泰国的主食市场

预计到2025年，泰国主食市场规模的销售额将显着增长，因为生活成本的上升导致更多家庭减少外出用餐的支出，转而选择在家烹饪。健康意识的增强也影响了消费者的购买行为，尤其是Muesli和Granola等谷物食品，受益于人们对更营养日常饮食日益增长的需求。预计在预测期内，主食市场将持续扩张，因为价格仍然是关键因素，消费者将继续优先考虑低价产品。

Euromonitor International发布的《泰国主食市场》报告深入剖析了泰国全国范围内的市场，提供了独特的实地洞察和深刻理解。报告重点介绍了主要企业、品牌和零售商，并提供了2021年至2025年的最新零售销售数据，同时评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告也着重分析了健康与保健、永续性和疫情后復苏等关键趋势如何影响当前市场，并展望了未来五年的发展趋势，清晰展现了市场未来的发展方向。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、水产品及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（历史数据和预测数据）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解主食市场整体情况。
• 找出成长领域，了解改变的驱动因素。
• 了解竞争格局、主要市场参与企业和领导品牌。
• 五年预测可以帮助您评估市场的发展前景。

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

• 成本压力改变了主食支出

关键数据结果

产业表现

• 家庭烹饪趋势使主食受益
• 健康与福祉持续对发展产生重大影响。

未来展望

• 可负担性是经济成长的关键
• 健康与保健趋势加速发展
• 优质化和创新口味塑造进步

竞争格局

• 泰国总统食品公司将在2025年继续保持市场领先地位。
• 生活成本上升导致自有品牌扩张

频道

• 现代贸易主导经销
• 便利商店的地理位置和优惠的价格促进了便利商店通路的成长

市场数据

国家报告免责声明

资讯来源

泰式烘焙点心

关键数据结果

2025年的发展

• 价格上涨将甜点零售机会转移到零售业。

产业表现

• 在餐饮业中，蛋糕和包装麵包正逐渐成为甜点的热门替代品。
• 糕点推动整体成长

未来展望

• 便利性趋势为即食包装烘焙点心带来益处
• 有机和天然产品的需求正在加速成长
• 抹茶的各种衍生性商品将在烘焙点心中越来越常见。

竞争格局

• President Bakery 透过迎合当前偏好保持领先。
• 大型公司投资奢侈品创新

频道

• 到 2025 年，小规模本地杂货店和特色食品店将在分销领域发挥主导作用。
• 便利商店通路拓展

分类资料

国家报告免责声明

泰式早餐用麦片谷类

关键数据结果

2025年的发展

• Granola主导的创新增强了早餐用麦片谷类的竞争力

产业表现

• 消费者越来越重视营养问题。
• 即食谷物食品Granola片而成长。

未来展望

• 便利商店早餐用麦片谷类销售量预计将进一步成长
• 由于符合当前的健康趋势，Muesli和Granola越来越受欢迎。
• 激发消费者兴趣的口味创新

竞争格局

• 早午餐时间：钻石谷物Granola
• Diamond Grains受益于强大的线上影响力。

频道

• 大卖场在早餐用麦片谷类分销领域保持主导地位
• 随着消费者涌向第三方平台，零售电子商务成为成长最快的类别。

分类资料

国家报告免责声明

泰国的加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 居家用餐推动了对便利蛋白质的需求。

产业表现

• 到2025年，肉类和鱼贝类替代品的成长速度将超过整个品类的整体成长速度。
• 消费者仍然高度关注成本。

未来展望

• 泰国消费者持续寻求成本绩效的产品。
• 健康趋势导致对保质期长的食品需求下降
• 肉类和鱼贝类替代品受益于创新投资。

竞争格局

• 正大集团指导您完成CP的简易准备流程。
• 大型公司透过策略行销拓展业务

频道

• 由于商品种类繁多、促销活动频繁，大卖场通路持续占据主导地位。
• 随着消费者转向社区商店，小规模本地杂货店正经历强劲成长。

分类资料

国家报告免责声明

泰国加工水果和蔬菜

关键数据结果

2025年的发展

• 以便利性为导向的形式支持稳步发展

产业表现

• 最适合家庭烹饪的耐储存水果
• 冷冻加工马铃薯因其方便性而越来越受欢迎。

未来展望

• 家庭烹饪趋势推动冷冻蔬菜和马铃薯销售进一步强劲成长
• 人们健康意识的增强导致对冷冻食品的兴趣日益浓厚。
• 随着环境问题的日益严重，永续性措施预计将会增加。

竞争格局

• 大型公司透过专注于与消费者建立联繫来增强自身实力。
• 生活成本上升促进了自有品牌的发展。

频道

• 大卖场和超级市场引领分销
• 电子商务成长最快，而便利商店通路则受益于全国性网路。

分类资料

国家报告免责声明

泰式米饭、义大利义式麵食和麵条

关键数据结果

2025年的发展

• 家庭烹饪在成本压力下满足了主食需求

产业表现

• 类别产品受益于其价格实惠和必需品地位。
• 义式麵食成长最快，米饭仍然是泰国人的主要碳水化合物来源。

未来展望

• 大米继续受益于日常消费，而人们对义式麵食的兴趣也不断增长。
• 参与企业将透过与健康相关的活动进行自我宣传。
• 注重口味多样性能提升米的檔次。

竞争格局

• Mama 以持续创新引领品牌。
• 妈妈们邀请品牌大使与年轻消费者建立联繫

频道

• 大卖场公司推动自有品牌发展
• 加油站零售商引领扩张，电子商务受惠于全通路模式

分类资料

国家报告免责声明

Staple foods in Thailand saw strong value sales growth in 2025, as rising living costs encouraged households to reduce foodservice spend and return to home cooking. Health and wellness also influenced purchasing, with breakfast cereals - especially muesli and granola - benefiting from wider interest in more nutritious everyday options. Over the forecast period, staple foods is expected to keep expanding as affordability remains central and consumers continue prioritising products that offer low...

Euromonitor International's Staple Foods in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2021-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Cost pressures reshape staple food spending

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Staple foods benefits from home-cooking trend
• Health and wellness continues to have strong impact on development

WHAT'S NEXT?

• Affordability as key growth driver
• Health and wellness trends set to accelerate and expand
• Premiumisation and innovative flavours will shape progress

COMPETITIVE LANDSCAPE

• Thai President Foods maintains overall leadership in 2025
• Private label expands as living cost rise

CHANNELS

• Modern trade dominates distribution
• Proximity and favourable prices support growth in convenience channel

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices shift dessert occasions into retail

INDUSTRY PERFORMANCE

• Cakes and packaged bread gain ground as alternatives to foodservice desserts
• Pastries drives overall growth

WHAT'S NEXT?

• Convenience trend to benefit RTE packaged baked goods
• Organic and natural demand set to accelerate
• Matcha variants will become more prevalent in baked goods items

COMPETITIVE LANDSCAPE

• President Bakery maintains leadership through response to current preferences
• Leading player invests in indulgence-based innovation

CHANNELS

• Small local grocers and food specialists lead distribution in 2025
• Convenience channel enjoys expansion

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Granola-led innovation strengthens breakfast cereals

INDUSTRY PERFORMANCE

• Consumers show increased interest in nutrition
• RTE cereals sees growth fuelled by granola

WHAT'S NEXT?

• Convenience channel set to see further expansion within breakfast cereals
• Muesli and granola will continue to attract attention thanks to alignment with current health trends
• Flavour innovations designed pique consumers' interest

COMPETITIVE LANDSCAPE

• Brunch Time leads through Diamond Grains in granola
• Diamond Grains benefits from strong online presence

CHANNELS

• Hypermarkets maintains dominance over distribution of breakfast cereals
• Retail e-commerce sees fastest growth as consumers flock to third-party platforms

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• At-home eating drives demand for convenient proteins

INDUSTRY PERFORMANCE

• Meat and seafood substitutes outpaces overall category growth in 2025
• Consumers remain highly cost conscious

WHAT'S NEXT?

• Thai consumers will continue to seek out value-for-money options
• Health trends undermine demand for shelf stable variants
• Meat and seafood substitutes will benefit from investment in innovation

COMPETITIVE LANDSCAPE

• Charoen Pokphand leads through CP easy-to-prepare formats
• Leading player expands through strategic marketing

CHANNELS

• Hypermarkets channel continues to dominate thanks to broad range and regular promotions
• Small local grocers sees strong growth as consumers shift to neighbourhood stores

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Convenience-led formats support steady progress

INDUSTRY PERFORMANCE

• Shelf stable fruit favoured for home cooking
• Frozen processed potatoes prove popular thanks to convenience

WHAT'S NEXT?

• Home cooking trend to fuel further strong growth for frozen vegetables and potatoes
• Rising interest in frozen variants driven by increased health awareness
• Sustainability efforts set to increase as environmental concerns accelerate

COMPETITIVE LANDSCAPE

• Leading player builds strength through focus on consumer connection
• Rising living costs support private label growth

CHANNELS

• Hypermarkets and supermarkets lead distribution
• E-commerce rises fastest while convenience channel benefits from nationwide network

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN THAILAND

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Home cooking supports staples demand amid cost pressures

INDUSTRY PERFORMANCE

• Category products benefit from affordability and staple status
• Pasta rises fastest, while rice remains key carb for Thais

WHAT'S NEXT?

• Rice will continue to benefit from every-day consumptions, with pasta attracting rising interest
• Players promote through health-related events
• Rice to gain more premium positioning through focus on diverse flavours

COMPETITIVE LANDSCAPE

• Mama leads brands with continuous innovation
• Mama engages brand ambassadors to connect with younger consumers

CHANNELS

• Hypermarkets players boost private label growth
• Forecourt retailers leads expansion, while e-commerce benefits from players' omnichannel approach

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER