泰国家电市场

继上一年大幅下降后，预计 2023 年泰国家电零售将小幅萎缩。儘管由于国际观光的復苏和通膨的缓和，预计国内经济将復苏，但预计消费者在购买非必需品时仍将保持谨慎。

该报告考察了泰国的消费性电子市场，并为国家层面的国内、可携式和车载消费性电子市场的规模和形态提供了全面的指南。我们提供最新的零售资料，使您能够识别推动成长的行业。我们识别主要企业、关键品牌，并策略性地分析影响市场的主要因素（新产品开发、分销、定价问题等）。

目录

执行摘要

市场资料

免责声明

资讯来源

泰国电脑及周边设备

主要资料结果

2024年发展

• 电脑及周边设备的恶劣环境
• 对云端列印服务等新技术的投资将阻止印表机销售的下降趋势
• 中国製造商正在失去动力

前景和机会

• 桌上型电脑和显示器继续由笔记型电脑主导
• 专注于笔记型电脑和印表机的先进技术专业化和集成
• 更加重视永续性和资源效率

分类资料

泰国车内娱乐

主要资料结果

2024年发展

• 由于与智慧型手机的集成，车载导航即将被淘汰
• 专注于连接性和进阶功能
• 电动车车上娱乐系统的发展构成了进一步的障碍

前景和机会

• 车载导航的转变仍在持续
• 汽车扬声器和嵌入系统媒体播放机可能会在二手车市场上流行
• 未来的车上娱乐系统系统将提供无缝整合和个人化

分类资料

泰国家庭音讯与电影

主要资料结果

2024年发展

• 转向更紧凑、更方便的家庭娱乐解决方案
• 经济復苏放缓导致销售额下降
• Soundbar 扭转了销量下滑的趋势

前景和机会

• 随着消费者转向节省空间的设备，对家庭音讯和电影院的需求正在下降
• 专注个人化、身临其境型音讯体验
• 儘管电子商务兴起，消费者仍然更喜欢面对面销售家庭音讯和电影产品

分类资料

泰国家庭影片

主要资料结果

2024年发展

• 过渡到串流媒体服务和随选节目
• 智慧电视开始流行
• 中国品牌影响力不断增强

前景和机会

• 电视继续推动成长，而视讯播放器逐渐被遗忘
• 智慧电视技术不断发展，为消费者提供更个人化和互动的体验
• 中国电视扩大线上影响力

分类资料

泰国影像设备

主要资料结果

2024年发展

• 智慧型手机摄影的普及侵蚀了影像设备的销售
• 成像设备保持小众受欢迎程度
• GoPro 处于领先地位，其他厂商转向高级产品

前景和机会

• 由于智慧型手机的进一步发展，影像设备销售将继续下降
• 聚焦先进科技吸引利基消费群
• 消费性电子产品和电子产品专卖店将继续主导分销，但零售商将需要多元化或转向线上零售以保持竞争力。

分类资料

泰国可携式播放器

主要资料结果

2024年发展

• 随着智慧型手机变得越来越流行，可携式媒体播放机变得不再那么重要
• 无线音箱越来越流行
• JBL 仍处于领先地位，但激烈的竞争对手需要让自己脱颖而出

前景和机会

• 无线扬声器是唯一的正面因素
• 随着可携式媒体播放机销售持续下滑，厂商将专注于开发更专业、更利基的产品
• 电子书阅读器无法使用

分类资料

泰国行动电话

主要资料结果

2024年发展

• 行动电话已接近成熟
• 5G技术的持续部署是需求的关键驱动力
• 专注于专业功能和利基市场

前景和机会

• 5G网路的进一步部署将促进新业务和新应用的发展
• 折迭式智慧型手机找到了利基市场
• 注重个人化、安全性和使用者隐私

分类资料

泰国的可穿戴电子产品

主要资料结果

2024年发展

• 健康和保健趋势继续推动成长
• 迁移到具有更高连接性和更高级功能的设备
• 小米麵临来自苹果和三星的竞争日益激烈

前景和机会

• 智慧型穿戴装置以无缝连接、增强功能和个人化为重点推动成长
• 不断增长的老年人口为积极的健康管理和医疗一体化提供了机会
• 商店型零售商受惠于智慧穿戴装置日益成熟，而电子商务持续成长

分类资料

泰国耳机

主要资料结果

2024年发展

• 生活方式趋势拉动需求，TWS耳机引领潮流
• 尖端技术改善音讯体验
• 电商仍是主要分销管道

前景和机会

• 智慧型手机以及配套产品和服务的使用增加将推动耳机的成长
• 音讯技术的进一步进步将刺激需求
• 骨传导技术可能会影响需求

分类资料

Retail sales of consumer electronics in Thailand are expected to contract at a modest rate in volume terms in 2023, following a more significant decline in the previous year. Despite an anticipated rebound in the domestic economy, assisted by the recovery of international tourism and easing inflation, consumers will continue to exercise a degree of caution when purchasing non-essential products.

Euromonitor International's Consumer Electronics in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer electronics in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer electronics?

MARKET DATA

• Table 1 Sales of Consumer Electronics by Category: Volume 2019-2024
• Table 2 Sales of Consumer Electronics by Category: Value 2019-2024
• Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
• Table 4 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
• Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
• Table 7 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
• Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
• Table 9 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
• Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
• Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenging environment for computers and peripherals
• Printers buck the declining sales trend, thanks to investments in new technology, such as cloud-printing services
• Chinese manufacturers fail to gain traction

PROSPECTS AND OPPORTUNITIES

• Desktops and monitors will continue to lose ground to laptops
• Focus on specialisation and integration of advanced technologies in laptops and printers
• Greater emphasis on sustainability and resource efficiency

CATEGORY DATA

• Table 12 Sales of Computers and Peripherals by Category: Volume 2019-2024
• Table 13 Sales of Computers and Peripherals by Category: Value 2019-2024
• Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
• Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
• Table 16 Sales of Computers by Category: Business Volume 2019-2024
• Table 17 Sales of Computers by Category: Business Value MSP 2019-2024
• Table 18 Sales of Computers by Category: Business Volume Growth 2019-2024
• Table 19 Sales of Computers by Category: Business Value MSP Growth 2019-2024
• Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2020-2024
• Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2021-2024
• Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2019-2024
• Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2024-2029
• Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2024-2029
• Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2024-2029
• Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2024-2029
• Table 27 Forecast Sales of Computers by Category: Business Volume 2024-2029
• Table 28 Forecast Sales of Computers by Category: Business Value MSP 2024-2029
• Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2024-2029
• Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2024-2029

IN-CAR ENTERTAINMENT IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• In-car navigation drives closer to obsolescence, thanks to shift towards smartphone integration
• Focus on connectivity and advanced features
• Electric vehicles provide a further obstacle to the development of in-car entertainment

PROSPECTS AND OPPORTUNITIES

• Continued shift away from in-car navigation
• In-car speakers and in-dash media players could gain popularity in second-hand car market
• Future in-car entertainment systems will offer seamless integration and personalisation

CATEGORY DATA

• Table 31 Sales of In-Car Entertainment by Category: Volume 2019-2024
• Table 32 Sales of In-Car Entertainment by Category: Value 2019-2024
• Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
• Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
• Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2020-2024
• Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2021-2024
• Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2019-2024
• Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2024-2029
• Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2024-2029
• Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2024-2029
• Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2024-2029

HOME AUDIO AND CINEMA IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shift towards more compact and convenient home entertainment solutions
• Slow economic recovery dampens sales
• Soundbars buck declining sales trend

PROSPECTS AND OPPORTUNITIES

• Declining trend for home audio and cinema as consumers turn to space-saving devices
• Focus on personalised and immersive audio experiences
• Consumers will continue to prefer face-to-face sales for home audio and cinema products, despite rise of e-commerce

CATEGORY DATA

• Table 42 Sales of Home Audio and Cinema by Category: Volume 2019-2024
• Table 43 Sales of Home Audio and Cinema by Category: Value 2019-2024
• Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
• Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2020-2024
• Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2021-2024
• Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2020-2024
• Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2024-2029
• Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2024-2029
• Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2024-2029
• Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2024-2029

HOME VIDEO IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shift towards streaming services and on-demand content
• Smart TVs become more popular
• Increasing presence of Chinese brands

PROSPECTS AND OPPORTUNITIES

• Growth will continue to be driven by televisions while video players fall into oblivion
• Smart TV technology will continue to evolve, offering consumers a more personalised and interactive experience
• Chinese TVs will expand their online presence

CATEGORY DATA

• Table 53 Sales of Home Video by Category: Volume 2019-2024
• Table 54 Sales of Home Video by Category: Value 2019-2024
• Table 55 Sales of Home Video by Category: % Volume Growth 2019-2024
• Table 56 Sales of Home Video by Category: % Value Growth 2019-2024
• Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
• Table 58 NBO Company Shares of Home Video: % Volume 2020-2024
• Table 59 LBN Brand Shares of Home Video: % Volume 2021-2024
• Table 60 Distribution of Home Video by Channel: % Volume 2019-2024
• Table 61 Forecast Sales of Home Video by Category: Volume 2024-2029
• Table 62 Forecast Sales of Home Video by Category: Value 2024-2029
• Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2024-2029
• Table 64 Forecast Sales of Home Video by Category: % Value Growth 2024-2029
• Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2024-2029

IMAGING DEVICES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Popularity of smartphone photography cannibalises sales of imaging devices
• Imaging devices continue to have niche appeal
• GoPro leads, while other players shift to premium-positioned products

PROSPECTS AND OPPORTUNITIES

• Sales of imaging devices will continue their downward slide, thanks to further advancements in smartphones
• Focus on advanced technology to attract niche consumer groups
• Appliances and electronics specialists will continue to dominate distribution, but retailers may need to diversify, or switch to online retailing, to remain competitive

CATEGORY DATA

• Table 66 Sales of Imaging Devices by Category: Volume 2019-2024
• Table 67 Sales of Imaging Devices by Category: Value 2019-2024
• Table 68 Sales of Imaging Devices by Category: % Volume Growth 2019-2024
• Table 69 Sales of Imaging Devices by Category: % Value Growth 2019-2024
• Table 70 NBO Company Shares of Imaging Devices: % Volume 2020-2024
• Table 71 LBN Brand Shares of Imaging Devices: % Volume 2021-2024
• Table 72 Distribution of Imaging Devices by Channel: % Volume 2019-2024
• Table 73 Forecast Sales of Imaging Devices by Category: Volume 2024-2029
• Table 74 Forecast Sales of Imaging Devices by Category: Value 2024-2029
• Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2024-2029
• Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2024-2029

PORTABLE PLAYERS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Portable media players lose relevance, due to ubiquity of smartphones
• Wireless speakers grow in popularity
• JBL retains its lead, but intense competition forces players to differentiate

PROSPECTS AND OPPORTUNITIES

• Wireless speakers will be the sole positive performer
• As sales of portable media players continue to fall, players will focus on the development of more specialised, niche products
• E-readers will fail to thrive

CATEGORY DATA

• Table 77 Sales of Portable Players by Category: Volume 2019-2024
• Table 78 Sales of Portable Players by Category: Value 2019-2024
• Table 79 Sales of Portable Players by Category: % Volume Growth 2019-2024
• Table 80 Sales of Portable Players by Category: % Value Growth 2019-2024
• Table 81 NBO Company Shares of Portable Players: % Volume 2020-2024
• Table 82 LBN Brand Shares of Portable Players: % Volume 2021-2024
• Table 83 Distribution of Portable Players by Channel: % Volume 2019-2024
• Table 84 Forecast Sales of Portable Players by Category: Volume 2024-2029
• Table 85 Forecast Sales of Portable Players by Category: Value 2024-2029
• Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2024-2029
• Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2024-2029

MOBILE PHONES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mobile phones approach maturity
• Continued roll out of 5G technology is key driver of demand
• Focus on specialised features and niche markets

PROSPECTS AND OPPORTUNITIES

• Further rollout of 5G networks will fuel development of new services and applications
• Foldable smartphones could find their niche
• Focus on personalisation, security, and user privacy

CATEGORY DATA

• Table 88 Sales of Mobile Phones by Category: Volume 2019-2024
• Table 89 Sales of Mobile Phones by Category: Value 2019-2024
• Table 90 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
• Table 91 Sales of Mobile Phones by Category: % Value Growth 2019-2024
• Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
• Table 93 NBO Company Shares of Mobile Phones: % Volume 2020-2024
• Table 94 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
• Table 95 Distribution of Mobile Phones by Channel: % Volume 2019-2024
• Table 96 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
• Table 97 Forecast Sales of Mobile Phones by Category: Value 2024-2029
• Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
• Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
• Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029

WEARABLE ELECTRONICS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Health and wellness trends continue to drive growth
• Movement towards devices with enhanced connectivity and more advanced features
• Xiaomi sees increasing competition from Apple and Samsung

PROSPECTS AND OPPORTUNITIES

• Smart wearables will drive growth, with a focus on seamless connectivity, enhanced functionality, and personalisation.
• Growth in elderly population offers opportunities for proactive health management and medical integration
• Store-based retailers to benefit from increasing sophistication of smart wearables, while e-commerce will continue to grow

CATEGORY DATA

• Table 101 Sales of Wearable Electronics by Category: Volume 2019-2024
• Table 102 Sales of Wearable Electronics by Category: Value 2019-2024
• Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
• Table 104 Sales of Wearable Electronics by Category: % Value Growth 2019-2024
• Table 105 NBO Company Shares of Wearable Electronics: % Volume 2020-2024
• Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2021-2024
• Table 107 Distribution of Wearable Electronics by Channel: % Volume 2019-2024
• Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2024-2029
• Table 109 Forecast Sales of Wearable Electronics by Category: Value 2024-2029
• Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2024-2029
• Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2024-2029

HEADPHONES IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Lifestyle trends drive demand, with TWS earbuds leading the way
• Cutting-edge technology enhances audio experiences
• E-commerce remains dominant distribution channel

PROSPECTS AND OPPORTUNITIES

• Increasing use of smartphones and complementary products and services will drive growth in headphones
• Further advancements in audio technology will drive demand
• Bone conduction technology may affect demand

CATEGORY DATA

• Table 112 Sales of Headphones by Category: Volume 2019-2024
• Table 113 Sales of Headphones by Category: Value 2019-2024
• Table 114 Sales of Headphones by Category: % Volume Growth 2019-2024
• Table 115 Sales of Headphones by Category: % Value Growth 2019-2024
• Table 116 NBO Company Shares of Headphones: % Volume 2020-2024
• Table 117 LBN Brand Shares of Headphones: % Volume 2021-2024
• Table 118 Distribution of Headphones by Channel: % Volume 2019-2024
• Table 119 Forecast Sales of Headphones by Category: Volume 2024-2029
• Table 120 Forecast Sales of Headphones by Category: Value 2024-2029
• Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2024-2029
• Table 122 Forecast Sales of Headphones by Category: % Value Growth 2024-2029