新加坡家电市场

新加坡的家用电器零售额预计将于 2024 年开始成长，但不同类别的表现则预计有所不同。例如，可携式消费性电子产品预计将出现强劲的个位数零售单位成长，随着厂商不断创新和添加新功能，TWS耳机和智慧穿戴装置等类别将出现特别强劲的成长。同时，家电、车上娱乐系统、电脑娱乐等类别也可望呈现强劲成长。

该报告考察了新加坡消费性电子市场，并为国家层面的家用、可携式和车载消费性电子市场的规模和形态提供了全面的指南。我们提供最新的零售资料，使您能够识别推动成长的行业。我们识别主要企业、关键品牌，并策略性地分析影响市场的主要因素（新产品开发、分销、定价问题等）。

目录

执行摘要

市场资料

免责声明

资讯来源

新加坡的电脑及周边设备

主要资料结果

2024年发展

• 由于尚不需要升级，整体销量下降
• 大型知名品牌继续在电脑和周边设备领域处于领先地位
• 笔记型电脑在某种程度上正在吞噬平板电脑。

前景和机会

• 游戏玩家将成为成长復苏的驱动力
• 由于无纸化趋势，印表机销售量将在预测期内下降
• 零售电子商务作为分销管道的重要性持续增长

分类资料

新加坡的车内娱乐

主要资料结果

2024年发展

• 车上娱乐系统越来越成为过去
• 智慧型手机继续蚕食车上娱乐系统产品的销售
• 具有特定要求的利基爱好者群体抵消了流失

前景和机会

• 年轻消费者对汽车拥有兴趣的下降预计将对销售产生负面影响
• 由于需求下降，品牌正在退出车上娱乐系统
• 汽车扬声器预计在预测期内将录得最慢的音量下降

分类资料

新加坡家庭音讯与电影

主要资料结果

2024年发展

• 随着消费者转向串流媒体服务和替代产品，对家庭音讯和电影院的需求下降
• 长条音箱为家庭剧院和扬声器系统带来希望
• 家庭音讯和电影院的销售仍然不一致

前景和机会

• 对电唱机的惊人需求抵消了音讯分离品的下降
• 家庭音讯和戏院现在迎合小众消费族群
• 零售商采用全通路销售方式

分类资料

新加坡家庭影片

主要资料结果

2024年发展

• 2024年液晶电视将持续下滑，但有机发光二极体电视将持续成长
• 品质是购买电视的决定因素
• OLED电视竞争加剧

前景和机会

• 扩大OLED电视份额
• 零售电商可望维持成长
• 对身临其境型体验的需求推动创新

分类资料

新加坡影像设备

主要资料结果

2024年发展

• 成像设备又进入衰退年
• 数位摄影机的下降速度比数位相机慢，但基数较低。
• 零售电商有其优势，但线下销售仍占主导地位

前景和机会

• 焦点可能会转向专业人士和相机爱好者。
• 数位单眼相机越来越多被无反光镜相机取代
• 影像设备可望成为利基品类

分类资料

新加坡可携式播放器

主要资料结果

2024年发展

• 无线扬声器助力可携式播放器实现稳定成长
• 无线扬声器是可携式播放器中的最后一类。
• 无线扬声器是一个竞争激烈的类别，JBL 处于领先地位

前景和机会

• 智慧家庭趋势对无线扬声器产生正面影响
• 零售电商可望维持成长

分类资料

新加坡行动电话

主要资料结果

2024年发展

• 行动电话销量连续两年下降后出现成长
• 苹果在智慧型手机市场占据压倒性领先地位
• 单价上涨对需求的影响小于预期

前景和机会

• 由于消费者愿意花钱购买最新功能，成长仍在继续
• 通讯业者可能成为强大的销售管道
• 折迭式行动电话预计在市场上表现出色

分类资料

新加坡的穿戴式电子产品

主要资料结果

2024年发展

• 在智慧型穿戴装置的推动下，穿戴式电子产品数量和价值将大幅成长
• 活动穿戴装置持续呈下降趋势
• 中国品牌份额不断增长，但苹果和三星仍保持领先

前景和机会

• 设计和美学将成为预测期内的重要特征
• 健康和保健趋势推动穿戴式电子产品的创新
• 零售电子商务预计将持续成长，成为越来越重要的管道

分类资料

新加坡耳机

主要资料结果

2024年发展

• 耳机持续强劲成长
• TWS耳机是主流耳机
• 消费者选择奢侈品

前景和机会

• 支持耳机成长的媒体消费习惯
• 零售电商将继续主导分销
• 苹果有望在竞争激烈的领域保持领先地位

分类资料

Although consumer electronics in Singapore is set to return to retail volume growth in 2024, mixed performances are expected across various categories. For instance, portable consumer electronics is expected to see solid single-digit retail volume growth, with categories such as TWS earbuds and smart wearables anticipated to show particularly strong growth as players continually innovate and add new features. On the other hand, in-home consumer electronics, in-car entertainment, and computers an...

Euromonitor International's Consumer Electronics in Singapore report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Another year of volume decline overall, as upgrades are not yet needed
• Major established reputable brands continue to lead computers and peripherals
• Laptops is cannibalising tablets to some extent

PROSPECTS AND OPPORTUNITIES

• Gaming enthusiasts will help drive a return to growth
• The paperless trend will drive declining sales of printers throughout the forecast period
• Retail e-commerce set to continue to grow in importance as a distribution channel

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• In-car entertainment is increasingly a category of the past
• Smartphones continue to cannibalise sales within in-car entertainment
• Decline offset by a niche group of enthusiasts with specific requirements

PROSPECTS AND OPPORTUNITIES

• Younger consumers' lack of interest in owning a car set to negatively impact sales
• Brands are moving away from in-car entertainment due to declining demand
• In-car speakers set to record the slowest volume decline over the forecast period

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Decline for home audio and cinema as consumers turn to streaming services and alternative products
• Sound bars provide some hope for home cinema and speaker systems
• Sales in home audio and cinema continue to be cannibalised

PROSPECTS AND OPPORTUNITIES

• Surprising demand for vinyl players to offset the decline in audio separates
• Home audio and cinema now caters to a niche consumer segment
• Retailers take an omnichannel approach to sales

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued decline for LCD TVs in 2024, but OLED TVs maintains growth
• Quality is a deciding factor in the purchase of televisions
• The competition intensifies in OLED TVs

PROSPECTS AND OPPORTUNITIES

• OLED TVs set to gain share
• Retail e-commerce expected to maintain growth
• Innovation to be pushed by demand for immersive experiences

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Imaging devices faces a further year of decline
• Digital camcorders sees a slower decline than digital cameras, although from a lower base
• Retail e-commerce has its benefits, but offline sales continue to dominate

PROSPECTS AND OPPORTUNITIES

• Focus likely to shift to professionals and camera enthusiasts
• DSLR cameras to be increasingly replaced by mirrorless options
• Imaging devices expected to become a niche category

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 67 Sales of Imaging Devices by Category: Value 2019-2024
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Portable players sees stable growth thanks to wireless speakers
• Wireless speakers is the last category standing in portable players
• Wireless speakers is a competitive category, with JBL leading

PROSPECTS AND OPPORTUNITIES

• Smart home trend set to have a positive impact on wireless speakers
• Retail e-commerce expected to maintain growth

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2019-2024
• Table 78 Sales of Portable Players by Category: Value 2019-2024
• Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mobile phones sees volume growth after two years of decline
• Apple comfortably leads smartphones
• Rising unit prices do not affect demand as much as expected

PROSPECTS AND OPPORTUNITIES

• Continued growth as consumers are willing to spend on the latest features
• Telecommunications providers likely to be a strong channel for sales
• Foldable phones expected to perform well in the market

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 89 Sales of Mobile Phones by Category: Value 2019-2024
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Strong volume and value growth for wearable electronics, driven by smart wearables
• Activity wearables continues its downward trajectory
• Chinese brands see share growth, but Apple and Samsung maintain their lead

PROSPECTS AND OPPORTUNITIES

• Design and aesthetics to be important features in the forecast period
• Health and wellness trend to drive innovation in wearable electronics
• Retail e-commerce set to continue to grow, as it is an increasingly important channel

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Headphones continues to show strong growth
• Headphones dominated by TWS earbuds
• Consumers opt for premium products

PROSPECTS AND OPPORTUNITIES

• Media consumption habits to support the growth of headphones
• Retail e-commerce will continue to dominate distribution
• Apple set to maintain its leading position in a competitive category

CATEGORY DATA

• Table 112 Sales of Headphones by Category: Volume 2019-2024
• Table 113 Sales of Headphones by Category: Value 2019-2024
• Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029