泰国主食市场

预计2024年泰国主食市场规模将转为正值，零售量和现以金额为准都将成长。虽然大多数品类的单价增长保持稳定，但气候挑战继续影响全球生产，使该行业容易受到极端天气事件的影响。

本主要企业研究了泰国的主食市场，概述了市场概况和 2020 年至 2024 年的最新零售资料。

目录

目录及表格

执行摘要

市场资料

免责声明

资讯来源

泰式烘焙点心

关键资料发现

2024 年的发展

• 2024 年烘焙点心将稳定成长
• 农家乐品牌持续引领烘焙点心产业
• 便利和奢华趋势继续推动创新

前景与机会

• 消费者对烘焙点心的兴趣日益浓厚，推动需求持续成长
• 餐饮公司将继续使用有趣的行销策略来吸引消费者的注意力
• 参与企业满足了人们对烘焙点心健康和保健日益增长的需求

分类资料

泰国早餐用麦片谷类

关键资料发现

2024 年的发展

• 通膨压力缓解，早餐用麦片谷类持续成长
• Muesli果麦和格兰诺拉麦片受益于以健康为中心的创新
• 桂格继续引领热谷类市场

前景与机会

• 早餐用麦片谷类预计将出现温和成长，但便利性和产品可用性仍然是关键成长要素
• 健康和保健趋势将影响消费者的选择，但并非所有类别
• 口味创新持续激发消费者兴趣

分类资料

泰国加工肉品、鱼贝类和肉类替代品

关键资料发现

2024 年的发展

• 2024 年，加工肉品、鱼贝类和肉类替代品的零售价值和销售将持续成长
• 便利趋势推动加工鱼贝类产业新产品创新
• 消费者越来越重视加工食品的健康声明

前景与机会

• 由于价格下降，加工肉品和鱼贝类的需求预计将小幅增长
• 优质化推动冷藏和冷冻加工肉品的成长机会
• 植物来源和永续选择的增加预计将在预测期内推动成长

分类资料

泰国加工水果和蔬菜

关键资料发现

2024 年的发展

• 2024 年加工水果和蔬菜零售量将缓慢成长
• 游客涌入推动加工水果和蔬菜餐饮量成长
• 健康和保健趋势将推动更多产品品种和冷冻加工蔬菜标籤检视的改进

前景与机会

• 便利性需求推动消费者对冷冻加工蔬菜和马铃薯的需求
• 预测期内常温期限水果和蔬菜的成长不均衡
• 随着环境问题日益严重，永续性努力不断加强

分类资料

泰国米饭、义式麵食和麵条

关键资料发现

2024 年的发展

• 米、义式麵食和麵条零售量各类别持续成长
• 进口品牌的崛起导致本土品牌的竞争加剧
• 口味创新让消费者对泡麵保持兴趣

前景与机会

• 预计预测期内大米、义式麵食和麵条的需求将保持稳定。
• 健康饮食趋势推动进一步的产品创新
• 政府健康协会继续提倡健康饮食

分类资料

Staple foods in Thailand is set to experience a positive performance in 2024, with growth anticipated in both retail volume and current value terms. While unit price growth has been stabilising for most categories, climate challenges continue to affect global production, leaving the industry vulnerable to extreme weather events.

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2029, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Staple foods in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for staple foods?

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2019-2024
• Table 2 Sales of Staple Foods by Category: Value 2019-2024
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2019-2024
• Table 4 Sales of Staple Foods by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Staple Foods: % Value 2020-2024
• Table 6 LBN Brand Shares of Staple Foods: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Staple Foods by Format: % Value 2019-2024
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2024-2029
• Table 10 Forecast Sales of Staple Foods by Category: Value 2024-2029
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth recorded for baked goods in 2024
• Farmhouse brand continues to lead baked goods
• Convenience and indulgence trends continue to drive innovation

PROSPECTS AND OPPORTUNITIES

• Increased consumer interest in baked goods to drive continued growth in demand
• Fun marketing strategies will continue to be used by foodservice players to engage consumers
• Players will respond to the increasing demand for health and wellness in baked goods

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2019-2024
• Table 14 Sales of Baked Goods by Category: Value 2019-2024
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2019-2024
• Table 16 Sales of Baked Goods by Category: % Value Growth 2019-2024
• Table 17 Sales of Pastries by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Baked Goods: % Value 2020-2024
• Table 19 LBN Brand Shares of Baked Goods: % Value 2021-2024
• Table 20 Distribution of Baked Goods by Format: % Value 2019-2024
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2024-2029
• Table 22 Forecast Sales of Baked Goods by Category: Value 2024-2029
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2024-2029

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Breakfast cereals sees continued growth as inflationary pressures ease
• Muesli and granola benefits from health-focused innovations
• Quaker continues to lead hot cereals

PROSPECTS AND OPPORTUNITIES

• Breakfast cereals set to see modest growth, with convenience and product availability remaining important growth drivers
• Health and wellness trend will influence consumer choice, but not in all categories
• Flavour innovations will continue to pique consumers' interest

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2019-2024
• Table 26 Sales of Breakfast Cereals by Category: Value 2019-2024
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2020-2024
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2021-2024
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2019-2024
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2024-2029
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2024-2029
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2024-2029
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2024-2029

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Processed meat, seafood and alternatives to meat continues to see both retail value and volume growth in 2024
• Convenience trend drives new product innovation by players in processed seafood
• Consumers are increasingly focused on health claims for processed products

PROSPECTS AND OPPORTUNITIES

• Processed meat and seafood to see moderate growth in demand, driven by affordability
• Opportunities for growth in chilled and frozen processed meat through premiumisation
• More plant-based and sustainable options set to drive growth in the forecast period

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2019-2024
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2019-2024
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2019-2024
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2019-2024
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2019-2024
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2019-2024
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2019-2024
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2020-2024
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2024
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2019-2024
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2024-2029
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2024-2029

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Low retail volume growth for processed fruit and vegetables in 2024
• Tourist influx drives foodservice volume growth for processed fruit and vegetables
• Health and wellness trend drives greater product variety and better labelling for frozen processed vegetables

PROSPECTS AND OPPORTUNITIES

• Demand for convenience will drive consumer demand for frozen processed vegetables and potatoes
• Uneven growth across shelf stable fruit and vegetables over the forecast period
• Sustainability efforts to increase as environmental concerns rise

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2019-2024
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2019-2024
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2019-2024
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2019-2024
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2019-2024
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2020-2024
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2021-2024
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2019-2024
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2024-2029
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2024-2029
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2024-2029
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2024-2029

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Retail volumes continue to grow across categories in rice, pasta and noodles
• Increased competition for local players, due to more imported brands
• Flavour innovation sustains consumer interest in instant noodles

PROSPECTS AND OPPORTUNITIES

• Rice, pasta and noodles set to see steady demand over the forecast period
• Healthier eating trend will drive further product innovation
• Government health associations continue to promote healthier eating

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2019-2024
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2019-2024
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2019-2024
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2019-2024
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2019-2024
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2020-2024
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2021-2024
• Table 69 NBO Company Shares of Rice: % Value 2020-2024
• Table 70 LBN Brand Shares of Rice: % Value 2021-2024
• Table 71 NBO Company Shares of Pasta: % Value 2020-2024
• Table 72 LBN Brand Shares of Pasta: % Value 2021-2024
• Table 73 NBO Company Shares of Noodles: % Value 2020-2024
• Table 74 LBN Brand Shares of Noodles: % Value 2021-2024
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2019-2024
• Table 76 Distribution of Rice by Format: % Value 2019-2024
• Table 77 Distribution of Pasta by Format: % Value 2019-2024
• Table 78 Distribution of Noodles by Format: % Value 2019-2024
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2024-2029
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2024-2029
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2024-2029
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2024-2029