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市场调查报告书
商品编码
1528637
中国的乳製品及替代品市场Dairy Products and Alternatives in China |
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价格
简介目录
2024年，中国乳製品及其替代品零售预计将延续上年的下降趋势，降幅为中个位数，零售预计也将下降。造成这种下降的主要原因是疫情后中国经济復苏不佳，消费者信心尚未完全恢復。
该报告研究了中国乳製品和替代品市场，提供了国家层面的详细市场知识，提供了最新的零售资料（2019-2023），以及主要企业、品牌和零售商店，我们确定了主要趋势和人口统计。
目录
执行摘要
市场资料
免责声明
资讯来源
中国婴儿食品
主要资料结果
2024年发展
- 由于出生率进一步下降，奶粉销量下降
- 儘管整体经济衰退，许多品牌仍透过不同策略维持婴儿配方奶粉成长
- 婴儿食品（不含配方奶粉）的表现优于配方奶粉，具有更高的成长潜力
前景和机会
- 随着消费者意识的提高，特种婴儿配方奶粉预计将成长
- 配方奶的不断改进和差异化有望实现。
分类资料
中国奶油和涂抹酱
主要资料结果
2024年发展
- 由于家庭烘焙需求减少和消费者谨慎，黄油零售下降
- 健康意识的提高减少了对人造奶油和涂抹酱的需求
前景和机会
- 豪华黄油品牌透过优质麵包店进军中国
- 消费者越来越喜欢高品质、洁净标示的奶油产品
分类资料
中国起司
主要资料结果
2024年发展
- 由于起司棒销量下降，预计 2024 年起司销量将继续大幅下降。
- 儘管起司表现疲软，大公司仍寻求成长机会
- 食品服务销售额超过零售销售额
前景和机会
- 随着乳酪新增长机会的探索，产品创新预计将继续
- 自有品牌起司销售量预计将增加
分类资料
中国饮用乳
主要资料结果
2024年发展
- 多重压力下2024年饮用乳零售额预计将下降
- 原奶过剩，新参与企业涌现
- 有机奶和 A2B 奶的供应量增加、新的健康益处和双蛋白产品不断涌现
前景和机会
- 人口老化加剧有助于提高奶粉的价值
- 製造商寻求食品的成长机会
- 伊利推出可常温储存、减少甲烷含量的牛奶
分类资料
中国优格及酸乳製品
主要资料结果
2024年发展
- 由于各种原因，预计 2024 年优格销售量将继续下降。
- 伊利推出含有活性益生菌的常温酸奶
- 随着销量下降，提供价值是优格製造商的重要策略
前景和机会
- 限砂糖将继续主导健康主张
- 消费者将减少消费量并需求更好的产品
- 製造商探索更多线上分销管道
分类资料
中国其他乳製品
主要资料结果
2024年发展
- 儘管咖啡增白剂陷入困境，但2024年其他乳製品零售额将维持稳定
- 食品服务量稳定成长
前景和机会
- 奶油、炼乳和淡奶将推动零售价格成长
- 咖啡增白剂的新产品开发活跃，但销售仍在下降。
- High Road Food 开发植物来源
分类资料
中国植物来源乳製品
主要资料结果
2024年发展
- 多重因素影响，预计2023年及2024年豆奶饮料零售额将大幅下滑
- 椰奶的表现持续优于其他植物奶，但燕麦奶的表现却下降
前景和机会
- 新品止住豆饮料颓势
- 多种其他植物奶推动成长
分类资料
简介目录
Product Code: DACN
Retail current value sales of dairy products and alternatives in China in 2024 are projected to continue the downwards trend observed in the previous year, with an anticipated decline in the mid-single digits, with retail volume sales also set to fall. This decline is primarily attributed to the underwhelming recovery of the Chinese economy in the post-pandemic era, which has resulted in consumer confidence not being fully restored. The heightened uncertainty regarding the future has led many Ch...
Euromonitor International's Dairy Products and Alternatives in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.
Product coverage: Baby Food, Dairy, Plant-based Dairy.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dairy Products and Alternatives market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Dairy products and alternatives in 2024: The big picture
- Key trends in 2024
- Competitive landscape
- Channel developments
- What next for dairy products and alternatives?
MARKET DATA
- Table 1 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
- Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
- Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
- Table 5 Penetration of Private Label by Category: % Value 2019-2024
- Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
- Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
- Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
BABY FOOD IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Further decline in the birth rate drives down sales of milk formula
- Despite overall downturn, many brands maintain growth in milk formula due to various strategies
- Baby food (excl. milk formula) performs better than milk formula, and has more growth potential
PROSPECTS AND OPPORTUNITIES
- Special baby milk formula expected to grow along with rising consumer awareness
- Continuous upgrades and differentiation expected in milk formula
CATEGORY DATA
- Table 9 Sales of Baby Food by Category: Volume 2019-2024
- Table 10 Sales of Baby Food by Category: Value 2019-2024
- Table 11 Sales of Baby Food by Category: % Volume Growth 2019-2024
- Table 12 Sales of Baby Food by Category: % Value Growth 2019-2024
- Table 13 Sales of Growing-Up Milk Formula by Age: % Value 2019-2024
- Table 14 NBO Company Shares of Baby Food: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby Food: % Value 2021-2024
- Table 16 Distribution of Baby Food by Format: % Value 2019-2024
- Table 17 Forecast Sales of Baby Food by Category: Volume 2024-2029
- Table 18 Forecast Sales of Baby Food by Category: Value 2024-2029
- Table 19 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
- Table 20 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
BUTTER AND SPREADS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Retail sales of butter decline due to decreasing demand for home baking and consumer caution
- Rising health awareness leads to decline for margarine and spreads
PROSPECTS AND OPPORTUNITIES
- Premium butter brands enter China through high-end bakeries
- Consumers increasingly prefer high quality and clean label butter products
CATEGORY DATA
- Table 21 Sales of Butter and Spreads by Category: Volume 2019-2024
- Table 22 Sales of Butter and Spreads by Category: Value 2019-2024
- Table 23 Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
- Table 24 Sales of Butter and Spreads by Category: % Value Growth 2019-2024
- Table 25 NBO Company Shares of Butter and Spreads: % Value 2020-2024
- Table 26 LBN Brand Shares of Butter and Spreads: % Value 2021-2024
- Table 27 Distribution of Butter and Spreads by Format: % Value 2019-2024
- Table 28 Forecast Sales of Butter and Spreads by Category: Volume 2024-2029
- Table 29 Forecast Sales of Butter and Spreads by Category: Value 2024-2029
- Table 30 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2024-2029
- Table 31 Forecast Sales of Butter and Spreads by Category: % Value Growth 2024-2029
CHEESE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cheese continues to see a strong decline in 2024, driven by falling sales of cheese sticks
- Leading players seek growth opportunities despite the poor performance of cheese
- Foodservice volumes perform better than retail volumes
PROSPECTS AND OPPORTUNITIES
- Product innovation set to continue as new growth opportunities are sought in cheese
- Private label cheese expected to rise
CATEGORY DATA
- Table 32 Sales of Cheese by Category: Volume 2019-2024
- Table 33 Sales of Cheese by Category: Value 2019-2024
- Table 34 Sales of Cheese by Category: % Volume Growth 2019-2024
- Table 35 Sales of Cheese by Category: % Value Growth 2019-2024
- Table 36 Sales of Spreadable Cheese by Type: % Value 2019-2024
- Table 37 Sales of Soft Cheese by Type: % Value 2019-2024
- Table 38 Sales of Hard Cheese by Type: % Value 2019-2024
- Table 39 NBO Company Shares of Cheese: % Value 2020-2024
- Table 40 LBN Brand Shares of Cheese: % Value 2021-2024
- Table 41 Distribution of Cheese by Format: % Value 2019-2024
- Table 42 Forecast Sales of Cheese by Category: Volume 2024-2029
- Table 43 Forecast Sales of Cheese by Category: Value 2024-2029
- Table 44 Forecast Sales of Cheese by Category: % Volume Growth 2024-2029
- Table 45 Forecast Sales of Cheese by Category: % Value Growth 2024-2029
DRINKING MILK PRODUCTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Multiple pressures lead to declining retail sales of drinking milk products in 2024
- New players emerge amidst a raw milk surplus
- Increasing availability of organic and A2B milk, and new health claims and dual protein products emerge
PROSPECTS AND OPPORTUNITIES
- Expanding older population set to contribute to value growth for powder milk
- Manufacturers explore growth opportunities in foodservice
- Yili launches methane-reduced shelf stable milk
CATEGORY DATA
- Table 46 Sales of Drinking Milk Products by Category: Volume 2019-2024
- Table 47 Sales of Drinking Milk Products by Category: Value 2019-2024
- Table 48 Sales of Drinking Milk Products by Category: % Volume Growth 2019-2024
- Table 49 Sales of Drinking Milk Products by Category: % Value Growth 2019-2024
- Table 50 NBO Company Shares of Drinking Milk Products: % Value 2020-2024
- Table 51 LBN Brand Shares of Drinking Milk Products: % Value 2021-2024
- Table 52 Distribution of Drinking Milk Products by Format: % Value 2019-2024
- Table 53 Forecast Sales of Drinking Milk Products by Category: Volume 2024-2029
- Table 54 Forecast Sales of Drinking Milk Products by Category: Value 2024-2029
- Table 55 Forecast Sales of Drinking Milk Products by Category: % Volume Growth 2024-2029
- Table 56 Forecast Sales of Drinking Milk Products by Category: % Value Growth 2024-2029
YOGHURT AND SOUR MILK PRODUCTS IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Yoghurt expected to continue to decline in 2024, for various reasons
- Yili launches shelf stable yoghurt containing active probiotics
- Providing value is a key strategy for yoghurt manufacturers amidst declining sales
PROSPECTS AND OPPORTUNITIES
- Sugar control will continue to be the dominant health claim
- Consumers will tend to consume less but better
- Manufacturers explore more online distribution channels
CATEGORY DATA
- Table 57 Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
- Table 58 Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
- Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
- Table 60 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
- Table 61 Sales of Flavoured Yoghurt by Flavour: Rankings 2019-2024
- Table 62 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2020-2024
- Table 63 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2021-2024
- Table 64 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2019-2024
- Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2024-2029
- Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2024-2029
- Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2024-2029
- Table 68 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2024-2029
OTHER DAIRY IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Stabilising trend for retail sales in other dairy in 2024, although coffee whiteners struggles
- Stable growth in foodservice volumes
PROSPECTS AND OPPORTUNITIES
- Return to retail value growth will be driven by cream, and condensed and evaporated milk
- Coffee whiteners sees active new product development, but is still set to decline
- Hi-road Food develops plant-based cream
CATEGORY DATA
- Table 69 Sales of Other Dairy by Category: Volume 2019-2024
- Table 70 Sales of Other Dairy by Category: Value 2019-2024
- Table 71 Sales of Other Dairy by Category: % Volume Growth 2019-2024
- Table 72 Sales of Other Dairy by Category: % Value Growth 2019-2024
- Table 73 Sales of Cream by Type: % Value 2019-2024
- Table 74 NBO Company Shares of Other Dairy: % Value 2020-2024
- Table 75 LBN Brand Shares of Other Dairy: % Value 2021-2024
- Table 76 Distribution of Other Dairy by Format: % Value 2019-2024
- Table 77 Forecast Sales of Other Dairy by Category: Volume 2024-2029
- Table 78 Forecast Sales of Other Dairy by Category: Value 2024-2029
- Table 79 Forecast Sales of Other Dairy by Category: % Volume Growth 2024-2029
- Table 80 Forecast Sales of Other Dairy by Category: % Value Growth 2024-2029
PLANT-BASED DAIRY IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Multiple factors lead to significant decline in retail sales of soy drinks in 2023 and 2024
- Coconut milk continues to outperform other types of plant-based milk, while oat milk declines
PROSPECTS AND OPPORTUNITIES
- New products set to limit the decline of soy drinks
- A wider variety of products within other plant-based milk will drive growth
CATEGORY DATA
- Table 81 Sales of Plant-Based Dairy by Category: Value 2019-2024
- Table 82 Sales of Plant-Based Dairy by Category: % Value Growth 2019-2024
- Table 83 Sales of Other Plant-Based Milk by Type: % Value 2021-2024
- Table 84 NBO Company Shares of Plant-Based Dairy: % Value 2020-2024
- Table 85 LBN Brand Shares of Plant-Based Dairy: % Value 2021-2024
- Table 86 Distribution of Plant-Based Dairy by Format: % Value 2019-2024
- Table 87 Forecast Sales of Plant-Based Dairy by Category: Value 2024-2029
- Table 88 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2024-2029
