FAST和AVOD服务市场上广告为基础的OTT的成长

本报告提供FAST和AVOD服务市场相关调查，探寻广告为基础的线上影片的促进成长要素，市场领导简介，视听广告为基础的内容的消费者喜好评价。还有定量化利用广告为基础的线上影片服务的家庭数，观众数的5年的成长预测。

目录

结论

广告为基础的串流概要

• 串流服务的成长
• 市场定义:FAST，线性，AVOD，混合
• 美国的各消费者附广告串流服务的使用
• 广告销售额、收益
• 内容取得

广告为基础的串流趋势

• 新的广告模式
• 硬体设备平台的编入内容
• 绑定套组与整合
• OTT服务的堆迭与支出
• 消费者远离三巨头
• 社群媒体内容的整合
• 共同视听
• 利基内容的经销店

竞争情形

• 以广告支持的OTT服务的领导者
• 广告支援服务简介
  • 各商业模式彙整
  • 详细内容简介
• 广告支援服务的亮点
  • Amazon Freevee
  • Crackle Plus
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku
  • VIZIO
  • XUMO
• 科技供应商的简介

市场规模与预测

意义与推荐事项

附录

引用

归属

SYNOPSIS:

This report explores factors driving the growth of ad-based online video, profiles and compares market leaders, and assesses consumer preferences in watching ad-based content. It quantifies the number of households using ad-based online video services and includes a five-year forecast of viewer growth.

ANALYST INSIGHT:

"Ad-supported OTT has converged on two programming models: linear, also known as FAST (Free Ad-Supported Television), and on-demand, also known as AVOD (Ad-supported Video On Demand). Ad-based services are benefiting from the current uncertain economic climate. Consumers are evaluating discretionary spending, and switching from legacy pay-TV or subscription-based streaming services is a means of cutting costs," said Alan Bullock, Senior Contributing Analyst, Parks Associates.

Key Questions:

• What is the state of the ad-supported video streaming market?

• What is the difference between FAST and AVOD, and which OTT services are using each model?

• What factors are contributing to the growth of ad-supported streaming services?

• Which ad-supported streaming video services are most popular?

• How will new subscription tiers from Disney+, Netflix, and others affect the market?

Table of Contents

Bottom Line

Overview of Ad-Based Streaming

• Growth of Streaming Services
• Defining the Market: FAST, Linear, AVOD, Hybrid
• US Consumers' Use of Ad-Supported Streaming Services
• Ad Sales / Revenues
• Content Acquisition

Ad-Based Streaming Trends

• New Advertising Models
• Built-in Content for Hardware Platforms
• Bundling and Consolidation
• OTT Service Stacking and Spending
• Consumers Diversify Away from The Big Three
• Social Media Content Integration
• Co-Viewing
• Outlet for Niche Content

Competitive Landscape

• Ad-Supported OTT Service Leaders

• Ad-Supported Service Profiles
  • Summary by Business Model
  • Detailed Profiles

• Ad-Supported Service Highlights
  • Amazon Freevee
  • Crackle Plus
  • Paramount+
  • Peacock
  • Pluto TV
  • Roku
  • VIZIO
  • XUMO

• Technology Provider Profiles

Market Size and Forecast

Implications and Recommendations

Appendix

• Glossary
• Parks Associates Entertainment Video Ecosystem
• Companies Briefed or Researched for this Report
• List of Figures

Citations

Attribution

List of Figures

• Linear Channel Guide from The Roku Channel
• On-Demand Selections from The Roku Channel
• Households Using Ad-Based OTT Video Services (2019-2022)
• Top Ten Ad-Based OTT Video Services
• Ad-Based Service Viewing Frequency
• Drivers of Ad-Based OTT Service Usage
• AVOD Users' Attitudes towards Advertising Integration
• Consumers' Primary Streaming Video Products (2018-2021)
• Average Number of OTT Service Subscriptions (2016-2022)
• Average Household Spending for OTT Streaming Services by Number of Subscriptions
• OTT Service Subscriptions: Big Three vs. Non-Big Three (2017-2022)
• Likelihood of Using Co-Viewing Feature from Favorite Video Service
• Estimated Monthly Viewers, Leading Ad-Supported OTT Services (2017-2022)
• Roku Platform vs. Player Revenue and Gross Profit/Loss (2017-2022)
• Walmart Shopping on Roku
• Ad-Based OTT Services Forecast (2022-2027)
• Entertainment Video Services Ecosystem