的偏好相一致。
由于人口众多、可支配收入不断增长以及健康饮食意识不断增强,亚太地区成为成长最快的水果和蔬菜市场。由于政府鼓励农业进步和农村进步的计划,中国、印度和日本等国家的需求正在不断增长。
中国农业农村部(MARA)发起了旨在提高农作物产量和倡导有机农业的措施。印度政府推动由FSSAI主导的「吃正确的水果和蔬菜市场」倡议,旨在提高无组织的水果和蔬菜零售市场的品质和安全。
动力学
健康意识的提高和技术的进步
人们越来越认识到水果和蔬菜消费对健康的益处,这是市场的主要驱动力。全球各国政府和卫生组织倡导每日食用水果和蔬菜,以对抗肥胖、心臟病和糖尿病等慢性疾病。世界卫生组织 (WHO) 报告称,全球每年约有 170 万人因水果和蔬菜消费不足而死亡。
技术创新正在改变水果和蔬菜的种植、运输和储存。包括垂直农业和水耕法在内的受控环境农业 (CEA) 的进步正在提高耕地有限地区的生产力和永续性。冷藏和冷冻技术延长了保质期,最大限度地减少了食物浪费。此外,行动应用程式和人工智慧驱动的工具可帮助农民优化作物产量、节约资源并减少对环境的影响。
政府措施和食品安全法规
世界各国政府正在实施支持水果和蔬菜生产的政策,作为增强粮食安全和经济弹性的更广泛努力的一部分。美国农业部(USDA) 制定了特种作物整笔拨款计划(SCBGP) 等计划,这是一项旨在提高包括水果和蔬菜在内的特种作物竞争力的关键倡议,而欧盟的共同农业政策(CAP )激励环保农业实践。
食品安全法规在该领域至关重要,美国食品药物管理局 (FDA) 和欧洲食品安全局 (EFSA) 等机构制定标准以降低污染风险并确保品质控制。此外,零售商和消费者越来越需要诸如良好农业规范 (GAP) 和 GlobalGAP 等可追溯性措施和认证,以确保农产品的可持续和安全生产。这些认证有助于增强供应链的可追溯性,这对消费者信心至关重要。
病虫害爆发
全球水果和蔬菜市场受到气候变迁和不可预测的天气条件的影响。气温升高、干旱和极端天气事件扰乱了作物产量,使生产者难以维持稳定的供应水准。据联合国粮食及农业组织(FAO)称,包括水果和蔬菜种植在内的全球农业面临气候变迁带来的越来越大的风险,影响了作物的品质和可用性。此外,病虫害是水果和蔬菜产业的一个重大限制。
农作物特别容易受到虫害的影响,因此严重降低产量或需要使用化学处理,进而影响产品的品质。每年,害虫都会导致全球农作物产量损失 20% 至 40%。根据联合国粮食及农业组织报告,植物病害每年对全球经济造成约 2,200 亿美元的损失,而入侵昆虫则造成约 700 亿美元的损失。此外,控制这些疫情会增加生产成本,影响最终消费者对水果和蔬菜的负担能力。
Overview
Global Fruits and Vegetables Market reached US$ 720 billion in 2023 and is expected to reach US$ 1,131.97 billion by 2031, growing with a CAGR of 5.8% during the forecast period 2024-2031.
The global fruits and vegetables market is experiencing rapid growth, driven by increasing consumer awareness of health benefits, a shift toward plant-based diets and initiatives promoting sustainable agriculture. As consumers become more health-conscious, there is a rising demand for fresh, frozen and processed produce across various sectors, including food and beverage, cosmetics and pharmaceuticals.
Innovations such as hydroponics, precision farming and improved cold storage solutions enhance product quality, yield and shelf life. Furthermore, government initiatives aimed at promoting sustainable practices and reducing food waste are fueling this growth. For example, the European Union's Green Deal focuses on minimizing food waste and greenhouse gas emissions, which aligns with the increasing consumer preference for environmentally friendly products.
Asia-Pacific stands out as the fastest-growing market for fruits and vegetables, driven by its large population, growing disposable incomes and heightened awareness of healthy diets. Nations like China, India and Japan are witnessing rising demand because of government programs that encourage agricultural advancements and rural progress.
China's Ministry of Agriculture and Rural Affairs (MARA) has launched initiatives aimed at enhancing crop production and advocating for organic farming. The Indian government promotes The 'Eat Right Fruit and Vegetable Market' initiative led by FSSAI aims to to raise the quality and safety of unorganized fruits and vegetables retail markets.
Dynamics
Rising Health Awareness and Technological Advancements
The increasing awareness of the health benefits associated with fruit and vegetable consumption is a primary driver of the market. Governments and health organizations globally advocate for the daily consumption of fruits and vegetables to fight chronic conditions like obesity, heart disease and diabetes. The World Health Organization (WHO) reports that inadequate consumption of fruits and vegetables is linked to around 1.7 million fatalities each year globally.
Technological innovations are transforming the cultivation, delivery and storage of fruits and vegetables. Advancements in controlled-environment agriculture (CEA), including vertical farming and hydroponics, are improving productivity and sustainability in areas with restricted arable land. Cold storage and refrigeration technologies have extended shelf life, minimizing food waste. Additionally, mobile applications and AI-driven tools help farmers optimize crop yields, conserve resources and reduce environmental impact.
Government Initiatives and Food Safety Regulations
Verious governments worldwide are implementing policies to support fruit and vegetable production as part of broader efforts to enhance food security and economic resilience. US Department of Agriculture (USDA) has established programs like the The Specialty Crop Block Grant Program (SCBGP) is a key initiative aimed at enhancing the competitiveness of specialty crops, which include fruits and vegetables, while the European Union's Common Agricultural Policy (CAP) incentivizes environmentally friendly farming practices.
Food safety regulations are crucial in this sector, with agencies like US Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) setting standards to reduce contamination risks and ensure quality control. Additionally, traceability measures and Certifications like Good Agricultural Practices (GAP) and GlobalGAP are increasingly required by retailers and consumers to ensure that agricultural products are produced sustainably and safely. These certifications help enhance traceability in the supply chain, which is vital for consumer confidence.
Pest and Disease Outbreaks
The global fruits and vegetables market is impacted by climate change and unpredictable weather conditions. Increasing temperatures, droughts and extreme weather events disrupt crop yields, making it difficult for producers to maintain consistent supply levels. According to the Food and Agriculture Organization (FAO), global agriculture, including fruit and vegetable farming, faces increasing risks from climate variability, which affects crop quality and availability. Furthermore, pests and diseases are a significant restraint in the fruits and vegetables sector.
Crops are particularly vulnerable to infestations that can severely reduce yields or necessitate the use of chemical treatments, which can impact the quality of produce. Every year, pests cause a loss of 20% to 40% in global crop production. Annually, plant diseases result in an estimated US$ 220 billion loss to the global economy, while invasive insects contribute approximately US$ 70 billion, as reported by the Food and Agriculture Organization of the United Nations. Moreover, controlling these outbreaks adds to production costs, impacting the affordability of fruits and vegetables for end consumers.
The global fruit and vegetables market is segmented based on product, type, distribution channel, application and region.
High Demand for Organic and Processed Fruits
The demand for fruits has significantly increased as consumers increasingly prefer chemical-free and sustainably sourced products. According to the Ministry of Agriculture & Farmers Welfare of India, fruit production in the country is projected to reach 112.08 million tonnes in the 2023-24 season, driven primarily by higher yields of bananas, mandarins and mangoes. This surge in production aligns with a broader consumer trend favoring organic and sustainably grown produce, reflecting heightened awareness regarding health and environmental sustainability.
This shift towards organic and sustainable agriculture is not only a response to consumer preferences but also a reflection of changing agricultural practices. Farmers are increasingly adopting methods that prioritize environmental health and reduce reliance on synthetic chemicals. The growing market for organic fruits is supported by initiatives that facilitate direct procurement and improve supply chain efficiencies, such as those pioneered by online retailers.
Rapid Consumption of Ready-to-Eat Food Products in North America
North America significantly influences the global fruits and vegetables market, primarily due to the increasing demand for organic produce and convenient ready-to-eat food options. US and Canada benefit from robust distribution networks and advanced agricultural practices that enhance their market position. According to the Organic Trade Association (OTA) organic produce sales in US totaled US$ 22 billion in 2022, which was 15% of all fruit and vegetable sales in the country.
Furthermore, the rise in health consciousness among consumers, coupled with supportive government initiatives such as the National Organic Program (NOP), has bolstered the organic sector in both countries. Canada is also experiencing an uptick in fresh fruit and vegetable imports, particularly from Latin America, which helps satisfy consumer preferences despite seasonal limitations.
The major global players in the market include Global Green Company, Total Produce, DEL MONTE GOLD, Barfoots of Botley, Alexia Foods, Nationwide Produce Plc, Kuhne + Heitz, S&A Group Holdings Limited, VINYARD FRUIT & VEGETABLE CO. and Wealmoor Ltd.
Sustainability Analysis
Sustainability in the fruits and vegetables market has become a critical focus as companies strive to minimize their environmental impact through various innovative practices. Many businesses are adopting biodegradable and compostable packaging solutions to combat plastic waste, which is a significant contributor to environmental degradation. Similarly, advancements in materials such as starch-based plastics, seaweed wraps and mushroom packaging are paving the way for greener alternatives that minimize landfill contributions and enhance product preservation.
In addition to packaging innovations, addressing water scarcity is another priority within the sector. Companies are investing in water-saving technologies and developing drought-resistant crops, recognizing that agriculture accounts for approximately 20% of global freshwater usage, as reported by the World Bank. Furthermore, the integration of renewable energy sources in greenhouse operations aligns with global climate objectives, contributing to a more sustainable agricultural framework.
Russia-Ukraine War Impact
The ongoing Russia-Ukraine war has profoundly disrupted the global fruits and vegetables market, primarily through significant interruptions in fertilizer supply chains and rising energy costs. Ukraine is a major exporter of potassium-based fertilizers, essential for fruit and vegetable production. Additionally, the war has caused energy prices to soar, further inflating transportation expenses, which has negatively impacted the export and import of fresh produce across Europe and beyond.
In response to these challenges, some nations are pivoting towards enhancing domestic agricultural production to mitigate reliance on imports affected by the conflict. This shift could potentially reshape global trade flows in the fruits and vegetables sector as countries seek to stabilize their food supplies amid ongoing geopolitical tensions. As countries adapt to these new realities, the landscape of global agricultural trade is likely to undergo significant transformation, affecting both producers and consumers alike.
The global fruits and vegetables market report would provide approximately 70 tables, 62 figures and 209 pages.
Target Audience 2024
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