美国酒精饮料市场

2024年，美国酒精饮料销量下降，但以金额为准却有所成长。在报告期的最后一年，酒精饮料的人均消费量持续下降。儘管酒精饮料价格上涨和整体通膨较上一年放缓，但消费者购买信心依然疲软。除了硬苏打水的亏损恢復正常且即饮销量略有成长外，其他所有顶级类别的销售额均较去年同期下降。

Euromonitor International的研究报告《美国酒精饮料市场》提供了国家层级市场规模和形态的全面指南。报告提供了最新的零售数据（2020-2024），帮助您识别推动成长的产业。该报告还列出了主要企业和主要品牌，并对影响市场的主要因素（立法、分销、定价等）进行了策略分析。此外，报告也对2029年的市场变化进行了预测。

目标产品：啤酒、苹果酒/莓果、即饮、烈酒、葡萄酒

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解酒精饮料市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与企业和领导品牌
• 使用五年预测评估未来市场前景

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2024 年酒精饮料：整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 区分On-Trade与Off-Trade
• 酒精饮料的下一步是什么？

市场背景

• 立法
• 法定购买和饮酒年龄
• 酒后驾车
• 广告
• 禁止抽烟
• 营业时间
• On-Trade设施

税费

操作环境

• 走私/平行输入
• 免税
• 跨境进口/个人进口

重大新产品发布

• 前景

市场指标

市场数据

免责声明

资讯来源

美国啤酒

关键数据发现

2024年的发展

• 物价上涨和经济挑战导致销售量下降
• 百威英博保持领先地位，皇冠进口公司市场份额增加
• 监管在分销领域继续发挥关键作用

前景与机会

• 无酒精啤酒仍是亮点
• 大麻素饮料的威胁
• 对无醇和低醇啤酒的需求推动了人们的尝试

类别背景

• 拉格啤酒价格分布调查方法

分类资料

美国葡萄酒

关键数据发现

2024年的发展

• 消费者观念的转变影响了葡萄酒消费
• 主要企业正在利用品牌创新和重新定位来应对萎缩市场的竞争压力
• 随着On-Trade停滞和低酒精葡萄酒需求上升，葡萄酒分销趋势发生变化

前景与机会

• 儘管努力创新，葡萄酒产业仍面临结构性阻力
• 永续性和高端定位对于在萎缩的市场中生存至关重要
• 葡萄酒产业的创新可能会加速消费者转向其他类别

分类资料

美国精神

关键数据发现

2024年的发展

• 主要类别面临挑战
• Sazerac 缩小与领先者的差距，而 Campari 则唤起人们对义大利之旅的回忆
• 监管限制意味着食品、饮料和烟草专卖店继续占据主导地位

前景与机会

• 预测期后半段的成长潜力
• 关税和反关税发挥强大的影响力
• 更有可能专注于开发现有投资组合

类别背景

• 调查方法伏特加、琴酒、混合苏格兰威士忌、深色兰姆酒和白兰姆酒的价格分布

分类资料

美国苹果酒/梨酒

关键数据发现

2024年的发展

• 苹果酒的蜜月期结束了，因为市场成熟度决定了竞争格局中的赢家和输家
• 儘管利润压力迫使区域性企业关闭，但市场领导仍因分散的手工产业而失去市场份额
• 电子商务的成长为陷入货架竞争的手工品牌提供了生命线

前景与机会

• 持续的市场萎缩将推动整合，而帝国模式的创新可以创造价值
• 风土主导的区域认证为精明的消费者群提供竞争优势，以追求优质体验
• 随着永续铝製包装挑战传统玻璃，包装创新将成为关键差异化因素

分类资料

美国的 RTD

关键数据发现

2024年的发展

• RTD恢復
• Mike's Hard Beverage 保持领先，EJ Gallo 升至第三名
• 游说者取得了一些进展，但专家仍然占主导地位

前景与机会

• 通膨压力缓解，前景光明
• 未来面临的主要挑战
• 破解非酒精密码

分类资料

Volume sales of alcoholic drinks fell in the US in 2024, though sales grew in current value terms during the year. The final year of the review period saw alcoholic drinks continue to suffer from a decline in per capita consumption. Even as alcoholic drinks price rises and general inflation slowed from the previous year, consumers remained bearish in their purchasing habits. Save for a modest return to volume growth for RTDs after hard seltzer's losses normalised, all other topline categories sa...

