Product Code: ADSG
Growth in on-trade consumption of alcoholic drinks remained strong in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale and consumption of alcohol at food and beverage outlets was lifted. This move prompted producers to focus on on-trade promotions, which encouraged diners to return to different on-trade channels, including hawker centres and bars. Volume sales were fur...
Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 2 Research Sources
BEER IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Full return of dining-in and removal of capacity restrictions on large-scale events bolster on-trade growth
- Interest in "experience-driven" products and quality ingredients continues to drive the premiumisation trend in beer
- Supply chain disruptions continue to affect beer imports and production, driving up costs
PROSPECTS AND OPPORTUNITIES
- Beers to become lighter as consumers prioritise moderate alcohol consumption
- Sales of beer through e-commerce positioned to grow as consumers become more digitally-savvy post-pandemic
- Producers turn to sustainability and functional ingredients to differentiate in an increasingly competitive market
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2022
CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2017-2022
- Table 19 Sales of Beer by Category: Total Value 2017-2022
- Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 26 Sales of Beer by Craft vs Standard 2017-2022
- Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
- Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
- Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
- Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
- Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Wine sees high on-trade growth as restrictions ease further
- Premiumisation of wine from modern wine producing regions
- Polarisation of sake within off-trade and on-trade channels
PROSPECTS AND OPPORTUNITIES
- Emergence of low alcohol and non alcoholic wine, but growth dampened by health labelling regulations
- Sparkling wine expected to grow, driven by expansion of consumption occasions
- Digitalisation aids in introducing wine to new consumers in a mature category
CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2017-2022
- Table 35 Sales of Wine by Category: Total Value 2017-2022
- Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
- Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
- Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
- Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
- Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
- Table 61 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 62 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Singapore's cocktail scene drives the growth of spirits in 2022
- Premium rum sees an influx of offerings from leading producers and growing interest due to local bar scene
- Emerging micro-trend of premium soju
PROSPECTS AND OPPORTUNITIES
- Sustainable packaging is an area of interest both on-trade and off-trade
- Japanese spirits see polarisation between the premiumisation trend and the entry of affordable products
- Non alcoholic spirits see growing interest in bars and a greater range in retail
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2022
CATEGORY DATA
- Table 65 Sales of Spirits by Category: Total Volume 2017-2022
- Table 66 Sales of Spirits by Category: Total Value 2017-2022
- Table 67 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 68 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 74 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 76 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 77 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 79 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 80 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 81 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 82 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 83 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Despite the relaxation of restrictions, on-trade consumption of cider/perry fails to rebound
- Greater product variety drives interest
PROSPECTS AND OPPORTUNITIES
- Cider/perry to become lighter in ABV and calorie content
- Competition from RTDs may stifle growth of cider/perry in the forecast period
CATEGORY DATA
- Table 86 Sales of Cider/Perry: Total Volume 2017-2022
- Table 87 Sales of Cider/Perry: Total Value 2017-2022
- Table 88 Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 89 Sales of Cider/Perry: % Total Value Growth 2017-2022
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
- Table 97 Forecast Sales of Cider/Perry: Total Volume 2022-2027
- Table 98 Forecast Sales of Cider/Perry: Total Value 2022-2027
- Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
- Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN SINGAPORE
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Accessibility of RTDs in the on-trade drives growth, while off-trade remains sluggish
- Evolution of packaging in RTDs
PROSPECTS AND OPPORTUNITIES
- Opportunities for premiumisation through the use of quality alcohol in RTDs
- Innovation within RTDs to expand beyond the usual fruit-flavoured offerings
CATEGORY DATA
- Table 101 Sales of RTDs by Category: Total Volume 2017-2022
- Table 102 Sales of RTDs by Category: Total Value 2017-2022
- Table 103 Sales of RTDs by Category: % Total Volume Growth 2017-2022
- Table 104 Sales of RTDs by Category: % Total Value Growth 2017-2022
- Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
- Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 109 GBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 110 NBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 111 LBN Brand Shares of RTDs: % Total Volume 2019-2022
- Table 112 Forecast Sales of RTDs by Category: Total Volume 2022-2027
- Table 113 Forecast Sales of RTDs by Category: Total Value 2022-2027
- Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
- Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027