泰国食品市场

泰国的食品整体表现良好，无论是在以金额为准。儘管如此，该类别仍继续受到推高价格的通膨压力以及抑制消费者可支配收入的生活成本危机的影响。

该报告考察了泰国的食品并提供了市场概况，包括 2018 年至 2022 年的最新零售资料，以及识别主要企业、品牌和零售商店，并深入了解消费者需求和销售成长背后的驱动因素。我们评估主要趋势和人口变化。

目录

执行摘要

市场资料

免责声明

资讯来源

泰国烘焙点心

关键资料发现

2023年发展

• 旅游业和外食服务业的復苏为烘焙点心带来了新的机会
• 由于参与者寻求为消费者提供稳定，原料成本上涨推高单价
• Farmhouse 凭藉众多竞争优势保持领先地位

前景和机会

• 蓬勃发展的咖啡文化和产品创新支持需求
• 健康和保健趋势激发「更健康」的烘焙点心
• 元宇宙新行销倡议，Farmhouse 预计将维持第一名的位置

分类资料

泰国早餐用麦片谷类

关键资料发现

2023年发展

• 由于方便和营养价值，早餐用麦片谷类保持了需求
• 儿童早餐用麦片谷类仍具有重要意义，联合品牌努力可望提高产品知名度
• 由于价格实惠，自有品牌产品出现并受到关注

前景和机会

• 健康和保健趋势推动早餐用麦片谷类的持续发展
• 多包装形式的单份份量在儿童谷物食品中仍然很受欢迎
• 本地钻石谷物作为麦片和麦片配料的国内品牌脱颖而出

分类资料

泰国加工肉品、鱼贝类和肉类替代品

关键资料发现

2023年发展

• 与生鲜产品相比，加工肉品、鱼贝类和肉类替代品继续受益于较低的价格。
• 豆腐保持其相关性，因为它是泰国的重要成分
• 随着玩家关注跨类别选择，加工水产品策略发生变化

前景和机会

• 需要开发新产品以进一步提高消费者的兴趣
• 肉类和鱼贝类替代品继续进一步产品创新
• 洁净标示S-Pure品牌引领潮流，健康趋势催生更广大发展

分类资料

泰国加工水果和蔬菜

关键资料发现

2023年发展

• 内需低迷，游客回流带动销售成长
• 一个拥有全球品牌的自有品牌，也吸引了外国人的注意。
• 国内企业利用线上管道和社群媒体增加销售额

前景和机会

• 由于国内产量庞大，预计当地公司将在加工水果产品方面保持领先地位。
• 健康趋势揭示了加工水果中的糖含量
• 由于当地需求低迷，加工蔬菜预计仍将维持利基市场

分类资料

泰国米饭、麵食和麵条

关键资料发现

2023年发展

• 以实惠的价格和便利的价格出售米饭、麵食和麵条
• 口味创新进一步提升即时的吸引力
• 政府最终核准麵条涨价——幅度低于参与者预期

前景和机会

• 由于天气反常，预计国内米的生产量将减少。
• 健康趋势，未来可望进一步推动产品创新
• 日本料理持续推动日本米品牌的发展

分类资料

Staple foods in Thailand is seeing an overall positive performance, in both value and volume terms. That said, the category continues to be affected by inflationary pressures which are pushing up prices, alongside the cost-of-living crisis which is suppressing consumers' disposable incomes.

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2023: The big picture
• Key trends in 2023
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2018-2023
• Table 2 Sales of Staple Foods by Category: Value 2018-2023
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2018-2023
• Table 4 Sales of Staple Foods by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Staple Foods: % Value 2019-2023
• Table 6 LBN Brand Shares of Staple Foods: % Value 2020-2023
• Table 7 Penetration of Private Label by Category: % Value 2018-2023
• Table 8 Distribution of Staple Foods by Format: % Value 2018-2023
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2023-2028
• Table 10 Forecast Sales of Staple Foods by Category: Value 2023-2028
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2023-2028
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• The rebound of tourism and foodservice heralds new opportunities for baked goods
• Increasing raw material costs push up unit prices, as players seek to create stability for consumers
• Farmhouse maintains its lead thanks to myriad strengths over its competitors

PROSPECTS AND OPPORTUNITIES

• Booming cafe culture and product innovation set to support demand
• Health and wellness trends set to inspire "healthier" baked goods
• Farmhouse set to maintain its lead, with new marketing efforts also seen in the "Metaverse"

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2018-2023
• Table 14 Sales of Baked Goods by Category: Value 2018-2023
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2018-2023
• Table 16 Sales of Baked Goods by Category: % Value Growth 2018-2023
• Table 17 Sales of Pastries by Type: % Value 2018-2023
• Table 18 NBO Company Shares of Baked Goods: % Value 2019-2023
• Table 19 LBN Brand Shares of Baked Goods: % Value 2020-2023
• Table 20 Distribution of Baked Goods by Format: % Value 2018-2023
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2023-2028
• Table 22 Forecast Sales of Baked Goods by Category: Value 2023-2028
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2023-2028
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2023-2028

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Breakfast cereals maintain demand due to convenience and nutritional value
• Children's breakfast cereals remains relevant, with co-branding efforts seen to boost product awareness
• Private labels offerings set to emerge and attract attention, thanks to affordability

PROSPECTS AND OPPORTUNITIES

• Health and wellness trends set to inspire ongoing developments in breakfast cereals
• Single-serving portions in multipack formats remain popular in children's cereals
• Local Diamond Grains stands out as a domestic brand topping muesli and granola

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2018-2023
• Table 26 Sales of Breakfast Cereals by Category: Value 2018-2023
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2018-2023
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2019-2023
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2020-2023
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2018-2023
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2023-2028
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2023-2028
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2023-2028
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2023-2028

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Processed meat, seafood, and alternatives to meat continues to benefit from lower prices than compared to fresh variants
• Tofu maintains its relevance, due to being an essential ingredient in Thai cuisine
• Processed seafood strategies shift, as players concentrate on cross-category options

PROSPECTS AND OPPORTUNITIES

• New product developments needed to further pique consumer interest
• Meat and seafood substitutes continue to see more product innovations
• Healthy trends set to inspire more widespread developments, with clean label S-Pure brand leading the charge

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2018-2023
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2018-2023
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2018-2023
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2018-2023
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2018-2023
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2018-2023
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2018-2023
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2018-2023
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2018-2023
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2019-2023
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2023
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2018-2023
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2023-2028
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2023-2028

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• The return of tourism helps to boost sales as domestic demand is low
• Private label attracts attention from foreigners due to global brand names
• Domestic players utilise online channels and social media to boost sales

PROSPECTS AND OPPORTUNITIES

• Local players expected to maintain their lead in processed fruit, thanks to high domestic production
• Health trends cast a light on the sugar content in processed fruit
• Processed vegetables expected to remain niche due to low local demand

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2018-2023
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2018-2023
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2019-2023
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2020-2023
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2018-2023
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2023-2028
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2023-2028
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2023-2028
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2023-2028

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sales of rice, pasta and noodles benefit from affordability and convenience
• Flavour innovations continue to boost the appeal of instant noodles
• Noodles finally receive government approval for price rises - albeit at a lower rate than players hoped

PROSPECTS AND OPPORTUNITIES

• Poor weather conditions expected to decrease domestic rice production volume
• Healthy trends expected to stimulate more product innovations in the future
• Japanese cuisine continues to drive Japanese rice brands

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
• Table 69 NBO Company Shares of Rice: % Value 2019-2023
• Table 70 LBN Brand Shares of Rice: % Value 2020-2023
• Table 71 NBO Company Shares of Pasta: % Value 2019-2023
• Table 72 LBN Brand Shares of Pasta: % Value 2020-2023
• Table 73 NBO Company Shares of Noodles: % Value 2019-2023
• Table 74 LBN Brand Shares of Noodles: % Value 2020-2023
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
• Table 76 Distribution of Rice by Format: % Value 2018-2023
• Table 77 Distribution of Pasta by Format: % Value 2018-2023
• Table 78 Distribution of Noodles by Format: % Value 2018-2023
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2023-2028
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-2028