Euromonitor International's Alcoholic Drinks in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising prices and economic challenges drive down volumes
• AB InBev stays out in front, while Crown Imports gains share
• Regulations continue to play key role in distribution landscape

PROSPECTS AND OPPORTUNITIES

• Non alcoholic beer remains a bright spot
• Threat from cannabinoid beverages
• Demand for non/low alcohol beer driving experimentation

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 2 Lager by Price Band 2024

CATEGORY DATA

• Table 16 Sales of Beer by Category: Total Volume 2019-2024
• Table 17 Sales of Beer by Category: Total Value 2019-2024
• Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 24 Sales of Beer by Craft vs Standard 2019-2024
• Table 25 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 26 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 27 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 28 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 29 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Changing consumer attitudes hit wine consumption
• Top players leverage brand innovation and reposition in a shrinking market to combat competiitve pressures
• On-trade stagnation and rising demand for lower alcohol options reshape wine distribution trends

PROSPECTS AND OPPORTUNITIES

• Wine category faces continued structural headwinds despite innovation efforts
• Sustainability and premium positioning become essential for survival in contracting market
• Wine industry innovation risks accelerating consumer migration to alternative categories

CATEGORY DATA

• Table 32 Sales of Wine by Category: Total Volume 2019-2024
• Table 33 Sales of Wine by Category: Total Value 2019-2024
• Table 34 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 35 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 37 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 40 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 41 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 42 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 43 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 44 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 45 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 46 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 47 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 48 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 49 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 50 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 51 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 52 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 53 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 54 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 55 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 59 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 60 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Major categories face challenges
• Sazerac closes gap on leader, while Campari evokes Italian travels
• Food/drink/tobacco specialists remain dominant due to regulatory restrictions

PROSPECTS AND OPPORTUNITIES

• Growth potential in latter part of forecats period
• Tariffs and counter-tariffs to exert strong influence
• Likely focus on development of existing portfolios

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 3 Benchmark Brands 2024

CATEGORY DATA

• Table 63 Sales of Spirits by Category: Total Volume 2019-2024
• Table 64 Sales of Spirits by Category: Total Value 2019-2024
• Table 65 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 66 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 72 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 74 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 75 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 77 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 78 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 79 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 80 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 81 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cider's growth honeymoon ends as market maturation reveals winners and losers in increasingly competitive landscape
• Market leader loses share to fragmented craft segment despite margin pressures forcing regional closures
• E-commerce growth provides lifeline for craft brands struggling with shelf competition

PROSPECTS AND OPPORTUNITIES

• Continued market contraction set to accelerate consolidation, while imperial format innovation has potential to generate value
• Terroir-driven regional authentication becomes competitive advantage as educated consumer base seeks premium expeirences
• Packaging innovation a critical differentiator as sustainable aluminium formats challenge traditional glass

CATEGORY DATA

• Table 84 Sales of Cider/Perry: Total Volume 2019-2024
• Table 85 Sales of Cider/Perry: Total Value 2019-2024
• Table 86 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 87 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 95 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 96 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN THE US

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTDs bounces back
• Mike's Hard Beverage stays out in front, while EJ Gallo rises to third
• Lobbyists make some headway, but specialists still dominate

PROSPECTS AND OPPORTUNITIES

• Positive outlook, with some protection from inflationary pressures
• Significant challenges ahead
• Cracking the non alcoholic code

CATEGORY DATA

• Table 99 Sales of RTDs by Category: Total Volume 2019-2024
• Table 100 Sales of RTDs by Category: Total Value 2019-2024
• Table 101 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 102 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 107 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 108 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 109 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 110 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 111 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029