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市场调查报告书

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1523903

菲律宾家电市场

Consumer Electronics in the Philippines

出版日期: 2024年07月25日 | 出版商:

Euromonitor International | 英文 84 Pages | 商品交期: 最快1-2个工作天内

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菲律宾的家用电器预计 2024 年復苏，销售成长将达到疫情爆发以来最强劲的水平。儘管高通膨和利率继续影响消费者信心，但许多消费者，特别是中高所得阶层的消费者，开始增加支出。预计销量要到2025年才能完全恢復，届时经济可望进一步復苏。

该报告考察了菲律宾消费电子市场，并为国家层面的家用、可携式和车载消费性电子市场的规模和形态提供了全面的指南。我们提供最新的零售资料，使您能够识别推动成长的行业。我们识别主要企业、关键品牌，并策略性地分析影响市场的主要因素（新产品开发、分销、定价问题等）。

Consumer electronics in the Philippines is experiencing recovery in 2024 as it sees the strongest volume growth since the start of the pandemic. While high inflation and interest rates still affect consumer confidence, many consumers are starting to spend more, especially from middle to higher income households. The full recovery of volume sales is not expected to happen until 2025 when the economy is expected to show more recovery. Amid economic challenges, Filipinos are becoming more value-con...

Euromonitor International's Consumer Electronics in Philippines report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Electronics market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Laptops and tablets boosted by educational needs
Acer leads in computers and peripherals
Enhancing personal workspaces with peripherals

PROSPECTS AND OPPORTUNITIES

Laptops for business to witness surge in demand
Rising awareness of high-performance laptops
Partial embrace of remote work to positively impact peripherals

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 16 Sales of Computers by Category: Business Volume 2019-2024
Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Rising demand for advanced in-dash media players
Introduction of in-car entertainment value-packs
Consumer preference for aftermarket upgrades

PROSPECTS AND OPPORTUNITIES

Integration of Artificial Intelligence (AI) into in-car navigation systems
Growth of high-quality in-car speakers
Little change expected in the competitive landscape due to limited growth potential

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Navigating economic challenges and evolving consumer preferences
Shifts in the competitive landscape
Focus on soundbars as popularity of audio separates falls

PROSPECTS AND OPPORTUNITIES

Expanding middle classes to drive demand for higher quality devices
Marketing drive to reach younger audiences
Embracing innovation and integration

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Maintaining the appeal of LCD TVs through affordability
Inflationary conditions hinder television sales
Utilising local celebrities as brand endorsers

PROSPECTS AND OPPORTUNITIES

Consumers seek value as budgets remain tight
E-commerce channel is leveraged by new brand entrants
QLED TVs are considered the future of home video in the Philippines

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2019-2024
Table 54 Sales of Home Video by Category: Value 2019-2024
Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Influence of social media on consumer preferences
Sustained interest in DSLRs among enthusiasts
Innovations support the position of Canon and Sony

PROSPECTS AND OPPORTUNITIES

Mirrorless cameras offer some growth potential
Digital camcorders have bright outlook
Marketing collaborations with professionals and tech reviewers

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
Table 67 Sales of Imaging Devices by Category: Value 2019-2024
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Wireless speakers continue to be popular in the Philippines
E-commerce is central to growth
JBL continues to lead through product segmentation

PROSPECTS AND OPPORTUNITIES

Innovation remains key for growth
E-commerce will continue to support sales growth
E-readers to lose further popularity

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2019-2024
Table 78 Sales of Portable Players by Category: Value 2019-2024
Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Upbeat performance for mobile phones
Transsion Holdings secures lead in budget smartphones
Credit plays critical role in smartphone purchases

PROSPECTS AND OPPORTUNITIES

Marketing campaigns to enhance brand visibility
Adapting to the value-conscious Filipino Consumer
Mobile gaming to gain traction

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
Table 89 Sales of Mobile Phones by Category: Value 2019-2024
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Enhancing health awareness post-pandemic
Activity watches offer affordable alternative to smart wearables
Economic sensitivity and competitive strategies

PROSPECTS AND OPPORTUNITIES

Challenges with contactless payment adoption via smart watches
Advancements in health-monitoring features in wearables
Utilising e-commerce discounts to drive smart wearable sales

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

Rising popularity of cheaper TWS Earbuds
Dynamic category lead by Xiaomi
Acceleration of e-commerce channel sales

PROSPECTS AND OPPORTUNITIES

Incorporation of Lossless Audio and Dolby Atmos on Popular Streaming Platforms
Competitive pricing and promotions in headphones
Tech influencers aid promotion of earbuds in the Philippines

CATEGORY DATA

Table 112 Sales of Headphones by Category: Volume 2019-2024
Table 113 Sales of Headphones by Category: Value 2019-2024
Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029

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菲律宾家电市场

Consumer Electronics in the Philippines

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市场资料

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资讯来源

菲律宾的电脑及周边设备

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾的车载娱乐系统

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾家庭音讯与电影

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾家庭影片

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾影像设备

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾可携式播放器

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾行动电话

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾的穿戴式电子产品

主要资料结果

2024年发展

前景和机会

分类资料

菲律宾耳机

主要资料结果

2024年发展

前景和机会

分类资料

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET DATA

DISCLAIMER

SOURCES

COMPUTERS AND PERIPHERALS IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

IN-CAR ENTERTAINMENT IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME AUDIO AND CINEMA IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME VIDEO IN THE PHILIPPINES

KEY DATA FINDINGS

2024 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

IMAGING DEVICES IN THE PHILIPPINES

KEY DATA FINDINGS