印尼的酒精饮料市场

2024年，印尼酒精饮料总销量稳健成长，当期销售成长更为显着。成长主要得益于旅游业的强劲復苏和酒店业的扩张，尤其是在雅加达等城市中心和巴厘岛等热门旅游目的地。游客的涌入以及酒吧、餐厅和酒店客流量的增加显着提升了销量，而小型本地杂货店等非零售通路的销量也实现了强劲增长。

Euromonitor International的这份报告分析并预测了印尼酒精饮料市场。报告提供了最新的零售数据（2020-2024），并指出了将推动成长的产业。报告还识别了主要企业和品牌，并对影响市场的关键因素（例如立法、分销、定价等）进行了策略性分析。报告也对2029年的市场发展进行了预测。

目标产品：啤酒、苹果酒/莓果、即饮、烈酒、葡萄酒

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解酒精饮料市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估未来市场前景

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网路。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格列表

执行摘要

• 2024 年酒精饮料：整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 区分On-Trade与Off-Trade
• 酒精饮料的下一步是什么？

市场背景

• 立法
• 法定购买和饮酒年龄
• 酒后驾车
• 广告
• 禁止抽烟
• 营业时间
• On-Trade设施

税费

操作环境

• 走私/平行输入
• 免税
• 跨境进口/个人进口

重大新产品发布

• 前景

市场指标

市场数据

免责声明

资讯来源

印尼啤酒

关键数据结果

2024年的发展

• 经济状况不明朗，啤酒销售成长放缓
• Multi Bintang 印尼啤酒继续占据主导地位
• 当地小型杂货店有助于衝动购买啤酒

前景与机会

• 预计旅游业将在预测期内推动啤酒销售成长
• 优质化和口味创新推动体验主导成长
• 预计啤酒公司将增加永续倡议

类别背景

• 大型价格调查方法

分类资料

印尼葡萄酒

关键数据结果

2024年的发展

• 水果酒和草本酒推动印尼葡萄酒销售和成长
• 本地和全球品牌透过创新竞争
• 小型本地杂货店继续占据主导地位

前景与机会

• 预计都市区餐饮和社会文化将在预测期内推动葡萄酒的蓬勃发展
• 区域特色和优质体验增强了葡萄酒的吸引力
• 永续性和注重健康的创新可能会改变葡萄酒的偏好

分类资料

印尼烈酒

关键数据结果

2024年的发展

• 都市区饮酒文化与旅游业推动酒类消费成长
• 帝亚吉欧公司继续引领酒精饮料市场，但随着小型企业的进军，其份额预计将下降
• 专卖店继续凭藉丰富的选择和便利性保持领先地位

前景与机会

• 透过专注的品牌参与，酒精饮料可望实现稳定成长
• 本地创新可望提升消费者对酒精饮料的兴趣
• 全球品牌可能持续主导酒类永续性

类别背景

• 如何调查方法伏特加、琴酒、其他混合苏格兰威士忌、深色兰姆酒和白兰姆酒的价格分布

分类资料

印尼苹果酒/梨酒

关键数据结果

2024年的发展

• 苹果酒/梨酒因消费者兴趣基数较低而下降
• Indosarnia PT 在竞争激烈的类别中保持主导地位
• 食品、饮料和烟草专卖店是Cider Perry的主要通路。

前景与机会

• 由于来自即饮啤酒和调味啤酒的竞争日益激烈，预测期内苹果酒/梨酒将继续面临挑战
• 生活方式定位和目标参与
• 口味创新和扩大消费机会很重要

分类资料

印尼的RTDS

关键数据结果

2024年的发展

• 创新有限导致成长缓慢，烈酒类即饮占主导地位
• 儘管来自较小品牌的竞争日益激烈，帝亚吉欧仍保持领先地位
• 现代杂货零售商继续主导即饮饮料分销

前景与机会

• 即饮饮料预计将稳定成长，数位参与和口味多样性是维持消费者兴趣的关键
• Smirnoff Ice 更新包装，提升 Z 世代吸引力与货架影响力
• RTD 可以提高节日参与度和低酒精吸引力

分类资料

In 2024, total volume sales of alcoholic drinks in Indonesia experienced a robust increase, with a more significant rise in current value sales. Growth was mainly attributed to a strong rebound in tourism, and the expansion of hospitality, particularly in urban centres such as Jakarta, and popular tourist destinations like Bali. The influx of visitors and increased footfall in bars, restaurants, and hotels significantly boosted volume sales, while off-trade channels, including small local grocer...

Euromonitor International's Alcoholic Drinks in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 7 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 8 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 9 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 10 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 11 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 12 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer sees slower volume growth amidst uncertain economic conditions
• Multi Bintang Indonesia continues to dominate beer
• Small local grocers supports impulse purchases of beer

PROSPECTS AND OPPORTUNITIES

• Tourism expected to drive growth in sales of beer over the forecast period
• Premiumisation and flavour innovation set to drive experience-led growth
• Increase in sustainable practices anticipated amongst beer companies

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 2 Lager by Price Band 2024

CATEGORY DATA

• Table 13 Sales of Beer by Category: Total Volume 2019-2024
• Table 14 Sales of Beer by Category: Total Value 2019-2024
• Table 15 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 16 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 17 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 18 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 19 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 20 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 21 Sales of Beer by Craft vs Standard 2019-2024
• Table 22 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 23 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 24 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 25 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 26 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 27 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 28 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fruit and herbal wines drives sales and growth in wine in Indonesia
• Local and global brands compete through innovation
• Small local grocers continues to dominate

PROSPECTS AND OPPORTUNITIES

• Urban dining and social culture set to propel dynamic growth for wine over the forecast period
• Local identity and premium experiences to elevate the appeal of wine
• Sustainability and health-conscious innovations likely to reshape wine preferences

CATEGORY DATA

• Table 29 Sales of Wine by Category: Total Volume 2019-2024
• Table 30 Sales of Wine by Category: Total Value 2019-2024
• Table 31 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 32 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 33 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 34 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 36 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 37 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 38 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 39 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 40 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 41 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 42 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 43 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 44 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 45 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 46 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 47 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 48 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 49 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 50 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 51 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 52 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 53 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 54 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 55 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 56 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 57 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Urban drinking culture and tourism fuel growth in spirits
• Diageo Plc continues to lead spirits, but sees a share decline as smaller players are dynamic
• Specialist outlets continue to lead thanks to a wide variety and convenience

PROSPECTS AND OPPORTUNITIES

• Spirits expected to see stable growth through intensive brand engagement
• Local innovation expected to drive greater consumer interest in spirits
• Global brands likely to continue to lead sustainability efforts in spirits

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 60 Sales of Spirits by Category: Total Volume 2019-2024
• Table 61 Sales of Spirits by Category: Total Value 2019-2024
• Table 62 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 63 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 64 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 65 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 66 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 67 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 68 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 69 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 70 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 71 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 72 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 73 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 74 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 75 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 76 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 77 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 78 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 79 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 80 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cider/perry struggles with waning consumer interest from a low base
• Indosarnia PT maintains its dominance in a challenged category
• Food/drink/tobacco specialists is the key distribution channel for cider/perry

PROSPECTS AND OPPORTUNITIES

• Cider/perry will continue face challenges in the forecast period, with increased competition from RTDs and flavoured beers
• Lifestyle positioning and targeted engagement
• Flavour innovation and expansion of consumption occasions will be important

CATEGORY DATA

• Table 81 Sales of Cider/Perry: Total Volume 2019-2024
• Table 82 Sales of Cider/Perry: Total Value 2019-2024
• Table 83 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 84 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 85 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 87 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 89 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 90 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 91 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 92 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 93 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 94 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 95 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth amidst limited innovation, with spirit-based RTDs dominant
• Diageo Plc maintains its leading position, although the competition from smaller brands rises
• Modern grocery retailers continue to dominate the distribution of RTDs

PROSPECTS AND OPPORTUNITIES

• Steady growth expected in RTDs, with digital engagement and flavour variety key to sustaining consumer interest
• Smirnoff Ice refreshes its packaging to boost Gen Z appeal and shelf impact
• RTDs could benefit from a presence at festivals and low alcohol appeal to drive relevance

CATEGORY DATA

• Table 96 Sales of RTDs by Category: Total Volume 2019-2024
• Table 97 Sales of RTDs by Category: Total Value 2019-2024
• Table 98 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 99 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 100 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 101 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 102 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 103 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 104 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 105 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 106 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 107 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 108 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 109 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 110 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029