美国主食市场

2025年，生活成本上涨和通货膨胀将持续影响美国消费者对主食的需求。其他因素，例如日益增长的健康养生趋势以及对便利餐饮解决方案的需求，也将继续影响市场需求。预算限制继续促使许多消费者转向自有品牌和低价品牌。同时，消费者在购物时变得更加精挑细选，转向电子商务、折扣店和仓储式会员製商店以节省开支。

Euromonitor International发布的《美国主食市场》报告深入分析了美国主食市场，提供了独特的在地化洞察。报告重点介绍了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售销售数据，同时评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告也着重分析了健康与保健、永续发展和疫情后復苏等关键趋势如何影响当前市场，并展望了未来五年的发展趋势，清晰地展现了市场未来的发展方向。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、水产品及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 深入了解主食市场的整体情况
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展前景

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 2025年，金融压力和健康问题将持续影响市场需求。
• 随着参与企业适应全球挑战，单位价格成长保持稳定。
• 儘管市场环境严峻，销售量仍恢復成长。

未来趋势

• 预计销售量将下降，未来情况严峻。
• 监管变化和贸易紧张局势预计将对市场产生影响。
• 预计将对基础设施和分销设施建设进行投资。

竞争格局

• 手工艺者和自有品牌引领销售
• 费列罗以31亿美元收购家乐氏

频道

• 超级市场和大卖场仍然占据主导地位，但面临日益激烈的竞争。
• 电子商务仍然是最具活力的分销管道

市场数据

国家报告免责声明

资讯来源

美国烘焙点心

关键数据结果

2025年的发展

• 成本因素推动了价格更实惠的产品和更小包装规格的销售。

产业表现

• 受经济压力影响，烘焙点心销售量将在2025年下降。
• 出于健康和经济原因，消费者选择较小包装规格的产品。

未来趋势

• 受健康、成本和享乐等因素的影响，烘焙点心的需求预计将出现喜忧参半的结果。
• 蛋白质在烘焙点心产业中日益重要的作用
• FDA拟撤销烘焙标准可能产生的影响

竞争格局

• 专注于延长麵包保质期的公司
• 透过延长保质期，企业可以更有效地与手工产品竞争。

频道

• 超级市场可以透过提供包装和散装烘焙点心的良好组合而受益。
• 电子商务潜力巨大，预计将吸引更多投资。

分类资料

国家报告免责声明

美国早餐用麦片谷类

关键数据结果

2025年的发展

• 价格敏感度和健康问题会影响销售

产业表现

• 经济和健康压力正在影响人们的早餐选择。
• 由于其健康和用途广泛的形象，Muesli果麦和格兰诺拉麦片越来越受欢迎。

未来趋势

• 自有品牌销售额预计将会成长，但由于消费谨慎，成长将受到限制。
• 旨在促进健康和福祉的创新
• 早餐用麦片谷类市场面临改革，FDA禁止使用人工色素并重新定义「健康」一词

竞争格局

• 通用磨坊透过创新产品开发和行销巩固了其领先地位
• 费列罗收购家乐氏公司，以扩大早餐用麦片谷类业务

频道

• 随着超级市场市场份额的下降，消费者正在转向更实惠的管道。
• 基础设施的改善促进了电子商务的发展。

分类资料

国家报告免责声明

美国加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 高物价和健康问题阻碍了成长

产业表现

• 鸡肉正在逐渐取代红肉，占据越来越重要的地位。
• 健康养生趋势推动了对冷藏加工鱼贝类的需求。

未来趋势

• 生活方式习惯的改变会对市场产生多种影响。
• 可能影响生产成本和消费者价格的法律法规；
• 关税可能会推高水产品价格，并改变消费者的购买行为。

竞争格局

• 自有品牌持续领先销售
• Steak-umm 对创新行销策略的投资获得了回报

频道

• 超级市场和大卖场正被价格较亲民的替代品所取代。
• 电子商务正持续成为越来越重要的管道

分类资料

国家报告免责声明

美国加工水果和蔬菜

关键数据结果

2025年的发展

• 较长的保质期吸引了追求便利性的消费者。

产业表现

• 加工蔬果价格趋于稳定，需求部分復苏。
• 冷冻水果因其健康便捷的特性而受益匪浅。

未来趋势

• 严峻的经济前景将考验市场的韧性
• 我们将加强行销策略，以吸引消费者的注意。
• 加强监管为更健康的产品创造了机会。

竞争格局

• 预算紧张和消费者负面看法正在影响各大品牌
• 自有品牌将增强其市场影响力

频道

• 随着消费者寻求更优惠的价格，分销管道也略有变化。
• 消费者选择网购是为了方便和实惠。

分类资料

国家报告免责声明

美国米、义式麵食和麵条

关键数据结果

2025年的发展

• 泡麵受益于创新和不断增长的消费群。

产业表现

• 强调客製化和便利性的增值销售
• 亚洲人口成长推动泡麵市场发展

未来趋势

• 预计销售额将成长，但挑战依然存在。
• 人们对健康和养生的关注以及对新奇口味的追求可能会影响需求。
• 监管和贸易紧张局势可能引发市场动盪

竞争格局

• 农心凭藉其越来越受欢迎的泡麵产品线，排名不断攀升。
• 自有品牌逆势而上，大米和义式麵食产品成长最为强劲。

频道

• 分布模式因类别而异
• 电子商务是整体上最具活力的管道。

分类资料

国家报告免责声明

Cost of living pressures and rising prices continue to impact demand for staple foods in the US in 2025. Other factors such as the burgeoning health and wellness trend and the need for convenient meal solutions also continues to influence market demand. Due to budgetary constraints many consumers continue to turn to private label and cheaper brands, while they are also being more selective about where they shop, turning to e-commerce, discounters and warehouse clubs as they look to make savings.

Euromonitor International's Staple Foods in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness concerns shape demand but price-sensitivity intensifies

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Financial pressures and health concerns continue to impact market demand in 2025
• Unit price growth stabilises as players adjust to global challenges
• Volume sales return to growth in a challenging market

WHAT'S NEXT?

• Challenging future ahead with volume sales predicted to decline
• Regulatory changes and trade tensions expected to influence the market
• Investment expected in infrastructure and distribution developments

COMPETITIVE LANDSCAPE

• Artisanal players and private label lead sales
• Ferrero acquires WK Kellogg in USD3.1 billion deal

CHANNELS

• Supermarkets and hypermarkets still dominate but face growing competition
• E-commerce remains the most dynamic distribution channel

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cost concerns boost sales of more affordable products and small pack sizes

INDUSTRY PERFORMANCE

• Economic pressures weigh on volume sales of baked goods in 2025
• Consumers turn to smaller pack sizes for health and financial reasons

WHAT'S NEXT?

• Mixed outlook projected for baked goods with health, cost and indulgence influencing demand
• The growing role of protein in the baked goods landscape
• Potential impacts of the FDA's proposed revocation of baking standards

COMPETITIVE LANDSCAPE

• Players focusing on extending the shelf life of bread
• Offering a longer shelf life could allow players to compete more effectively with artisanal products

CHANNELS

• Supermarkets benefit from delivering a good mix of packaged and unpackaged baked goods
• E-commerce full of potential with further investments expected

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price-sensitivity and health concerns impact sales

INDUSTRY PERFORMANCE

• Economic and health pressures are impacting breakfast choices
• Muesli and granola thriving thanks to its healthy and versatile image

WHAT'S NEXT?

• Cautious spending behaviour set to limit growth while boosting private label sales
• Innovation targeting health and wellbeing
• Breakfast cereals market faces reform as FDA bans synthetic dyes and redefines what is 'healthy'

COMPETITIVE LANDSCAPE

• General Mills cements its lead through innovative new product development and marketing
• Ferrero acquires WK Kellogg Co as it expands into breakfast cereals

CHANNELS

• Consumers shifting to more affordable channels as supermarkets lose share
• E-commerce thriving thanks to improving infrastructure

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth hindered by high prices and health concerns

INDUSTRY PERFORMANCE

• Poultry is gaining ground to the detriment of red meat
• Health and wellness trend fuelling demand for chilled processed seafood

WHAT'S NEXT?

• Evolving lifestyle habits set to have a mixed impact on the market
• Legislation likely to impact production costs and consumer prices
• Tariffs could raise seafood prices and change consumer purchasing behaviour

COMPETITIVE LANDSCAPE

• Private label continues to lead sales
• Steak-umm's investments in innovative marketing strategies pays off

CHANNELS

• Supermarkets and hypermarkets lose ground to budget-friendly alternatives
• E-commerce continues to make inroads as an increasingly important channel

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Long shelf life appeals to consumers seeking convenience

INDUSTRY PERFORMANCE

• Processed fruit and vegetables sees a partial recovery in demand as prices stabilise
• Frozen fruit benefits from being a healthy and convenient category

WHAT'S NEXT?

• Tense economic outlook set to test market resilience
• Marketing strategies to increase as part of efforts to engage consumers
• Tightening regulations creating opportunities for healthier products

COMPETITIVE LANDSCAPE

• Tight budgets and negative consumer perceptions impact the leading brands
• Private label increases its control over the market

CHANNELS

• Slight shift in the distribution landscape as consumers look for better deals
• Consumers going online in search of convenience and value

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Instant noodles benefits from innovation and expanding consumer base

INDUSTRY PERFORMANCE

• Value sales driven by customizability and convenience
• Expanding Asian population fuelling growth in instant noodles

WHAT'S NEXT?

• Sales set to grow but challenges remain
• Health and wellness concerns and novelty flavours likely to influence demand
• Regulatory and trade tensions could shake up the market

COMPETITIVE LANDSCAPE

• Nongshim climbs the rankings with its increasingly popular range of instant noodles
• Private label bucks the trend and sees its strongest growth in rice and pasta

CHANNELS

• Distribution patterns vary according to category
• E-commerce the most dynamic channel overall

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER