印尼主食市场

儘管经济情势动盪，印尼主食市场仍保持韧性，消费者优先考虑价格实惠且方便快速。烘焙点心销售成长，加工肉品和鱼贝类在便利性的推动下实现了两位数的稳健成长。米、义式麵食和麵条保持稳定成长，而泡麵则面临激烈的市场竞争。社群媒体和创新发挥了关键作用，各大品牌利用数位平台和新的形式及口味与消费者建立联繫。健康意识的提升也影响了市场格局。

Euromonitor International发布的《印尼主食市场》报告深入剖析印尼市场，提供独特的实地洞察和深刻理解。报告重点关注主要企业、品牌和零售商，并提供2020年至2024年的最新零售销售数据，同时评估消费者需求和销售成长背后的关键趋势和人口结构变化。此外，报告还探讨了健康与保健、永续发展和疫情后復苏等关键趋势如何影响当前市场，并预测未来五年市场的发展趋势。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、鱼贝类及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 深入了解主食市场的整体情况
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展前景

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 克服经济逆风：印尼主食的关键趋势

关键数据结果

产业表现

• 主食消费者承受着持续的价格压力
• 以数位化为先导的便利餐饮解决方案行销策略
• 创新成为推动成长的关键差异化因素
• 健康趋势会影响购买决策和产品开发。

未来趋势

• 经济復苏和都市化加快将推动主粮市场的未来成长。
• 健康趋势推动了对功​​能性主食的需求。
• 印尼人越来越受到社群媒体趋势的影响

竞争格局

• Indofood Sukses Makmur Tbk PT 在高度分散的领域保持领先地位
• 乐天透过拓展分销管道和产品创新实现强劲成长。

频道

• 成熟的连锁商店网路为小规模本地杂货店带来优势。
• 快速方便的配送服务推动电子商务成长

市场数据

国家报告免责声明

资讯来源

印尼烘焙点心

关键数据结果

2025年的发展

• 便利性、数位化普及性和价格优势推动了印尼烘焙点心市场的发展。

产业表现

• 儘管印尼面临经济挑战，烘焙点心依然强劲。
• 包装蛋糕的便利性和价格优势推动了其蓬勃发展。

未来趋势

• 基于都市化和可支配所得成长的乐观前景
• 健康与保健趋势对产品开发的影响日益增强。
• 便利商店透过推出创新烘焙点心来刺激需求。

竞争格局

• 日本印多萨里株式会社（Nippon Indosari Corp PT）在分散的竞争格局中保持领先地位。
• 乐天巧克力派日益增长的人气推动了强劲增长

频道

• 专家们提倡用新鲜出炉的麵包和手工产品来分销。
• 电子商务非常适合包装烘焙点心。

分类资料

国家报告免责声明

印尼早餐用麦片谷类

关键数据结果

2025年的发展

• 以健康、便利性和数位化创新为驱动力的成长故事
• 都市化和西化进程的加速推动了早餐用麦片谷类的销售。
• 关注健康和保健促进了Muesli果麦和格兰诺拉麦片的蓬勃发展。

未来趋势

• 都市化和对便利性的需求将推动早餐用麦片谷类的未来成长。
• 健康趋势和法规会影响需求和产品开发
• 以创新产品开发为核心，实现差异化

竞争格局

• 雀巢透过新产品发布和行销活动保持领先地位。
• Simba的强劲成长得益于高调的宣传活动和合作。

频道

• 超级市场和便利商店凭藉其便利性和可近性吸引都市区消费者。
• 便利性和产品发现是推动电子商务蓬勃发展的关键因素。

分类资料

国家报告免责声明

印尼的加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 便利性和创新性将在2025年推动强劲成长。

产业表现

• 成长的驱动力来自消费者对便利餐饮解决方案的需求以及供应链创新。
• 消费者对香肠日益增长的兴趣推动了冷藏加工红肉市场的成长。

未来趋势

• 便利性将继续成为成长的主要驱动力。
• 健康趋势影响产品开发和行销策略
• 产品创新和数位化互动是维持消费者兴趣的关键。

竞争格局

• Primafood International凭藉其细分化的产品组合保持领先地位
• Macroprima的强劲成长得益于创新和广泛的分销管道。

频道

• 便利商店正在巩固其作为主要分销管道的地位
• 电子商务从低销售基数实现动态成长

分类资料

国家报告免责声明

印尼加工水果和蔬菜

关键数据结果

2025年的发展

• 2025年的成长、竞争与零售业格局演变

产业表现

• 都市区和年轻消费者对便利性的需求推动了成长。
• 常温长的豆类兼具健康益处和经济价值。

未来趋势

• 经济復苏和生活便利性的提高将促进未来更强劲的成长。
• 处理方案的多功能性和省时特性越来越受到重视。
• 即将出台的法规既带来挑战也带来机会。

竞争格局

• 龟甲万公司在竞争格局中保持着既定的领先地位。
• Bonduelle受益于社群媒体传播和使用量的增加。

频道

• 便利商店将比超级市场等主要管道获得更多利润。
• 电子商务从低销售基数实现动态成长

分类资料

国家报告免责声明

印尼米饭、义式麵食和麵条

关键数据结果

2025年的发展

• 价格压力、健康趋势和电子商务将影响2025年大米、义式麵食和麵条的市场格局。

产业表现

• 儘管价格压力持续存在，但业绩依然稳健。
• 泡麵受益于便利性趋势

未来趋势

• 经济復苏推动了对高端简便料理餐的需求。
• 健康意识将影响未来的偏好和产品开发。
• 文化趋势、网红宣传活动和体验式行销是提升消费者参与的关键。

竞争格局

• 在竞争格局分散的市场中，印尼食品公司保持着令人瞩目的领先地位。
• 口味创新和消费者认知度的提升推动了三养拉麵的蓬勃发展。

频道

• 完善的小规模本地杂货店网络确保了人们能够获得生活必需品。
• 大件商品宅配的便利性推动了电子商务的快速成长。

分类资料

国家报告免责声明

Staple foods in Indonesia demonstrated resilience amidst economic turbulence, with consumers prioritising affordability and convenience. Baked goods grew, processed meat and seafood saw robust double-digit value growth driven by convenience, and rice, pasta and noodles maintained stable growth, though instant noodles faced competition. Social media and innovation were pivotal, with brands leveraging digital platforms and new formats/flavours to engage consumers. Health consciousness also shaped...

Euromonitor International's Staple Foods in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Navigating economic headwinds: Key trends in Indonesian staple foods

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Consumers of staple foods navigate ongoing price pressures
• Digital-first approach to marketing convenient meal solutions
• Innovation emerges as crucial point of differentiation to drive growth
• Health trends influence purchasing decisions and product development

WHAT'S NEXT?

• Economic recovery and rising urbanisation to drive future growth of staple foods
• Demand for functional staple foods to be driven by health trends
• Indonesians to be increasingly influence by social media trends

COMPETITIVE LANDSCAPE

• Indofood Sukses Makmur Tbk PT retains lead of highly fragmented landscape
• Lotte drives dynamic growth through expanding distribution and product innovation

CHANNELS

• Established store network ensures dominance of small local grocers
• Convenience of rapid delivery services drives e-commerce growth

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience, digital reach, and affordability drive Indonesian baked goods

INDUSTRY PERFORMANCE

• Baked goods remains resilient amidst economic challenges in Indonesia
• Convenience and affordability drive dynamic growth of packaged cakes

WHAT'S NEXT?

• Positive outlook driven by rise in urbanisation and disposable incomes
• Health and wellness trend to increasingly influence product development
• Convenience store expansion to help drive demand with innovative baked goods

COMPETITIVE LANDSCAPE

• Nippon Indosari Corp PT maintains leadership of fragmented competitive landscape
• Lotte's dynamic growth driven by rising popularity of its Choco Pie

CHANNELS

• Specialists drive distribution with fresh baked goods and artisanal offerings
• E-commerce well-suited to distributing packaged baked goods

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• A growth story driven by health, convenience, and digital innovation
• Rising urbanisation and westernisation drive sales of breakfast cereals
• Focus on health and wellness supports dynamic growth of muesli and granola

WHAT'S NEXT?

• Urbanisation and demand for convenience will drive future growth of breakfast cereals
• Health trend and regulations to influence demand and product development
• Increasing focus on innovative product development as point of differentiation

COMPETITIVE LANDSCAPE

• Nestle maintains leadership through new launches and marketing initiatives
• Simba's strong growth driven by high-profile campaigns and collaborations

CHANNELS

• Supermarkets and convenience stores appeal to urban consumers with strong availability and access
• Convenience and product discovery drive dynamic performance of e-commerce

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong growth in 2025 driven by convenience and innovation

INDUSTRY PERFORMANCE

• Consumer demand for quick meal solutions and supply chain innovation drive growth
• Rising interest in sausages help drive growth of chilled processed red meat

WHAT'S NEXT?

• Convenience to remain a major factor driving future growth
• Health trends to inform product development and marketing strategies
• Product innovation and digital engagement crucial for maintaining consumer interest

COMPETITIVE LANDSCAPE

• Primafood International retains leadership with segmented portfolio
• Macroprima's strong growth driven by innovation and wide distribution

CHANNELS

• Convenience stores strengths position as leading distribution channel
• Dynamic growth for e-commerce from low sales base

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth, competition, and evolving retail landscape in 2025

INDUSTRY PERFORMANCE

• Demand for convenience among urban and young consumers drives growth
• Shelf stable beans combines health benefits with economical value

WHAT'S NEXT?

• Stronger future growth to be driven by economic recovery and convenience
• Versatility and time-saving attributes of processed options increasingly appreciated
• Upcoming regulations to present both challenges and opportunities

COMPETITIVE LANDSCAPE

• Kikkoman Corp retains established leadership of competitive landscape
• Bonduelle benefits from expanding distribution and use of social media

CHANNELS

• Convenience stores makes further gains on leading channel supermarkets
• Dynamic growth for e-commerce from low sales base

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN INDONESIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price pressures, health trends, and e-commerce shape rice, pasta and noodles in 2025

INDUSTRY PERFORMANCE

• Resilient performance despite ongoing price pressures
• Noodles benefits from convenience trends

WHAT'S NEXT?

• Economic recovery set to drive demand for premium meal solutions
• Health awareness to influence future preferences and product development
• Cultural trends, influencer campaigns and experiential marketing crucial for driving consumer engagement

COMPETITIVE LANDSCAPE

• Indofood maintains convincing leadership of fragmented competitive landscape
• Samyang Ramyun's dynamic growth driven by flavour innovation and enhanced visibility

CHANNELS

• Established network of small local grocers ensures access to staple goods
• Convenience of home delivery for bulky items drives dynamic e-commerce growth

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER