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市场调查报告书

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1702396

全球抹茶市场 - 2025-2032

Global Matcha Market - 2025-2032

出版日期: 2025年04月10日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2024 年全球抹茶市场规模达到 36.5 亿美元，预计到 2032 年将达到 78.355 亿美元，在 2025-2032 年预测期内的复合年增长率为 10.02%。

由于人们健康意识的增强和对功能性天然饮料的需求，全球抹茶市场正在强劲成长。抹茶独特的鲜味、高抗氧化水平和能量特性使其被纳入拿铁、冰沙、甜点和酒精饮料中。随着消费者在食品和饮料类别中寻求更健康的植物替代品，它的受欢迎程度不断提高。抹茶因其健康益处而受到重视，包括高含量的儿茶素和多酚，有助于对抗发炎和氧化压力。

为了应对这一需求，製造商推出了新的抹茶产品，以满足清洁标籤和无糖偏好。例如，2024 年 5 月，Aiya Matcha 推出了无糖甜味抹茶外带，这是一种方便的甜菊糖甜味抹茶替代品，可以替代原来的混合物，以满足注重健康的消费者的需求。该产品采用易于混合的形式，非常适合拿铁、冰沙和混合饮料（冷热均可），无需筛选或搅拌，以支持随时随地的健康趋势。

抹茶市场趋势

随着注重健康的消费者寻求不仅仅提供基本补水功效的产品，功能性饮料市场正在经历显着成长。这些饮料具有持续能量、增强免疫力和缓解压力等额外益处，通常利用抗氧化剂、适应原和植物化合物等天然成分。这种需求是由忙碌的生活方式、向预防性保健的转变以及对清洁标籤、低糖替代品日益增长的兴趣所推动的。

例如，2023 年 3 月，PerfectTed 将推出抹茶能量饮料，以满足人们对功能性饮料日益增长的需求，目前该饮料可在 Tesco 的套餐和多包装中购买。每杯饮料均采用礼仪级抹茶、苏打水和真正的果汁製成，含有 80 毫克天然咖啡因和 L-茶氨酸，可提供持续、均衡的能量。苹果覆盆子等屡获殊荣的口味迎合了注重健康的消费者的需求，他们寻求清洁、实用且美味的传统能量饮料替代品。

动力学

健康意识不断提升

全球对健康和保健的日益关注大大加速了抹茶市场的需求。消费者越来越寻求能够保持头脑清晰、精力充沛和整体健康的产品，从而强烈偏好天然、功能性的成分。抹茶以其丰富的抗氧化剂、天然咖啡因和 L-茶氨酸含量而闻名，完全符合这些预期。因此，它不仅被视为一种传统茶，而且也是现代健康饮食中用途广泛的超级食品成分。

这一趋势刺激了整个食品和饮料行业的创新，製造商将抹茶融入拿铁、冰沙、能量饮料和功能性零食中。它既能提供能量，又能提供镇静效果，使其成为传统含咖啡因产品的独特替代品。清洁标籤和有机消费趋势进一步加强了这种需求，使抹茶成为全球高端健康产品开发的策略要素。

优质抹茶价格高昂

仪式抹茶和有机抹茶产自日本宇治等特定地区，需要劳动密集型种植和精细加工，因此价格比传统茶高得多。这种成本障碍限制了对价格敏感的消费者的可及性，并限制了价格竞争市场的采用。

此外，高品质抹茶的高价位也给致力于提供价格实惠的功能性饮料选择的製造商和零售商带来了挑战。虽然对清洁标籤和天然产品的需求持续上升，但采购正宗、高品质抹茶的成本可能会影响利润率，并阻碍产品的广泛扩张，尤其是在新兴经济体。

The global matcha market is witnessing strong growth due to rising health awareness and the demand for functional, natural beverages. Matcha's unique umami flavor, high antioxidant levels and energizing properties have driven its inclusion in lattes, smoothies, desserts and alcoholic drinks. Its popularity continues to expand as consumers seek healthier, plant-based alternatives across food and beverage categories. Matcha is valued for its health benefits, including high levels of catechins and polyphenols, which help combat inflammation and oxidative stress.

Manufacturers are responding by launching new matcha-based products that cater to clean-label and sugar-free preferences. For example, in May 2024, Aiya Matcha introduced its Sugar Free Sweetened Matcha to Go, a convenient, stevia-sweetened alternative to its original blend, catering to health-conscious consumers. The product offers an easy-to-mix format ideal for lattes, smoothies and blended drinks-hot or cold-without the need for sifting or whisking, supporting on-the-go wellness trends.

Matcha Market Trend

The functional beverages market is witnessing significant growth as health-conscious consumers seek products that deliver more than basic hydration. The beverages offer added benefits such as sustained energy, immunity support and stress relief, often leveraging natural ingredients like antioxidants, adaptogens and plant-based compounds. This demand is being driven by busy lifestyles, a shift toward preventive health and growing interest in clean-label, low-sugar alternatives.

For example, in March 2023, PerfectTed is leveraging the growing demand for functional beverages with its matcha-based energy drinks, now available at Tesco in Meal Deals and multipacks. Made with ceremonial-grade matcha, sparkling water and real fruit juice, each drink offers 80mg of natural caffeine and L-theanine for sustained, balanced energy. Award-winning flavors like Apple Raspberry cater to health-conscious consumers seeking clean, functional and flavorful alternatives to traditional energy drinks.

Dynamics

Rising Health and Wellness Consciousness

The growing global focus on health and wellness is significantly accelerating demand in the matcha market. Consumers are increasingly seeking products that support mental clarity, sustained energy and overall well-being, leading to a strong preference for natural, functional ingredients. Matcha, known for its rich antioxidant profile, natural caffeine and L-theanine content, aligns well with these expectations. As a result, it is being embraced not only as a traditional tea but also as a versatile superfood ingredient in modern health-focused diets.

This trend has spurred innovation across the food and beverage industry, with manufacturers incorporating matcha into lattes, smoothies, energy drinks and functional snacks. Its ability to deliver both energizing and calming effects positions it as a unique alternative to conventional caffeinated products. The demand is further reinforced by clean-label and organic consumption trends, making matcha a strategic ingredient in the development of premium wellness-oriented offerings worldwide.

High Price of Premium-Grade Matcha

Ceremonial and organic matcha, which are sourced from specific regions like Uji, Japan, require labor-intensive cultivation and meticulous processing, resulting in significantly higher prices compared to conventional teas. This cost barrier limits accessibility for price-sensitive consumers and restricts adoption in price-competitive markets.

Moreover, the premium pricing of high-quality matcha poses challenges for manufacturers and retailers aiming to offer affordable functional beverage options. While demand for clean-label and natural products continues to rise, the cost of sourcing authentic, high-grade matcha can impact profit margins and hinder widespread product expansion, particularly in emerging economies.

Segment Analysis

The global matcha market is segmented based on grade, form, application and region.

Growing Market Demand for Premium Ceremonial-Grade Matcha

Ceremonial-grade matcha leads the grade segment in the global matcha market due to its superior quality, vibrant color and rich umami flavor. Sourced from the youngest, shade-grown leaves during the first harvest, this grade offers higher concentrations of antioxidants, L-theanine and caffeine-appealing to health-focused consumers seeking clean energy and cognitive support.

For example, in March 2023, Cymbiotika launched organic, ceremonial-grade matcha. Made from first-harvest leaves grown on family-run farms in Uji and Kagoshima, Japan, the product delivers a refined flavor and premium nutritional profile. Marketed as a clean energy alternative to coffee, it reinforces the growing demand for high-quality, functional wellness products.

Geographical Penetration

Asia-Pacific Emerges as the Leading Region in Global Matcha Demand

Asia-Pacific dominates the global matcha market, driven by strong cultural roots, high consumption levels and established production hubs, particularly in Japan. Regions like Uji and Kagoshima are renowned for producing premium ceremonial-grade matcha, which continues to influence global quality standards and demand. The region's leadership is further reinforced by rising health awareness, expanding applications in food and beverages and growing consumer preference for natural, antioxidant-rich products.

Emerging markets such as China and South Korea are also witnessing increased adoption, solidifying Asia-Pacific's position as the primary growth engine for the matcha market. For example, in March 2023, Kataoka & Co., Ltd. launched Matcha Direct, a ground-to-order e-commerce service. By shipping freshly milled matcha directly from its Kyoto factory within three business days, the company ensures product freshness while expanding its international reach. It highlights Japan's role as a premium matcha supplier and strengthens the region's dominance in high-quality matcha exports.

Sustainability Analysis

The matcha market is growing rapidly as sustainability becomes a key priority for consumers and businesses. Environmental sustainability plays a major role, with natural farming methods minimizing pesticide use, though challenges like water consumption and logistics emissions remain. Social sustainability is also gaining importance, with ethical sourcing and fair trade certifications driving consumer demand. Economically, matcha's premium value promotes innovation, but issues such as price volatility and monoculture farming present barriers to sustainable growth.

To address these challenges, Elitez Group and The Matcha Initiative (TMI) have launched the Sustainability Masterclass Series, designed to equip businesses and individuals with essential sustainability knowledge. The program focuses on key areas such as carbon management, circular economy and climate risk mitigation. By participating organizations can align with sustainability regulations, reduce operational costs and drive innovation, positioning themselves as leaders in the evolving sustainability landscape.

Competitive Landscape

The major global players in the market include Aiya Co., Ltd., Mizuba Tea Co., Keicha Tea World, The AOI Tea Company, ITO EN, LTD., Jade Monk, Midori Spring, DoMatcha, IPPODO TEA and Encha.

Key Developments

In February 2025, PerfectTed launched Strawberry and Vanilla Matcha Lattes, expanding its RTD range across Tesco, Waitrose, Holland & Barrett, Amazon and DTC from April. Made with ceremonial-grade matcha from Uji, Japan, the oat milk-based drinks offer 60mg of slow-release caffeine and are naturally sweetened with agave, with no refined sugar or artificial sweeteners.
In October 2024, ITO EN introduced new Matcha Banana Latte and Matcha Cacao Latte flavors under its matcha LOVE range in convenient SIG SmileSmall cartons. Designed for on-the-go consumption, these barista-style beverages blend traditional matcha with trending flavors, catering to growing global demand for healthy, functional drinks and enhancing matcha's appeal beyond Japan.
In May 2024, Aiya Matcha introduced its Sugar Free Sweetened Matcha to Go, a convenient, stevia-sweetened alternative to its original blend, catering to health-conscious consumers. Made with premium culinary-grade matcha and free from sugar and artificial additives, the product offers an easy-to-mix format ideal for lattes, smoothies and blended drinks-hot or cold-without the need for sifting or whisking, supporting on-the-go wellness trends.

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Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Grade
3.2. Snippet by Form
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Health and Wellness Consciousness
- 4.1.2. Restraints
  - 4.1.2.1. High Price of Premium-Grade Matcha
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory and Compliance Analysis
5.5. Sustainability Analysis
5.6. DMI Opinion

6. By Grade

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 6.1.2. Market Attractiveness Index, By Grade
6.2. Ceremonial Grade*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Classic Grade
6.4. Culinary Grade

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Powder*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. RTD (Ready-to-Drink) Beverages
7.4. Capsules & Supplements

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Food & Beverages*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Nutraceuticals
8.4. Personal Care & Cosmetics
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Company Profiles

10.1. Aiya Co., Ltd.*
- 10.1.1. Company Overview
- 10.1.2. Product Portfolio and Description
- 10.1.3. Financial Overview
- 10.1.4. Key Developments
10.2. Mizuba Tea Co.
10.3. Keicha Tea World
10.4. The AOI Tea Company
10.5. ITO EN, LTD.
10.6. Jade Monk
10.7. Midori Spring
10.8. DoMatcha
10.9. IPPODO TEA
10.10. Encha

LIST NOT EXHAUSTIVE

11. Appendix

11.1. About Us and Culinary Grade
11.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/价格

全球抹茶市场 - 2025-2032

Global Matcha Market - 2025-2032

目录

第一章：方法论和范围

第 2 章：定义与概述

第三章：执行摘要

第四章：动态

第五章：产业分析

第六章：按年级

第七章：依形式

第 8 章：按应用

第九章：按地区

第十章：公司简介

第 11 章：附录