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市场调查报告书
商品编码
1696203
全球便携式超音波洗面乳市场 - 2025 至 2033 年Global Portable Ultrasonic Facial Scrubbers Market - 2025-2033 |
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2024 年全球便携式超音波洗面乳市场规模达到 13.5 亿美元,预计到 2033 年将达到 22.8 亿美元,在 2025-2033 年预测期内的复合年增长率为 6.0%。
便携式超音波洗面乳是一种创新的护肤设备,旨在透过使用高频振动去除皮肤表面的污垢、油脂和死皮细胞来提供深层清洁和去角质。这些设备由于其方便、有效以及在家中提供专业级效果的能力而越来越受欢迎。
透过轻轻按摩肌肤,超音波清洁器有助于疏通毛孔,改善血液循环,促进肤色更光滑、更健康。它们具有可调节的设置以适应各种皮肤类型,可提供可自订的护肤体验,适合广泛的用户。
驱动因素与约束因素
社群媒体与美容潮流的影响
由于有效的家用护肤解决方案已广泛推广,社交媒体和美容趋势的影响预计将极大地推动便携式超音波洗面乳市场的发展。美容达人和内容创作者经常在日常生活中使用这些设备,以提高知名度并塑造消费者对先进的非侵入性护肤技术的偏好。
随着社群媒体平台对清洁美容和便利护肤工具的需求不断扩大,超音波洗面乳正被视为现代日常生活的重要组成部分。例如,根据《印度临床与实验皮肤病学杂誌》重点介绍的研究,22.9% 的学生表示,他们购买护肤产品是基于 Instagram、Facebook 和 YouTube 等社交媒体平台的建议,通常受到美容影响者的影响。这表明线上平台在影响消费者购买决策方面发挥着强大的作用。
这些设备能够提供显着的即时效果,再加上它们在影片内容中的美感,使得它们具有很高的可共享性,从而鼓励其他人采用它们。社群媒体趋势往往决定美容标准,随着网路讨论和教程的增多,便携式超音波洗面乳越来越受欢迎,促进了市场的成长。
对新兴市场的认知有限
新兴市场认知度有限是阻碍便携式超音波洗面乳市场成长的重要因素。在许多新兴地区,消费者可能还没有完全了解这些先进护肤设备的优点或功能,导致采用率下降。传统的护肤方法,例如手动去角质或自然疗法,在这些市场仍然很受欢迎,因为它们更熟悉且价格更实惠。
The global portable ultrasonic facial scrubbers market reached US$ 1.35 billion in 2024 and is expected to reach US$ 2.28 billion by 2033, growing at a CAGR of 6.0% during the forecast period 2025-2033.
Portable ultrasonic facial scrubbers are innovative skincare devices designed to provide deep cleansing and exfoliation by using high-frequency vibrations to remove dirt, oil, and dead skin cells from the surface of the skin. These devices are increasingly popular due to their convenience, effectiveness, and ability to deliver professional-level results at home.
By gently massaging the skin, ultrasonic scrubbers help unclog pores, improve blood circulation, and promote a smoother, healthier complexion. With adjustable settings to suit various skin types, they offer a customizable skincare experience, making them suitable for a wide range of users.
Market Dynamics: Drivers & Restraints
Influence of Social Media and Beauty Trends
The influence of social media and beauty trends is expected to significantly drive the portable ultrasonic facial scrubbers market due to the widespread promotion of effective, at-home skincare solutions. Beauty influencers and content creators regularly feature these devices in their routines, increasing visibility and shaping consumer preferences for advanced, non-invasive skincare technologies.
As social media platforms amplify the demand for clean beauty and accessible skincare tools, ultrasonic facial scrubbers are being embraced as a key part of modern routines. For instance, according to the study highlighted by the IP Indian Journal of Clinical and Experimental Dermatology, 22.9% of students reported purchasing skincare products based on advice from social media platforms like Instagram, Facebook, and YouTube, often influenced by beauty influencers. This shows the powerful role that online platforms play in shaping consumer purchasing decisions.
The devices' ability to deliver noticeable, instant results, coupled with their aesthetic appeal in video content, makes them highly shareable and encourages others to adopt them. Social media trends often dictate beauty standards, and with increased online discussion and tutorials, portable ultrasonic facial scrubbers are becoming increasingly popular, contributing to the market's growth.
Limited Awareness in Emerging Markets
Limited awareness in emerging markets is a significant factor hindering the growth of the portable ultrasonic facial scrubbers market. In many emerging regions, consumers may not fully understand the benefits or functionality of these advanced skincare devices, leading to slower adoption rates. Traditional skincare methods, such as manual exfoliation or natural remedies, remain popular in these markets, as they are more familiar and affordable.
The global portable ultrasonic facial scrubbers market is segmented based on the application, end-user, and region.
Facial cleansing in the device type segment is expected to dominate the portable ultrasonic facial scrubbers market
Facial cleansing is expected to dominate the portable ultrasonic facial scrubbers market due to the growing consumer demand for effective and gentle skincare solutions. Ultrasonic facial scrubbers offer deep cleansing capabilities by using high-frequency vibrations to remove dirt, oil, and dead skin cells from the pores, providing a more thorough cleanse compared to traditional methods like manual scrubbing.
With increasing awareness of skin health and the desire for clear, smooth skin, consumers are turning to ultrasonic scrubbers as a non-invasive, efficient way to maintain their skincare routines. As people become more conscious about the long-term benefits of deep cleansing, ultrasonic scrubbers are gaining popularity as a key tool in facial care, further solidifying facial cleansing as the dominant segment in the market.
North America is expected to dominate the portable ultrasonic facial scrubbers market
North America is expected to dominate the portable ultrasonic facial scrubbers market due to several key factors. The region has a high level of consumer awareness and demand for advanced skincare solutions, with individuals seeking effective at-home treatments for deep cleansing and exfoliation.
The growing trend of self-care has led to an increased preference for portable beauty devices that offer convenience and cost efficiency. For instance, according to the article by Within Health in 2022, almost 92% of Americans make time for self-care every week and spend an average of six hours per week each engaging in self-care activities. This increasing self skincare activities increases the demand for portable devices. Additionally, the region's strong focus on personal wellness and a willingness to invest in premium skincare devices further fuels market growth. North America's strict safety regulations ensure that devices are safe and effective, boosting consumer confidence.
The global market players in the portable ultrasonic facial scrubbers market are FOREO, Panasonic Malaysia Sdn Bhd., Advance-Esthetic.us, AUSHA, AGARO, United Skin Care, Q Devices, THERAPY LIGHTS, AUSTRALIA PTY LTD, Kiyo India, Zhongshan Seven Cool Electronics Technology Co., Ltd, among others.
The global portable ultrasonic facial scrubbers market report would provide approximately 45 tables, 46 figures, and 180 pages.
Target Audience 2024
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