印尼健康与保健市场

整个健康和保健行业的重要性持续增长，尤其是在大流行之后，因为消费者越来越意识到加工食品和各种饮料对其健康和保健的负面影响。该病毒对患有肥胖和糖尿病等潜在健康问题的人造成了不成比例的影响，使人们更加意识到需要照顾自己的健康并增强整体免疫力。

本报告考察了印尼的健康和保健市场，追踪健康相关产品类型的演变以及不同食品领域竞争品牌之间健康选择的定位。它提供了 2019 年至 2023 年的最新零售资料，从不同行业的市场角度对健康和保健类别进行相互比较。它确定了主要企业、领先品牌，并对影响市场的关键因素提供策略分析，例如新产品开发、法律地位和生活方式影响。

目录

执行摘要

免责声明

印尼热饮

主要资料结果

2023年发展

• 随着印尼人健康意识的增强，砂糖从菜单中消失
• 天然声称仍然很受欢迎，但严峻的经济形势给销售带来压力
• 不含咖啡因、补充能量的热饮越来越受欢迎

前景和机会

• 对纯素、植物来源、无乳糖和不含乳製品的热饮的兴趣预计将会增加
• 日益忙碌的生活方式可能会增加补充能量热饮的吸引力
• 随着 Hotto 的发展，健康热饮将受益于新产品开发

分类资料

印尼HW无酒精饮品

主要资料结果

2023年发展

• 印尼对机能饮料的需求不断增加
• 随着消费者越来越重视「洁净标示」产品，天然仍是重要的健康主张
• 新的消费税预计将鼓励消费者避免砂糖无酒精饮品

前景和机会

• 人们对声称具有美容功效的无酒精饮品的兴趣预计会增加。
• 就价值而言，矿产财富可能继续成为主要诉求
• 健康意识的提高和新的砂糖税预计将促进更健康的无酒精饮品的销售

分类资料

印尼HW小吃

主要资料结果

2023年发展

• 健康意识的提高继续推动对「洁净标示」零食的需求
• 维生素的良好来源仍然是零食中健康和保健主张的支柱
• 高龄化社会促进大脑健康和记忆力，健康点心棒越来越受欢迎

前景和机会

• 年轻消费者将更加重视健康和外观
• 维生素的良好来源仍然是健康和保健的主要要求
• 纯素声称具有巨大的成长潜力

分类资料

印尼的 HW 乳製品和替代品

主要资料结果

2023年发展

• 对植物来源乳製品和替代品的兴趣仍然很高
• 丰富的矿物质来源仍然是重要的健康主张，尤其是在婴儿食品中
• 人们对皮肤健康的兴趣日益浓厚

前景和机会

• 随着人们对食物不耐症及其健康影响的认识不断提高，无乳糖乳製品和替代品可能会受益。
• 丰富的矿产资源仍然是争论的焦点
• 纯素、素食和植物来源产品似乎具有巨大潜力

分类资料

印尼HW烹饪材料和膳食

主要资料结果

2023年发展

• 使用当地草药和香辛料的健康和保健产品越来越受欢迎
• 天然仍然是主要的健康和保健主张，但整体销售下降
• 蜂蜜在想要改善消化器官系统健康的人中仍然很受欢迎

前景和机会

• 植物来源、素食和纯素选择受益于人们对健康、环境和动物福利日益增长的关注
• 天然仍然是健康和保健主张的首要因素
• 食用油受益于对更健康烹饪方法的日益关注

分类资料

印尼主食

主要资料结果

2023年发展

• 健康的米饭和麵条继续受到印尼人的欢迎
• 健康米选择将继续推动 2023 年主食销售
• 新的饮食偏好推动纯素和植物来源食品的强劲增长

前景和机会

• 随着肥胖问题的加剧，饮食限制趋势可能会增强
• 米将继续成为健康和保健产品开发的重点
• 随着消费者做出更健康和道德的选择，纯素的主张变得越来越普遍

分类资料

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in Indonesia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Health and wellness in focus
• Consumer weight trends
• Consumer diet trends
• Health-related deaths
• Blood pressure and cholesterol levels
• Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sugar off the menu as Indonesians become more health conscious
• Natural claims remain popular but challenging economy puts pressure on sales
• No caffeine and energy boosting hot drinks find their audiences

PROSPECTS AND OPPORTUNITIES

• Interest in vegan, plant-based, lactose free and dairy free hot drinks set to rise
• Increasingly busy lifestyles should broaden the appeal of energy boosting hot drinks
• Health and wellness hot drinks set to benefit from new product development as Hotto makes its mark

CATEGORY DATA

• Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
• Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
• Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
• Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Indonesians show growing demand for soft drinks with functional properties
• Natural remains an important health and wellness claim as consumers increasingly value "clean label" products
• New excise tax expected to steer consumers away from sugary soft drinks

PROSPECTS AND OPPORTUNITIES

• Interest in soft drinks with beauty-oriented claims expected to rise
• Good source of minerals set to remain the leading claim in value terms
• Rising health-consciousness and new sugar tax set to benefit sales of healthier soft drinks options

CATEGORY DATA

• Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
• Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
• Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
• Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
• Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Rising health-consciousness continues to buoy demand for "clean label" snacks
• Good source of vitamins still the leading health and wellness claim in snacks
• Brain health and memory driven by ageing population while healthy snack bars become increasingly popular

PROSPECTS AND OPPORTUNITIES

• Younger consumers set to pay more attention to their health and appearance
• Good source of vitamins will remain the leading health and wellness claim
• Strong growth potential for vegan claims

CATEGORY DATA

• Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
• Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
• Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
• Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
• Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Interest in plant-based dairy products and alternatives remains strong
• Good source of minerals remains an important health and wellness claim especially in baby food
• Rising interest in skin health

PROSPECTS AND OPPORTUNITIES

• Lactose free dairy products and alternatives set to benefit from increasing awareness of food intolerances and their impact on health
• Good source of minerals will remain the leading claim by some distance
• Vegan, vegetarian and plant-based products seen to have significant potential

CATEGORY DATA

• Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
• Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
• Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
• Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
• Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
• Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
• Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
• Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Health and wellness products made with local herbs and spices gain popularity
• Natural still the leading health and wellness claim but overall sales decline
• Honey remains popular among those seeking to improve their digestive health

PROSPECTS AND OPPORTUNITIES

• Plant-based, vegetarian and vegan options should benefit from rising concerns around health, the environment and animal welfare
• Natural set to remain the leading health and wellness claim
• Edible oils set to benefit from increased focus on healthier cooking options

CATEGORY DATA

• Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
• Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
• Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
• Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
• Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN INDONESIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Healthier rice and noodles continue to gain popularity among Indonesians
• Healthier rice options continue to fuel sales of staple foods in 2023
• New dietary preferences see positive growth for vegan and plant-based claims

PROSPECTS AND OPPORTUNITIES

• Portion control trend likely to gain momentum as obesity concerns rise
• Rice likely to remain a key focus for the development of health and wellness products
• Vegan claims becoming more commonplace as consumers adopt healthier and more ethical choices

CATEGORY DATA

• Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
• Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
• Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
• Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
• Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028