品牌食品主食市场机会、成长驱动因素、产业趋势分析及预测（2025-2034年）

2024 年全球品牌食品主食市场价值为 695 亿美元，预计到 2034 年将以 6.2% 的复合年增长率增长至 1269 亿美元。

这个市场涵盖了大米、麵粉、糖、食用油和豆类等广泛消费的包装必需食品，这些食品均以品质稳定和值得信赖的品牌而闻名。随着全球城市化进程的加速和消费者习惯的不断变化，人们明显倾向于选择包装好的主食，以确保食品安全、可追溯性和明确的营养价值。消费者对清洁标籤、强化食品和无添加剂食品的需求日益增长，这与更广泛的健康意识趋势相契合，进一步推动了品牌主食的消费。目前，消费者更青睐透明度、品质保证和便利性，而非散装或无包装产品。品牌主食在成熟市场和新兴市场都获得了显着的市场份额，尤其是当人们生活节奏加快、寻求日常饮食中值得信赖的品牌时。收入水准的提高、食品安全意识的增强以及生活方式的改变正在塑造全球消费趋势。市场也正在适应对永续实践和环保包装的需求，这反映了消费者日益增强的环保意识，并影响着不同地区的消费者产品选择。

谷物及谷类产品市占率占比达35.2%，预计到2034年将以6.5%的复合年增长率成长。该细分市场的成长主要得益于城市化程度的提高、消费者对包装谷物营养成分认知的增强以及对健康食品选择的日益关注。食用油和脂肪的需求依然旺盛，这主要得益于消费者对植物基、有益心臟健康的食品日益增长的兴趣。目前，品牌产品中已包含富含omega-3的食用油以及椰子油、亚麻籽油和牛油果油等多种品种，这些都促进了该产品类别的整体扩张。

2024年，传统零售业市占率为50.1%，预计到2034年将以6.3%的复合年增长率成长。超市、本地杂货店和小商店仍然是全球消费者购买主食的主要管道。随着零售业态的现代化，店内升级，例如品牌展示区、营养成分錶和试吃站，正在提升消费者参与度，并在销售点增强品牌偏好。

2024年，北美品牌主食市占率将达到30.3%，主要得益于消费者对有机、清洁标章和健康食品日益增长的偏好。区域趋势显示，消费者对永续采购和环保包装的兴趣日益浓厚，这正在影响产品设计和购买行为。随着消费者健康意识和环保意识的不断增强，该地区的品牌正在调整策略，以满足这些不断变化的需求，并确保长期成长。

积极塑造全球品牌主食市场格局的关键企业包括可口可乐公司、雀巢公司、亿滋国际公司、百事公司、好时公司、味好美公司、达能公司、玛氏公司、通用磨坊公司、家乐氏公司、卡夫亨氏公司、联合英国食品公司（ABF）和联合利华。为了巩固其在全球品牌主食市场的地位，领导企业正在实施以产品创新、永续发展和供应链效率为重点的策略性倡议。一项重要优先事项是拓展产品组合，提供更多健康食品选择，例如有机食品、强化食品或植物性主食，以满足不断变化的消费者需求。各品牌也正在投资环保包装解决方案和负责任的采购，以符合其环境目标。这些公司正利用数位化通路和全通路零售策略，扩大其直接面向消费者的覆盖范围。

目录

第一章：方法论与范围

第二章：执行概要

第三章：行业洞察

• 产业生态系分析
  • 供应商格局
  • 利润率
  • 每个阶段的价值增加
  • 影响价值链的因素
  • 中断
• 产业影响因素
  • 成长驱动因素
    • 消费者生活方式与饮食偏好的改变
    • 品牌认知度与信任度
    • 提高健康和保健意识
    • 包装和生产的技术进步
  • 产业陷阱与挑战
    • 原物料价格波动
    • 来自自有品牌的激烈竞争
  • 市场机会
    • 以健康为导向的产品创新
    • 自有品牌合作关係
    • 永续包装解决方案
    • 新兴市场渗透率
• 成长潜力分析
• 监管环境
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲
• 波特的分析
• PESTEL 分析
• 价格趋势
  • 按地区
  • 按产品类别
• 未来市场趋势
• 技术与创新格局
  • 当前技术趋势
  • 新兴技术
• 专利格局
• 贸易统计（HS编码）（註：仅提供重点国家的贸易统计资料）
  • 主要进口国
  • 主要出口国
• 永续性和环境方面
  • 永续实践
  • 减少废弃物策略
  • 生产中的能源效率
  • 环保倡议
• 碳足迹考量

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • MEA
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 合作伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估算与预测：依产品类别划分，2021-2034年

• 主要趋势
• 谷物和谷类产品
  • 米及米製品
  • 小麦及小麦製品
  • 燕麦及燕麦製品
  • 特色谷物和古老谷物
• 食用油和脂肪
  • 植物油
  • 橄榄油和优质食用油
  • 特种油和功能性油
  • 奶油和人造奶油产品
• 糖和甜味剂
  • 精製糖製品
  • 天然和人造甜味剂
  • 蜂蜜和枫糖製品
  • 人工甜味剂系统
• 盐和调味料
  • 食盐和特殊盐
  • 香料和调味料混合物
  • 香草和天然调味料
  • 民族和国际调味料
• 罐装和腌製食品
  • 罐装蔬菜和水果
  • 腌製肉类和海鲜
  • 腌製和发酵产品
• 义大利麵和麵条产品
  • 传统义大利麵製品
  • 特色手麵
  • 替代型和无麸质意麵

第六章：市场估算与预测：依配销通路划分，2021-2034年

• 主要趋势
• 传统零售通路
  • 超市和大型超市
  • 便利商店
  • 特色食品店
• 现代零售业态
  • 折扣零售商
  • 有机和天然食品店
  • 美食和高端零售商
• 电子商务与数位管道
  • 线上杂货平台
  • 直接面向消费者的销售
  • 订阅服务

第七章：市场估计与预测：依地区划分，2021-2034年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋
  • 中东和非洲其他地区

第八章：公司简介

• Associated British Foods plc (ABF)
• Danone SA
• General Mills Inc.
• Kraft Heinz Company
• Mars Incorporated
• McCormick & Company, Inc.
• Mondelez International Inc.
• Nestle SA
• PepsiCo Inc.
• The Coca-Cola Company
• The Hershey Company
• The Kellogg's Company
• Unilever

The Global Branded Food Staple Market was valued at USD 69.5 billion in 2024 and is estimated to grow at a CAGR of 6.2% to reach USD 126.9 billion by 2034.

This market comprises widely consumed, packaged essential food items such as rice, flour, sugar, cooking oils, and pulses, each offering consistent quality and the reliability of trusted brands. As global urbanization accelerates and consumer habits evolve, there's a clear shift toward packaged staples that guarantee food safety, traceability, and defined nutritional value. The rising demand for clean-label, fortified, and additive-free options aligns with the broader health-conscious movement, further amplifying branded staple consumption. Currently, consumers are favoring transparency, quality assurance, and convenience over bulk or unpackaged alternatives. Branded staples are gaining significant traction in both mature and emerging markets, especially as people adopt busier lifestyles and seek trusted names in their everyday diets. Improved income levels, awareness around food safety, and lifestyle changes are shaping consumption trends globally. Markets are also adapting to the demand for sustainable practices and eco-friendly packaging, which reflects growing environmental consciousness among consumers and influences product choices across regions.

The grain and cereal products segment held a 35.2% share and is projected to grow at a CAGR of 6.5% through 2034. This segment's stronghold is driven by greater urban penetration, rising awareness of nutritional content in packaged grains, and increasing focus on health-based food selections. Demand for cooking oils and fats remains high, supported by growing interest in plant-based, heart-healthy options. Branded offerings now include oils enriched with omega-3 and varieties such as coconut, flaxseed, and avocado, contributing to the overall expansion of this product category.

The traditional retail segment held a 50.1% share in 2024 and is forecast to grow at a CAGR of 6.3% by 2034. Supermarkets, local grocery stores, and small-scale shops continue to be the primary buying points for staple food items worldwide. With the modernization of retail formats, in-store upgrades like branded display zones, nutrition counters, and sampling stations are elevating consumer engagement and driving brand preference at point-of-sale locations.

North America Branded Food Staple Market held 30.3% share in 2024, driven by the rising preference for organic, clean-label, and health-focused food products. Regional trends show growing interest in sustainable sourcing and eco-friendly packaging, which is influencing both product design and purchasing behavior. As consumers become increasingly health-aware and environmentally conscious, brands in this region are adjusting their strategies to cater to these evolving expectations and ensure long-term growth.

Key players actively shaping the Global Branded Food Staple Market include The Coca-Cola Company, Nestle S.A., Mondelez International Inc., PepsiCo Inc., The Hershey Company, McCormick & Company, Inc., Danone S.A., Mars Incorporated, General Mills Inc., The Kellogg's Company, Kraft Heinz Company, Associated British Foods plc (ABF), and Unilever. To strengthen their foothold in the Global Branded Food Staple Market, leading companies are implementing strategic actions focused on product innovation, sustainability, and supply chain efficiency. A major priority is expanding portfolios with health-forward options such as organic, fortified, or plant-based staples that meet evolving consumer demands. Brands are also investing in eco-friendly packaging solutions and responsible sourcing to align with environmental goals. Leveraging digital channels and omnichannel retail strategies, these companies are enhancing direct-to-consumer reach.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product category
  • 2.2.3 Distribution Channel
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Changing Consumer Lifestyles and Dietary Preferences
    • 3.2.1.2 Brand Recognition and Trust
    • 3.2.1.3 Increasing Health and Wellness Awareness
    • 3.2.1.4 Technological Advancements in Packaging and Production
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Price Volatility of Raw Materials
    • 3.2.2.2 Intense Competition from Private Labels
  • 3.2.3 Market opportunities
    • 3.2.3.1 Health-oriented Product Innovation
    • 3.2.3.2 Private Label Partnerships
    • 3.2.3.3 Sustainable Packaging Solutions
    • 3.2.3.4 Emerging Market Penetration
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product category
• 3.8 Future market trends
• 3.9 Technology and Innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) ( Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly initiatives
• 3.13 Carbon footprint consideration

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates and Forecast, By Product Category, 2021-2034 (USD Million & Units)

• 5.1 Key trends
• 5.2 Grain and cereal products
  • 5.2.1 Rice and rice products
  • 5.2.2 Wheat and wheat-based products
  • 5.2.3 Oats and oat-based products
  • 5.2.4 Specialty and ancient grains
• 5.3 Cooking oils and fats
  • 5.3.1 Vegetable oils
  • 5.3.2 Olive oil and premium oils
  • 5.3.3 Specialty and functional oils
  • 5.3.4 Butter and margarine products
• 5.4 Sugar and sweeteners
  • 5.4.1 Refined sugar products
  • 5.4.2 Natural and alternative sweeteners
  • 5.4.3 Honey and maple products
  • 5.4.4 Artificial sweetener systems
• 5.5 Salt and seasonings
  • 5.5.1 Table salt and specialty salts
  • 5.5.2 Spice and seasoning blends
  • 5.5.3 Herbs and natural seasonings
  • 5.5.4 Ethnic and international seasonings
• 5.6 Canned and preserved foods
  • 5.6.1 Canned vegetables and fruits
  • 5.6.2 Preserved meat and seafood
  • 5.6.3 Pickled and fermented products
• 5.7 Pasta and noodle products
  • 5.7.1 Traditional pasta products
  • 5.7.2 Specialty and artisanal pasta
  • 5.7.3 Alternative and gluten-free pasta

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021-2034 (USD Million & Units)

• 6.1 Key trends
• 6.2 Traditional retail channels
  • 6.2.1 Supermarkets and hypermarkets
  • 6.2.2 Convenience stores
  • 6.2.3 Specialty food stores
• 6.3 Modern retail formats
  • 6.3.1 Discount retailers
  • 6.3.2 Organic and natural food stores
  • 6.3.3 Gourmet and premium retailers
• 6.4 E-commerce and digital channels
  • 6.4.1 Online grocery platforms
  • 6.4.2 Direct-to-consumer sales
  • 6.4.3 Subscription services

Chapter 7 Market Estimates and Forecast, By Region, 2021-2034 (USD Million & Units)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 France
  • 7.3.4 Spain
  • 7.3.5 Italy
  • 7.3.6 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 Australia
  • 7.4.5 South Korea
  • 7.4.6 Rest of Asia Pacific
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
  • 7.5.4 Rest of Latin America
• 7.6 Middle East and Africa
  • 7.6.1 Saudi Arabia
  • 7.6.2 South Africa
  • 7.6.3 UAE
  • 7.6.4 Rest of Middle East and Africa

Chapter 8 Company Profiles

• 8.1 Associated British Foods plc (ABF)
• 8.2 Danone S.A.
• 8.3 General Mills Inc.
• 8.4 Kraft Heinz Company
• 8.5 Mars Incorporated
• 8.6 McCormick & Company, Inc.
• 8.7 Mondelez International Inc.
• 8.8 Nestle S.A.
• 8.9 PepsiCo Inc.
• 8.10 The Coca-Cola Company
• 8.11 The Hershey Company
• 8.12 The Kellogg's Company
• 8.13 Unilever