新加坡的酒精饮料市场

2025年，新加坡酒精饮料市场温和復苏，总销量和总销售额分别成长1%和6%。大型活动的回归、消费者信心的提升以及对高端和体验式产品日益增长的需求，共同推动了这一业绩的改善。然而，该产业仍面临许多阻力，包括通货膨胀、关税上涨以及谨慎的可自由支配支出，这些因素影响了消费模式和通路动态。

Euromonitor International的研究报告《新加坡酒精饮料市场》提供了国家层级市场规模和形态的全面指南。报告提供了最新的零售数据（2020-2024），以识别推动成长的产业。报告还识别了主要企业和品牌，并对影响市场的关键因素（例如立法、分销、定价等）进行了策略性分析。此外，报告也对2029年的市场发展进行了预测。

目标产品：啤酒、苹果酒/莓果、即饮、烈酒、葡萄酒

数据范围：市场规模（实际和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解酒精饮料市场
• 确定成长领域并确定变革的驱动力
• 了解竞争格局、主要市场参与企业和主要品牌
• 使用五年预测来评估未来市场前景

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网路。凭藉其独特的能力和对多元化市场的理解，公司能够开发可靠的资讯资源，为明智的策略规划提供支援。

目录

目录和表格列表

执行摘要

• 2024 年酒精饮料：整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 区分On-Trade与Off-Trade
• 酒精饮料的下一步是什么？

市场背景

• 立法
• 法定购买和饮酒年龄
• 酒后驾车
• 广告
• 禁止抽烟
• 营业时间
• On-Trade设施

税费

操作环境

• 走私/平行输入
• 免税
• 跨境进口/个人进口

重大新产品发布

• 前景

市场指标

市场数据

免责声明

资讯来源

新加坡啤酒

关键数据结果

2024年的发展

• 随着消费者支出的改善，啤酒销售量略有增加
• 亚太啤酒公司在啤酒产业保持强劲领导地位
• 超级市场仍然是啤酒的主要通路

前景与机会

• 消费者对啤酒的兴趣依然很高，品牌参与度预计会扩大。
• 优质化将成为品牌策略的重中之重
• 重塑消费者参与度和品牌差异化的创新

类别背景

分类资料

新加坡葡萄酒

关键数据结果

2024年的发展

• 需求保持平稳，但 2024 年葡萄酒销售额将上升
• 包装创新提升葡萄酒吸引力并使其与众不同
• 在新加坡，超级市场继续主导Off-Trade的葡萄酒分销

前景与机会

• 透过增加消费机会促进数量成长
• 加强消费者教育将支持葡萄酒产业的发展
• 清酒透过产品创新不断发展

分类资料

新加坡烈酒

关键数据结果

2024年的发展

• 人们对调酒术趋势的兴趣日益浓厚，推动了烈酒销量的成长
• 保乐力加（新加坡）有限公司在日益分散的市场格局中保持领导地位
• 超级市场继续推广Off-Trade销售酒类

前景与机会

• 预计温和的消费趋势将抑制销售成长，而参与企业仍将关注价值
• 烈酒消费预计将根据 Z 世代的喜好而变化
• 风味创新将继续成为酒类产业的关键

类别背景

分类资料

新加坡苹果酒/梨酒

关键数据结果

2024年的发展

• 缺乏差异化和创新继续压低苹果酒/梨酒的需求
• 嘉士伯的 Somersby 在萎缩的啤酒类别中保持领先地位
• 超级市场仍然是苹果酒/梨酒的主要Off-Trade管道，但On-Trade占主导地位

前景与机会

• 口味创新激发消费者兴趣
• Somersby 利用韩国流行歌手 Yeonjun 的知名度重塑其苹果酒
• 苹果酒/梨酒预计将面临来自替代酒精饮料的更激烈的竞争

分类资料

新加坡的 RTDS

关键数据结果

2024年的发展

• 由于消费者信心改善，即饮饮料销售维持强劲
• 百加得马丁尼新加坡私人有限公司儘管面临挑战，但仍保持整体优势
• 超级市场仍然是即饮料的主要Off-Trade分销管道

前景与机会

• RTD 在预测期间内将难以达到强劲表现
• 即饮产品日益增长的健康保健趋势可能会激发消费者的兴趣
• 无酒精即饮饮料与其他饮品之间的界线正变得模糊，带来阻力

分类资料

In 2025, alcoholic drinks in Singapore saw a modest rebound, with total volume sales increasing by 1% and total value sales rising by 6%. This improved performance was underpinned by a return of large-scale events, enhanced consumer sentiment, and a growing appetite for premium and experiential offerings. However, the industry continued to grapple with headwinds such as inflation, rising duties, and cautious discretionary spending, which influenced both consumption patterns and channel dynamics.

Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Alcoholic drinks in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retail developments
• On-trade vs off-trade split
• What next for alcoholic drinks?

MARKET BACKGROUND

• Legislation
• Legal purchasing age and legal drinking age
• Drink driving
• Advertising
• Smoking ban
• Opening hours
• On-trade establishments

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

• Contraband/parallel trade
• Duty free
• Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

• Outlook

MARKET INDICATORS

• Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024

MARKET DATA

• Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
• Table 3 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
• Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
• Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
• Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
• Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
• Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
• Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
• Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
• Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
• Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
• Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
• Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
• Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
• Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BEER IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Beer volume sales marginally rise, in line with improved consumer spending
• Asia Pacific Breweries retains strong leadership of beer
• Supermarkets remains dominant distribution channel for beer

PROSPECTS AND OPPORTUNITIES

• Consumer interest in beer to remain high with greater brand engagement expected
• Premiumisation will be at the forefront of brand strategy
• Innovation to reshape consumer engagement and brand differentiation

CATEGORY BACKGROUND

• Lager price band methodology
• Summary 3 Lager by Price Band 2024

CATEGORY DATA

• Table 99 Sales of Beer by Category: Total Volume 2019-2024
• Table 100 Sales of Beer by Category: Total Value 2019-2024
• Table 101 Sales of Beer by Category: % Total Volume Growth 2019-2024
• Table 102 Sales of Beer by Category: % Total Value Growth 2019-2024
• Table 103 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
• Table 104 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
• Table 105 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 106 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 107 Sales of Beer by Craft vs Standard 2019-2024
• Table 108 GBO Company Shares of Beer: % Total Volume 2020-2024
• Table 109 NBO Company Shares of Beer: % Total Volume 2020-2024
• Table 110 LBN Brand Shares of Beer: % Total Volume 2021-2024
• Table 111 Forecast Sales of Beer by Category: Total Volume 2024-2029
• Table 112 Forecast Sales of Beer by Category: Total Value 2024-2029
• Table 113 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
• Table 114 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029

WINE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Despite flat demand, value sales of wine rise in 2024
• Packaging innovation to elevate the appeal of wine and act as point of difference
• Supermarkets continues to dominate off-trade distribution of wine in Singapore

PROSPECTS AND OPPORTUNITIES

• Increasing consumption occasions to drive volume growth
• Growth of wine to be supported by greater consumer education
• Japanese sake will continue to evolve through product innovation

CATEGORY DATA

• Table 17 Sales of Wine by Category: Total Volume 2019-2024
• Table 18 Sales of Wine by Category: Total Value 2019-2024
• Table 19 Sales of Wine by Category: % Total Volume Growth 2019-2024
• Table 20 Sales of Wine by Category: % Total Value Growth 2019-2024
• Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2019-2024
• Table 22 Sales of Wine by Off-trade vs On-trade: Value 2019-2024
• Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 26 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2019-2024
• Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2020-2024
• Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2021-2024
• Table 32 GBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 33 NBO Company Shares of Champagne: % Total Volume 2020-2024
• Table 34 LBN Brand Shares of Champagne: % Total Volume 2021-2024
• Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2020-2024
• Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2021-2024
• Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2020-2024
• Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2021-2024
• Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2020-2024
• Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2021-2024
• Table 44 Forecast Sales of Wine by Category: Total Volume 2024-2029
• Table 45 Forecast Sales of Wine by Category: Total Value 2024-2029
• Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029
• Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029

SPIRITS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Increasing interest in mixology trend helps fuel growth of spirits
• Pernod Ricard (S) Pte Ltd retains lead in increasingly fragmented landscape
• Supermarkets continues to drive off-trade distribution of spirits

PROSPECTS AND OPPORTUNITIES

• Players will continue to focus on value as rising moderate consumption trend is expected to temper volume growth
• Spirit consumption expected to evolve in line with Generation Z priorities
• Flavour innovation will remain key in spirits

CATEGORY BACKGROUND

• Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
• Summary 2 Benchmark Brands 2024

CATEGORY DATA

• Table 48 Sales of Spirits by Category: Total Volume 2019-2024
• Table 49 Sales of Spirits by Category: Total Value 2019-2024
• Table 50 Sales of Spirits by Category: % Total Volume Growth 2019-2024
• Table 51 Sales of Spirits by Category: % Total Value Growth 2019-2024
• Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2019-2024
• Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2019-2024
• Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2019-2024
• Table 57 Sales of White Rum by Price Platform: % Total Volume 2019-2024
• Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2019-2024
• Table 59 Sales of English Gin by Price Platform: % Total Volume 2019-2024
• Table 60 Sales of Vodka by Price Platform: % Total Volume 2019-2024
• Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2019-2024
• Table 62 GBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 63 NBO Company Shares of Spirits: % Total Volume 2020-2024
• Table 64 LBN Brand Shares of Spirits: % Total Volume 2021-2024
• Table 65 Forecast Sales of Spirits by Category: Total Volume 2024-2029
• Table 66 Forecast Sales of Spirits by Category: Total Value 2024-2029
• Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029
• Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029

CIDER/PERRY IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for cider/perry continues to fall due to lack of differentiation or innovation
• Carlsberg's Somersby maintains leadership amid a shrinking category
• Supermarkets remains key off-trade channel for cider/perry but on-trade dominates

PROSPECTS AND OPPORTUNITIES

• Flavour innovation in attempt to increase consumer interest
• Somersby leverages popularity of K-pop star Yeonjun to refresh cider's appeal
• Cider/perry expected to face further competition from alternative alcoholic drinks

CATEGORY DATA

• Table 69 Sales of Cider/Perry: Total Volume 2019-2024
• Table 70 Sales of Cider/Perry: Total Value 2019-2024
• Table 71 Sales of Cider/Perry: % Total Volume Growth 2019-2024
• Table 72 Sales of Cider/Perry: % Total Value Growth 2019-2024
• Table 73 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024
• Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024
• Table 75 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 77 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 78 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024
• Table 79 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024
• Table 80 Forecast Sales of Cider/Perry: Total Volume 2024-2029
• Table 81 Forecast Sales of Cider/Perry: Total Value 2024-2029
• Table 82 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029
• Table 83 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029

RTDS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• RTDs remains positive as consumer sentiment improves
• Bacardi-Martini Singapore Pte Ltd retains overall dominance despite challenges
• Supermarkets remains key off-trade distribution channel for RTDs

PROSPECTS AND OPPORTUNITIES

• RTDs set to struggle to achieve a stronger performance over forecast period
• Growing health and wellness trend in RTDs may spur consumer interest
• Blurring lines between non alcoholic RTDs and other options create headwinds

CATEGORY DATA

• Table 84 Sales of RTDs by Category: Total Volume 2019-2024
• Table 85 Sales of RTDs by Category: Total Value 2019-2024
• Table 86 Sales of RTDs by Category: % Total Volume Growth 2019-2024
• Table 87 Sales of RTDs by Category: % Total Value Growth 2019-2024
• Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024
• Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024
• Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024
• Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024
• Table 92 GBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 93 NBO Company Shares of RTDs: % Total Volume 2020-2024
• Table 94 LBN Brand Shares of RTDs: % Total Volume 2021-2024
• Table 95 Forecast Sales of RTDs by Category: Total Volume 2024-2029
• Table 96 Forecast Sales of RTDs by Category: Total Value 2024-2029
• Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029
• Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029