面膜市场规模、份额、按材料、成分、形式、皮肤类型、人口统计、价格、分销渠道和地区分類的增长分析 - 2025-2032 年行业预测

2023 年片状面膜市场规模为 3.237 亿美元，预计将从 2024 年的 3.5057 亿美元增长到 2032 年的 6.6344 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.3%。

随着消费者对抗老化和保湿功效的认识不断提高，全球片状面膜市场正在经历强劲增长。特别受欢迎的是强调芦荟萃取物和绿茶等天然成分的韩国美容品牌。其用户友好的设计增强了它的吸引力，让您可以舒适地进行多任务处理，而无需牺牲您的护肤习惯，特别适合忙碌的生活方式。越来越多的消费者开始寻求快速有效的解决污染和油脂堆积问题的方法，而面膜则可以提供深层保湿，让肌肤焕发光彩。该市场还受益于防弹少年团 (BTS) 和 Lady Gaga 等有影响力的名人的代言，他们获得了广泛关注并刺激了对面膜护肤程序的需求。预计这些名人的影响力将显着促进面膜市场的持续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

面膜市场规模（依材料及复合年增长率）(2025-2032)

• 市场概况
• 棉布
• 水凝胶
• 生物纤维素
• 其他的
  • 超细纤维
  • 木炭

面膜市场规模（按成分和复合年增长率） (2025-2032)

• 市场概况
• 自然的
• 合成

面膜市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 湿的
• 干燥

面膜市场规模（按皮肤类型和复合年增长率）(2025-2032)

• 市场概况
• 油性
• 烘干
• 敏感的
• 所有皮肤类型

面膜市场规模（按人口统计和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

面膜市场规模（按价格和复合年增长率） (2025-2032)

• 市场概况
• 低的
• 中等的
• 高的

面膜市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大卖场和超级市场
  • 专卖店
  • 其他零售店

面膜市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• The Estee Lauder Companies Inc.（United States）
• Shiseido Company, Limited（Japan）
• Amorepacific Corporation（South Korea）
• Beiersdorf AG（Germany）
• Procter & Gamble Co.（United States）
• Unilever plc（United Kingdom）
• Johnson & Johnson（United States）
• Kracie Holdings, Ltd.（Japan）
• Innisfree Corporation（South Korea）
• The Face Shop Co., Ltd.（South Korea）
• TonyMoly Co., Ltd.（South Korea）
• Nature Republic Co., Ltd.（South Korea）
• Leaders Cosmetics Co., Ltd.（South Korea）
• Dr. Jart+（South Korea）
• Mediheal Co., Ltd.（South Korea）
• Missha（South Korea）
• Skinfood Co., Ltd.（South Korea）
• Lancome Paris（France）

结论和建议

Sheet Face Mask Market size was valued at USD 323.7 million in 2023 and is poised to grow from USD 350.57 million in 2024 to USD 663.44 million by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The global sheet face mask market is witnessing robust growth, driven by heightened consumer awareness of their anti-aging and hydrating advantages. Particularly popular are Korean beauty brands that emphasize natural ingredients like aloe extracts and green tea. Their user-friendly design enhances their appeal, enabling wearers to multitask comfortably without sacrificing skincare routines, catering especially to busy lifestyles. Consumers increasingly seek quick, effective solutions for pollution and oil buildup, as sheet masks deliver deep hydration and radiant skin. The market has also benefited from endorsements by influential figures, such as BTS and Lady Gaga, whose skincare routines featuring sheet masks have captured widespread attention, further propelling demand. This celebrity influence is expected to significantly bolster the continuing growth of the sheet face mask market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sheet Face Mask market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sheet Face Mask Market Segments Analysis

Global Sheet Face Mask Market is segmented by Material, Ingredient, Form, Skin Type, Demographic, Price, Distribution Channel and region. Based on Material, the market is segmented into Cotton, Hydrogel, Bio- Cellulose and Others. Based on Ingredient, the market is segmented into Natural and Synthetic. Based on Form, the market is segmented into Wet and Dry. Based on Skin Type, the market is segmented into Oily, Dry, Sensitive and All Skin Type. Based on Demographic, the market is segmented into Male and Female. Based on Price, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sheet Face Mask Market

A major factor fueling the expansion of the global sheet face mask market is the rising consumer demand for natural and organic beauty products. As individuals become increasingly aware of the ingredients in their skincare routines, they are actively seeking formulations that are both gentle on the skin and devoid of harsh chemicals. This trend is leading to a surge in popularity for sheet face masks, especially those crafted from natural extracts and botanical components, which provide a comprehensive and holistic skincare solution. The growing inclination towards these natural options is anticipated to significantly bolster market growth in the years ahead.

Restraints in the Sheet Face Mask Market

A significant constraint on the global sheet face mask market is the risk of market saturation, stemming from the extensive range of skincare products now available. As sheet masks gain popularity, the competitive landscape has intensified, leading to an overwhelming array of choices for consumers. This abundance can create confusion, making it challenging for individuals to select a particular brand or product that meets their needs. Furthermore, the rise of alternative skincare options, including serums and creams, could hinder the ongoing growth of the sheet face mask market as consumers may gravitate toward these other solutions.

Market Trends of the Sheet Face Mask Market

The global sheet face mask market is witnessing a notable trend toward sustainability, driven by an increasing consumer awareness of environmental issues. Shoppers are gravitating towards sheet masks crafted from biodegradable materials and those that come in recyclable or sustainably sourced packaging. In response, brands are innovating by launching eco-friendly offerings infused with organic and natural ingredients while embracing sustainable manufacturing processes. This shift underscores a broader movement within the beauty industry where consumers are prioritizing products that align with environmentally responsible practices, ultimately reshaping market dynamics and encouraging a commitment to sustainability among manufacturers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sheet Face Mask Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Hydrogel
• Bio- Cellulose
• Others
  • Micro-Fibers
  • Charcoal

Global Sheet Face Mask Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global Sheet Face Mask Market Size by Form & CAGR (2025-2032)

• Market Overview
• Wet
• Dry

Global Sheet Face Mask Market Size by Skin Type & CAGR (2025-2032)

• Market Overview
• Oily
• Dry
• Sensitive
• All Skin Type

Global Sheet Face Mask Market Size by Demographic & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Sheet Face Mask Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Sheet Face Mask Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E commerce website
  • Company's website
• Offline
  • Hypermarket & Supermarket
  • Specialty Store
  • Other retail store

Global Sheet Face Mask Market Size & CAGR (2025-2032)

• North America (Material, Ingredient, Form, Skin Type, Demographic, Price, Distribution Channel)
  • US
  • Canada
• Europe (Material, Ingredient, Form, Skin Type, Demographic, Price, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Ingredient, Form, Skin Type, Demographic, Price, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Ingredient, Form, Skin Type, Demographic, Price, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Ingredient, Form, Skin Type, Demographic, Price, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kracie Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innisfree Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Face Shop Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TonyMoly Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Republic Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leaders Cosmetics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Jart+ (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mediheal Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Missha (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skinfood Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lancome Paris (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations