中国主食市场

2025年，主食类商品的关键趋势之一是自有品牌产品的持续成长。许多零售商正在扩张并策略性地优先发展自有品牌品牌，这些品牌以更具竞争力的价格提供与品牌产品相同的质量，从而吸引更广泛的消费者群体。这一趋势凸显了消费者行为的更广泛转变，因为不断变化的经济环境使消费者更加重视预算。

Euromonitor International发布的《中国主食市场》报告深入分析了中国市场，提供了独特的实地洞察和深刻理解。报告重点关注主要企业、品牌和零售商，并提供2020年至2024年的最新零售销售数据，同时评估了消费者需求和销售成长背后的关键趋势和人口结构变化。此外，报告还探讨了健康与保健、永续发展和疫情后復苏等关键趋势如何影响当前市场，并预测了这些趋势在未来五年的发展趋势。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、鱼贝类及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 深入了解主食市场的整体情况
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 成熟度和经济状况限制了成长
• 人口结构变化推动了对早餐用麦片谷类的需求

未来趋势

• 成熟度仍然是关键因素。
• 以健康为中心的发展机会

竞争格局

• 强大的自有品牌实力
• 稳定的竞争环境

频道

• 购物目的地多样化
• 电子商务的持续扩张

市场数据

国家报告免责声明

资讯来源

中式烘焙点心

关键数据结果

2025年的发展

• 市场成熟和价格敏感度阻碍了销售，但小城市仍然存在机会。

产业表现

• 烘焙点心呈现稳定成长动能。
• 甜点派饼和挞类产品销售强劲成长

未来趋势

• 预计烘焙点心在中国的受欢迎程度将稳定上升。
• 健康和保健是烘焙点心中非常重要的主题。
• 中国低线城市大型烘焙店的兴起

竞争格局

• 自有品牌产品持续主导烘焙点心产业
• 品牌领导者面临市占率下滑

频道

• 食品、饮料和烟草专卖店占据主导地位。
• 超级市场在消费者购物旅程中的重要性正逐渐下降。

分类资料

国家报告免责声明

中式早餐用麦片谷类

关键数据结果

2025年的发展

• 由于健康方面的考虑，热谷类越来越受欢迎。

产业表现

• 早餐用麦片谷类预计将进一步成长，其中热谷类表现尤为突出。
• RTE 电视剧面临挑战

未来趋势

• 老年人口的成长预计将推动热谷类的成长
• 年轻人的需求推动了中国早餐用麦片谷类市场的演变
• Muesli果麦和格兰诺拉麦片在强化方面体验产品创新

竞争格局

• Seamild巩固其领先地位
• 随着主要企业不断扩大市场份额，预计行业整合将会出现。

频道

• 新兴管道推动早餐用麦片谷类品类的成长
• 仓储式超市的迅猛扩张

分类资料

国家报告免责声明

中国的加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 加工鱼贝类受惠于其健康形象。

产业表现

• 加工肉品、鱼贝类和肉类替代品正受到经济放缓的严重衝击。
• 健康和养生趋势推动了对加工鱼贝类的需求。

未来趋势

• 洁净标示和健康声明是加工肉品和鱼贝类的重大创新。
• 自有品牌加工肉品和鱼贝类的兴起
• 以便利性为中心的创新

竞争格局

• 自有品牌扩张

频道

• 预计餐饮销售额将会增加
• 电子商务通路持续扩张

分类资料

国家报告免责声明

中国加工水果和蔬菜

关键数据结果

2025年的发展

• 生鲜食品带来的竞争加剧与日益增长的健康趋势有关

产业表现

• 常温水果销量回落至疫情前水平
• 健康意识的提高降低了需求。

未来趋势

• 由于快餐连锁店的扩张，预计冷冻加工马铃薯的餐饮服务销售量将会增加。
• 难以跟上不断变化的健康趋势
• 用草本茶和洁净标示重新定义加工水果

竞争格局

• 竞争格局稳定。
• 形象问题和缺乏创新

频道

• 超级市场和大卖场仍然是主要的销售管道。
• 电子商务持续成长，但普及程度仍相对有限。

分类资料

国家报告免责声明

中国米饭、义式麵食和麵条

关键数据结果

2025年的发展

• 宅配服务的兴起影响了大米、义式麵食和麵条的销售。

产业表现

• 米、义式麵食和麵条销量下降
• 义式麵食难以与泡麵竞争。

未来趋势

• 承担更多品牌发展责任
• 麻辣面热潮反映了中国泡麵市场的分散化。
• 自有品牌领域正在不断发展

竞争格局

• 三养展现了对国内泡麵製造商的未来
• 满足健康意识需求的自有品牌

频道

• 外送平台之间的竞争减缓了米饭、义式麵食和麵条等食品外带用餐的成长。
• 电商通路在实体店復苏的同时获利

分类资料

国家报告免责声明

In 2025, a key trend within the staple foods sector has been the further rise of private label products. A growing number of retailers have expanded or strategically prioritised their private-label offerings. These products have successfully attracted a broad consumer base by delivering comparable quality to brands at more competitive prices. This trend underscores a broader shift in consumer behaviour, as individuals have become more budget conscious amid the evolving economic climate. This hei...

Euromonitor International's Staple Foods in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Private label gaining share while health is also in focus

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Maturity and economic conditions constrain growth
• Demographic developments boost demand for breakfast cereals

WHAT'S NEXT?

• Maturity remains a key factor
• Opportunities for health focused development

COMPETITIVE LANDSCAPE

• Strong private label presence
• Stable competitive landscape

CHANNELS

• Diversification of preferred shopping destinations
• Continued expansion of e-commerce

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Maturity and price-sensitivity hinders sales but opportunities remain in smaller cities

INDUSTRY PERFORMANCE

• Baked goods demonstrates steady growth momentum
• Strong growth for dessert pies and tarts

WHAT'S NEXT?

• Penetration rate of baked goods in China expected to increase steadily
• Health and wellness becomes a highly prominent topic in baked goods
• Rise of large-scale bakery outlets in lower-tier cities in China

COMPETITIVE LANDSCAPE

• Private-label products continue to hold a leading position within baked goods
• Brand leader experiencing share decline

CHANNELS

• Food/drink/tobacco specialists channel dominates
• Supermarkets gradually being deprioritised in the consumer's path to purchase

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health concerns boost hot cereals

INDUSTRY PERFORMANCE

• Breakfast cereals sees further growth, with hot cereals performing well
• RTE cereals faces challenges

WHAT'S NEXT?

• Expansion in elderly population expected to boost growth in hot cereals
• Youth demand drives evolution of China's breakfast cereals market
• Muesli and granola seeing product innovation in terms of fortification

COMPETITIVE LANDSCAPE

• Seamild reinforces leading position
• Industry consolidation is expected with top players continuing to expand their market share

CHANNELS

• Emerging channels are driving growth in breakfast cereal sector
• Significant expansion of warehouse clubs

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Processed seafood benefits from healthy image

INDUSTRY PERFORMANCE

• Processed meat, seafood and alternatives to meat suffers due to economic slowdown
• Processed seafood sees demand supported by health and wellness trend

WHAT'S NEXT?

• Clean label and health claims are major innovations in processed meat and seafood
• Rise of private labels in processed meat and seafood
• Innovation focusing on convenience

COMPETITIVE LANDSCAPE

• Private label expansion

CHANNELS

• Foodservice volumes expected to grow
• E-commerce channel continues expansion

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Stronger competition from fresh produce linked to health trends

INDUSTRY PERFORMANCE

• Sales in shelf stable fruit recede to pre-pandemic level
• Rising health awareness undermines demand

WHAT'S NEXT?

• Foodservice volumes of frozen processed potatoes expected to grow thanks to expansion in chained fast-food restaurants
• Struggling to resonate with evolving health trends
• Redefining processed fruit with herbal infusions and clean labels

COMPETITIVE LANDSCAPE

• The competitive landscape remains stable
• Image problems and lack of innovation

CHANNELS

• Supermarkets and hypermarkets are still the primary channels
• Ongoing e-commerce growth, but penetration remains relatively limited

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN CHINA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rise in home delivery foodservice hinders sales of rice, pasta and noodles

INDUSTRY PERFORMANCE

• Rice, pasta and noodles experiencing a decline in sales
• Pasta struggling to compete with instant noodles

WHAT'S NEXT?

• Growing onus on brand development
• The spicy noodles boom reflects segmentation trend in China's instant noodles market
• Development of the private label segment

COMPETITIVE LANDSCAPE

• Samyang points a way forward for domestic players in instant noodles
• Private label tapping into health focused demand

CHANNELS

• Foodservice volume growth for rice, pasta and noodles slows amid delivery platform battles
• E-commerce channel makes gains amid offline resilience

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER