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市场调查报告书
商品编码
1524021
新加坡酒精饮料市场Alcoholic Drinks in Singapore |
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价格
简介目录
2023年，新加坡酒精饮料总销量略为下降。这主要是由于价格上涨导致消费疲软，消费者信心减弱，消费者在购买决策时变得更加以价值为导向，并减少了对酒精饮料的可自由支配支出。大多数酒精饮料类别（即饮料除外）的销售量均持平或为负值。同时，除葡萄酒外，所有类别的酒精饮料销量均出现下降。
本报告考察了新加坡酒精饮料市场，提供了最新的零售资料（2019-2023），并确定了推动成长的产业。它还确定了主要企业、关键品牌，并对影响市场的关键因素（法律、分销、定价问题等）提供策略分析。我们也编制了截至 2028 年的市场预测。
目标产品：啤酒、苹果酒/莓果、RTD、烈酒、葡萄酒
目录
执行摘要
市场背景
税费和关税
操作环境
重大新产品发布
- 外表
市场指标
市场资料
免责声明
资讯来源
新加坡啤酒
主要资料结果
2023年发展
- 由于消费者信心减弱，2023年啤酒总销售成长将有限
- 风味创新持续推动啤酒成长
- 啤酒产业继续关注优质化作为主要收益来源
前景和机会
- 啤酒成长预计将受到On-Trade和Off-Trade近期趋势的推动
- 需要进一步努力以维持预测期内无酒精/低酒精啤酒的成长
- 包装创新处于品牌行销策略的前沿
类别背景
- 拉格啤酒价格分布调查方法
分类资料
新加坡葡萄酒
主要资料结果
2023年发展
- 受通膨压力影响，葡萄酒总销量略为下降
- 随着产品的进一步创新，米酒有望受到欢迎。
- 来自现代葡萄酒产区的葡萄酒的优质化
前景和机会
- 由于消费者知识和兴趣的增加，葡萄酒有望增长
- 优质化持续推动气泡酒成长
- 无酒精葡萄酒成长，但受到健康标籤法规的抑制
分类资料
新加坡精神
主要资料结果
2023年发展
- 儘管面临酒精消费量的挑战，新加坡仍然是该地区鸡尾酒之都的重要地位
- 日本烧酒製造商透过风味创新吸引消费者
- 永续包装是On-Trade和Off-Trade中都感兴趣的领域
前景和机会
- 优质化继续推动酒精饮料价值的增加
- 金酒植物的未来潜力
- 随着适度趋势的发展，非酒精饮料具有更大的潜力
类别背景
- 伏特加、琴酒、其他混合苏格兰威士忌、深色兰姆酒和白兰姆酒的价格分布调查方法
分类资料
新加坡苹果酒/佩里
主要资料结果
2023年发展
- 苹果酒/佩里继续与消费者兴趣下降作斗争
- 嘉士伯的 Somersby 继续领先苹果酒/佩里酒
前景和机会
- 期待更多玩家利用健康与保健机会
- 低度苹果酒/佩里酒或将随“禁酒”风潮而兴起
- 来自 RTD 的竞争加剧可能会阻碍苹果酒/梨酒的成长
分类资料
新加坡的 RTD
主要资料结果
2023年发展
- 由于酒精饮料的恶劣环境，即饮饮料销售成长放缓
- 推出更健康的 RTD 品种以吸引更广泛的消费者群体
前景和机会
- 由于新产品开发，RTD 销售量预计将增加
- 为了维持消费者的兴趣，RTD 的优质化趋势正在增强
- 为品牌提供更多包装创新机会
分类资料
简介目录
Product Code: ADSG
In 2023, alcoholic drinks in Singapore saw a slight decline in total volume sales. This was mainly due to weaker consumer sentiment amidst the higher cost of living, which dampened spending as consumers became increasingly value-driven in their purchasing decisions, which led to less discretionary spending on alcoholic drinks. Most alcoholic drinks categories experienced fairly static or negative performances in total volume terms, apart from RTDs. Meanwhile, in all categories except for wine, s...
Euromonitor International's Alcoholic Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
- Outlook
MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
- Summary 2 Research Sources
BEER IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Limited total volume growth for beer in 2023, due to weaker consumer sentiment
- Flavour innovations continue to drive growth in beer
- Beer players continue to focus on premiumisation as a key revenue driver
PROSPECTS AND OPPORTUNITIES
- Growth expected for beer as recent developments both on-trade and off-trade have an impact
- Greater efforts needed to sustain the growth of non/low alcohol beer over the forecast period
- Packaging innovation is at the forefront of brand marketing strategy
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2023
CATEGORY DATA
- Table 18 Sales of Beer by Category: Total Volume 2018-2023
- Table 19 Sales of Beer by Category: Total Value 2018-2023
- Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
- Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
- Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
- Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
- Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 26 Sales of Beer by Craft vs Standard 2018-2023
- Table 27 GBO Company Shares of Beer: % Total Volume 2019-2023
- Table 28 NBO Company Shares of Beer: % Total Volume 2019-2023
- Table 29 LBN Brand Shares of Beer: % Total Volume 2020-2023
- Table 30 Forecast Sales of Beer by Category: Total Volume 2023-2028
- Table 31 Forecast Sales of Beer by Category: Total Value 2023-2028
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- A slight dip in total volume sales of wine due to inflationary pressures
- Rice wine expected to appeal with more product innovations
- Premiumisation of wine from modern wine producing regions
PROSPECTS AND OPPORTUNITIES
- Wine expected to see growth due to increased consumer knowledge and interest
- Growth in sparkling wine will continue to be driven by premiumisation
- Growth of non alcoholic wine, but dampened by health labelling regulations
CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2018-2023
- Table 35 Sales of Wine by Category: Total Value 2018-2023
- Table 36 Sales of Wine by Category: % Total Volume Growth 2018-2023
- Table 37 Sales of Wine by Category: % Total Value Growth 2018-2023
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
- Table 49 GBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 50 NBO Company Shares of Champagne: % Total Volume 2019-2023
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2020-2023
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
- Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
- Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
- Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
- Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
- Table 61 Forecast Sales of Wine by Category: Total Volume 2023-2028
- Table 62 Forecast Sales of Wine by Category: Total Value 2023-2028
- Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
- Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Despite facing challenges in spirits volume consumption, Singapore remains important as a cocktail capital in the region
- Soju players attract consumers with taste innovations
- Sustainable packaging is an area of interest both on-trade and off-trade
PROSPECTS AND OPPORTUNITIES
- Premiumisation will continue to drive value growth in spirits
- Future opportunities for botanicals in gin
- Non alcoholic spirits has further potential along with increasing moderation trend
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2023
CATEGORY DATA
- Table 65 Sales of Spirits by Category: Total Volume 2018-2023
- Table 66 Sales of Spirits by Category: Total Value 2018-2023
- Table 67 Sales of Spirits by Category: % Total Volume Growth 2018-2023
- Table 68 Sales of Spirits by Category: % Total Value Growth 2018-2023
- Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
- Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
- Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
- Table 74 Sales of White Rum by Price Platform: % Total Volume 2018-2023
- Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
- Table 76 Sales of English Gin by Price Platform: % Total Volume 2018-2023
- Table 77 Sales of Vodka by Price Platform: % Total Volume 2018-2023
- Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
- Table 79 GBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 80 NBO Company Shares of Spirits: % Total Volume 2019-2023
- Table 81 LBN Brand Shares of Spirits: % Total Volume 2020-2023
- Table 82 Forecast Sales of Spirits by Category: Total Volume 2023-2028
- Table 83 Forecast Sales of Spirits by Category: Total Value 2023-2028
- Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
- Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- Cider/perry continues to struggle with declining consumer interest
- Carlsberg's Somersby continues to lead cider/perry
PROSPECTS AND OPPORTUNITIES
- More players expected to tap into health and wellness opportunities
- Low alcohol cider/perry likely to emerge along with the "sober-curious" trend
- Greater competition from RTDs may hinder the growth of cider/perry
CATEGORY DATA
- Table 86 Sales of Cider/Perry: Total Volume 2018-2023
- Table 87 Sales of Cider/Perry: Total Value 2018-2023
- Table 88 Sales of Cider/Perry: % Total Volume Growth 2018-2023
- Table 89 Sales of Cider/Perry: % Total Value Growth 2018-2023
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
- Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
- Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
- Table 97 Forecast Sales of Cider/Perry: Total Volume 2023-2028
- Table 98 Forecast Sales of Cider/Perry: Total Value 2023-2028
- Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
- Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN SINGAPORE
KEY DATA FINDINGS
2023 DEVELOPMENTS
- RTDs sees slower volume growth amidst tough environment for alcoholic drinks
- Healthier variants of RTDs launched to appeal to a wider range of consumers
PROSPECTS AND OPPORTUNITIES
- New product development expected to drive volume growth in RTDs
- Growing premiumisation trend in RTDs to sustain consumer interest
- Greater opportunities for brands to innovate in terms of packaging
CATEGORY DATA
- Table 101 Sales of RTDs by Category: Total Volume 2018-2023
- Table 102 Sales of RTDs by Category: Total Value 2018-2023
- Table 103 Sales of RTDs by Category: % Total Volume Growth 2018-2023
- Table 104 Sales of RTDs by Category: % Total Value Growth 2018-2023
- Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
- Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
- Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 109 GBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 110 NBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 111 LBN Brand Shares of RTDs: % Total Volume 2020-2023
- Table 112 Forecast Sales of RTDs by Category: Total Volume 2023-2028
- Table 113 Forecast Sales of RTDs by Category: Total Value 2023-2028
- Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
- Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
