印尼酒精饮料市场

2022年，随着为遏制COVID-19传播而实施的限制放鬆以及消费者对外食更有信心，印尼酒精饮料市场强劲反弹。自该国国际边境重新开放以来，入境(进线)的复苏也支撑了市场表现。几乎所有酒精饮料类别都出现了Plus增长，其中许多饮料恢復到了大大流行病前的水平。

本报告探讨了印尼酒精饮料市场，全麵包括2018-2022年最新零售销售数据、主要参与者、主要品牌以及影响市场的关键因素（如法律、分销和定价问题）等信息。

目录

目录和表格清单

执行摘要

• 2022 年酒精饮料：大局
• 2022 年主要趋势
• 竞争格局
• 零售发展
• 区分场内和场外
• 酒精饮料的下一步是什么？

市场背景

• 法律
• 法定购买年龄和法定饮酒年龄
• 酒后驾车
• 广告
• 禁止抽烟
• 营业时间
• 贸易设施

税费和关税

操作环境

• 走私和平行进口
• 免税
• 跨境/个人进口

重大新产品发布

• 外表

市场指标

市场数据

免责声明

资料来源

印尼啤酒

印尼酒

印尼烈酒

印尼苹果酒/peri

印尼RTD

In 2022, the alcoholic drinks market in Indonesia experienced significant recovery on the back of the easing of the restrictions that were imposed to limit the spread of COVID-19 and consumers becoming more confident about dining out. The revival of inbound tourism has also supported the market's performance since the reopening of the country's international borders. Almost all alcoholic drinks categories experienced positive growth, and many returned to pre-pandemic levels. While there had been...

Euromonitor International's Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2022: The big picture
• 2022 key trends
• Competitive landscape
• Retailing developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments
• Table 1 Number of On-trade Establishments by Type 2016-2022

TAXATION AND DUTY LEVIES

• Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

• Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
• Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
• Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
• Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
• Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
• Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
• Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
• Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
• Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
• Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

• Summary 2 Research Sources

BEER IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Multi Bintang Indonesia PT Tbk continues to lead the market
• In-home consumption boosts sales through the off-trade channel
• Increase in popularity amongst younger consumers of legal drinking age and female consumers supports the performance of low alcohol beer and flavoured lager

PROSPECTS AND OPPORTUNITIES

• Online sales expected to gain more popularity amongst Indonesian consumers
• Expect locally produced products to enter the market
• Economic uncertainty may impede the development of the beer market

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 3 Lager by Price Band 2022
• Table 18 Number of Breweries 2017-2022

CATEGORY DATA

• Table 19 Sales of Beer by Category: Total Volume 2017-2022
• Table 20 Sales of Beer by Category: Total Value 2017-2022
• Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
• Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
• Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
• Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
• Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
• Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
• Table 27 Sales of Beer by Craft vs Standard 2017-2022
• Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
• Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
• Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
• Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
• Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
• Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
• Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• New World wines gain in popularity thanks to their affordable pricing
• Orang Tua Group grows strongly with new marketing strategy
• Local wine gains in popularity for both domestic and international consumers with more brand education

PROSPECTS AND OPPORTUNITIES

• Online sales support the growth of wine in Indonesia
• In-home consumption is likely to drive sales of wine, while on-trade set to see increased availability
• Fruit and herbal wine to remain dominant

CATEGORY DATA

• Table 35 Sales of Wine by Category: Total Volume 2017-2022
• Table 36 Sales of Wine by Category: Total Value 2017-2022
• Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
• Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
• Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
• Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
• Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
• Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
• Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
• Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
• Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
• Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
• Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
• Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
• Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
• Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
• Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
• Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
• Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
• Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
• Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
• Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
• Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
• Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
• Table 59 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
• Table 60 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
• Table 61 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
• Table 62 Forecast Sales of Wine by Category: Total Volume 2022-2027
• Table 63 Forecast Sales of Wine by Category: Total Value 2022-2027
• Table 64 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
• Table 65 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• More product variation supports the growth of shochu/soju in Indonesia
• On-trade performance recovery boosted by easing of pandemic restrictions, while online sales and social media content support off-trade performance
• Gordon's continues to grow strongly

PROSPECTS AND OPPORTUNITIES

• Increased promotion to attract more consumers
• Shochu/soju is expected to continue its excellent performance
• Local products gaining in popularity

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 4 Benchmark Brands 2022

CATEGORY DATA

• Table 66 Sales of Spirits by Category: Total Volume 2017-2022
• Table 67 Sales of Spirits by Category: Total Value 2017-2022
• Table 68 Sales of Spirits by Category: % Total Volume Growth 2017-2022
• Table 69 Sales of Spirits by Category: % Total Value Growth 2017-2022
• Table 70 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
• Table 71 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
• Table 72 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
• Table 73 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
• Table 74 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
• Table 75 Sales of White Rum by Price Platform: % Total Volume 2017-2022
• Table 76 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
• Table 77 Sales of English Gin by Price Platform: % Total Volume 2017-2022
• Table 78 Sales of Vodka by Price Platform: % Total Volume 2017-2022
• Table 79 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
• Table 80 GBO Company Shares of Spirits: % Total Volume 2018-2022
• Table 81 NBO Company Shares of Spirits: % Total Volume 2018-2022
• Table 82 LBN Brand Shares of Spirits: % Total Volume 2019-2022
• Table 83 Forecast Sales of Spirits by Category: Total Volume 2022-2027
• Table 84 Forecast Sales of Spirits by Category: Total Value 2022-2027
• Table 85 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
• Table 86 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• On-trade cider sales see some recovery despite facing strong competition
• Availability online and revival of international tourism support the category's performance
• Albens extends lead as it recovers from impact of COVID-19 crisis

PROSPECTS AND OPPORTUNITIES

• Competing in the flavoured alcoholic drinks segment
• Expansion of e-commerce has potential to support category development
• Female consumers may be the biggest target for cider players in the future

CATEGORY DATA

• Table 87 Sales of Cider/Perry: Total Volume 2017-2022
• Table 88 Sales of Cider/Perry: Total Value 2017-2022
• Table 89 Sales of Cider/Perry: % Total Volume Growth 2017-2022
• Table 90 Sales of Cider/Perry: % Total Value Growth 2017-2022
• Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
• Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
• Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
• Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
• Table 95 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
• Table 96 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
• Table 97 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
• Table 98 Forecast Sales of Cider/Perry: Total Volume 2022-2027
• Table 99 Forecast Sales of Cider/Perry: Total Value 2022-2027
• Table 100 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
• Table 101 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN INDONESIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

• Orang Tua Group employs new strategies to support its RTDs performance
• Failure to recover from the convenience store ban as category faces increasing competition
• Online sales support RTDs' performance

PROSPECTS AND OPPORTUNITIES

• More competition from other categories
• Lack of new product innovation could hinder category growth
• Consumers are price sensitive and more promotion is expected in the forecast period

CATEGORY DATA

• Table 102 Sales of RTDs by Category: Total Volume 2017-2022
• Table 103 Sales of RTDs by Category: Total Value 2017-2022
• Table 104 Sales of RTDs by Category: % Total Volume Growth 2017-2022
• Table 105 Sales of RTDs by Category: % Total Value Growth 2017-2022
• Table 106 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
• Table 107 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
• Table 108 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
• Table 109 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
• Table 110 GBO Company Shares of RTDs: % Total Volume 2018-2022
• Table 111 NBO Company Shares of RTDs: % Total Volume 2018-2022
• Table 112 LBN Brand Shares of RTDs: % Total Volume 2019-2022
• Table 113 Forecast Sales of RTDs by Category: Total Volume 2022-2027
• Table 114 Forecast Sales of RTDs by Category: Total Value 2022-2027
• Table 115 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
• Table 116 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027