菲律宾的主食市场

在菲律宾，主食销售成长，而零售量在2025年保持平稳，这反映出在通膨压力下，主食在家庭预算中扮演着至关重要的角色。加工肉品和鱼贝类仍然是以金额为准最大的产品，而大米、义式麵食和麵条的需求仍然强劲。由于大米进口政策和关税的变化，未来价格波动可能会加剧。

Euromonitor International发布的《菲律宾主食市场》报告深入剖析了菲律宾市场，提供了独特的实地洞察和深刻理解。报告重点介绍了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售销售数据，同时评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告也着重分析了健康与保健、永续性和疫情后復苏等关键趋势如何影响当前市场，并展望了未来五年的发展趋势，清晰展现了市场未来的发展方向。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、鱼贝类及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细了解主食市场整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其独特的能力和对多元化市场的深刻理解，欧睿国际能够开发强大的资讯资源，为明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 随着创新数位化进程的推进，人们对日常必需品的需求依然强劲。

关键数据结果

产业表现

• 必需品受益于品类必需性
• 数位化和协作将塑造2025年的发展格局。
• 健康养生趋势仍有影响力。

未来展望

• 政府努力缓解物价压力，预计经济成长将进一步加剧。
• 健康问题将持续影响创新。
• 参与企业在永续性的投资日益增多

竞争格局

• Purefoods-Hormel 透过其同名品牌保持着整体领先地位。
• 农心凭藉着泡麵的成功而扩张

频道

• 超级市场在零售分销领域占据主导地位，并将于2025年进一步扩张。
• 社群电商推动消费者参与，电子商务实现最快成长

市场数据

国家报告免责声明

资讯来源

菲律宾烘焙点心

关键数据结果

2025年的发展

• 糕点销售成长势头强劲，麵包满足日常需求。

产业表现

• 预计2025年烘焙点心将维持稳定成长
• 糕点类产品推动了整个品类的成长

未来展望

• 预计零售价格和销售量将稳定成长
• 健康与福祉是产品开发的首要考量。
• 注重环保的烘焙点心正变得越来越重要

竞争格局

• Gardenia Bakeries Philippines 保持领先地位
• Maya品牌协助Liberty Commodities实现成长

频道

• 专卖店仍然是烘焙点心的主要购买管道。
• 电子商务正在蓬勃发展。

分类资料

国家报告免责声明

菲律宾早餐用麦片谷类

关键数据结果

2025年的发展

• 热谷类和家庭习惯推动了早餐用麦片谷类的成长

产业表现

• 早餐用麦片谷类预计到2025年将保持稳定成长。
• 热谷类是成长最快的食品。

未来展望

• 预计零售价格和销售量将稳定成长。
• 注重健康和生活方式的Muesli果麦和格兰诺拉麦片
• 永续性是早餐用麦片谷类产业日益关注的问题。

竞争格局

• 百事可乐菲律宾公司确立了在热谷类的领先地位
• Golden Nutritious Foods 的黄金燕麦热谷类大获成功

频道

• 随着电子商务的加速发展，超级市场在早餐用麦片谷类销售中占据主导地位。
• 零售电子商务受益于促销和销售

分类资料

国家报告免责声明

菲律宾的加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 罐装鱼贝类和蛋白质的便利性促进了强劲增长

产业表现

• 加工肉品、鱼贝类及其替代品将在2025年实现强劲成长。
• 世纪太平洋为水产品加工产业的復兴做出了贡献

未来展望

• 预计在预测期内，各类别将稳定成长。
• 健康和保健将变得越来越重要
• 永续性因素在企业营运中扮演越来越重要的角色。

竞争格局

• Purefoods-Hormel Co Inc 扩大在多个领域的领先地位
• Universal Canning受益于其主品牌实力。

频道

• 超级市场仍处于零售分销的顶端
• 电子商务发展势头强劲

分类资料

国家报告免责声明

菲律宾加工水果和蔬菜

关键数据结果

2025年的发展

• 行销主导的使用成长支持价值成长

产业表现

• 预计2025年加工水果和蔬菜的价值将略有成长。
• 德尔蒙特公司的行销策略是推广加工水果和蔬菜的家庭消费。

未来展望

• 在行销和使用量增加的支持下，预计该品类将稳定成长。
• 健康养生讯息越来越受欢迎
• 永续性工作将逐步扩大。

竞争格局

• 德尔蒙特菲律宾公司加强领导力
• 冷冻加工马铃薯受到关注，新塞诺里托马铃薯的销售也随之增长。

频道

• 随着电子商务的加速发展，超级市场通路成为分销的主要途径。
• 第三方平台的兴起将有助于推动2025年电子商务的成长。

分类资料

国家报告免责声明

菲律宾米饭、义式麵食和麵条

关键数据结果

2025年的发展

• 政策转变与品牌重塑塑造了强劲的必需品类别

产业表现

• 到2025年，米仍将是菲律宾人饮食的重要组成部分。
• 美国仍然是主要的成长引擎

未来展望

• 预计大米、义式麵食和麵条的销量将稳步增长。
• 健康潮流塑造泡麵创新
• 永续性措施日益重要

竞争格局

• 日清集团确立了在泡麵领域的领先地位
• 农心扩大泡麵业务

频道

• 到2025年，超级市场仍将是主要的销售管道。
• 电子商务受益于人们对便利性和用户参与度的不断提高的需求。

分类资料

国家报告免责声明

In the Philippines, staple foods recorded rising value sales in 2025 while retail volume remained stable, reflecting the category's non-discretionary role in household budgets amid inflationary pressure. Processed meat and seafood remained the largest contributor in value terms, while rice, pasta and noodles continued to see resilient demand, with policy shifts on rice imports and tariffs creating scope for greater pricing volatility over time. Brand owners increased investment in digital activa...

Euromonitor International's Staple Foods in Philippines report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Essential demand holds firm as innovation and digital reach expand

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Staple foods benefits from essential nature of categories
• Digitalisation and collaborations shape development in 2025
• Health and wellness trends remain highly impactful

WHAT'S NEXT?

• Further growth forecast as government works to ease price pressure
• Health concerns will continue to inform innovation
• Players to increase investment in sustainability

COMPETITIVE LANDSCAPE

• Purefoods-Hormel retains overall leadership through namesake brand
• Nongshim expands thanks to success in instant noodles

CHANNELS

• Supermarkets leads retail distribution, rising further in 2025
• E-commerce posts fastest expansion, with social commerce boosting consumer engagement

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Pastries gains momentum while bread anchors everyday demand

INDUSTRY PERFORMANCE

• Baked goods sees steady gains in 2025
• Pastries drives overall category growth

WHAT'S NEXT?

• Retail value and volume sales set for steady expansion
• Health and wellness priorities guide product development
• Green initiatives gain importance in baked goods

COMPETITIVE LANDSCAPE

• Gardenia Bakeries Philippines maintains leadership
• Maya brand pushes growth for Liberty Commodities

CHANNELS

• Food specialists remains key purchasing channel for baked goods
• E-commerce goes from strength to strength

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Hot cereals and family routines sustain growth for breakfast cereals

INDUSTRY PERFORMANCE

• Breakfast cereals records steady expansion in 2025
• Hot cereals sees fastest growth

WHAT'S NEXT?

• Retail value and volume sales projected to grow steadily
• Muesli and granola supported by health and lifestyle positioning
• Sustainability agenda gathers importance in breakfast cereals

COMPETITIVE LANDSCAPE

• Pepsi-Cola Products Philippines Inc builds on leadership in hot cereals
• Golden Nutritious Foods sees success in hot cereals with Golden Oats

CHANNELS

• Supermarkets leads breakfast cereal purchases as e-commerce accelerates
• Retail e-commerce benefits from promotions and sales

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Canned seafood and protein convenience underpin resilient growth

INDUSTRY PERFORMANCE

• Processed meat, seafood and alternatives records resilient growth in 2025
• Century Pacific helps drive dynamism in processed seafood

WHAT'S NEXT?

• Category expected to post steady gains over the forecast period
• Health and wellness positioning becomes more important
• Sustainability considerations play a larger role in operations

COMPETITIVE LANDSCAPE

• Purefoods-Hormel Co Inc extends leadership across formats
• Universal Canning benefits from strength of Master brand

CHANNELS

• Supermarkets retains retail distribution lead
• E-commerce gains momentum

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Marketing-led usage expansion supports value growth

INDUSTRY PERFORMANCE

• Processed fruit and vegetables sees modest value growth in 2025
• Del Monte's marketing initiative pushes at-home use of processed fruit and vegetables

WHAT'S NEXT?

• Category expected to see steady gains backed by marketing and usage expansion
• Health and wellness messaging gaining prominence
• Sustainability initiatives will broaden gradually

COMPETITIVE LANDSCAPE

• Del Monte Philippines consolidates leadership
• Frozen processed potatoes attract attention, boosting sales for New Senorito

CHANNELS

• Supermarkets channel anchors distribution as e-commerce gathers pace
• Rise of third-party platforms supports e-commerce expansion in 2025

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN THE PHILIPPINES

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Policy shifts and brand activations shape a resilient staples category

INDUSTRY PERFORMANCE

• Rice retains essential role in Filipino diets in 2025
• Rice remains major growth driver

WHAT'S NEXT?

• Sales of rice, pasta and noodles set for steady growth
• Wellness trends shape innovation in instant noodles
• Sustainability initiatives gain strategic importance

COMPETITIVE LANDSCAPE

• Monde Nissin Corp builds on instant noodles leadership
• Nongshim expands within instant noodles

CHANNELS

• Supermarkets remains the leading distribution channel in 2025
• E-commerce benefits from convenience demand and increased engagement

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER