越南的主食市场

2025年，越南主食销售成长，这得益于家庭不愿削减开支，日常用品需求维持稳定。生产商基本上避免了大幅提价，而增值税暂时下调至8%的政策（有效期至2026年底）也有效缓解了通膨压力，保护了消费者的购买力。儘管如此，价格承受能力仍然是消费者关注的焦点，这促使消费者在大型零售连锁店购买更多促销商品，转向购买价格更低的产品，并更加关注自有品牌。

Euromonitor International发布的《越南主食市场》报告深入剖析了越南市场，提供了独特的实地洞察和深刻理解。报告重点介绍了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售销售数据，同时评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告也着重分析了健康与保健、永续性和疫情后復苏等关键趋势如何影响当前市场，并展望了未来五年的发展趋势，清晰展现了市场未来的发展方向。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、鱼贝类及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 详细了解主食市场整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 利用五年预测来评估市场发展趋势。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 儘管面临成本压力和健康意识提升，基本款依然坚挺。

关键数据结果

产业表现

• 主食的必要性将确保到2025年需求稳定。
• 价格承受能力仍然是当地消费者关注的关键议题。
• 永续性趋势将在2025年之前逐渐确立。

未来展望

• 预测期内，对主食的需求将持续存在。
• 预计在预测期内食品安全法规将收紧。
• 相关人员对永续的关注度日益提高

竞争格局

• Acecook主导，专注于扩张与永续性。
• Masan受益于其广泛的产品组合，使韩国公司在越南拥有更高的知名度。

频道

• 消费者仍然更喜欢光顾当地的社区商店。
• 电子商务和现代食品杂货销售管道正在蚕食小规模本地杂货店的市场份额。

市场数据

国家报告免责声明

资讯来源

越南烘焙点心

关键数据结果

2025年的发展

• 由于烘焙食品方便易用且适合作为礼品，因此对烘焙点心的需求保持稳定。

产业表现

• 文化生活方式和产品可及性将支撑2025年稳定的需求。
• 麵包推动整体经济成长，价格依然坚挺。

未来展望

• 文化礼品趋势持续支撑着稳定的需求。
• 预计健康变异株将在预测期内传播。
• 製造商加大对永续性工作的投入

竞争格局

• 全球企业正透过产品创新和对本地製造工厂的投资引领潮流。
• Orion Foods受益于在行销和客户互动方面的大力投入。

频道

• 儘管面临监管压力，小规模本地杂货店仍然走在前面。
• 电子商务将会成长，但监管也会加强。

分类资料

国家报告免责声明

越南早餐用麦片谷类

关键数据结果

2025年的发展

• 城市地区的健康习惯会促进早餐用麦片谷类。

产业表现

• 需求在低基数和跨品类兴趣的基础上增长。
• 燕麦的健康形象促进了热谷类的发展。

未来展望

• 健康意识的提高推动了早餐用麦片谷类的成长。
• Muesli果麦和格兰诺拉麦片都受益于坚果的健康益处。
• 进口产品竞争加剧

竞争格局

• 全球性公司凭藉其悠久的历史和全球品牌声誉引领业界。
• 凯洛格品牌的标誌性地位确保了凯兰诺瓦的强劲成长。

频道

• 超级市场凭藉着便利性、丰富的商品选择和进口产品的供应管道，在分销领域占据主导地位。
• 儘管电子商务面临日益严格的政府监管，但预计到2025年仍将快速成长。

分类资料

国家报告免责声明

越南加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 工厂领先选项和形式创新支持价值成长

产业表现

• 本地知识使本地球员能够带来精彩的表演。
• 豆腐及其衍生推动了整个品类的成长

未来展望

• 随着生产商不断创新、消费者日益忙碌以及基础设施不断改善，预计成长将持续下去。
• 加强对食品安全的管控
• 永续性议题将加速并塑造未来的发展。

竞争格局

• 面对日益激烈的竞争，老牌品牌仍保持领先。
• Masan扩大了产品类别，提升了产品活力，并加剧了竞争。

频道

• 小规模本地杂货店继续主导分销管道，而电子商务正在快速成长。
• 电子商务将受益于第三方平台提供的更广泛的服务。

分类资料

国家报告免责声明

越南加工水果和蔬菜

关键数据结果

2025年的发展

• 罐头水果透过咖啡文化找到了新的机会。

产业表现

• 到2025年，保质期长的水果仍将是关键驱动因素。
• 在越南，人们对水果茶的兴趣日益浓厚，这带动了部分细分市场的销售。

未来展望

• 生鲜食品替代品加剧了竞争威胁
• 消费者越来越重视产品的产地。
• 食品服务管道创造了雄心勃勃的需求

竞争格局

• 德尔蒙特凭藉高品牌知名度和信誉度领先，而本地公司则在价格上竞争。
• 预计到2025年，下龙湾罐头食品销售将下降

频道

• 小规模本地杂货店凭藉其便利性和价格优势，继续保持领先地位。
• 网路购物正日益融入当地人的生活方式。

分类资料

国家报告免责声明

越南米饭、义式麵食和麵条

关键数据结果

2025年的发展

• 随着品牌米越来越受欢迎，日常必需品正在支撑其成长。

产业表现

• 由于日常消费，米需求稳定。
• 消费者越来越倾向于选择品牌米。

未来展望

• 从无品牌产品过渡到品牌产品，以提高安全性和品质保证
• 优质化趋势正在加速
• 在政府和製造商的支持下，以永续性发展为重点的产品和措施正在不断扩展。

竞争格局

• 主要方便麵生产商引领整个品类。
• 马桑将在2025年实现强劲成长

频道

• 在越南，当地小规模杂货店主导着大米、义式麵食和麵条的零售分销。
• 电子商务受益于社交商务带来的更高参与度

分类资料

国家报告免责声明

In Vietnam, value sales of staple foods increased in 2025, supported by steady demand for everyday essentials that households are reluctant to cut back on. Producers largely avoided sharp price rises, while the temporary VAT reduction to 8% through end-2026 helped cushion inflation pressure and protect purchasing power. Even so, affordability remained a key concern, encouraging greater promotion hunting, downtrading and growing interest in private label in large retail chains. At the same time,...

Euromonitor International's Staple Foods in Vietnam report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Essentials remain resilient amid cost pressures and health-led upgrades

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Essential nature of staple foods ensure stable demand in 2025
• Affordability remains key concern for local consumers
• Sustainability trend slowly gains ground in 2025

WHAT'S NEXT?

• Forecast period will see continued demand for staple foods
• Food safety to see stricter controls in forecast period
• Stakeholders increase focus on sustainable development

COMPETITIVE LANDSCAPE

• Acecook leads, focusing on expansion and sustainability
• Masan benefits from broad portfolio, while South Korean players gain greater visibility in Vietnam

CHANNELS

• Shoppers still prefer to frequent local neighbourhood stores
• E-commerce and modern grocery channel steal share from small local grocers

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience and gifting keep baked goods demand steady

INDUSTRY PERFORMANCE

• Cultural lifestyle and product accessibility support stable demand in 2025
• Bread drives overall growth, while prices remain favourable

WHAT'S NEXT?

• Cultural gifting trend will continue to support stable demand
• Better-for-you variants set to expand over forecast period
• Manufacturers to invest more in sustainability efforts

COMPETITIVE LANDSCAPE

• Global companies lead through product innovation and investment in local manufacturing facilities
• Orion Food benefits from strong investment in marketing and engagement

CHANNELS

• Small local grocers continues to lead distribution despite regulatory pressure
• E-commerce rises though comes under stricter regulations

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Urban health routines lift breakfast cereals

INDUSTRY PERFORMANCE

• Demand expands from low base and cross-category interest
• Healthy perception of oats supports growth in hot cereals

WHAT'S NEXT?

• Rising health awareness to push growth in breakfast cereals
• Muesli and granola benefits from health positioning of nuts
• Imported products intensify competition

COMPETITIVE LANDSCAPE

• Global companies lead thanks to long-standing history and global brand reputation
• Iconic status of Kellog's brand ensures robust rises for Kellanova

CHANNELS

• Supermarkets leads distribution through convenience, broad array and access to imported products
• E-commerce under heightened government scrutiny, but still posts rapid growth in 2025

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Plant-forward options and format innovation support value growth

INDUSTRY PERFORMANCE

• Local players see dynamic performance thanks to local knowledge
• Tofu and derivatives drive overall category growth

WHAT'S NEXT?

• Growth set to continue as producers innovate, consumers get busier and infrastructure improves
• Tighter controls over food safety
• Sustainability concerns accelerate, shaping future development

COMPETITIVE LANDSCAPE

• Long-standing brands continue to lead though face rising competition
• Masan expands into category, boosting dynamism and intensifying competition

CHANNELS

• Small local grocers continues to dominate distribution, while e-commerce rises rapidly
• E-commerce benefits from broader offer on third-party platforms

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Canned fruit gains new occasions through cafe culture

INDUSTRY PERFORMANCE

• Shelf stable fruit remains key driver in 2025
• Fruit-based tea attracts rising interest in Vietnam, supporting sales in specific segments

WHAT'S NEXT?

• Fresh food alternatives present rising competitive threat
• Product origin increasingly scrutinised by consumers
• Foodservice channel set to create aspirational demand

COMPETITIVE LANDSCAPE

• Del Monte leads through high brand awareness and trust, while local companies compete through pricing
• Halong Canned Food declines in 2025

CHANNELS

• Small local grocers continues to lead thanks to accessibility and affordability
• Online shopping becomes more ingrained in local lifestyles

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN VIETNAM

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Everyday staples underpin growth as branded rice gains traction

INDUSTRY PERFORMANCE

• Rice sees stable demand thanks to daily consumption
• Consumers increasingly opt for branded rice variants

WHAT'S NEXT?

• Shift from unbranded to branded products for higher safety and quality assurance
• Premiumisation trend set to accelerate
• Sustainability-focused products and initiatives will expand with support from both government and manufacturers

COMPETITIVE LANDSCAPE

• Major players in instant noodles lead overall category
• Masan enjoys robust rises in 2025

CHANNELS

• Small local grocers leads retail distribution for rice, pasta and noodles in Vietnam
• E-commerce benefits from greater engagement through social commerce

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER