印度酒精饮料市场

预计到2024年，印度的酒精饮料产业将在全球范围内实现显着成长，成长远高于其他国家。这一成长主要得益于较低的基数效应、强劲的宏观经济成长以及印度独特的人口结构。印度的人口结构年轻化，中位数年龄为29.4岁，约有3.3亿千禧世代和约3.82亿Z世代人口。

Euromonitor International发布的《印度酒精饮料市场报告》全面分析了印度全国的市场规模和结构。报告涵盖了最新的零售销售数据（2021-2025年），并指出了推动市场成长的关键领域。报告重点介绍了主要企业和品牌，并对影响市场的关键因素进行了策略分析，包括法律法规、分销管道和定价策略。报告也对2030年的市场发展趋势进行了预测。

目标产品：啤酒、苹果酒/梨酒、即饮饮料、烈酒、葡萄酒

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

购买这份报告的理由：

• 详细整体情况酒精饮料市场。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 五年预测可以帮助您评估市场的发展前景。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 2024年酒精饮料整体情况
• 2024年主要趋势
• 竞争格局
• 零售开发
• 将On-Trade与Off-Trade分开
• 酒精饮料的未来会是怎样？

市场背景

• 立法
• 法定购买和饮酒年龄
• 酒后驾车
• 广告
• 禁止抽烟
• 营业时间

税费

运作环境

• 走私/平行输入
• 免税店
• 跨境进口/个人进口

重大新产品发布

• 前景

市场指标

市场数据

免责声明

资讯来源

印度葡萄酒

关键数据结果

2024年的发展

• 千禧世代和较小的消费群将在2024年推动该品类成长。
• Samant Soma Wines凭藉其丰富的产品类型和对葡萄酒旅游的重视，成为葡萄酒行业的领导者。
• 印度对来自不同国家的进口葡萄酒的需求正在上升。

前景与机会

• 在预测期内，体验式商店在印度将持续成长。
• 国内小规模生产商正寻求在出口市场中为非葡萄葡萄酒开闢一片天地。

分类资料

印度烈酒

关键数据结果

2024年的发展

• 儘管烈酒需求略有放缓，但整体成长仍保持稳定。
• 联合烈酒公司位居榜首，其次是多家印度公司。
• 随着本地生产的优质威士忌在全球市场获得更广泛的认可，出口已成为威士忌生产商推动销售成长的重要途径。

前景与机会

• 印度-英国自由贸易协定可望促进印度苏格兰威士忌的消费。
• 由于定价能力不足，企业持续难以确保获利。
• 预计印度将主导威士忌消费转移到发展中市场的趋势。

类别背景

• 如何调查方法伏特加、金酒、其他调和苏格兰威士忌、深色兰姆酒和白兰姆酒的价格分布

分类资料

印度的RTDS

关键数据结果

2024年的发展

• 年轻人口结构和便利性需求推动了印度即饮饮料的销售。
• 百加得-马天尼凭藉新产品的推出保持领先地位。
• 硬苏打水未能吸引印度消费者

前景与机会

• 通货膨胀和课税仍然是RTD面临的最大挑战。
• 以烈酒为基酒的即饮饮料预计会成长，但来自其他酒精饮料的竞争正在加剧。

分类资料

印度啤酒

关键数据结果

2024年的发展

• 啤酒产业将在2024年继续稳定成长。
• UB集团引领印度啤酒市场寡占格局
• 低酒精度和高酒精浓度酒精浓度之间缺乏课税差异以及定价困难限制了啤酒的成长。

前景与机会

• 随着印度经济的快速发展，企业将继续专注于优质化。
• 小型啤酒厂协助印度啤酒产业发展
• 零售电子商务仍不发达，仍有很大的发展空间。

类别背景

分类资料

India's alcoholic drinks industry stood out globally in 2024, with a growth proving to be substantially stronger than that recorded in other countries. This growth was driven primarily by a low base, robust macroeconomic growth and the country's unique demographic composition. India has a young demographic profile, with a median age of 29.4 years, including around 330 million millennials and 382 million members of Generation Z. The sizeable Generation Z cohort means that many individuals enter t...

Euromonitor International's Alcoholic Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours

TAXATION AND DUTY LEVIES

• Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2024

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 2 Research Sources

WINE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Millennials and a low consumer base drive category growth in 2024
• Samant Soma Wines leads wine thanks to extensive product range and strong focus on wine tourism
• India is witnessing demand for imported wines from various countries

PROSPECTS AND OPPORTUNITIES

• India likely to continue to see a rise in experiential stores during forecast period
• Small domestic manufacturers seek to carve out niche positions for non-grape wines in export markets

CATEGORY DATA

• Table 17 Sales of Wine by Category: Total Volume 2019-2024
• Table 18 Sales of Wine by Category: Total Value 2019-2024
• Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 26 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Overall growth holds steady despite slight momentum loss in brown spirits
• United Spirits leads, followed by host of Indian companies
• Exports a significant avenue for whisky manufacturers to drive topline growth, as locally produced premium offerings gain wider acceptance in global markets

PROSPECTS AND OPPORTUNITIES

• India-UK FTA expected to boost scotch whisky consumption in India
• Companies will continue to struggle with their bottom line as they are unable to set prices
• India anticipated to lead shift of whisky consumption to developing market

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 48 Sales of Spirits by Category: Total Volume 2019-2024
• Table 49 Sales of Spirits by Category: Total Value 2019-2024
• Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

RTDS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Young demographic and convenience trend drive sales of RTDs in India
• Bacardi-Martini retains its dominance, assisted by launch of new options
• Hard seltzer fails to attract Indian consumers

PROSPECTS AND OPPORTUNITIES

• Inflation and taxation remain the biggest challenges for RTDs
• Spirit-based RTDs likely to grow, but face increased competition from other variants

CATEGORY DATA

• Table 69 Sales of RTDs by Category: Total Volume 2019-2024
• Table 70 Sales of RTDs by Category: Total Value 2019-2024
• Table 71 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 72 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 73 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 74 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 75 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 76 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 77 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 78 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 79 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 80 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 81 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 82 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 83 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029

BEER IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer continues to grow at a steady pace in 2024
• UB Group leads the oligopoly in beer in India
• Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts growth of beer

PROSPECTS AND OPPORTUNITIES

• Companies set to continue focus on premiumisation as India develops at a rapid pace
• Microbreweries will aid the growth of beer in India
• Retail e-commerce remains underdeveloped with scope for expansion

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 4 Lager by Price Band 2024
• Summary 5 Number of Breweries 2019-2024

CATEGORY DATA

• Table 84 Sales of Beer by Category: Total Volume 2019-2024
• Table 85 Sales of Beer by Category: Total Value 2019-2024
• Table 86 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 87 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 88 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 89 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 90 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 91 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 92 Sales of Beer by Craft vs Standard 2019-2024
• Table 93 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 94 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 95 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 96 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 97 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 98 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 99 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029