全球酒精饮料市场－产业规模、份额、趋势、机会和预测，按产品、包装类型、配销通路、地区和竞争格局划分，2020-2030年预测

2024年全球酒精饮料市场规模为5,322.3亿美元，预计2030年将以6.93%的复合年增长率成长至7,954.5亿美元。酒精饮料是一类含有乙醇的饮品，其消费主要基于其精神活性和在不同社会文化中的重要意义。全球市场的扩张主要得益于可支配收入的成长（尤其是在发展中经济体）、持续的城市化进程以及分销渠道的不断拓展等强劲驱动因素。

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球酒精饮料市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依产品分类（啤酒、伏特加、威士忌、葡萄酒、兰姆酒、其他）
  • 依包装类型（瓶装、罐装）
  • 依配销通路（酒类专卖店、餐饮场所、线上销售通路、其他）
  • 按地区
  • 按公司（2024 年）
• 市场地图

第六章：北美酒精饮料市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲酒精饮料市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区酒精饮料市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲酒精饮料市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲酒精饮料市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购（如有）
• 产品发布（如有）
• 最新进展

第十三章：全球酒精饮料市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Anheuser-Busch InBev
• Heineken Holding NV
• Diageo PLC
• Kweichow Moutai Co. Ltd.
• Pernod Ricard SA
• Molson Coors Beverage Company
• Carlsberg Group
• Thai Beverage Plc
• Asahi Group Holdings, Ltd.
• Kirin Holdings Company, Limited

第十六章：策略建议

第17章调查会社について・免责事项

The Global Alcoholic Drinks Market, valued at USD 532.23 Billion in 2024, is projected to experience a CAGR of 6.93% to reach USD 795.45 Billion by 2030. Alcoholic drinks constitute a diverse category of beverages containing ethanol, primarily consumed for their psychoactive properties and cultural significance across various societies. The global market's expansion is fundamentally supported by strong drivers such as increasing disposable incomes, particularly in developing economies, ongoing urbanization, and the continuous development of distribution channels.

Key Market Drivers

The global alcoholic drinks market is significantly influenced by increasing premiumization and a growing demand for high-quality products. Consumers are progressively seeking beverages that offer superior craftsmanship, unique taste profiles, and authentic origins, moving away from mass-produced options. This trend is evident in categories like premium spirits, where consumers are willing to invest more for perceived higher value and an enhanced drinking experience. For instance, according to the Distilled Spirits Council of the United States, in February 2024, U. S. spirits supplier sales for Tequila and Mezcal collectively rose by 7.9% in 2023, achieving a total of $6.5 billion, indicating a strong preference for these higher-end categories. This sustained demand for premium offerings compels manufacturers to innovate and diversify their portfolios to cater to evolving consumer tastes.

Key Market Challenges

The escalating regulatory scrutiny, which includes the implementation of higher excise taxes and increasingly restrictive advertising prohibitions, presents a significant impediment to the sustained growth of the global alcoholic drinks market. Higher excise taxes directly reduce consumer affordability and producer profitability, thereby suppressing demand. For example, according to SpiritsEUROPE, excise duties in Nigeria surged by 200% in 2022, and in Ghana by 100% in the same year, directly impacting sales volumes. These substantial tax increments force businesses to absorb costs or pass them to consumers, hindering market expansion and potentially stimulating illicit trade.

Key Market Trends

The global alcoholic drinks market is increasingly shaped by strategic geographic expansion into developing markets, presenting substantial growth opportunities through rising disposable incomes and evolving consumer preferences. Companies are actively establishing their presence in regions with burgeoning middle classes. The Brewers Association, in its 2024 mid-year report, indicated that international markets, particularly Latin America and Asia, showed increased interest in imported craft beer, with export volumes growing by 4% in 2023. This trend is crucial for sustained market growth, enabling brands to diversify revenue streams.

Key Market Players

• Anheuser-Busch InBev
• Heineken Holding N.V.
• Diageo PLC
• Kweichow Moutai Co. Ltd.
• Pernod Ricard SA
• Molson Coors Beverage Company
• Carlsberg Group
• Thai Beverage Plc
• Asahi Group Holdings, Ltd.
• Kirin Holdings Company, Limited

Report Scope:

In this report, the Global Alcoholic Drinks Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alcoholic Drinks Market, By Product:

• Beer
• Vodka
• Whisky
• Wine
• Rum
• Others

Alcoholic Drinks Market, By Packaging Type:

• Bottles
• Can

Alcoholic Drinks Market, By Distribution Channel:

• Liquor Stores
• On-Premises
• Online Sales Channel
• Others

Alcoholic Drinks Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Alcoholic Drinks Market.

Available Customizations:

Global Alcoholic Drinks Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Alcoholic Drinks Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Beer, Vodka, Whisky, Wine, Rum, Others)
  • 5.2.2. By Packaging Type (Bottles, Can)
  • 5.2.3. By Distribution Channel (Liquor Stores, On-Premises, Online Sales Channel, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Alcoholic Drinks Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Packaging Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Alcoholic Drinks Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Packaging Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Alcoholic Drinks Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Packaging Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Alcoholic Drinks Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Packaging Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Alcoholic Drinks Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Packaging Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Alcoholic Drinks Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Packaging Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. France Alcoholic Drinks Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Packaging Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. United Kingdom Alcoholic Drinks Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Packaging Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Alcoholic Drinks Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Packaging Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. Spain Alcoholic Drinks Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Packaging Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Alcoholic Drinks Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Packaging Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Alcoholic Drinks Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Packaging Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. India Alcoholic Drinks Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Packaging Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. Japan Alcoholic Drinks Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Packaging Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. South Korea Alcoholic Drinks Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Packaging Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. Australia Alcoholic Drinks Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Packaging Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Alcoholic Drinks Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Packaging Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Alcoholic Drinks Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Packaging Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. UAE Alcoholic Drinks Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Packaging Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. South Africa Alcoholic Drinks Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Packaging Type
      • 9.3.3.2.3. By Distribution Channel

10. South America Alcoholic Drinks Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Packaging Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Alcoholic Drinks Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Packaging Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Colombia Alcoholic Drinks Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Packaging Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Argentina Alcoholic Drinks Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Packaging Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Alcoholic Drinks Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Anheuser-Busch InBev
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Heineken Holding N.V.
• 15.3. Diageo PLC
• 15.4. Kweichow Moutai Co. Ltd.
• 15.5. Pernod Ricard SA
• 15.6. Molson Coors Beverage Company
• 15.7. Carlsberg Group
• 15.8. Thai Beverage Plc
• 15.9. Asahi Group Holdings, Ltd.
• 15.10. Kirin Holdings Company, Limited

16. Strategic Recommendations

17. About Us & Disclaimer