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市场调查报告书
商品编码
1584777
中国主粮市场Staple Foods in China |
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价格
简介目录
2024年，儘管宏观经济环境充满挑战，但预计中国主食零售额仍将以低个位数小幅成长。中国疫情后经济復苏不如预期，导致消费者信心疲软。未来不确定性的增加促使中国消费者养成谨慎的消费习惯，导致消费品需求成长缓慢。
本报告审视了中国的主食市场，提供了市场概况，提供了2019年至2023年的最新零售资料，确定了主要企业、品牌和零售商店，并提供了消费者需求和销售成长的背景，我们评估了某些关键因素。
目录
目录和表格清单
执行摘要
市场资料
免责声明
资讯来源
中国烘焙点心
主要资料结果
2024年发展
- 2024 年烘焙点心将录得低个位数成长
- 追求成本绩效提高自有品牌烘焙点心的受欢迎程度
- 由于线下烘焙店关闭，未包装烘焙点心的成长放缓
前景和机会
- 消费者继续转向包装蛋糕，因为他们寻求更小的包装
- 健康声明是烘焙点心差异化的关键
- 冷冻蛋糕、甜馅饼和蛋塔具有很高的成长潜力
分类资料
早餐用麦片谷类
主要资料结果
2024年发展
- 由于健康问题导致即食谷物产量下降，2024 年热谷类将成长
- 主要企业早餐用麦片谷类公司在激烈的竞争和创新中保持领先地位
- 焦点转移：早餐用麦片谷类新销售管道的兴起
前景和机会
- 不断提高的健康意识对Muesli果麦和麦片的生长产生负面影响
- 热谷类仍然具有巨大的成长潜力，因为它们受到老年人口的欢迎
- 增加即食产品以满足即食需求
分类资料
中国的加工肉品、鱼贝类和肉类替代品
主要资料结果
2024年发展
- 加工肉品、鱼贝类和肉类替代品的成长略有放缓
- 儘管下降，超级市场和大卖场仍是主要销售管道
- 肉类和鱼贝类替代品的摄取量仍然很低
前景和机会
- 冷冻加工肉品的成长预计将由都市化推动
- 随着单人家庭数量的增加，小包装的需求也会增加。
- 健康和营养仍然是加工肉品和鱼贝类成长的关键驱动力
分类资料
中国加工水果和蔬菜
主要资料结果
2024年发展
- 随着疫情结束，加工水果和蔬菜生产恢復正常
- 主要参与企业增速放缓
- 随着餐饮业的正常化，冷冻加工马铃薯的食品服务量将会增加。
前景和机会
- 健康声明对于确保常温水果的生长非常重要
- 自製饮料预计也将有助于常温水果的成长。
- 新兴通路份额可望进一步扩大
分类资料
中国米饭、义式麵食和麵条
主要资料结果
2024年发展
- 米饭、义式麵食和麵条的趋势各不相同
- 由于新口味和不断上升的健康趋势，即时经历了适度增长
- 对优质米的需求增加和政府价格支持推动成长
前景和机会
- 品牌化、优质化将成为米、即时重要竞争趋势
- 扩大零售电子商务的作用
- 创新与口味趋势：韩国即时麵对中国本土品牌构成挑战
分类资料
简介目录
Product Code: CSCN
In 2024, retail current value sales of staple foods in China are expected to grow slightly, with a projected increase in the low single digits, despite the challenging macroeconomic environment. The post-pandemic economic recovery in China has been less robust than anticipated, leading to subdued consumer confidence. Rising uncertainty about the future has prompted Chinese consumers to adopt cautious spending habits, resulting in little growth in demand for consumer goods. Economic sluggishness...
Euromonitor International's Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Staple Foods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Staple foods in 2024: The big picture
- Key trends in 2024
- Competitive landscape
- Channel developments
- What next for staple foods?
MARKET DATA
- Table 1 Sales of Staple Foods by Category: Volume 2019-2024
- Table 2 Sales of Staple Foods by Category: Value 2019-2024
- Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
- Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
- Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
- Table 7 Penetration of Private Label by Category: % Value 2019-2024
- Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
- Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
- Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
- Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
- Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BAKED GOODS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Baked goods registers low single-digit growth in 2024
- Pursuit of cost-effectiveness boosts the popularity of private label baked goods
- Closures of offline bakery stores results in only low growth for unpackaged baked goods
PROSPECTS AND OPPORTUNITIES
- Consumers will continue to turn to packaged cakes due to desire for small packs
- Health claims are key for baked goods to differentiate
- Frozen cakes, sweet pies and tarts expected to enjoy high growth potential
CATEGORY DATA
- Table 13 Sales of Baked Goods by Category: Volume 2019-2024
- Table 14 Sales of Baked Goods by Category: Value 2019-2024
- Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
- Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
- Table 17 Sales of Pastries by Type: % Value 2019-2024
- Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
- Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
- Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
- Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
- Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
- Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
- Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029
BREAKFAST CEREALS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth in hot cereals in 2024, amidst decline in RTE cereals due to health concerns
- Top players in breakfast cereals to maintain leadership amidst high competition and innovation
- Shifting focus: The rise of emerging sales channels in breakfast cereals
PROSPECTS AND OPPORTUNITIES
- The continued rise in health consciousness will negatively impact the growth of muesli and granola
- Due to its popularity amongst older consumers, hot cereals still has significant growth potential
- An increasing number of products will be ready-to-eat, catering to the demand for quick consumption
CATEGORY DATA
- Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
- Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
- Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
- Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
- Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
- Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
- Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
- Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
- Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
- Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
- Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029
PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- The growth of processed meat, seafood and alternatives to meat slows slightly
- Although declining, supermarkets and hypermarkets are still the dominant channels
- The penetration of meat and seafood substitutes remains low
PROSPECTS AND OPPORTUNITIES
- Growth in frozen processed meat set to be driven by urbanisation
- Rising population of single-person households will drive demand for smaller packaging
- Health and nutrition will continue to be key drivers of growth in processed meat and seafood
CATEGORY DATA
- Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
- Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
- Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
- Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
- Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
- Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
- Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
- Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
- Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
- Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
- Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
- Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029
PROCESSED FRUIT AND VEGETABLES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- End of the pandemic normalises the growth of processed fruit and vegetables
- Growth of leading players slows down
- Foodservice return to normal drives foodservice volumes of frozen processed potatoes
PROSPECTS AND OPPORTUNITIES
- Health claims vital to ensuring growth in shelf-stable fruit
- Home-made drinks also set to contribute to growth for shelf stable fruit
- Emerging channels expected to gain further share
CATEGORY DATA
- Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
- Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
- Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
- Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
- Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
- Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
- Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
- Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
- Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
- Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
- Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
- Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029
RICE, PASTA AND NOODLES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Mixed trends within rice, pasta and noodles
- Modest growth for instant noodles, driven by new flavours and health trends
- Rising demand for high quality rice and government price support drive growth
PROSPECTS AND OPPORTUNITIES
- Branding and premiumisation will be key competitive trends in rice and instant noodles
- The growing role of retail e-commerce
- Innovation and flavour trends: Korean instant noodles are challenging local brands in China
CATEGORY DATA
- Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
- Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
- Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
- Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
- Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
- Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
- Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
- Table 69 NBO Company Shares of Rice: % Value 2020-2024
- Table 70 LBN Brand Shares of Rice: % Value 2021-2024
- Table 71 NBO Company Shares of Pasta: % Value 2020-2024
- Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
- Table 73 NBO Company Shares of Noodles: % Value 2020-2024
- Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
- Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
- Table 76 Distribution of Rice by Format: % Value 2019-2024
- Table 77 Distribution of Pasta by Format: % Value 2019-2024
- Table 78 Distribution of Noodles by Format: % Value 2019-2024
- Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
- Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
- Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
- Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029
