菲律宾酒精饮料市场

预计菲律宾酒精饮料市场规模将在2024年继续保持强劲成长，这得益于经济的逐步改善，这对消费者支出产生了积极影响。酒精饮料销售量的成长速度较前一年略为回升，但总量仍低于疫情前的水准。圣米格尔啤酒厂（San Miguel Brewery）和金布拉圣米格尔（Ginebra San Miguel）等大型公司的营销和销售努力，促进了啤酒、即饮饮料和烈酒的销售。

本报告由Euromonitor International)提供菲律宾酒精饮料市场的分析。报告提供了最新的零售数据（2020-2024），并指出了将推动成长的产业。报告还指出了主要企业和主要品牌，并对影响市场的主要因素（例如立法、分销、定价等）进行了策略性分析。此外，报告也对2029年的市场变化进行了预测。

目标产品：啤酒、苹果酒/莓果、即饮、烈酒、葡萄酒

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解酒精饮料市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测评估未来市场前景

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2024 年酒精饮料：整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 区分On-Trade与Off-Trade
• 酒精饮料的下一步是什么？

市场背景

• 立法
• 法定购买和饮酒年龄
• 酒后驾车
• 广告
• 禁止抽烟
• 营业时间
• On-Trade设施

税费

操作环境

• 走私/平行输入
• 免税
• 跨境进口/个人进口

重大新产品发布

• 前景

市场指标

市场数据

免责声明

资讯来源

菲律宾啤酒

关键数据发现

2024年的发展

• 到2024年，啤酒将保持温和成长
• 圣米格尔啤酒厂保持业界领先地位
• Sari-sari 商店继续成为全国啤酒分销的基础

前景与机会

• 啤酒业将进入持续增长期
• 优质化趋势正在推动高端进口和国产拉格啤酒的发展
• 风味拉格啤酒、混合拉格啤酒和无酒精啤酒的创新

类别背景

• 拉格啤酒价格调查方法

分类资料

菲律宾葡萄酒

关键数据发现

2024年的发展

• 2024年葡萄酒销售将迎来繁荣
• Bel Mondo Italia Corp 持续引领竞争格局
• Off-Trade通路在葡萄酒产业中很重要

前景与机会

• 葡萄酒产业成长前景强劲
• 清淡葡萄酒依然受欢迎
• 无酒精葡萄酒可能会越来越受欢迎

分类资料

菲律宾烈酒

关键数据发现

2024年的发展

• 国内需求復苏推动酒精饮料成长
• Ginebra San Miguel 位居酒精饮料类别榜首
• 当地小型杂货店负责酒类分销

前景与机会

• 经济復苏带动酒类产业前景光明
• 优质化趋势仍有成长空间
• 对无酒精和低酒精饮料的需求不断增加

类别背景

• 调查方法伏特加、琴酒、混合苏格兰威士忌、深色兰姆酒和白兰姆酒的价格分布

分类资料

菲律宾苹果酒/梨酒

关键数据发现

2024年的发展

• 2024年苹果酒将从小规模扩张
• 进口品牌不断涌现，手工苹果酒越来越受欢迎
• 超级市场通路受益都市化

前景与机会

• 苹果酒/梨酒前景光明
• 差异化对于苹果酒/梨酒至关重要

分类资料

菲律宾的RTDS

关键数据发现

2024年的发展

• RTD 2024 年业绩强劲
• Emperador Distillers 的即饮饮料销售名列前茅
• 超级市场与即食饮料密切相关

前景与机会

• RTD 的前景光明
• 在On-Trade和电子商务中获利
• RTD 有可能彻底改变鸡尾酒文化

分类资料

Alcoholic drinks in the Philippines continued to see robust volume growth in 2024, supported by a gradually improving economy, which had a positive impact on consumer spending. The pace of volume growth in alcoholic drinks picked up slightly on the previous year, although total volume sales remained below pre-pandemic levels. Strong sales in beer, RTDs, and spirits benefited from the marketing and distribution efforts of major players, namely San Miguel Brewery, Ginebra San Miguel, Tanduay Disti...

Euromonitor International's Alcoholic Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer sustains moderate growth in 2024
• San Miguel Brewery maintains category leadership
• Sari-sari stores remain fundamental to nationwide beer distribution

PROSPECTS AND OPPORTUNITIES

• Beer category will enjoy sustained period of growth
• Premiumisation trend to support development of imported and domestic premier lagers
• Innovation through flavoured/mixed lager and non-alcoholic beer

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 2 Lager by Price Band 2024

CATEGORY DATA

• Table 17 Sales of Beer by Category: Total Volume 2019-2024
• Table 18 Sales of Beer by Category: Total Value 2019-2024
• Table 19 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 20 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 22 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 25 Sales of Beer by Craft vs Standard 2019-2024
• Table 26 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 27 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 28 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 29 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 30 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wine generates robust sales in 2024
• Bel Mondo Italia Corp continues to lead competitive landscape
• Off-trade channel is significant in wine

PROSPECTS AND OPPORTUNITIES

• Strong growth outlook for the wine category
• Still light grape wine to remain preferred choice
• Non-alcoholic wine likely to gain traction

CATEGORY DATA

• Table 33 Sales of Wine by Category: Total Volume 2019-2024
• Table 34 Sales of Wine by Category: Total Value 2019-2024
• Table 35 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 36 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 38 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 42 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 48 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 49 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 50 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 60 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 61 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rebound in domestic demand spurs growth in spirits
• Ginebra San Miguel leads the spirits category
• Small local grocers champion the distribution of spirits

PROSPECTS AND OPPORTUNITIES

• Spirits faces bright outlook amid economic recovery
• Premiumisation trend has scope for growth
• Rising demand for non- and low-alcohol spirits

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 64 Sales of Spirits by Category: Total Volume 2019-2024
• Table 65 Sales of Spirits by Category: Total Value 2019-2024
• Table 66 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 67 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 73 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 75 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 76 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 78 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 79 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 80 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 81 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 82 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cider expands from a small base in 2024
• Craft cider is on the rise as imported brands stand out
• Supermarket channel benefits from urbanisation

PROSPECTS AND OPPORTUNITIES

• Cider/perry faces rosy outlook
• Differentiation is imperative in cider/perry

CATEGORY DATA

• Table 85 Sales of Cider/Perry: Total Volume 2019-2024
• Table 86 Sales of Cider/Perry: Total Value 2019-2024
• Table 87 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 88 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 96 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 97 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTDs witness upbeat performance in 2024
• Emperador Distillers leads in RTDs
• Supermarkets are highly relevant in RTDs

PROSPECTS AND OPPORTUNITIES

• Bright outlook for RTDs
• On-trade and e-commerce to make gains
• RTDs have scope to reshape cocktail culture

CATEGORY DATA

• Table 100 Sales of RTDs by Category: Total Volume 2019-2024
• Table 101 Sales of RTDs by Category: Total Value 2019-2024
• Table 102 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 103 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 108 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 109 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 110 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 111 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 112 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029