马来西亚的主食市场

在政府扶持计画的推动下，马来西亚主食销售持续成长。这些扶持计画降低了加工水产品、鸡肉、米饭和泡麵等必需品的购买成本。价格负担能力仍是马来西亚消费者关注的重点。然而，日益增强的健康意识以及在快节奏生活方式下对便利性的需求也在影响消费者的行为和製造商的创新策略。

Euromonitor International发布的《马来西亚主食市场》报告深入剖析了马来西亚全国范围内的市场，提供了无与伦比的实地洞察和理解。报告重点介绍了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售销售数据，同时评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告也着重分析了健康与保健、永续性和疫情后復苏等关键趋势如何影响当前市场，并展望了未来五年的发展趋势，清晰展现了市场未来的发展方向。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、鱼贝类及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 深入了解主食市场的整体情况
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展前景

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 政府援助对维持销售至关重要
• 消费者仍然对价格敏感。

未来趋势

• 补贴仍然很重要
• 开发新产品以吸引消费者
• 注重成本绩效

竞争格局

• Serba Wangi 领先
• Emborg 受益于其对品质的重视以及透过现代食品零售商进行分销。
• 随着品牌退出市场，竞争格局会改变。

频道

• 小规模本地杂货店仍然是主要的销售管道。
• 超级市场正经历强劲成长

市场数据

国家报告免责声明

资讯来源

马来西亚烘焙点心

关键数据结果

2025年的发展

• 支持对当地饮食中关键角色的需求

产业表现

• 销售量停滞不前，但收入持续成长。
• 糕点价值已显着提高。

未来趋势

• 消费者对价格实惠的早餐选择的需求推动了成长
• 扩大我们注重健康的产品线
• 由于价格上涨空间有限，参与企业面临营运成本上升的问题。

竞争格局

• Gardenia Bakery 领先
• Kart Food Industries 试图填补竞争对手留下的市场空白。

频道

• 食品、饮料和烟草专卖店以及小规模本地杂货店是主要销售管道。
• 大卖场正经历显着成长

分类资料

国家报告免责声明

马来西亚早餐用麦片谷类

关键数据结果

2025年的发展

• 预算限制和其他替代品的竞争衝击了早餐用麦片谷类

产业表现

• 价格承受能力仍然是购买决策中的关键因素。
• 热谷类营养丰富且价格实惠。

未来趋势

• 经济实惠的替代品多样化会阻碍潜在成长
• 健康、价值和口味将决定你的选择。
• 在通膨收缩的情况下，可负担性和透明度

竞争格局

• 现有企业正受惠于该品类留下的空白，但由于消费者意识薄弱，仍面临挑战。
• 凭藉广泛的销售管道和极具竞争力的价格，Pristine产品享有许多优势。

频道

• 小型本地杂货店是主要销售管道。
• 电子商务展现出相对较强的韧性。

分类资料

国家报告免责声明

马来西亚的加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 来自生鲜产品的竞争限制了成长

产业表现

• 便利性和价格优势是消费者购买决策的关键因素。
• 加工鱼贝类是低成本的蛋白质来源。

未来趋势

• 易腐鱼贝类受益于补贴兑换和价格实惠，而其他类别则面临来自家庭厨师的竞争挑战。
• 监管审查将促进处方笺修订，而政府在维持产品可负担性方面发挥关键作用。
• 人们对植物性食品的兴趣日益浓厚

竞争格局

• 企业绩效高度依赖行销策略来抓住不断增长的需求。
• Tropical Consolidated Corp. 积极拓展常温海鲜业务

频道

• 货架空间和品牌供应巩固了大卖场作为关键分销管道的地位
• 超级市场受益于接近性和品牌选择。

分类资料

国家报告免责声明

马来西亚加工水果和蔬菜

关键数据结果

2025年的发展

• 来自生鲜食品的竞争限制了成长潜力

产业表现

• 类别成熟度阻碍成长
• 冷冻加工马铃薯的价值正在成长，但数量却停滞不前。

未来趋势

• 人们的健康意识促使他们专注于加工食品，并更偏好新鲜水果和蔬菜。
• 改进胜过新产品开发
• 参与企业需要在行销方面发挥创意，以吸引消费者。

竞争格局

• 拥有悠久历史和价格实惠产品的品牌引领产业。
• Emborg发展势头强劲

频道

• 线下商店仍然是加工蔬果最重要的管道，因为实体店的存在对于吸引消费者的注意力至关重要。
• 大卖场和超级市场避免了衰退

分类资料

国家报告免责声明

马来西亚米饭、义式麵食和麵条

关键数据结果

2025年的发展

• 政府支持有助于维持类别实力

产业表现

• 价格敏感性和政府支持推动了麵条和大米市场的成长。
• 方便麵袋装产品受益于新产品的推出

未来趋势

• 在这一领域，价格可负担性仍然至关重要，因为政府预计将继续确保价格稳定。
• 市场期待创新
• 在政府的支持下，企业预计将更重视线下零售。

竞争格局

• 主要参与企业的旗舰品牌被认为兼具品质和价格优势。
• 最具活力的公司业绩背后的成本绩效。

频道

• 由于小规模本地杂货店位置便利且价格实惠，因此是主要销售管道。
• 大卖场和超级市场透过积极的行销宣传活动不断扩张。

分类资料

国家报告免责声明

Staple foods sales in Malaysia are seeing growth supported by government aid programmes that cut the cost of purchasing essential items such as processed seafood, poultry, rice, and instant noodles for local consumers. Affordability remains a key concern for Malaysian consumers. However, rising health consciousness and the growing demand for convenience in the midst of busy lifestyles are also exerting an influence on consumer behaviour, as well as on manufacturers' innovation strategies.

Euromonitor International's Staple Foods in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Affordability remains key

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Government aid proves important in maintain sales
• Consumers remain price sensitive

WHAT'S NEXT?

• Subsidies to remain important
• New product development to attract consumers
• Strong focus on value for money

COMPETITIVE LANDSCAPE

• Serba Wangi out in front
• Emborg benefiting from focus on quality and distribution through modern grocery retailers
• Changes in competitive landscape as brands withdraw from market

CHANNELS

• Small local grocers remains key distribution channel
• Supermarkets seeing strong growth

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand supported by key role in local diet

INDUSTRY PERFORMANCE

• Value sales continue to rise despite static volumes
• Pastries seeing strong rise in value

WHAT NEXT?

• Growth supported by consumer search for affordable breakfast options
• Expanding range of health focused products
• Players face challenge of rising operational costs in the context of limits on price increases

COMPETITIVE LANDSCAPE

• Gardenia Bakery leads
• Kart Food Industries moves to fill space left by rival

CHANNELS

• Food/drink/tobacco specialists and small local grocers represent the key channels
• Hypermarkets seeing significant growth

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Budget consciousness and competition from alternative products hit breakfast cereals

INDUSTRY PERFORMANCE

• Affordability remains leading factor in purchasing decisions
• Hot cereals seen as nutritious and affordable

WHAT'S NEXT?

• Range of affordable alternatives hinders potential growth
• Health, value, and taste drive choice.
• Affordability and transparency amidst shrinkflation

COMPETITIVE LANDSCAPE

• Existing company benefits from gap left in the category, but still face challenges from weak consumer perception
• Pristine benefits from extensive distribution and competitive pricing

CHANNELS

• Small local grocers is the leading channel
• E-commerce proving relatively resilient

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competition from fresh products constrains growth

INDUSTRY PERFROMANCE

• Convenience and affordability are key factors in consumer purchasing decisions
• Processed seafood offers low-cost source of protein

WHAT'S NEXT?

• Shelf stable seafood benefits from increased affordability through aid redemption, while other categories face challenges from home cooking competition
• Regulatory update will push for reformulation, while government will play crucial role in maintaining product affordability
• Rising interest in plant-based foods

COMPETITIVE LANDSCAPE

• Company performances strongly dependent on marketing strategies to capture incremental demand
• Tropical Consolidated Corp expanding aggressively in shelf stable seafood

CHANNELS

• Shelf space and brand offer support hypermarkets' position as leading distribution channel
• Supermarkets benefits from proximity and brand offer

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Competition from fresh produce limits growth potential

INDUSTRY PERFORMANCE

• Maturity of category hinders growth
• Frozen processed potatoes sees value growth, but volumes stagnate

WHAT'S NEXT?

• Health consciousness leads to concern over processed products and preference for fresh fruit and vegetables
• Reformulation beats new product development
• Players need to be creative in marketing activities to attract consumers

COMPETITIVE LANDSCAPE

• Brands with longstanding history and affordable products are leading the industry
• Emborg growing strongly

CHANNELS

• Offline stores still the most important channels in processed fruit and vegetables as physical presence is important to attract consumer interest.
• Hypermarkets and supermarkets avoid decline

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Government support helps to maintain category strength

INDUSTRY PERFORMANCE

• Price sensitivity and government aid support growth in noodles and rice
• Instant noodle pouches benefits from new product launches

WHAT'S NEXT?

• Affordability remains crucial in the category with the government expected to continue ensuring price stabilisation
• Innovation expected in the market
• Government aid is expected to further push players to focus on offline retail

COMPETITIVE LANDSCAPE

• Leading player's flagship brand seen as offering quality and affordability
• Innovation and value for money behind performances of most dynamic players

CHANNELS

• Proximity and affordable offer make small local grocers the leading channel
• Hypermarkets and supermarkets expanding with aggressive marketing campaigns

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER