全球AVOD市场预测

全球电视剧和电影AVOD收入预计将从2023年的390亿美元成长到2029年的690亿美元，增加300亿美元。

美国占 AVOD 总收入的份额预计将从 2023 年的 40% 下降到 2029 年的 31%，显示了其他国家的成长速度。此外，预计2023年至2029年美国将增加60亿美元，中国约占一半。

本报告考察了全球 AVOD（仅电视剧集和电影）市场，并总结了全球 138 个国家主要 AVOD 平台的收入预测。

目录

• 执行摘要
• 主要AVOD平台： 138个国家的营收预测（Netflix、Disney+、Paramount+、HBO Max、YouTube、Facebook等）
• OTT Insight 概况：世界与 10 个国家（巴西、加拿大、中国、法国、德国、印度、日本、韩国、英国、美国）
• 预测： 138个国家预测与世界概况（2015-2029）

138 个国家的 AVOD 预测：Netflix、Disney+、HBO Max、Paramount+、Pluto TV、Samsung TV Plus、Roku Channel、YouTube、Facebook 以及以下平台

AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023.

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Simon Murray, Principal Analyst at Digital TV Research, said: "These forecasts are a lot lower than our previous edition as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonizing the investment community by expanding these services into developing markets where the rewards are lower."

Murray continued: "We have cut back the number of countries where these hybrid tiers will appear. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries."

Table of Contents

Published in September 2023, this 236-page PDF and excel report contains extensive coverage of the AVOD sector (TV episodes and movies only) . Based on June 2023 results and updating major platform launches, the report comprises:

• Executive Summary.

• Major AVOD platforms, including revenue estimates for 138 countries, regionally and globally (2015 to 2029), including Netflix, Disney+, Paramount+, HBO Max, YouTube and Facebook.

• OTT insight profiles: globally and for 10 countries: Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK, USA

• Forecasts for 138 countries and global overviews from 2015 to 2029

AVOD forecasts for 138 countries with platforms including Netflix, Disney+, HBO Max, Paramount+, Pluto TV, Samsung TV Plus, Roku Channel, YouTube and Facebook where applicable as well as: