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市场调查报告书
商品编码
1702409
全球高粱啤酒市场-2025-2032Global Sorghum Beer Market- 2025-2032 |
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2024 年全球高粱啤酒市场规模达到 2.9 亿美元,预计到 2032 年将达到 5.6 亿美元,在 2025-2032 年预测期内的复合年增长率为 8.74%。
高粱啤酒市场是全球饮料产业中一个不断增长的领域,其特点是用高粱酿造的啤酒的生产和消费。由于对无麸质产品的需求不断增长以及传统和手工饮料的日益普及,该行业受到了越来越多的关注。根据世界卫生组织统计,全球约有6,000万人饮用高粱啤酒,显示高粱啤酒具有强烈的文化相关性和庞大的市场基础。随着人们对健康益处的认识不断增长以及对多样化啤酒选择的需求,高粱啤酒市场即将迎来大规模扩张。
高粱啤酒市场趋势
全球高粱啤酒市场的一个关键发展是越来越重视扩大传统和本土酿造过程以提高商业吸引力,特别是在高粱啤酒具有重要文化意义的非洲。例如在南非,像Umqombothi(一种传统高粱啤酒)这样的品牌已经开始以商业形式出现,南非啤酒公司(百威英博的子公司)等公司生产包装版本以吸引城市消费者。
这代表了一种更大的趋势,即由于人们对正宗、文化底蕴丰富的产品的兴趣日益浓厚,当地传统饮料正在进入官方零售通路。这与全球精酿啤酒运动一致,顾客更喜欢独特的区域体验,而不是大规模生产的啤酒。
动力学
无麸质饮料需求不断成长
全球高粱啤酒市场的主要驱动力之一是无麸质酒精饮料需求的不断增长,这源于人们对乳糜泻、麸质不耐症的认识不断提高,以及人们普遍转向注重健康的生活方式。与传统的大麦或小麦酿造的啤酒不同,高粱啤酒天然不含麸质,因此对于有饮食限制的人来说是一种安全且有吸引力的选择。根据乳糜泻基金会的资料,全球约有 1% 的人口患有乳糜泻,其中更多的人选择无麸质饮食作为生活方式。
不断扩大的消费者群体鼓励啤酒厂探索高粱等非传统谷物,以生产不影响口味的包容性、无麸质的啤酒。除了健康因素外,高粱啤酒作为向传统和永续原料迈进的更广泛运动的一部分,也越来越受到关注。这种环境优势与消费者对永续食品和饮料采购日益增长的兴趣相一致。
保质期有限和品质问题
全球高粱啤酒市场的一个主要限制因素是传统酿造方法的保质期有限和品质控制挑战。高粱啤酒,尤其是传统形式的高粱啤酒(如南非的 Umqombothi 或尼日利亚的 burukutu),通常以小批量酿造,不使用防腐剂或巴氏杀菌法。与商业大麦啤酒相比,这导致保质期大大缩短。
该产品容易很快变酸,限制了其分销范围,并使得大规模商业化变得困难。此外,高粱品质和当地发酵技术的差异可能导致口感和酒精含量不一致,这对试图扩大生产同时保持一致品质标准的品牌构成了挑战。
Global sorghum beer market reached US$0.29 billion in 2024 and is expected to reach US$0.56 billion by 2032, growing with a CAGR of 8.74% during the forecast period 2025-2032.
The sorghum beer market is a growing section of the worldwide beverage industry, defined by the production and consumption of beer made from sorghum. This sector has received increased attention due to rising demand for gluten-free products and the growing popularity of traditional and artisanal beverages. According to the World Health Organization, around 60 million people drink sorghum beer, demonstrating that it has a strong cultural relevance and a large market base. As knowledge of health advantages and desire for varied beer options grows, the sorghum beer market is primed for major expansion.
Sorghum Beer Market Trend
A key development in the global sorghum beer market is a rising emphasis on scaling up traditional and indigenous brewing processes for commercial appeal, particularly in Africa, where sorghum beer is culturally significant. For example, in South Africa, brands like Umqombothi-a traditional sorghum beer-have begun to appear in commercial forms, with corporations such as South African Breweries (an AB InBev affiliate) manufacturing packaged versions to appeal to urban consumers.
It represents a larger trend in which local, heritage-based beverages are entering official retail channels, owing to growing interest in authentic, culturally rich items. This is consistent with the global craft beer movement, in which customers prefer distinctive, regional experiences over mass-produced options.
Dynamics
Rising Demand for Gluten-free Beverages
One of the primary drivers of the global sorghum beer market is the rising demand for gluten-free alcoholic beverages, fueled by growing awareness of celiac disease, gluten intolerance and a general shift toward health-conscious lifestyles. Unlike traditional beer made from barley or wheat, sorghum beer is naturally gluten-free, making it a safe and appealing choice for individuals with dietary restrictions. According to data from the Celiac Disease Foundation, approximately 1% of the global population suffers from celiac disease, with many more practicing gluten-free diets as a lifestyle choice.
The expanding consumer base has encouraged breweries to explore non-traditional grains like sorghum to produce inclusive, gluten-free options that don't compromise on taste. In addition to health factors, sorghum beer is also gaining traction as part of a broader movement toward traditional and sustainable ingredients. This environmental edge aligns with the growing consumer interest in sustainable food and beverage sourcing.
Limited Shelf Life and Quality Concerns
One key restraint in the global sorghum beer market is the limited shelf life and quality control challenges associated with traditional brewing methods. Sorghum beer, especially in its traditional form (such as Umqombothi in South Africa or burukutu in Nigeria), is often brewed in small batches without preservatives or pasteurization. This leads to a much shorter shelf life compared to commercial barley-based beers.
The product tends to sour quickly, limiting its distribution range and making large-scale commercialization difficult. Additionally, variations in sorghum grain quality and local fermentation techniques can result in inconsistent taste and alcohol content, posing challenges for brands trying to scale production while maintaining consistent quality standards.
The global sorghum beer market is segmented based on product, distribution channel, end-user, packaging type, alcohol content and region.
Rising Preference for Unique, Locally Inspired Flavors Drives Craft Sorghum Beer Growth
A key driver for the global market is the growing consumer preference for unique, locally inspired flavors and ingredients. As the craft beer movement expands globally, consumers are increasingly seeking out beverages that reflect regional identity and heritage. Sorghum, being a traditional grain used in African brewing for centuries, offers a distinct flavor profile that sets craft sorghum beers apart from conventional options.
Craft breweries are capitalizing on this by using indigenous sorghum varieties, local fermentation techniques and storytelling rooted in cultural heritage to appeal to adventurous drinkers and ethically minded consumers. This trend is especially visible in countries like US, where breweries are experimenting with sorghum to create gluten-free craft beer offerings with a rich backstory and artisanal appeal.
Expanding Consumer Demand for Health-Conscious Beverages in North America
North America sorghum beer market is experiencing notable growth, driven by increasing consumer demand for gluten-free and health-conscious beverage options. Sorghum, a naturally gluten-free grain, serves as an excellent alternative to traditional barley and wheat in beer production, catering to individuals with celiac disease or gluten sensitivities. The trend has led to the emergence of several breweries specializing in sorghum-based beers.
For instance, Lakefront Brewery in Milwaukee, Wisconsin, offers "New Grist," a beer brewed with sorghum and rice, specifically crafted for those with gluten intolerance. Similarly, Anheuser-Busch produces "Redbridge," a gluten-free beer made from sorghum. As a result, the North American sorghum beer market is poised for continued expansion, driven by health trends and the craft beer industry's pursuit of novel brewing ingredients.
Sustainability Analysis
The global sorghum beer market presents several sustainability advantages, particularly in regions where sorghum is a staple crop. Sorghum's natural drought resistance and adaptability to semi-arid climates make it an environmentally friendly alternative to traditional brewing grains like barley and wheat, which often require more water and chemical inputs. This characteristic not only supports water conservation efforts but also promotes agricultural resilience in areas prone to climate variability.
For instance, in Uganda, the production of sorghum beer has bolstered the local economy by providing income to approximately 20,000 smallholder farmers, demonstrating the crop's potential to enhance both environmental and socio-economic sustainability. Additionally, enhancing the supply chain for sorghum, ensuring consistent quality and implementing sustainable farming practices are crucial steps toward making sorghum beer production more sustainable on a global scale.
Competitive Landscape
The major global players in the market include Heineken, Nile Breweries, Diageo, SABMiller, Anheuser-Busch InBev (AB InBev), Delta Corporation Limited, Bard's Brewing LLC and Jing-A Brewing Co.
Target Audience 2024
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