新加坡的主食市场

预计到2025年，新加坡主食市场的零售额成长速度将超过销售成长速度，部分原因是市场趋于成熟。米和麵包仍然是零售额最高的品类，反映出这些产品作为消费者日常主食的强劲需求。它们在日常饮食中的核心地位确保了稳定的需求。然而，零售额的成长越来越依赖优质化和创新，而非销售成长。重点，

欧睿国际发布的《新加坡主食市场》报告深入剖析了新加坡全国的主食市场，提供了独特的在地化洞察。报告重点介绍了主要企业、品牌和零售商，并提供了2020年至2024年的最新零售销售数据，同时评估了消费者需求和销售成长背后的关键趋势和人口结构变化。报告也着重分析了健康与保健、永续性和疫情后復苏等关键趋势如何影响当前市场，并展望了未来五年的发展趋势，清晰展现了市场未来的发展方向。

目标产品：烘焙点心、早餐用麦片谷类、加工蔬果、加工肉品、鱼贝类及肉类替代品、米、义式麵食和麵条。

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 深入了解主食市场的整体情况
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

欧睿国际拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 干意义式麵食、Muesli果麦和格兰诺拉麦片的零售额成长最为显着。
• 优质化和风味定位启发了烘焙点心和泡麵的发展。
• 便利性正在推动烘焙点心和冷冻加工鸡肉等新产品的推出。

未来趋势

• 政府支持和新进入者带来成长机会
• 为满足日益注重健康的消费者的需求，推出了新产品。
• 与餐饮服务公司建立合作关係预计仍将是未来的重要策略。

竞争格局

• PSC公司利用豆腐优势成为主食产业领导者
• 改变饮食偏好可以提升维他麦阿尔卑斯山的业绩

频道

• 超级市场将透过数位化、策略伙伴关係和价值提案而发展演变。
• 电子商务零售销售的强劲成长得益于其功能性、可近性和安全性的提升。

市场数据

国家报告免责声明

资讯来源

新加坡烘焙点心

关键数据结果

2025年的发展

• 优质化是推动品类发展的关键因素。

产业表现

• 麵包仍然是当地家庭中用途广泛且必不可少的食品。
• 对新鲜优质蛋糕的需求推动了散装蛋糕的销售成长。

未来趋势

• 城市生活方式偏爱便捷的出行方式
• 健康与保健驱动产品改良与新品发布
• 预计餐饮业将继续成为烘焙点心产业的基础。

竞争格局

• Gardenia Foods凭藉其在发酵麵包领域的优势，继续保持领先地位。
• 乐天巧克力派正因其符合奢侈品和便利性趋势而获得越来越多的关注。

频道

• 食品专卖店以新鲜、优质的烘焙点心主导分销通路。
• 充满活力的麵包店和咖啡馆文化为新颖有趣的产品提供了沃土。

分类资料

国家报告免责声明

新加坡早餐用麦片谷类

关键数据结果

2025年的发展

• 早餐用麦片谷类是零售和餐饮服务业中一个不断成长的品类。

产业表现

• 人口趋势将影响早餐用麦片谷类销售趋势
• Muesli果麦和格兰诺拉麦片的日益普及反映出人们越来越倾向于选择更健康、更天然的食物。

未来趋势

• Muesli果麦和格兰诺拉麦片在儿童早餐谷物市场中份额不断增长
• 在预测期内，健康趋势将推动早餐用麦片谷类的创新。
• 餐饮服务业趋势：Muesli果麦和格兰诺拉麦片的消费机会正在扩大

竞争格局

• 雀巢投资打造强大的供应链，以引领产业发展。
• Alpen被视为比含糖早餐用麦片谷类更健康的选择。

频道

• 广泛的门市分布、丰富的商品种类和定价策略使超级市场保持了吸引力。
• 电子商务提供便利和物美价廉的产品来吸引消费者。

分类资料

国家报告免责声明

新加坡的加工肉品、鱼贝类和肉类替代品

关键数据结果

2025年的发展

• 成熟度限制了成长潜力

产业表现

• 冷冻加工鸡肉和豆腐因其便利性、新颖性和迎合当地饮食偏好而备受青睐。
• 食品创新和年轻消费族群为肉类和鱼贝类替代品的成长提供了沃土。

未来趋势

• 核心品类的成熟和创新步伐缓慢将导致成长放缓。
• 健康与保健理念持续推动加工肉品、鱼贝类和肉类替代品的创新。
• 在预测期内，肉类和鱼贝类替代品将面临不利因素，但新进业者可能会带来推动作用。

竞争格局

• PSC公司受益于豆腐在当地美食中的流行。
• 日清集团投资以获取利润

频道

• 便利性和全面性的商品种类是超级市场优势的基石。
• 将建立超级市场，以提供充足的加工肉品和鱼贝类分销管道。

分类资料

国家报告免责声明

新加坡加工水果和蔬菜

关键数据结果

2025年的发展

• 成熟品类需求疲软

产业表现

• 能够在常温储存的形式，对于便利性和实用性是有利的。
• 儘管需求稳定，冷冻加工马铃薯的零售价格仍呈现健康成长态势，但零售价格却持续上涨。

未来趋势

• 冷冻加工水果和蔬菜受益于现代生活方式的转变，现代生活方式更注重便利性和营养保存。
• 冷冻水果可得性增加
• 餐饮服务业仍是加工蔬果的重要销售管道。

竞争格局

• 凭藉丰富的产品种类和强大的分销网络，美里继续引领产业发展。
• 价格和分销优势促成公平价格

频道

• 超级市场商品种类繁多，选择丰富，因此很受欢迎。
• 强大的线上发展使电子商务在加工果蔬分销领域拥有竞争优势。

分类资料

国家报告免责声明

新加坡米饭、义式麵食和麵条

关键数据结果

2025年的发展

• 随着消费者偏好日趋成熟，优质化将促进零售业销售成长。

产业表现

• 米饭是主流，但泡麵领域也涌现了许多新的产品。
• 人们对西餐和优质化食品的兴趣日益浓厚，推动了干义式麵食的需求成长。

未来趋势

• 主要品类的成熟将限制整体成长轨迹。
• 营养等级标示和广告限制范围扩大，涵盖多种食品，包括泡麵。
• 餐饮服务伙伴关係仍是提升消费者参与度和发展动能的重要途径。

竞争格局

• 到2025年，各大品牌将透过产品创新来增强其竞争力。
• 自有品牌是职总平价合作社绩效的基石。

频道

• 超级市场凭藉其丰富的商品种类和便利的购物体验，在分销领域占据主导地位。
• 线上平台的快速发展渗透到大米、义式麵食和麵条的销售领域。

分类资料

国家报告免责声明

Staple foods in Singapore is projected to see faster retail current value than volume growth over 2025, partly due to maturity. Rice and leavened bread remain the key categories in terms of retail value sales, reflecting the resilience of product types viewed as everyday staples by consumers. Their central role in daily diets ensures steady demand. However, retail value growth is increasingly tied to premiumisation and innovation, rather than volume increases. Importantly, local authorities have...

Euromonitor International's Staple Foods in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Baked Goods, Breakfast Cereals, Processed Fruit and Vegetables, Processed Meat, Seafood and Alternatives to Meat, Rice, Pasta and Noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Staple Foods market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Premiumisation and innovation amidst maturity spur retail value over volume sales growth

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Dried pasta and muesli and granola see the highest growth in retail value sales
• Premiumisation and flavour profiles stimulate baked goods and instant noodles
• Convenience underpins new launches in baked goods and frozen processed poultry

WHAT'S NEXT?

• State support and new entries offer growth opportunities
• New offerings to cater to an increasingly health-conscious consumer base
• The foodservice tie-up is expected to remain a key strategy

COMPETITIVE LANDSCAPE

• PSC Corp leverages strength in tofu to lead staple foods
• Shift in dietary preferences boosts the performance of Weetabix's Alpen

CHANNELS

• Supermarkets develop through digitalisation, strategic partnerships and value propositions
• Functionality, accessibility and safety improvements are behind e-commerce's strong retail value sales growth

MARKET DATA

• Table 1 Sales of Staple Foods by Category: Volume 2020-2025
• Table 2 Sales of Staple Foods by Category: Value 2020-2025
• Table 3 Sales of Staple Foods by Category: % Volume Growth 2020-2025
• Table 4 Sales of Staple Foods by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Staple Foods: % Value 2021-2025
• Table 6 LBN Brand Shares of Staple Foods: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Staple Foods by Format: % Value 2020-2025
• Table 9 Forecast Sales of Staple Foods by Category: Volume 2025-2030
• Table 10 Forecast Sales of Staple Foods by Category: Value 2025-2030
• Table 11 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

BAKED GOODS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation drives the category

INDUSTRY PERFORMANCE

• Bread remains a versatile, essential item in local households
• Fresh, premium demand spurs shift to unpackaged cakes

WHAT'S NEXT?

• Urban lifestyles favour on-the-go options
• Health and wellness to drive reformulations and new product launches
• Foodservice is predicted to remain a cornerstone of baked goods

COMPETITIVE LANDSCAPE

• Gardenia Foods continues to lead through its strength in leavened bread
• Lotte Choco Pie fits with indulgence and convenience trends to gain momentum

CHANNELS

• Food specialists dominate distribution with fresh, premium baked goods offers
• Vibrant bakery cafe scene provides fertile ground for new and exciting offerings

CATEGORY DATA

• Table 13 Sales of Baked Goods by Category: Volume 2020-2025
• Table 14 Sales of Baked Goods by Category: Value 2020-2025
• Table 15 Sales of Baked Goods by Category: % Volume Growth 2020-2025
• Table 16 Sales of Baked Goods by Category: % Value Growth 2020-2025
• Table 17 Sales of Pastries by Type: % Value 2020-2025
• Table 18 NBO Company Shares of Baked Goods: % Value 2021-2025
• Table 19 LBN Brand Shares of Baked Goods: % Value 2022-2025
• Table 20 Distribution of Baked Goods by Format: % Value 2020-2025
• Table 21 Forecast Sales of Baked Goods by Category: Volume 2025-2030
• Table 22 Forecast Sales of Baked Goods by Category: Value 2025-2030
• Table 23 Forecast Sales of Baked Goods by Category: % Volume Growth 2025-2030
• Table 24 Forecast Sales of Baked Goods by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

BREAKFAST CEREALS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Breakfast cereals develops as a category in retail and foodservice spaces

INDUSTRY PERFORMANCE

• Demographic trends inform sales development in breakfast cereals
• Rising popularity of muesli and granola reflects a shift to healthier and more natural options

WHAT'S NEXT?

• Muesli and granola to gain ground on children's breakfast cereals
• Wellness trends to drive innovation in breakfast cereals in the forecast period
• Foodservice trends expand consumption occasions for muesli and granola

COMPETITIVE LANDSCAPE

• Nestle invests in its strong stable to lead the field
• Alpen is perceived as a better for you alternative to sugary breakfast cereals

CHANNELS

• Wide store presence, large product offer and pricing strategies maintain the appeal of supermarkets
• E-commerce offers convenience and value for money deals to win over consumers

CATEGORY DATA

• Table 25 Sales of Breakfast Cereals by Category: Volume 2020-2025
• Table 26 Sales of Breakfast Cereals by Category: Value 2020-2025
• Table 27 Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
• Table 28 Sales of Breakfast Cereals by Category: % Value Growth 2020-2025
• Table 29 NBO Company Shares of Breakfast Cereals: % Value 2021-2025
• Table 30 LBN Brand Shares of Breakfast Cereals: % Value 2022-2025
• Table 31 Distribution of Breakfast Cereals by Format: % Value 2020-2025
• Table 32 Forecast Sales of Breakfast Cereals by Category: Volume 2025-2030
• Table 33 Forecast Sales of Breakfast Cereals by Category: Value 2025-2030
• Table 34 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2025-2030
• Table 35 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED MEAT, SEAFOOD AND ALTERNATIVES TO MEAT IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Maturity constrains growth potential

INDUSTRY PERFORMANCE

• Frozen processed poultry and tofu benefit from convenience, novelties and local culinary preferences
• Food innovation and a young adult audience provide fertile ground for growth for meat and seafood substitutes

WHAT'S NEXT?

• Moderate growth anticipated due to maturity and the limited pace of innovation within core categories
• Health and wellness to continue to shape innovation within processed meat, seafood and alternatives to meat
• Meat and seafood substitutes face headwinds in the forecast period but new entrants can offer dynamism

COMPETITIVE LANDSCAPE

• PSC Corp benefits from the high popularity of tofu in the local cuisine
• Monde Nissin Corp invests to make gains

CHANNELS

• Convenience and a comprehensive offer underpin supermarkets' dominance
• Supermarkets are set up to provide strong processed meat and seafood distribution

CATEGORY DATA

• Table 36 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2020-2025
• Table 37 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2020-2025
• Table 38 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Volume Growth 2020-2025
• Table 39 Sales of Processed Meat, Seafood and Alternatives to Meat by Category: % Value Growth 2020-2025
• Table 40 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 41 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 42 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2020-2025
• Table 43 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2020-2025
• Table 44 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2020-2025
• Table 45 NBO Company Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2021-2025
• Table 46 LBN Brand Shares of Processed Meat, Seafood and Alternatives to Meat: % Value 2022-2025
• Table 47 Distribution of Processed Meat, Seafood and Alternatives to Meat by Format: % Value 2020-2025
• Table 48 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Volume 2025-2030
• Table 49 Forecast Sales of Processed Meat, Seafood and Alternatives to Meat by Category: Value 2025-2030

COUNTRY REPORTS DISCLAIMER

PROCESSED FRUIT AND VEGETABLES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Weak growth in demand in a mature category

INDUSTRY PERFORMANCE

• Convenience and practicality favour the shelf stable format
• Frozen processed potatoes enjoys healthy retail value growth although demand stabilises

WHAT'S NEXT?

• Frozen processed fruit and vegetables to benefit from an alignment with modern lifestyles that value convenience and nutrition retention
• Frozen fruit to gain traction in availability
• Foodservice to remain a crucial channel for processed fruit and vegetables

COMPETITIVE LANDSCAPE

• Wide product range and strong distribution keep Mili ahead of the field
• Price and distribution advantages boost FairPrice

CHANNELS

• Wide availability and large assortments make supermarkets popular
• Strong online development provides e-commerce with a competitive edge in the distribution of processed fruit and vegetables

CATEGORY DATA

• Table 50 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
• Table 51 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
• Table 52 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
• Table 53 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
• Table 54 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
• Table 55 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
• Table 56 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
• Table 57 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
• Table 58 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
• Table 59 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
• Table 60 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
• Table 61 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

RICE, PASTA AND NOODLES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation lifts retail value sales as consumer preferences become more sophisticated

INDUSTRY PERFORMANCE

• Rice dominates but instant noodles sees significant new product development
• Rising interest in Western-style cooking and premiumisation spur dried pasta

WHAT'S NEXT?

• A level of maturity in key categories is set to constrain the overall growth trajectory
• Nutri-Grade labelling and advertising regulations to be extended to a range of food items, including instant noodles
• Foodservice tie-ups to remain a key way to drive consumer engagement and momentum

COMPETITIVE LANDSCAPE

• The leading brand's offer is strengthened by product innovation in 2025
• Private label underpins the performance of NTUC FairPrice Co-operative

CHANNELS

• Supermarkets dominate distribution with extensive assortments and high accessibility
• Fast development of online platforms penetrates the distribution of rice, pasta and noodles

CATEGORY DATA

• Table 62 Sales of Rice, Pasta and Noodles by Category: Volume 2020-2025
• Table 63 Sales of Rice, Pasta and Noodles by Category: Value 2020-2025
• Table 64 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2020-2025
• Table 65 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2020-2025
• Table 66 Sales of Instant Noodles by Leading Flavours: Rankings 2020-2025
• Table 67 NBO Company Shares of Rice, Pasta and Noodles: % Value 2021-2025
• Table 68 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2022-2025
• Table 69 NBO Company Shares of Rice: % Value 2021-2025
• Table 70 LBN Brand Shares of Rice: % Value 2022-2025
• Table 71 NBO Company Shares of Pasta: % Value 2021-2025
• Table 72 LBN Brand Shares of Pasta: % Value 2022-2025
• Table 73 NBO Company Shares of Noodles: % Value 2021-2025
• Table 74 LBN Brand Shares of Noodles: % Value 2022-2025
• Table 75 Distribution of Rice, Pasta and Noodles by Format: % Value 2020-2025
• Table 76 Distribution of Rice by Format: % Value 2020-2025
• Table 77 Distribution of Pasta by Format: % Value 2020-2025
• Table 78 Distribution of Noodles by Format: % Value 2020-2025
• Table 79 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2025-2030
• Table 80 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2025-2030
• Table 81 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2025-2030
• Table 82 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER