全球抹茶市场研究报告 - 2024 年至 2032 年产业分析、规模、份额、成长、趋势和预测

全球抹茶市场需求预计将从 2023 年的 55.4 亿美元增至 2032 年的近 112.2 亿美元，2024-2032 年研究期间复合年增长率为 8.16%。

抹茶是一种日本绿茶粉，将嫩叶精细研磨成亮绿色粉末製成。其味微苦，味醇厚，色泽翠绿。抹茶的种植和製备方式与其他普通绿茶不同。它含有大量的抗氧化剂，尤其是儿茶素 (EGCG) 和咖啡因。抗氧化剂可以降低血压，预防心臟病、第2型糖尿病、癌症，降低肾臟和肝臟损伤的风险，甚至促进新陈代谢，并有助于减肥。抹茶中的咖啡因可以让人保持精力充沛、专注和平静。

市场动态

由于多种健康益处，预计市场在未来几年将成长。消费者越来越注重健康的生活方式、超重人口的增加以及心血管疾病盛行率的增加是推动抹茶需求的关键驱动因素。本产品广泛应用于普通茶、食品、饮料和个人护理领域。其营养成分和光滑的质地扩大了其在製备各种冰沙、甜点、拿铁和其他食品中的应用。对低热量、增强能量和排毒饮料的需求不断增加将进一步推动抹茶市场的成长。主要参与者不断致力于创新并推出新的混合物和混合物将刺激市场成长。

研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具也对全球抹茶市场的各个细分市场进行了包容性评估。抹茶产业的成长和趋势为本研究提供了整体方法。

市场区隔

抹茶市场报告的这一部分提供了国家和地区层面细分市场的详细资料，从而帮助策略师确定相应产品或服务的目标人群以及即将到来的机会。

按等级估计

• 仪式
• 经典的
• 烹饪

按申请

• 普通茶
• 饮料
• 食物
• 个人护理

区域分析

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲抹茶市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。抹茶市场的主要参与者包括 AIYA America、The AOI Tea Company、Ippodo Tea Co. Ltd、DoMatcha、Encha、Midori Spring Ltd.、Vivid Vitality Ltd。例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

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目录

第一章：前言

• 报告说明
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 和产品
• 研究范围
• 研究方法
  • 市场研究过程
  • 市场研究方法论

第 2 章：执行摘要

• 市集亮点
• 全球市场概况

第 3 章：抹茶 - 产业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 产业动态
• 波特五力分析
• 市场吸引力分析
  • 按等级估计的市场吸引力分析
  • 市场吸引力分析：依应用分类
  • 市场吸引力分析：按地区

第 4 章：价值链分析

• 价值链分析
• 原料分析
  • 原料清单
  • 原料厂商清单
  • 主要原物料价格走势
• 潜在买家名单
• 行销管道
  • 直效行销
  • 间接行销
  • 行销通路发展趋势

第 5 章：全球抹茶市场分析：依等级估计

• 按年级估算概览
• 按等级估计进行历史和预测资料分析
• 仪式
• 经典的
• 烹饪

第 6 章：全球抹茶市场分析：依应用分类

• 概述：按应用
• 历史与预测资料分析：按应用分类
• 普通茶
• 饮料
• 食物
• 个人护理

第 7 章：全球抹茶市场分析：依地理位置

• 区域展望
• 介绍
• 北美销售分析
  • 概览、历史与预测资料销售分析
  • 北美按细分市场销售分析
  • 北美按国家销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概览、历史与预测资料销售分析
  • 欧洲按细分市场销售分析
  • 欧洲按国家销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 义大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概览、历史与预测资料销售分析
  • 亚太地区按细分市场销售分析
  • 亚太地区按国家销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳洲销售分析
  • 东南亚销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概览、历史与预测资料销售分析
  • 拉丁美洲按细分市场销售分析
  • 拉丁美洲按国家销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东和非洲销售分析
  • 概览、历史与预测资料销售分析
  • 中东和非洲按细分市场销售分析
  • 中东和非洲按国家销售分析
  • 沙乌地阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东其他地区和非洲销售分析

第 8 章：抹茶公司的竞争格局

• 抹茶市场竞争
• 伙伴关係/协作/协议
• 併购
• 新产品发布
• 其他发展

第 9 章：公司简介

• 顶级公司市占率分析
• 市场集中度
• AIYA America
• 公司概况
• 公司收入
• 产品
• 最新动态
• The AOI Tea Company
• 公司概况
• 公司收入
• 产品
• 最新动态
• Ippodo Tea Co. Ltd.
• 公司概况
• 公司收入
• 产品
• 最新动态
• DoMatcha
• 公司概况
• 公司收入
• 产品
• 最新动态
• Encha
• 公司概况
• 公司收入
• 产品
• 最新动态
• Midori Spring Ltd.
• 公司概况
• 公司收入
• 产品
• 最新动态
• Vivid Vitality Ltd
• 公司概况
• 公司收入
• 产品
• 最新动态

註 - 在公司概况中，财务详细资讯和最新发展视情况而定，或对私人公司而言可能不包括在内

The global demand for Matcha Market is presumed to reach the market size of nearly USD 11.22 Billion by 2032 from USD 5.54 Billion in 2023 with a CAGR of 8.16% under the study period 2024-2032.

Matcha is a Japanese green tea powder made by taking young leaves and finely grinding them into bright green powder. It has a slightly bitter taste, mellow flavor, and vibrant green color. Matcha is grown and prepared in a different way than other regular green tea. It contains a higher amount of antioxidants, especially catechins (EGCG) and caffeine. The antioxidants may lower blood pressure, prevent heart disease, type 2 diabetes, cancer, reduces the risk of kidney and liver damage and even boost metabolism, and help in weight loss. The caffeine present in matcha will keep the person energized, focussed, and calm.

MARKET DYNAMICS

Due to multiple health benefits, the market is projected to grow in the coming years. Increasing consumer focus on adopting a healthy lifestyle, rise in overweight population, and increasing prevalence of cardiovascular diseases are the key drivers fuelling demand for matcha. The product has wide usage in regular tea, food, beverages, and personal care. The nutritional content and smooth texture have expanded their application in preparing various smoothies, desserts, lattes, and other food items. Increasing demand for low calories, energy-enhancing, and detoxifying drinks will further boost the matcha market growth. Key players constantly working on innovation and introducing new blends and mixes will stimulate market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Matcha. The growth and trends of Matcha industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Matcha market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Grade Estimates

• Ceremonial
• Classic
• Culinary

By Application

• Regular Tea
• Beverages
• Food
• Personal Care

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Matcha market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Matcha market include AIYA America, The AOI Tea Company, Ippodo Tea Co. Ltd., DoMatcha, Encha, Midori Spring Ltd., Vivid Vitality Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MATCHA - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Grade Estimates
  • 3.7.2 Market Attractiveness Analysis By Application
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MATCHA MARKET ANALYSIS BY GRADE ESTIMATES

• 5.1. Overview By Grade Estimates
• 5.2. Historical and Forecast Data Analysis By Grade Estimates
• 5.3. Ceremonial Historic and Forecast Sales By Regions
• 5.4. Classic Historic and Forecast Sales By Regions
• 5.5. Culinary Historic and Forecast Sales By Regions

6. GLOBAL MATCHA MARKET ANALYSIS BY APPLICATION

• 6.1. Overview By Application
• 6.2. Historical and Forecast Data Analysis By Application
• 6.3. Regular Tea Historic and Forecast Sales By Regions
• 6.4. Beverages Historic and Forecast Sales By Regions
• 6.5. Food Historic and Forecast Sales By Regions
• 6.6. Personal Care Historic and Forecast Sales By Regions

7. GLOBAL MATCHA MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East & Africa By Segment Sales Analysis
  • 7.7.3 Middle East & Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE MATCHA COMPANIES

• 8.1. Matcha Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF MATCHA INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. AIYA America
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. The AOI Tea Company
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. Ippodo Tea Co. Ltd.
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. DoMatcha
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. Encha
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. Midori Spring Ltd.
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Vivid Vitality Ltd
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers: Impact Analysis
• Restraints: Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• Analysis By Grade Estimates (Tons and USD MN)
• Ceremonial Market Sales By Geography (Tons and USD MN)
• Classic Market Sales By Geography (Tons and USD MN)
• Culinary Market Sales By Geography (Tons and USD MN)
• Analysis By Application (Tons and USD MN)
• Regular Tea Market Sales By Geography (Tons and USD MN)
• Beverages Market Sales By Geography (Tons and USD MN)
• Food Market Sales By Geography (Tons and USD MN)
• Personal Care Market Sales By Geography (Tons and USD MN)
• Global Matcha Market Sales By Geography (Tons and USD MN)
• North America Market Analysis (Tons and USD MN)
• United States Market Analysis (Tons and USD MN)
• Canada Market Analysis (Tons and USD MN)
• Mexico Market Analysis (Tons and USD MN)
• Europe Market Analysis (Tons and USD MN)
• Europe Market Estimate By Country (Tons and USD MN)
• United Kingdom Market Analysis (Tons and USD MN)
• France Market Analysis (Tons and USD MN)
• Germany Market Analysis (Tons and USD MN)
• Italy Market Analysis (Tons and USD MN)
• Russia Market Analysis (Tons and USD MN)
• Spain Market Analysis (Tons and USD MN)
• Rest of Europe Market Analysis (Tons and USD MN)
• Asia Pacific Market Analysis (Tons and USD MN)
• China Market Analysis (Tons and USD MN)
• Japan Market Analysis (Tons and USD MN)
• India Market Analysis (Tons and USD MN)
• South Korea Market Analysis (Tons and USD MN)
• Australia Market Analysis (Tons and USD MN)
• South East Asia Market Analysis (Tons and USD MN)
• Rest of Asia Pacific Market Analysis (Tons and USD MN)
• Latin America Market Analysis (Tons and USD MN)
• Brazil Market Analysis (Tons and USD MN)
• Argentina Market Analysis (Tons and USD MN)
• Peru Market Analysis (Tons and USD MN)
• Chile Market Analysis (Tons and USD MN)
• Rest of Latin America Market Analysis (Tons and USD MN)
• Middle East & Africa Market Analysis (Tons and USD MN)
• Saudi Arabia Market Analysis (Tons and USD MN)
• UAE Market Analysis (Tons and USD MN)
• Israel Market Analysis (Tons and USD MN)
• South Africa Market Analysis (Tons and USD MN)
• Rest of Middle East and Africa Market Analysis (Tons and USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Matcha Report
• Market Research Process
• Market Research Methodology
• Global Matcha Market Size, By Region (Tons and USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis By Grade Estimates
• Market Attractiveness Analysis By Application
• Market Attractiveness Analysis By Region
• Value Chain Analysis
• Global Market Analysis By Grade Estimates (Tons and USD MN)
• Ceremonial Market Sales By Geography (Tons and USD MN)
• Classic Market Sales By Geography (Tons and USD MN)
• Culinary Market Sales By Geography (Tons and USD MN)
• Global Market Analysis By Application (Tons and USD MN)
• Regular Tea Market Sales By Geography (Tons and USD MN)
• Beverages Market Sales By Geography (Tons and USD MN)
• Food Market Sales By Geography (Tons and USD MN)
• Personal Care Market Sales By Geography (Tons and USD MN)
• Global Market Sales (Tons and USD MN)
• North America Market Sales (Tons and USD MN)
• Europe Market Sales (Tons and USD MN)
• Asia Pacific Market Sales (Tons and USD MN)
• Latin America Market Sales (Tons and USD MN)
• Middle East & Africa Market Sales (Tons and USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.