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市场调查报告书

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1325296

全球酒茶市场 - 2023-2030

Global Alcoholic Tea Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概况

2022年，全球酒精茶市场规模达到1184亿美元，预计到2030年将达到2111亿美元，2023-2030年预测期间复合年增长率为7.5%。

酒精茶是指将茶的风味和特性与烈酒、利口酒、鸡尾酒、葡萄酒、啤酒或其他含酒精产品中常见的酒精含量相结合的饮料。茶烈酒是一种酒精饮料，其中将茶叶或提取物浸泡或註入伏特加、朗姆酒或杜松子酒等烈酒中，将茶的风味和香气赋予饮料。这个过程可以将茶的独特特征和特征融入到基酒中。

即饮酒精茶产品因其便利性和可及性而广受欢迎。这些预包装饮料通常以罐装或瓶装形式提供，适合随身携带或社交聚会。 RTD 选项为可能没有时间或资源冲泡酒精茶的消费者提供了便捷的解决方案。

市场动态

创新和产品多样性正在推动酒精茶市场

消费者越来越多地寻求独特和新颖的体验，包括他们的饮料选择。酒精茶将熟悉的茶味与酒精的吸引力相结合，创造出独特的味觉体验。创新和多样化的酒精茶选择迎合了这一需求，吸引了寻求不同且令人难忘的东西的消费者。例如，2022 年 6 月，屡获殊荣的饮料製造商 Broadland Drinks 推出了罐装 RTD 类别的最新创新产品 Twistea，在不断发展的市场中开闢了一个令人兴奋的新子类别。

酒精茶产品有多种口味，包含各种类型的茶、水果、香草和香料。多种口味吸引了不同喜好的消费者，使他们能够找到符合自己口味的选择。通过提供独特且有吸引力的口味，酒精茶市场吸引了寻求新的、令人兴奋的味觉体验的消费者的注意力和兴趣。

即饮的便利性预计将促进酒精茶市场的发展

即饮酒精茶产品为生活方式忙碌或经常外出的消费者提供了便利。这些预包装饮料以罐装或瓶装形式提供，无需冲泡或混合，使其易于携带且方便以多种方式饮用。

即饮行业的酒精茶迎合了从事户外运动的消费者，例如野餐、音乐会、节日或体育赛事。即饮选择的便利性使消费者无需额外的设备或准备即可享用酒精茶，使其成为社交和休閒活动的无忧选择。

来自替代饮料的竞争正在阻碍酒精茶市场

酒精茶市场面临来自啤酒、葡萄酒、烈酒和即饮鸡尾酒等成熟饮料类别的竞争。这些类别拥有完善的消费者基础、品牌忠诚度和分销网络。对这些替代饮料有强烈渴望的消费者可能不太愿意尝试酒精茶，从而对酒精茶市场的增长构成挑战。

消费者对酒精饮料有不同的偏好，市场上的选择也多种多样。一些消费者可能更喜欢与替代饮料相关的口味、特征或文化意义，这使得酒精茶很难在这些特定的消费群体中获得吸引力。

COVID-19 影响分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定价动态（包括大流行期间和大流行后的价格变化，与新冠疫情前情景进行比较）、供需谱（需求和供应变化）供应由于贸易限制、封锁和后续问题）、政府倡议（政府机构振兴市场、部门或行业的倡议）和製造商战略倡议（此处将介绍製造商为缓解新冠疫情问题所做的努力）。

Market Overview

Global Alcoholic Tea Market reached US$ 118.4 billion in 2022 and is expected to reach US$ 211.1 billion by 2030 growing with a CAGR of 7.5% during the forecast period 2023-2030.

Alcoholic tea refers to beverages that combine the flavors and characteristics of tea with the alcoholic content typically found in spirits, liqueurs, cocktails, wines, beers, or other alcohol-based products. Tea-infused spirits are alcoholic beverages where tea leaves or extracts are steeped or infused in spirits such as vodka, rum, or gin, imparting the flavors and aromas of tea into the drink. This process allows for the incorporation of tea's unique characteristics and profiles into the base spirit.

Ready-to-drink alcoholic tea products have gained popularity due to their convenience and accessibility. These pre-packaged beverages are often available in cans or bottles, making them suitable for on-the-go consumption or social gatherings. RTD options offer a convenient solution for consumers who may not have the time or resources to brew their alcoholic tea.

Market Dynamics

Innovation and Product Variety is Driving the Alcoholic Tea Market

Consumers are increasingly seeking unique and novel experiences, including in their beverage choices. Alcoholic tea offers a combination of familiar tea flavors with the added appeal of alcohol, creating a distinct taste experience. The availability of innovative and diverse alcoholic tea options caters to this demand, attracting consumers looking for something different and memorable. For instance, in June 2022, award-winning drinks manufacturer, Broadland Drinks is carving out an exciting new sub-category within an evolving market with the launch of Twistea, its latest innovation in the canned RTD category.

Alcoholic tea products come in a wide range of flavors, incorporating various types of tea, fruits, herbs, and spices. This variety of flavor profiles appeals to consumers with different preferences, allowing them to find options that align with their tastes. By offering unique and appealing flavors, the alcoholic tea market captures the attention and interest of consumers who are seeking new and exciting taste experiences.

Convenience in Ready-to-drink is Expected to Foster the Alcoholic Tea Market

Ready-to-drink alcoholic tea products offer convenience for consumers who lead busy lifestyles or are regularly on the go. Those pre-packaged drinks, available in cans or bottles, eliminate the need for brewing or blending, making them easily portable and convenient to consume in numerous methods.

Alcoholic tea in the RTD sector caters to consumers engaging in outdoor sports, such as picnics, concerts, festivals, or sports events. The convenience of ready-to-drink options allows consumers to enjoy alcoholic tea without the need for additional equipment or preparation, making it a hassle-free preference for socializing and leisure activities.

Competition from Alternative Beverages is Hindering the Alcoholic Tea Market

The alcoholic tea market faces competition from established beverage categories such as beer, wine, spirits, and ready-to-drink cocktails. These categories have well-established consumer bases, brand loyalties, and distribution networks. Consumers who have a robust desire for those alternative beverages may be less inclined to try alcoholic tea, thereby posing a challenge to the growth of the alcoholic tea market.

Consumers have diverse preferences when it comes to alcoholic beverages, and the market is saturated with a wide variety of options. Some consumers may prefer the taste, characteristics, or cultural significance associated with alternative beverages, making it challenging for alcoholic tea to gain traction among those specific consumer segments.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global alcoholic tea market is segmented based on source, flavor, application, and region.

By Flavor, the Mint Segment is Estimated to Have Significant Growth During the Forecast Period

The mint segment may have established a unique positioning within the alcoholic tea market by offering a distinctive combination of flavors, ingredients, or production methods that differentiate it from competitors. This could attract a specific target audience and contribute to its market dominance.

Widespread availability and effective distribution networks can contribute to capturing a large market share. If the mint segment has secured strategic partnerships with distributors, retailers, and online platforms, it may have gained an advantage in reaching consumers across different channels.

Geographical Analysis

Europe is the Fastest Growing Market in the Alcoholic Tea Market

Europe has seen an increased emphasis on health and wellness, with consumers looking for healthier alternatives to traditional alcoholic beverages. According to FAO, the total tea leaves production in Europe is 329.3 tons in 2021. Alcoholic tea, which often incorporates natural ingredients and botanicals, may be perceived as a healthier option compared to other alcoholic drinks, thus driving its popularity in the region.

Europe generally has a well-regulated alcohol market, which may provide a conducive environment for the growth of the alcoholic tea sector. Favorable regulations and policies, including labeling requirements and distribution guidelines, can facilitate the entry and expansion of alcoholic tea products in the market.

Competitive Landscape

The major global players in the market include Harry Brompton's London Ice Tea, Eteaket, Synergy Flavors, Wagamama, Tea Venture, Red Diamond, NOVELTEA UK, Dohler, Arnold Palmer, and Bully Boy.

Why Purchase the Report?

To visualize the global alcoholic tea market segmentation based on source, flavor, application, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of alcoholic tea market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global alcoholic tea market report would provide approximately 61 tables, 61 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Source
3.2. Market Snippet, by Flavor
3.3. Market Snippet, by Application
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Health Benefits Derived from Alcoholic Tea Consumption
  - 4.1.1.2. Increase in Consumption of Kombucha
- 4.1.2. Restraints
  - 4.1.2.1. Limited Consumer Awareness
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Source

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 7.1.2. Market Attractiveness Index, By Source
7.2. Gin*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Vodka
7.4. Bourbon
7.5. Irish Cream
7.6. Rum

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Cucumber*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Berries
8.4. Lime
8.5. Mint
8.6. Mango
8.7. Peach

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Retail*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Industrial

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Harry Brompton's London Ice Tea*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Eteaket
12.3. Synergy Flavors
12.4. Wagamama
12.5. Tea Venture
12.6. Red Diamond
12.7. NOVELTEA UK
12.8. Dohler
12.9. Arnold Palmer
12.10. Bully Boy

LIST NOT EXHAUSTIVE